Oracle Communications Billing and Revenue Management The New Standard for Tier 1 Billing

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1 <Insert Picture Here> Oracle Communications Billing and Revenue Management The New Standard for Tier 1 Billing Olivier MISS, Technical Alliances Manager EMEA

2 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.

3 The Next Generation Enterprise From Service and Technology Centric to Consumer and Business Centric Critical Characteristics Conventional Business Next Generation Business Strategy Service-Centric Customer-Centric Business Operations Partly-Automated Seamlessly Automated Customer Service Delayed Immediate New Service Delivery Months Hours Support Systems Silos Horizontal IT Strategy Custom, Services-Driven Standards-based Software IT Applications Purpose-built, Monolithic Multi-service, Modular Innovation Technology-driven Business-driven Modernization Strategy Big bang Evolutionary Cost Out of control Predictable

4 Billing: At the Heart of the Business The choice of Billing platform is critical in equipping the Tier 1 enterprise to compete effectively Primary Business Drivers A customer-centric view of products and services personalize offerings around the customer Integrated BSS/OSS solution to enable automated business processes Online and up to the second data provided to customers and to the business Rapid conceptualization and implementation of powerful new service offerings Support of multiple service-domains, payment methods and geographies in a unified way Support of important network and software standards IP, IMS and SOA Logical design, open and built to standards, designed to scale efficiently Ease of configuration to support new business models Support of an evolutionary approach to business transformation Predictable cost of ownership model

5 Oracle Communications Billing and Revenue Management <Insert Picture Here>

6 Oracle Communications BRM Facts Highest Rating in 2007 Gartner Strategic Scorecard for BSS Over 300 live implementations in 75+ countries Single platform for all business models Enables shortest time to market Provides market-leading ROI First Billing solution to productize integrations to CRM and ERP Inventors of Real-Time Billing (patents held)

7 Billing and Revenue Management Enabling all revenue touch points Revenue Management Lifecycle Enables optimally priced service delivery Turns transactions into revenue Ensures accurate bill generation, collection and settlement Provides real-time verification, reporting, analysis and control

8 Billing and Revenue Management Revenue Management Lifecycle Revenue Generation Rapidly create new offerings and bundles Build sophisticated corporate and residential plans Connect new partners quickly Support diverse business models Enable no-touch order fulfilment & provisioning

9 Create Bundles and Promotions that Provide Real Value Promotions Balance Groups Rate Plans Subscriber Database Pricing Center GUI Promotions, Discounts, Bundles Prepaid Voice Data Bundles Postpaid Video Offerings that span full service breadth All networks : CDMA, IP, GSM, GPRS, 3G, HSPA, etc. IP, voice, data, broadband, content, and custom services Multiple payment types: prepaid (cash balance, voucher, e- wallet) and postpaid (invoice, credit card, direct debit) Combine and reuse various levels of building blocks to create variety of price plans Define new offerings in minutes

10 Enables Diverse Business Models Consumer Corporate Partner Family ABC Corporation Service Provider Mom Dad Son Daughter ABC inc Voice Intl Voice TV VoD Access Voice Voice Intl Voice Finance Sales & Marketing Test Support Engineering Expo Site APAC Site Service Provider Access Voice Aggregator 1 Aggregator minutes voice credits Credit Card Airmiles Postpaid: cc/ invoice Prepaid personal Prepaid personal Content Provider 1 Content Provider 2 Content Provider 3 Content Provider 4 Content Provider 5 Content Provider 6 ANY service to ANY customer type, with ANY payment option in ANY group

11 Rapid Service Enablement XoIP Content Data Voice Oracle Communications BRM Communications Services Framework Service / Device Configuration and Extension Customer Center Configuration and Extension Dialup Service Provisioning Framework Device Management Authentication Authorization & Accounting Cable xdsl Satellite Communications Services Framework Modular, extensible service creation platform to enable any service/network environment Supports service modeling, configuration and extension with reusable components Pre-configured Service Managers (GSM, GPRS, Content etc.)

12 Extending Customer Interaction Through Pre-Built Packaged Integrations Customer Agent The Communications Order to Bill Process Integration Pack Product and price synchronization between BRM and Siebel CRM Customer synchronization between CRM and BRM No need to manually enter subscriber data into billing system Integrated order management Generate sales order Initiate billing on fulfilled services No need to manually place order in billing system

13 Revolutionize Time to Revenue Greater value derived delivering a service here Not here Enabling Innovation at Orange UK 1 st mobile operator in the UK to broadcast mobile TV now exclusively offering Setanta Sports the time to launch promotional offers was reduced from weeks to hours, since we deployed [BRM]. Competitive Differentiation at Mobily Launch promotions per month! Competition takes days to respond

