NEW YORK February 3 5, 2015 The Hilton New York
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1 NEW YORK 2015 PRESENTED BY As a member of the ALM team, LEGALTECH is part of the largest legal information resource in the world. The scope and reach of ALM includes magazines, books, national and regional newspapers, periodicals, conferences, webinars, seminars and events. This translates into an active database of the legal community, educational resources guaranteeing the hottest topics and leading speakers AND the ALM commitment to success. ALM has the power to market you and your company within the United States (with its national legal brands). Access to over 1.2 million names of buyers in the legal industry A direct marketing campaign that averages over 200,000 pieces, capitalizing on the established buying patterns that our ALM database provides The opportunity to cross-promote at all of the ALM Event programs and other events presented by ALM Marketing relationships with the industry s top associations allows for increased exposure to your target audience Social Media outlets such as Twitter and Linkedin allows for additional exposure Over 1.5 MILLION advertising impressions from the ALM family of publications and websites including: Law Technology News, The American Lawyer, The National Law Journal, Corporate Counsel and Regional publications supporting these efforts include: The New York Law Journal, The New Jersey Law Journal, Texas Lawyer, Daily Report, The Legal Intelligencer, The Connecticut Law Tribune and The San Francisco Recorder to name a few. Association Partners and Affiliates
2 Delivering Buyers of Legal Technology LEGALTECH NEW YORK is the largest and most important gathering of legal technology professionals anywhere in the world. Our attendees are decision-makers from all firm sizes who attend LEGALTECH to hear directly from the experts, see the latest and most innovative products & services and most importantly - TO MEET YOU. There is NO BETTER way to directly reach these industry leaders than by exhibiting and becoming a sponsor at LEGALTECH NEW YORK 2015! Firm Size Mid-size Firm (50-250) 20% Solo to Small Firm (1-40) 44% Large Firm ( ) 36%
3 Where Our Attendees Practice Press 1% Government Agency 3% Law Department 6% Legal Support Practitioner 53% Law Firm 37% Areas of Responsibilites Information Systems/ Technology 34% Library/Information Managment Research 2% VAR 3% Law Firm & Legal Department Support 7% Marketing & Business Development 11% Corporate/Business (Non Legal Management) 18% Law Firm Management 25%
4 Exhibitor Information SHOW AT A GLANCE When: February 3 5, 2015 Where: The Hilton New York Hotel Exhibitors: 275 Attendees: 13,000+ Website: COST TO EXHIBIT Standard Booth: $7,700 Premium Booth: $8,950 Platinum Booth: $9,250 SCHEDULE Additional charge of $200 to be applied for corner positions Set up: Sunday, February 1, 10 am 5 pm Monday, February 2, 9 am 5 pm Day 1 Exhibit Hours: Tuesday, February 3, 10 am 5 pm Day 2 Exhibit Hours: Wednesday, February 4, 10 am 5 pm Day 3 Exhibit Hours: Thursday, February 5, 10 am 3 pm Dismantle: Thursday, February 5, 3 pm 10 pm BOOTH AMENITIES Draped 8 ft. high backdrop Draped 3 ft high side rails 6 ft. undraped display table Standard Sign Two Chairs 24-hour security Two Complimentary Passes for conference seminars UNLIMITED complimentary passes to the exhibit floor UNLIMITED exhibitor badges LegalTech brochures to mail to your customers A description of your products/services in the Official Show Program A complimentary listing with link to your site on the LegalTech website: Pre-Conference Marketing List upon request (direct mailing addresses only of current and last year s attendees) * LTN Enhancement Package cannot be used to replace already existing contracted ads.
