market Reach the Retail utah valley Circulation Digital Online Print Niche advertising rates

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1 advertising rates Reach the utah valley market Digital Online Print Niche Retail With a collection of products designed to engage Utah Valley s active, educated and affluent consumers,the Daily Herald is Utah Valley s media leader in digital, online, and print. Circulation Mon-Fri Average... 29,482 Monday... 27,893 Tuesday... 27,990 Wednesday... 27,987 Thursday... 34,806 Friday... 28,625 Saturday... 27,353 Sunday... 42,224 Sunday Select Sunday ,068 Savvy Subscribers... 2,570 Online Audience: Unique Visitors: Over 500,000 a month Page Views: Over 3,200,000 a month Omniture 2011

2 Our Audience We are Utah Valley! Sports Politics Business Family Home We are Utah Valley s #1 source of news & information Unlike most national news and classifieds sites, most Heraldextra.com website visitors live and work inside of Utah Valley. reaches a local and loyal audience We Are Utah Valley... First. Best. Today. Tomorrow. Reach 56% of Utah Valley is our audience That s more than double any other media source. Demographic Profile Young, Educated, Affluent, Home Owners We are Utah Valley Prime Age Household Income Education Female/Male Home Owners 66.4% % fall between 18 and 49 years old 55.1% 50K+ 55.1% have household incomes of $50K+ 65.9% degree 65.9% have a college degree or higher 41.9% Male Our Audience: 58.1% female 58.1% Female readership 52% of adults in Utah Valley visit a store because of a newspaper ad 82% of Utah Valley regularly uses coupons 80% of Utah Valley regularly looks at ads 81.4% of Utah Valley will purchase paid labor or repairs this year 80% of shopping trips in Utah Valley result in a purchase 56.7% of our audience spends money online 57.5% of Utah Valley have kids in the home 66.4% are years young! 71.6% own 71.6% own homes 89% of adults use media to plan purchases. Newspapers top their list of sources at 59% (over the internet 39%) Source: Scorborough research 2010 Release 2: Utah County / NAA 2009 How America Shops and Spends

3 Retail Advertising rates Daily Herald Retail - B/W 2x4 3x4 quarter half full Open $16 pci $203 $267 $555 $1,035 $1,995 3x rate $15 pci $197 $257 $531 $987 $1,899 12x rate $14 pci $184 $228 $483 $891 $1,707 26x rate $13 pci $177 $229 $459 $843 $1,611 52x rate $12 pci $171 $219 $435 $795 $1,515 Daily Herald Retail - Color 2x4 3x4 quarter half full Open $17 pci $211 $279 $585 $1,095 $2,115 3x rate $16 pci $205 $269 $561 $1,047 $2,019 12x rate $15 pci $192 $250 $513 $951 $1,827 26x rate $14 pci $185 $241 $489 $903 $1,731 52x rate $13 pci $179 $231 $465 $855 $1,635 A-1 Banner - 6x3 Price Spadea Wrap Price Section Front Banner - 6x3 Price Open $450 26x rate $400 52x rate $375 Thursday/Sunday $2,400 Other Daily Herald $1,800 Special Section $2,400 Savvy Shopper Deals $3,600 All ads include 7-day digital Superfly ad. Open $400 26x rate $375 52x rate $350 *Excludes A-1 and Ticket fronts. Print & Deliver inserts The Daily Herald can provide the products, service and knowledge customers need to give them a distinct advantage over their competitors. Our Hot Sheets Insert Program is simple, convenient, and affordable. Your insert features: Single Sheets 8.5 x 11 60# Gloss Text (all pricing is for 4/4-full color both sides) Zoning is available Reach targeted audience or reach every household in Utah County! 60# Gloss Bleed or Non-Bleed Includes print & delivery cost 10,000 $59/ thousand 15,000 $54/ thousand 20,000 $48/ thousand 40,000 $46/ thousand 90,000+ $44/ thousand Image Area Pricing is the same for a bleed or non-bleed product. Allow 1/4 OVER insert size for bleed. If your insert does not bleed, allow 1/4 empty space for white border. Digital Artwork PDF files should be created using Press Quality (or similar) settings in Distiller that embeds all fonts and Hi-Res photos. Other file types such as QuarkXpress or InDesign are also acceptable, keeping in mind we will need all the supporting files and fonts to complete the job. Other file types such as DCS-2, CT/LW. TIFF/IT, and EPS files are acceptable, but are not workflow friendly and may delay the job.

