One. One. four. four. AALBC.com HipHopBookClub.com MosaicBooks.com ThumpersCorner.com. Campaign. Websites. Campaign. Websites
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2 HOW WILL YOU STANDOUT On-line promotion is a powerful and growing factor in marketing books directly to African-American readers. AALBC.com and MosaicBooks.com recognized this trend early; and have played a key role in contributing to the success and popularity of many books and authors. Our network of sites brings the planning and innovation of a combined twenty years of experience to internet marketing campaigns. Whether it s a banner listed across multiple sites, a showcase in a weekly e-newsletter, building a webpage dedicated to your business, or showcasing new titles on our homepages we have solutions to fit your goals. Imagine your advertisement placed on a quartet of the most important sites dedicated to Black literature. That s the possibility when you choose to advertise on AALBC.com, HipHopBookClub.com, MosaicBooks.com, and ThumpersCorner.com. According to Google.com, Yahoo.com, Alexa.com, and Ask.com these sites encompass the most popular websites for readers of Black literature.
3 WHAT WE OFFER Quantifiable market penetration is probably the most important tool an advertiser can have access to. The ability to compare expenditures to results views and clickthroughs can be invaluable. Special market-targeted campaigns, if properly resourced, can result in unique benefits. We reach 500,000+ unique visitors/month, which results in over 3,000,000 page views/month. Google and Amazon queries, initiated on AALBC, account for hundreds of new dynamically generated search result pages every day. Google searches pertaining to African-American literature will often return an AALBC.com page in the top five results. Our network of sites can push your campaign to 17,000+ opt-in e-newsletter subscribers. You ll also have access to MosaicBooks.com s list over 350 African- American book clubs the largest listing on the Internet. Book clubs often serve as early harbingers of a book s success. 3,000,000 page views/month 500,000+ unique visitors/month 350 African-American book clubs 17,000 opt-in e-newsletter subscribers Ad campaign success 4 top websites
4 ABOUT OUR MARKETING PARTNERS AALBC.com The African American Literature Book Club was founded in 1997, and has become the largest, most trafficked site dedicated to African-American literature. The site includes an exhaustive listing of literary artists as well as book review, profiles, and interviews. AALBC.com receives over 500,000 unique monthly visitors. HipHopBookClub.com Our newest member, the Hip Hop Book Club has quickly become an essential resource for young urban readers. With the growing emphasis of marketing to young people the importance of hip-hop and urban culture cannot be minimized. MosaicBooks.com Founded in 1996, this was the first site dedicated to showcasing Black literature. MosaicBooks has an exclusive listing of over 350 African-American book clubs the largest on the Internet and 5,700+ opt-in subscribers to a weekly e-newsletter. Our print quarterly, Mosaic Literary Magazine, mosaicmagazine.org, is a leading African-American literary magazine. ThumpersCorner.com This popular, user-mediated, discussion board serves as the meeting place for many literary and cultural arbiters. Its lively and engaging group conversations spur many opinions and views on the current state of literature and the arts.
5 One AALBC.com & MosaicBooks.com can display a variety of banners in ways that best suit the needs our clients. Run of Network AALBC.com, HipHopBookClub.com, MosaicBooks.com, and ThumpersCorner.com Run of Site Select the individual site that best fits your goals Channel Targeted A specific set of related AALBC.com pages (Authors Section, Review Sections, Writers Resources, Discussion Boards, and more) Page Targeted An individual AALBC.com page (Homepage, Maya Angelou page, Ernest Gaines page, Eric Jerome Dickey page, monthly newsletter, and many others) 55 West 116th #195
6 DEMOGRAPHICS GENDER 83% Female 17% Male AGE 36% % % over 49 14% under 26 12% EDUCATION some college 37% bachelor's degree 31% graduate degree 24% high school diploma 5% INTERNET EXPERIENCE 3+ years 83% 1-2 years 12% 6 months - 1 year 4% under 6 months 1%
7 Please review our pricing, which can be tailored to suit the needs of your marketing budget. Our minimum buy for the group of sites is $1,000. Position Ad Type Spec CPM (in pixels) Above the fold Below the fold Run of Network Leaderboard 728 x 90 $20 $10 Full Banner 468 x 60 $20 $10 Medium Rectangle 300 x 250 $20 $10 Square 250 x 250 $20 $10 Wide Skyscraper 160 x 600 $10 Skyscraper 120 x 600 $10 Run of Site Leaderboard 728 x 90 $25 $15 Full Banner 468 x 60 $25 $15 Medium Rectangle 300 x 250 $25 $15 Square 250 x 250 $25 $15 Wide Skyscraper 160 x 600 $15 Skyscraper 120 x 600 $15 Channel Targeted Leaderboard 728 x 90 $25 $15 Full Banner 468 x 60 $25 $15 Medium Rectangle 300 x 250 $25 $15 Square 250 x 250 $25 $15 Wide Skyscraper 160 x 600 $15 Skyscraper 120 x 600 $15 Page Targeted Banners (All Sizes) Variable $30 enewsletter Banners (All Sizes) Variable Call for prices
8 ADDITIONAL SERVICES Ads in our marketing partners quarterly print publications o Harlem World Magazine, annual circulation: 60,000 o Mosaic Literary Magazine, annual circulation: 10,000 Discount Author Profile listings on AALBC.com + MosaicBooks Book review service provided by AALBC.com enewsletter Advertisiments AALBC.com + MosaicBooks (Prices available upon request)
9 CONTACT 55 West 116 St. # Ron Kavanaugh MosaicBooks.com 314 West 231 St. #470 Bronx, NY
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