5 Sponsorship & Business Development Opportunities (As of 2/15/2014) Sponsorships are the perfect way to maximize your participation at LEGALTECH NEW YORK. In addition to your presence on the exhibit floor, these enhanced educational and promotional opportunities are designed to help you STAND OUT from the crowd and your competitors. THOUGHT LEADERSHIP Keynote (and General Session) Sponsorship $27,500 Take part in the LegalTech CLE program by becoming a sponsor of the day one, day two, or day three keynote addresses. The keynote is attended by all conference and exhibit registrants. The following benefits are included in the keynote sponsorship. (All costs associated with production and fulfillment of booth/display, banner or promotional giveaways are the responsibility of sponsor.) Opportunity to consult with ALM Events on the selection of the keynote speaker. Sponsor will introduce keynote speaker. (Sponsor will be introduced by an ALM executive.) Tabletop display inside or outside the education room to allow sponsor to distribute marketing material at the keynote. LegalTech New York pre-conference direct mailing list to use for marketing purposes. 5 complimentary conference passes for clients or potential clients. Post conference attendee direct mailing list. Opportunity to display one corporate banner in the keynote room. Placement of corporate logo on speaker podium. (Signage will be provided by ALM Events.) word corporate listing with logo on the corporate sponsor page of the LegalTech show guide. Inclusion of company logo as keynote sponsor throughout all aspects of pre, onsite and post event advertising (over 1.5 million advertising impressions). Conference Track Sponsorship $22,500 Take part in the LegalTech CLE program by becoming a sponsor of an educational track. The following benefits are included in the sponsorship (All costs associated with production and fulfillment of booth/display, banner or promotional giveaways are the responsibility of sponsor): Two speaking opportunities for your company in the track sessions and at least one additional speaking opportunity for a client of the sponsor (speakers must be approved by LegalTech education director). 5 complimentary conference passes for clients or potential clients. Post conference attendee direct mailing list. Tabletop display or pop-up booth display inside or outside the education room (Which type of display will depend upon the logistics of the room). Opportunity to display one corporate banner in the education room. Placement of corporate logo on speaker podium (signage will be produced by LegalTech). Distribution of marketing material at each session. Inclusion of company logo as educational sponsor throughout all aspects of pre, onsite and post event advertising (over 1.5 million advertising impressions). Emerging Technology Track Sponsorship $8,500 $9,500 (for CLE eligible sessions)* Sponsor has the opportunity to present an educational session of their choice covering an emerging technology. There are minute sessions available over the three days of the event. These sessions will be marketed with all other CLE conference tracks in the program guide, online and in all appropriate pre-conference marketing pieces. *If the sponsor is interested in their program qualifying for CLE they must supply the following to our CLE Accreditations Manager by December 12, 2014: Session topic with Abstract Session must be a minimum of 60 minutes Speaker bios For each session there must be an attorney in good standing either speaking on a panel or moderating the session Evaluations (We can supply you with the format) Substantive written materials (We can supply you with an example) LegalTech App Enhancements The LegalTech App, advertised online and on site, is downloadable to smart phones and tablets for attendees throughout the year. Through enhanced listings and pop-up alerts, you can feature your company as a thought leader and problem solver in the industry! Text Alert Messages: Notify the 13,000 LegalTech attendees of your special offers, demonstrations, events, etc. at a time of your choice during the three-day event. Remain on the homepage of the Legal Tech App for an extended time slot. M 1 Alert for $595 M 4 Alerts for $1,995
