Marketing for the Arts. TDC Advertising Report October 2014
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1 Marketing for the Arts TDC Advertising Report October 2014
2 44 Ad Insertions Over 8,578,000+ Impressions Playbill Magazine NYC Edition (with Tampa Bay & Co) Tampa Tribune Newspaper Friday Extra Section Back Cover Creative Loafing Magazine Tampa Bay Edition Watermark Magazine & Special Issues (GLBT) Tampa Bay Times Bay Magazine Tampa Bay Times Newspaper Weekend Entertainment Section Back Cover Florida Travel & Life Magazine Viva Florida 500 Special Issue NY Times Sunday Magazine Voyages Arts Editorial Issue Ruth Eckerd Hall Program/ Playbill Back Cover Villages Daily Sun Newspaper
3 Print - Museums
4 Print - Museums
5 Print - Attractions
6 Print - Attractions
7 Print Performing Arts
8 Print - Events
9 Print - Events
10 Summer 2012 Distributed 105,000 hang tags at Tampa International Airport and St. Petersburg/ Clearwater International Airport Out of Home
11 Fall 2012 Designed the ticket and poster for the St. Petersburg Arts and Entertainment Pass. Below teaser was included in several of the print ads. Collateral
12 2012- Present Print 250,000+ maps annually to distribute at tradeshows throughout the world, local conferences and sporting events. Also at the VISIT FLORIDA welcome centers, AAA offices, and hotel and attraction brochure racks. Collateral
13 2012 & 2013 Joint project with Visit Tampa Bay and VISIT FLORIDA. Distributed at AAA offices and hotel and attraction brochure racks throughout the state, and volunteer trainings. Promotes Arts Tampa Bay calendar of events. Collateral
14 Creative Pinellas Online
15 Arts & Entertainment Home Page Splash Panel Online
16 Print Ads are directed to this page Live content pulled in from ARTiculate bloggers Videos Articles Social Integration Online
17 Summer 2013: June August 2,000,000 impressions Roll over to expand banners (rich media) and non-expanding banners (standard flash) Geographically targeted campaign to Tampa Bay & Orlando In-market travel, family vacations, in-market travel to Florida Psychographic interests - arts/crafts, cultural events, with home & garden, travel & entertainment Site retargeting Online
18 Facebook posts to more than 192,000 followers. Social
19 Twitter and Instagram Posts Tagging Posts #SPCArt Social
20 St. Pete/Clearwater s Emeril s Florida episode premiered on the Cooking Channel on Sunday, February 24, 2013, and aired five additional times that year. Television Emeril Lagasse walking through the Chihuly Collection presented by the Morean Arts Center with Wayne Atherholt.
21
22 24 Ad Insertions Over 5,313,430+ Impressions Creative Loafing Magazine Tampa Bay Edition Watermark Magazine & Special Issues (GLBT) Tampa Bay Times Bay Magazine Tampa Bay Times Newspaper Weekend Entertainment Section Back Cover NY Times Sunday Magazine T:Design & T: Culture Issues Ruth Eckerd Hall Program/ Playbill Back Cover Print
23 Print
24 Print
25 Print
26
27 Eight (8) 4-minute long nationally syndicated segments with Daytime host Jerry Penacoli. Billboards before and after each segment (2) 30-second spots in the program Online posting at DaytimeTVonline.com 6/12/14: The Capitol Theatre segment 6/17/14: St. Pete Urban Murals segment 7/15/14: Dunedin Fine Art Center segment 9/12/14: William Dean Chocolates segment Television
28 Combination of 30-second and 15-second commercials airing in rotation schedule Monday-Sunday 8-11 on such programs as Great Performances, American Masters, Live at the Met, Live from Lincoln Center, Antique Roadshow and Masterpiece Theater. 30-second commercials airing in the BBC World News/PBS Newshour Campaign running 6/9/14 5/31/15 (22) spots per week Television
29 15-second live read spots on WUSF-FM (NPR) & WSMR-FM (Classical) Campaign running 6/9/14 5/31/15 (40) spots per week on each station Monday Friday Examples: Visit St. Pete Clearwater reminds you that Clearwater Jazz Holiday, October 16-19, offers 4 days of music and culture for all ages. You can discover art in your community by visiting RadiantCulture.com. Visit St. Pete Clearwater reminds you that attractions like Largo s Heritage Village offers a look back at the curious history that s shaped our community. To make your plans to educate and inspire, visit RadiantCulture.com Radio
30 Tour Operator Familiarization Tour
31 Media Familiarization Tour
32 Press Media
33 Press Media
34 Press Media
35 Press Media
36 AAA Living (11/1) Florida Trend (November) NY Times T Travel (10/19) & (11/2) Tampa Bay Times Bay Magazine (11/9) Creative Loafing Magazine (11/13) TripAdvisor : St. Petersburg Co-Op Web Banner St. Petersburg Event Listing Daytime Journeys with Jerry Segment NPR 15-second Radio Reads Downtown St. Pete Street Banners TPA Airport Digital Baggage Claim Dalí/Picasso
37 Dalí/Picasso
38
39 Visit St. Pete/Clearwater 30-second commercial with call out to Clearwater Marine Aquarium on 350,000 rental DVDs of Dolphin Tale 2 before the menu screen. DVDs will be available nationwide at Red Box on December 9 th. Dalí/Picasso
40 Reminder Annual Marketing Meeting November 18, 2014 The Capitol Theatre
41 Thank You!
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