4 Nationalpreprints Preprint Guidelines Advance notice must be given at least 10 days prior to distribution. All preprinted insertion material should be at the newspaper seven days prior to distribution date. Minimum size preprint, 8 1/2 x 5 1/2. Minimum weight paper for a single sheet in 70lb. bond. Advertisers should provide additional inserts equal to 2 percent of distribution to allow for equipment spoilage. Rates listed apply to advertising from an individual business or entity. Multi-business or multi-signature advertising is subject to publisher pre-approval, and on approval, billed at open rates. In the event the publisher fails to insert preprinted circulars on a date specified by advertiser and agreed to by the Daily Herald, or inserts such preprinted circulars incorrectly on another date, the Daily Herald shall only be liable to advertiser for damages not to exceed the cost of the preprint insertion. In no event shall the Daily Herald be liable for the cost of the re-printed preprints, freight or any incidental or consequential damages resulting from the failure to insert preprints or the incorrect insertion of preprints. Preprint Rates *CPM (cost per thousand), Minimum 10,000 distribution Frequency Open > Single Sheet $ Std Tab Additional pages larger than 48 tab or equivalent will be billed at $3 per thousand for each 4-page increase. National retail rates Contract Level M, T, W, F, S Thursday Sunday Open $37.35 $45.45 $50.00 *PCI (per column inch) $2,500 $32.25 $39.25 $43.15 Delivery info Address Media One Printing & Publishing 4770 South 5600 West West Valley, UT Receiving Phone Deadlines & Details Sundays/CUQB Reservations 15 days prior to publication. Production 13 days prior to publication. Daily 10 days prior to publication. Production 13 days prior to publication. Zoning Charges 15,000-27,999 add $4 to the CPM 10,000-14,999 add $6 to the CPM $5,500 $28.05 $34.15 $37.55 $11,000 $23.45 $28.50 $31.40 $17,000 $21.75 $26.50 $29.15 $22,000 $20.55 $25.00 $27.50 $33,000 $20.00 $24.35 $26.80 $44,000 $19.15 $23.25 $25.60 $65,000 $18.30 $22.30 $24.60 $90,000 $17,90 $21.80 $23.95 $120,000 $17.25 $21.00 $23.10 The National rate is commissionable at 15 percent.

5 thepyramid WeAreSanpete.com thepyramidshopper WeAreSanpete.com Pyramid Circulation: 2,300 $5.00 per column inch Pyramid Shopper Circulation: 8,900 $7.00 per column inch Publication days: The Pyramid Shopper: Wednesday The Pyramid: Thursdays Combo Circulation: 11,200 $9.00 per column inch Retail and Classified Deadline: Mondays at 10 a.m. Print and Deliver Deadlines Very. Please call for details. Legal Rate: $.45 per line per insertion Classifieds: 1 week only -- $2 2 weeks or more -- $2 plus $1 per week thereafter Service Directory: Minimum 4-week commitment. Ads are due the Thursday before the first Monday of the month; ads may only be changed at that time. 1 x 2 = $35.00 per month. 2 x 2 = $55.00 per month. National/Agency Rate: Pyramid -- $6.50 pci Shopper -- $8.50 pci Combo -- $10.50 pci Print and Deliver Flyers Please call for zoning and rate information. If tear sheets requested, $3.50 per week regardless of how many weeks ad runs. All Classified Ads must be prepaid. Sanpete County Zip Codes Sanpete county is home to Ephraim, Manti, Fairview, Mt. Pleasant, Spring City, Gunnison, Moroni, Fountain Green and Sterling cities. The Sanpete name is a corruption of Sanpitch, the American-Indian-named valley. The Sanpete area is a mix of pioneer and American Indian history, with pioneer homesteads and historic buildings scattered throughout For more information please contact the Pyramid Advertising Team at or CBrewer@heraldextra.com