6 Sponsorship & Business Development Opportunities (Continued) Super Session Sponsorship $13,500 (full day) $15,000 (full day for CLE eligible sessions)* Sponsor has the opportunity to develop a full day of educational programming on their own. These sessions will be marketed with all other tracks in on-site program guide, online and in all appropriate pre-conference pieces. The sponsorship fee covers the cost of renting the room only. All a/v, set ups, electrical, internet, food service, etc. is the responsibility of the Super Session sponsor. *If the sponsor is interested in their program qualifying for CLE they must supply the following to our CLE Accreditations Manager by December 12, 2014: Session topic with Abstract Session must be a minimum of 60 minutes Speaker bios For each session there must be an attorney in good standing either speaking on a panel or moderating the session Evaluations (We can supply you with the format) Substantive written materials (We can supply you with an example) Registration Bag Insert $5,500 Insert one piece of documentation (promotional ticket, coupon, flyer, etc.) to over 12,000 attendees via the registration bag second Audio/Video Loop on NY Hilton Elevators, $13,500 (non-exclusive sponsorships are available, contact sales manager for details and pricing, space is limited) Sponsor is responsible for providing LegalTech a 30-second audio/video loop. The loop will run in the NY Hilton elevators each day of the event during the event hours. Pre-Conference Blast $7,500 In the weeks prior to LegalTech we will be sending 1 promotional blasts to more than 40,000 qualified recipients (3 weeks prior and 1 week prior to LegalTech). With only 5 available spots for advertising, your logo and weblink will really make an impression. Call today for details. Custom Blast $8,500 Exclusive to the first 5 companies. Custom blast to more than 20,000 qualified recipients. This is a great opportunity to draw traffic to your booth or session/s at LegalTech New York. ALM - on The Show Floor - A customized video opportunity. EXPAND YOUR VISIBILITY BEYOND THE SHOW FLOOR ALM Marketing Services will work with you to create an ALM ON THE SHOW FLOOR custom video vignette, allowing you to maximize your ALM Event investment and reach a wider audience of decision makers while we handle the entire technical process for you. Your video shoot will be pre-scheduled and videotaped at your booth. Once we ve shot your video, we ll edit it, host it, and promote it after the live event. BRANDING Registration Bags $25,000 Sponsor will provide 12,000 bags to be handed out to each registered attendee. The bag will carry the sponsor s company branding. Production of the registration bags are the responsibility of the sponsor. Lanyards and Badge Inserts $25,000 Sponsor will provide 12,000 branded lanyards to hold attendee badges. Lanyards will be handed out to each attendee. Also, sponsor can send inserts that will be placed behind each badge in the badge holder. The insert can carry any branded message the sponsor wishes. Production of the lanyards and badge inserts are the responsibility of the sponsor. Corporate Banners in Registration Areas and outside Ballroom Exhibits Call for Details. Limited locations available (other banner placement opportunities are available throughout the exhibit and conference areas). Sponsor must supply the banner in each case. Banner placements start at $5,000 (all hanging costs are the responsibility of the sponsor). You Are Here Floor Plan Maps (3 locations - Registration, and outside of Levels 2 and 3 Exhibits) $10,500 Sponsor s booth location, corporate branding and a corporate advertisement will be designed into the layout of these three, floor-standing maps. Aisle Signage $15,000 Sponsors corporate branding will be placed on each aisle sign on each level of the exhibit hall. Companies who take both the Aisle and Directional Signage will receive a package price of $19,000.
7 Directional Signage $12,500 Sponsors corporate branding will be placed on all easel signage throughout the registration, conference and exhibits areas. Companies who take both the Aisle and Directional Signage will receive a package price of $24,500. Carpet/Floor Logos Call for Details Your corporate logo can be attached to the carpet/floor in the registration area or the walkway leading to the exhibit floor. Several locations are available. Production of carpet/floor logos are the responsibility of the sponsor. Room Key Cards $10,000 Sponsor has the opportunity to print their corporate logo and message on the front of the electronic room keys for each LegalTech guest at the New York Hilton. It is the sponsor s responsibility to work with the Hilton for key card production. Costs associated with production are estimated at $2,000, and are the responsibility of the sponsor. Room Drop $3,000 + Hotel fees Insert one piece of documentation (promotional ticket, coupon, flyer, etc.) to over 12,000 attendees via the hotel room drop. Wifi Sponsor $7,500 Marketed as the WiFi sponsor throughout the entire event. Notepads & Pens $12,500 Your branding on all notepads & pens inserted into each attendee bag. Cocktail Reception Sponsorship Exclusive Sponsorship $25,000 (non-exclusive sponsorships are available, contact sales manager for details and pricing). On the first evening of LegalTech, ALM Events hosts a cocktail reception for all registered conference attendees