HEALTHCARE EDUCATION ADVERTISING 2017 ADVERTISING MEDIA KIT

Transcription

1 HEALTHCARE EDUCATION ADVERTISING 2017 ADVERTISING MEDIA KIT CONTACT YOUR SALES REPRESENTATIVE CALL: VISIT:

2 HIGHLIGHTS KEY PUBLICATION FACTS: E-magazine (web complement is TheRadiologyLife.com) 12 monthly issues in 2017 KEY RADIOLOGY INDUSTRY FACTS: Circulation: xx,xxx digital subscribers Weekly enewsletter reach: xx,xxx radiology professionals Education is a vital component for entry and advancement in the radiology field. Radiology technologists, ultrasound technicians, and other support roles within the industry require certification to enter the field, and many states require continued education credits to continue in these positions. Aspiring radiologists must complete four years of undergrad premed, and then four years of medical school. Specializations require additional schooling. Certification in sub-specialties typically entails an additional one to two years of education, and certain states have continued education requirements for radiologists. Radiologists and radiology professionals use several types of imaging technology to diagnose patients, including X-rays, MRIs, CT scans, ultrasounds and nuclear imaging. In many cases, radiologists don t have direct contact with patients. Instead, radiologic technologists perform procedures to obtain images, and the radiologist later examines these images and confers with a primary care physician to make a diagnosis. Many radiologists specialize in a certain area of the field, such as pediatric, nuclear or interventional radiology. Radiologists earn an average income of $349,000. Sixteen percent of radiologists report annual incomes of $500,000 or more, while 62 percent make between $250,000 and $500,000 per year. Those working in group practices earn the most, an average of $390,000 per year, while radiologists employed by hospitals average $354,000 per year. Median pay for radiologic and MRI technologists was $58,120 per year in There are currently 230,600 radiologic and MRI technologist jobs in the U.S. The demand for radiologic and MRI technologists is predicted to grow by nine percent, or 20,700 jobs, by Radiologic and MRI technologists work in healthcare facilities, and more than half work in hospitals. About 30,000 radiologists worked in the U.S. as of About 20 percent of radiologists are women and about 80 percent are men. It s been predicted that a 16-percent shortage of radiologists could develop by 2020 if current training rates and health care demand trends stay the same, so radiologists who complete their training should experience good job prospects. KEY CONTENT FACTS: WHY WE ARE DIFFERENT Radiology Life is distinguishable from other pubs in the market in the following ways: 1 We are an engaging, concise professional resource rather than an academic journal. Instead of focusing strictly on the medical/scientific aspects of the radiology industry, we are covering other aspects of this profession, including lifestyle, ergonomics and management issues. Radiology professionals want to open the magazine; it s not homework. 2 Our content meets the needs of radiology professionals, as guided by our board of advisors, which consists of industry pros including radiologists and personnel from other specialties. 3 We offer a valued publication platform for authors from within the radiology industry. 4 We offer inviting interaction through social media and blogs. 5 We provide staff management and hiring resources powered by a robust job and career site, ADVANCE Healthcare Jobs. CALL:

3 High profile digital ad types are impossible to ignore Takeover 640 x 480 Half-page 300 x 600 Pushdown & Super Leaderboard 970 x 90 Pushdown expands down to 970 x 415 Takeover $3,995 Put all of the focus exclusively on your marketing message. This show-stopping interstitial ad is displayed for 15 seconds before visitors can access the page they re trying to reach. n Exclusive for 30 days n Geo-targeting available n 640 x 480 px n 250 kb max Half-page $2,995 Build brand awareness directly alongside our premium content. This dominant ad space runs down the right side of the page and takes up almost an entire scroll. n Mobile friendly n Content and geo-targeting available n CPM pricing available n 300 x 600 px n 200 kb max CONTACT US NOW TO RESERVE THESE HIGH-IMPACT DIGITAL ADS. CALL: VISIT: Pushdown $2,995 Engage visitors with a visually captivating interactive experience. This dynamic ad expands when a user clicks on it, pushing everything else down on the page. Plus, it stays expanded for as long as you like. n Content and geo-targeting available n CPM pricing available n 970 x 90 px condensed n 970 x 415 px expanded n 200 kb max Super Leaderboard $1,995 Don t need your pushdown to expand? You can opt for this more economical static ad instead.