6 Utah Valley Zip Codes

7 SavvyShopperDeals Magazine The Value Leader in Direct Response Advertising! Ad Size Monthly Pricing One Zone Monthly Pricing 3 Month commitment 6 Month commitment 12 Month commitment 1/6 page 1/4 page 1/3 page 1/2 page Full Page Back Cover Front Cover* $249 $390 $528 $674 $849 $1,200 $1,350 $224 $351 $475 $607 $764 $1,080 $1,350 $199 $312 $422 $539 $679 $960 $1,350 Reach over 148,000 Utah County homes monthly. Ad Size 1/6 page 1/4 page 1/3 page 1/2 page Full Page Back Cover Front Cover* Two Zone Monthly Pricing (40% Discount) 3 Month commitment $398 $624 $845 $1,078 $1,358 $1,920 $2,400 6 Month commitment $359 $562 $760 $971 $1,223 $1,728 $2, Month commitment $319 $499 $676 $863 $1,087 $1,536 $2,400 *Your front cover reservation includes a professional photograph and a 1/2 page inside ad for your offers. All ads incled a 7-day digital superfly ad. Total MarketCoverage Daily Herald Deals TMC Insert Rates Size Piece Weight (oz) <25,000 50,000 65,000+ Single Sheet Tab Tab Tab Tab Tab Tab Cover the entire Utah County Market with our premium direct mail newspaper insert program. Reach more than 107,000 households direct to their mailbox every Monday. Daily Herald Deals TMC Retail Rates Frequency Front* Back* Open $3,600 $3,240 Sunday Select 24 Tab Deadlines Publication Day: Monday** Reserved/Art due: Monday, 3 p.m. prior week Camera Ready by: Tuesday, Noon prior week 13 Week $3,240 $2, Week $2,700 $2,450 Inside advertising rate: $18 per column inch *Front and back page positions includes full color Prices include both the Savvy Shopper Deals TMC and Sunday Select Requested advertising packets Delivered to the requestees door each Sunday Reaches over 15,000 homes in Utah Valley

8 Digitalproducts Digital advertising options Digital Products Banner Ad Video Ads PAW ad Video Preroll Online Coupons News Alert (2x daily) Deals Blast Weather Site Sponsorship ( 4 avail) Savvy Shopper Alert Social Media Superfly WeAreSanpete.com Marketplace (Get It) Deal of the Day Online Contest Bottom Slide Banner Social Medial Contest Price $15 cpm $20 cpm $450 per day $25 cpm 3 for $99/month $350 per month $249 per month $1,500 month $199 per day $99 per post $50 with print ad $300 monthly $349-$649 Trade or Cash Deals $350-$1,500 based on contest $15 cpm $350-$1,500 based on contest Reach Unique Visitors: Over 500,000 a month Page Views: Over 2,800,000 a month Unique Visitors: Over 39,000 a month Page Views: Over 130,000 a month Unique Visitors: Over 36,000 a month Page Views: Over 440,000 a month Source: Omniture 2011 Mobile/Text/ /Apps Daily Herald iphone App Daily Herald Mobile Site CougarBlue Mobile Site Text Alert Weather Alerts Prep Sports Alerts Breaking News /Text Alerts ipad App Ave. Montly Impressions $350 per month $350 per month $350 per month $149 per day $500 sponsorship for season $500 sponsorship for season (Fall, Winter, Spring) $500 sponsorship per quarter $3,500 per month The Facts MOBILE /TABLETS Mobile & News Apps: 305,003 pageviews 19,631 unique visitors Downloads: 11,330 TEXT SUBSCRIBERS 5,544 DATABASES Daily Herald Morning News: 44,431 Daily Herald Afternoon News: 11,349 Daily Herald Breaking News: 11,579 Savvy Shopper Deals: 16,801 Daily Herald Deals: 24,507 Mom Click: 4,299 The Ticket: 417 We Are Sanpete: 53 Cougar Blue: 328 UV Sports: 99 SOCIAL MEDIA The Daily Herald: Facebook 1,976 Twitter 2,462 Mom Click: Facebook 402 Daily Herald Deals: Facebook 2,139 Savvy Shopper Deals: Facebook 11,409 Twitter 4,155 Cougar Blue: Facebook 1,058 Twitter 3,504 Prep Rally: Facebook 4965 Twitter 489 Current as of March 2012