and exhibitors. As the exclusive sponsor, one member of the sponsor s company can address the reception attendees by giving brief welcoming/ opening remarks. The sponsorship provides the opportunity to hang a corporate banner in the reception area, and handout promotional/marketing materials to attendees at the entrance. CyberCafe Sponsorship $20,000 The Cyber Café sponsorship is a great branding opportunity. Depending upon allocated space, areas with kiosks will be set up throughout the various exhibit floors for use by attendees to stay connected. Sponsor s name and logo will be branded on kiosks, signage, the LegalTech website and in the final program guide. Also, sponsor will have the opportunity to hang a banner in areas that have the appropriate square footage and hand out collateral and promotional materials from appropriate Cyber Café areas. The LegalTech Enhanced App Listing and Text Alerts $2,500 Advertised online and onsite, is downloadable to smart phones and tablets for the 13,000 attendees visiting the trade show this year. Through enhanced listing and pop-up alerts, feature your company as a thought leader and problem solver in the industry! LegalTech Exhibitor Listing Enhancement $700 LegalTech directory and App Highlight your company on our Legal Tech directory with additional company information provided from descriptions of your product, logos, and downloadable PDF documents. LegalTech Treasure Hunt $3,750 Exclusive to first 15 companies for participation. Each participating company will be responsible for providing a prize to be given to one of 15 winners of the treasure hunt. The game card will be given to every LegalTech registrant. The registrant must visit all 15 companies to be eligible for one of the prizes. This is a great opportunity to draw traffic to your booth at LegalTech New York. 1 Page Ad in the LegalTech Show Guide $9,000 Highlight your company in the LegalTech Show Guide distributed to all attendees with a full 1-page ad. LTN Advertising $995 Exclusive offer for LegalTech exhibitors to have a featured print ad in LTN Magazine. LegalTech Website Advertising (300x250) $9,500 Exclusive offer for LegalTech exhibitors to have a featured ad on the LegalTech website for 6 months.
8 LegalTech Website Advertising (300x100) $7,500 Exclusive offer for LegalTech exhibitors to have a featured ad on the LegalTech website for 6 months. LegalTech Website Advertising (728x90) $12,500 Exclusive offer for LegalTech exhibitors to have a featured ad on the LegalTech website for 6 months. Bridges Bar Meeting Space (Up to 6 people) $13,950 Bridges Bar Meeting Space (Up to 4 people) $9,450 Bridges Bar Meeting Space (Up to 2 people) $5,950 NETWORKING/LEAD GENERATION The LegalTech Enhanced App Listing $2,500 Advertised online and onsite, is downloadable to smart phones and tablets for the 13,000 attendees visiting the trade show this year. Through enhanced listing and pop-up alerts, feature your company as a thought leader and problem solver in the industry! LegalTech Exhibitor Listing Enhancement $700 Highlight your company on our Legal Tech directory with additional company information provided from descriptions of your product, logos, and downloadable PDF documents to distribute. LegalTech Treasure Hunt $3,750 Exclusive to first 15 companies for participation. Each participating company will be responsible for providing a prize to be given to one of 15 winners of the treasure hunt. The game card will be given to every LegalTech registrant. The registrant must visit all 15 companies to be eligible for one of the prizes. This is a great opportunity to draw traffic to your booth at LegalTech New York. Bridges Bar Meeting Space (Up to 6 people) $13,950 Bridges Bar Meeting Space (Up to 4 people) $9,450 Bridges Bar Meeting Space (Up to 2 people) $5,950 VIP Sky Suites $14,500 (7 spaces available in Mezzanine area of Ballroom Exhibit Floor. This area is great for smaller, private demonstrations, client, corporate and/or press meetings, etc.) Package Includes: 3 day private conference room Hard wall construction for privacy Sitting area #1-36 round conference table and four chairs Sitting area #2 - couch, cocktail table and two chairs Electrical Internet Printed graphics included where noted in diagram and a sign to hang over balcony will be provided (sponsor will need to provide copy to LegalTech) Continental Breakfast for 10 people, served at 10:00 a.m. each morning (additional food needs to be ordered through hotel room service and is the responsibility of the sponsor) Fourth Floor Meeting Rooms $5,500/day Exclusive private meeting space. 2 Bedroom Suites $17,500 Exclusive private meeting space for the entire event. 1 Bedroom Suites $12,500 Exclusive private meeting space for the entire event. Petite Trianon $15,000/Day Exclusive private space at the Hilton.