4 HEALTHCARE EDUCATION ADVERTISING 2017 ELECTRONIC RATES WEBSITE AD RATES 1X 3X 6X 12X 24X Medium Rectangle $1,800 $1,710 $1,620 $1,530 $1,440 Half Page Pushdown Super Leaderboard Takeover Ad n Content, geotargeting and CPM pricing available. Call your sales representative for pricing $2,995 for 30 days $2,995 for 30 days $1,995 for 30 days $3,995 for 30 days EDITORIAL CONTENT SPONSORSHIPS 1X 3X 6X 12X 24X Column and Article Sponsorships White Paper/Infographic $1,440 $1,368 $1,296 $1,224 $1,152 Article Sponsorship $612 $581 $551 $520 $489 n Call your sales representative for custom sponsorship opportunities. VIDEO/MULTIMEDIA OPTIONS 1X 3X 6X 12X 24X Pre-Roll Video In-Video Overlay/Video Banner $1,440 $1,368 $1,296 $1,224 $1,152 Client Provided Video Ad $1,800 $1,710 $1,620 $1,530 $1,440 DIGITAL ALERT EMAGAZINE AD RATES 1X 3X 6X 12X 24X Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 E-SLETTER AD RATES 1X 3X 6X 12X 24X 39X 52X Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 $924 $862 Text Only $986 $936 $887 $838 $788 $739 $690 CALL: ELECTRONIC AD SIZE SPECS AD SIZES Half-page is 300 x 600 pixels, fixed. Size limit is 200KB Pushdown is 970 x 90 pixels with a fully expanded size of 970 x 415 pixels. Ad expands vertically and content is pushed downward to make room for expanded ad. Super Leaderboard 970 x 90 pixels, fixed. Size limit is 200 KB Takeover Ad is 640 x 480 pixels, fixed. Size limit is 250 KB Medium Rectangle is 300 x 250 pixels. Size limit is 65 KB. Column Sponsorship is 300 x 250 pixels. Size limit is 65 KB. White Paper/Infographic PDF must be supplied by client. Includes logo and 100-word description. Video Ad is a 4:3 aspect ratio. Video length can be a maximum of 3 minutes. In-Video Overlay/Video Banner is 480 x 70 pixels. Max length is 10 seconds. Size limit is 100 KB. Text Only limit is 75 words. WEBSITE ADS Posted for 30 days from date published. Include a FREE link to your site or address. E-SLETTER AND DIGITAL ALERT ADS Include a FREE link to your site or address. Ad appears in one mailing. We cannot accept third party ads containing JavaScript. We cannot accept Flash or other rich-media files. Some programs will only display the first frame of an animated ad. So, the first frame must contain stand-alone creative. Digital Alert s contain one Medium Rectangle ad position. Exclusive opportunity available on a first come, first-served basis. Digital Alert s are distributed to commnity subscriber list typically the week after each digital edition is made available online. REQUIRED AD FILES Supply GIFor JPEG files. Our design department can create an ad (using your logo and/ or graphics) in an electronic file format. HTML5 accepted For pushdown, XY coordinates for various buttons in the ad required. We accept.mp4 video ad types. Requirements and restrictions may vary. Contact your rep for details. Other content areas are available for sponsorship. All rates are subject to change.

5 2017 E-BLAST ADVERTISING Be Where Your Audience Spends All Their Off-Time Our social media opportunities inject your marketing message into the feeds of healthcare pros who trust our content. Do you want to increase engagement & improve ROI? Let us design and send your next targeted e-message. Image + Text Starts at $299 per post Text Only Starts at $99 per post With access to a growing list of more than 2 million healthcare professionals across the country, we can help you reach a highly qualified and diverse audience broken down by job title or geographic region. Call your rep today to customize a package based on your budget, your goal and your audience requirements. CAMPAIGN PRICING: s starts at $688 (gross) with a minimum send of 500 s (this price includes 1 retarget) Pricing is tiered and discounts are available based on quantities INCLUDED WITH EVERY SEND: 1 retarget to reinforce your initial message Test sent to you for approval or changes Internal and external tracking links The ability to send your message either from advance.com or from your company WE ALSO OFFER: Geo targeting by state/zip CALL: design & production services or conversion to.html A/B split testing by subject line and design Customized forms & landing pages that live on an Advance website Drip Campaigns Match/omit services All you need to do is provide us with 110 characters and a link to your job opening, product or education program. We ll then post it on our field-specific Facebook, Twitter, LinkedIn and Google+ pages to help you engage the people you need to reach. LONG-TERM ENGAGEMENT Add an image and stay visible in our photo gallery forever EXCLUSIVE IMPRESSIONS We only post one branded feature per day WIDER REACH Your post is delivered across all 4 major social platforms