9 DigitalProducts DIGITAL marketplace Marketplace Get Found with this exciting SEO program that drives customers to you whether they are looking on HeraldExtra.com, Yahoo, Google, Bing or through a variety of online directories. Packages range from $349-$649 per month. mobile Get your message in front of our mobile users. Sponsorships available on our mobile enabled news, BYU sports, Utah Valley Sports and Deals sites. Prices start at $350 per month. iphone app sponsorship Be on the cutting edge of technology by signing up for one of our iphone/ Droid/Ipad app sponsorship positions. Advertising space is available on our news and Cougar Blue apps. Prices start at $350 per month. ipad app sponsorship Exclusive sponsorships available on the new Daily Herald ipad app. Pricing starts at $3,000 per month. Social Media Advertising Take advantage of our audiences on Facebook and Twitter with an advertising message sent to our fans and followers. Call for pricing. Social Media Account Management Let us take the hassle out of social media for your business. We can help you set up and manage your social media sites including daily/weekly postings, contests and more. Call for pricing. Advertising Send your message out to over 15,000 opt-in deal seekers through the Daily Herald Deal s ever-growing list. Space is limited and is on an as-available basis with only one blast going out per day.

10 Ad Specifications Column Measurments Broadsheet/Standard Height: 20 1 col = column column column column column column Spadea... 2x2, 2x4 Good Eating... 2x2, 2x4 Front Banners... 3x3 or 6x3 Modular Tab Height: /8 page x 2.5 Qtr page x 5.25 Qtr page Vert x Half page vertical x Half page horizontal x 5.25 Full Page x Classified Height: 20 1 col = Magazine Height: 10 1 col = /8 page...1 col. x 2.5 Qtr page...1 col. x 4.9 Third page...2 col. x 3.2 Half page... 2 col. x 4.9 Half vertical...1 col. x 10 Full page...2 col. x 10 Savvy Magazine 1/6 page... 1 col. (3.75 ) x 3.2 Qtr page... 1 col. (3.75 ) x 4.9 Third page... 2 col. (7.625 ) x 3.2 Half page... 2 col. (7.625 ) x 4.9 Half vertical... 1 col. (3.75 ) x 10 Full page... 2 col. (7.625 ) x 10 Home Choice Full Pages Only w/bleed x w/o bleed x w/o bleed is the actual printed area Advertising Deadlines Publication Pub Day Daily Herald CUQB Ad Sched/ artwork due Completed Ad Mon Fri 2 pm Fri 4 pm Tues Fri 5 pm Mon 4 pm Wed Mon 11 am Tues 4 pm Thurs Tues 11 am Wed 4 pm Fri Wed 11 am Thus 4 pm Sat Thurs 11 am Fri 4 pm Sun Fri 11 am Fri 4 pm Mon Mon 3 pm wk prior Tues Noon Pyramid Thurs Tues Noon Tues Noon Class set Wed Mon 11 am Tues 2 pm 1 column column column column column column column column Insert/Flyer 8.5 x 11 finshed size inset text.125 Online Banner.300 x 250 Static/Flash & Video Leaderboard x 90 News alert x 600 Blasts x 10 50kb jpg Weather Sponsor...88 x 31 Thurs Tues 11 am Tues 2 pm Fri Class Wed 11 am Thurs 1 pm Sat Class Wed 5 pm Fri 2 pm Sun Class Fri 2 pm Fri 5 pm CUQB Liners Tues 10 am Tues Noon A good ad uses the most popular words and phrases to consumers including: Free, New, Sale, Now, Guarantee, 100%, Easy, Bargain, Introducing, Now, Just Arrived, Easy, Results, Discover and Affordable.