9 Coffee Breaks $8,500 (Exclusive sponsorship - includes 2 coffee breaks per day for three days) Sponsor can have individuals hand out material (promotional and/or informational) at the coffee stations. You have the opportunity to provide branded mugs, cups, napkins, etc. LegalTech will provide an easel sign at the coffee station (located on the exhibit floor near the Cyber Café). Sponsor can hang banner at coffee stations (sponsor would be responsible for providing banner and the cost to hang the banner). Media/Demonstration Room/Suites/Sleeping Room/Suites $5,000 to $26,500 LIMITED SPACE AVAILABLE (contact your sales manager for details) - Rooms located on the Concourse Level, 2nd, 4th and 34th-44th floors of the NY Hilton. Sponsor has exclusive access to these rooms on the day(s) specified. Sponsor is responsible for all food service, a/v, set up, etc. Post-conference List Rental $2,000 As an exhibitor, a complimentary pre-conference marketing list will be provided to you. If you are interested contact your sales manager. Our Post-conference direct mailing list can be rented for $2,000 (through the close of the event). Contact your sales manager for the list rental forms if interested. Enhanced Listing in the Official Show Guide and on the Website $2,500 Establish your presence beyond the show floor with additional advertising in the official LegalTech Show Guide and on our website. Your company s 25 word description for web & 50 word description for show guide and logo will help you stand out in the guide and on the website.
10 PRESENTED BY Show Guide & Website Advertising Opportunities Establish your presence beyond the show floor with additional advertising in the Official Show Guide AND on. With nearly 85% of attendees registering on the web, an enhanced visual presence is sure to leverage your corporate identity. Stand out from your competitors, solidify your presence at the largest legal technology event in the world AND deliver your company message before, during and after the show with the Official Showguide. Now not only will attendees receive it at the event, but with the addition of a digital version of it, attendees and prospects will receive it before the show, and it will live on the LegalTech website year round. Our show guide ads are standard magazine size, so you probably have an ready to go. 4 COLOR SPECIAL PLACEMENTS Full Page $9,000 Inside Front Cover $10,000 Half Page $6,500 Inside Back Cover $10,000 Outside Back Cover $10,500 OTHER PROGRAM GUIDE OPPORTUNITIES 5 Page Center Folio Includes 3 Page Map Spread Plus 2 Other Full Page Ads $18,500 Branded Tab Advertisement - Opportunity to place full pge ads on both sides of a branded tab. The tab will be positioned appropriately in th show guide to call out certain sections (exhibitors listings, vendor index, educational program descriptions, etc.) $10,500 Belly Band $13,500 ENHANCED WEBSITE & PROGRAM GUIDE LISTING Save up to $1,000 when you combine show guide print advertising AND electronic marketing. Contact us for details: Other advertising & promotional opportunities such as inclusion in the pre-conference brochure, cover wraps, tabs, etc. are available. Call your sales representative for details. M YES! I would like my company s color logo and 25 word description on website and 50 word description for showguide to be included in both the official LegalTech New York Show Guide AND on the Legaltech website for only $2,500. Please bill me. Name Title Company Address City State ZIP Phone Fax Address City State ZIP Phone Fax Please complete this form and FAX to: John Klein Please your logo to: JKlein@alm.com
11 Show Guide Advertising Dates & Specs AD SIZES Full Page Live Area: 7 1/2" x 9.875" Half Page 7 1/2" x 4.75" Trim: 8 1/2" x (please ad.25 bleed on all sides) AD DEADLINES Brochure Close: 9/12/14 Brochure Material: 9/19/14 Show Guide Close: 12/5/14 Show Guide Material: 12/12/14 PRINT MATERIAL REQUIREMENTS Hi-res PDF: Preferred File Format (Embed all images and fonts) Images: All image files should be set to 300 dpi (recommended). All color image files must be CMYK. Do not use color jpeg encoding. Fonts: Include all screen and printer fonts. ONLINE MATERIAL REQUIREMENTS Company Description: 275 characters(for Mac or PC); Adobe Illustrator (for Mac or PC); PageMaker 6.5 (for Mac or PC) Logos: Artwork to be provided in GIF or JPEG format at 85 pixels by 75 pixels
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