14 Billing and Revenue Management Revenue Management Lifecycle Revenue Capture Real-time event-to-cash Convergent customer balance management Real-time credit limit management and control Sophisticated discounts and promotions Network grade service authorization Integrates to network elements and service delivery

15 Convergent Customer Accounts Any service any payment method Single Customer account for all services, balances and payments Real-time balance updates and financial tracking Multiple payment methods per account Central concept for entire BRM application Accurate billing data available through integration to CRM, Provisioning and Middleware

16 Convergent Subscription Accounts Example The Turner Family External Top-up Users: Internal account top-up Sally Simon (funds transfer) Sasha Jade Services: Magazine Online Mgzn 2 Magazine mcontent Content Music Mgzn 2 Music Mgzn Content Music Credit Card Air Miles Invoice Balances & Payment Types: Loyalty Points Voucher/ Gift Card Voucher/ Gift Card

17 Integrated Billing Customer Care Siebel CRM to Oracle Communications BRM Future App Front Office Applications Siebel CRM 3 rd Party The Communications Agent Assisted Billing Care Process Integration Pack Enterprise Business Services Application Independent Web Services Future App BRM Enterprise Business Objects 3 rd Party Integrates the billing management process Providing an integrated, realtime and actionable view of billing data from CRM Ability to capture payments and adjustments from CRM and send to BRM for processing BSS & OSS Applications

18 Online Charging Architecture CAP Bearer Session Based Charging Function Rc Account Balance Account Mgmt Balance Function Mgmt Function Rr Recharging Server IMS Ro Ga Charging Gateway Charging Function Gateway Function Bo Post Processing System Service Event Based Charging Function Re Rating Function Rating Function Online Charging Functions Adapted from 3GPP TS V7.0.0

19 Online Charging Architecture Bearer IMS Service OC-SAC HP OC Mgr Diameter Charging Manager CAP Ro AAA Gateway Session Based Charging Function Rc Ga Account Balance Account Mgmt Balance Function Mgmt Function Event Based Charging Function Business Process Tier Re Object Tier Charging Gateway Charging Function Gateway Function Rating Function Rating Function Top-Up API Rr Bo Recharging Server Post Processing System Online Charging Functions Data Tier Adapted from 3GPP TS V7.0.0

20 Network Billing and Services Evolution OSS/BSS Integration Billing Services BRM Online Services OCCAS Network Adaptors Accolade WCS Charging Adaptors Fixed Networks Mobile Networks NGN/IMS Networks ISP Networks, INAP, AIN, TCAP CAP, INAP, WIN SIP, ISC, Diameter Data Services, IPTV Proprietary & Confidential

21 Oracle Convergent Charging Solution Highlights VF Pacific required solution for convergent prepaid and postpaid GPRS and messaging services; standardizing on DIAMETER; Real-time is critical to support prepaid and reduce revenue leakage VF Spain required convergent charging for Mobile voice, data, 3G, SMS, MMS, content and roaming; first to market with MMS, 3G service, TV Tušmobil, a leading retail chain in Slovenia, offers prepaid and postpaid voice, data and content (GSM/EDGE) services under the existing TUS brand - true convergent charging; launched entire project within 7 months.

22 Billing and Revenue Management Revenue Management Lifecycle Revenue Collection Flexible billing cycle management Complex A/R and G/L management Comprehensive payments and collections Partner settlements Integrates to Enterprise Financials applications

23 Maximize Value at Key Customer Touch Points Consolidated Billing Information Available to Invoicing and Customer Care Billing Promotions Improve Customer understanding of value delivered Enhance impact of specific offer or promotion Data on real-time promotions available immediately Can be used to trigger identification of upsell opportunities

24 Comprehensive Billing Operations Billing Time Volume Discount Bill Info Personal Charges Billing Hierarchy Subordinate Account Parent Account Bill Info Corporate Charges Subordinate Account Bill Info Charges Bill Run Activities Bill calculation, invoicing and summary Includes all advanced functions such as discounts, taxations and partner settlements Flexible Cycle Support Variable billing cycles and dates Trial billing BillNow, on-demand billing, in-advance billing, delayed billing Multiple Bills and Billing Hierarchy Multiple bills with multiple payments for various billing relationships

25 Granular Financial Accounting Customer Center GUI Advanced Financial Management Accounts Receivables Management General Ledger Reporting Taxation Processing Flexible Payment Methods Credit card, debit, cash, check, pre/post-paid Voucher Management Payment suspense Allocation of single payment to multiple accounts

26 Pre-Built Accounting Integration Oracle Communications BRM to Oracle E-Business BRM Server Real-Time Revenue Management Server System & Policy Modules Custmr Srvc Device Price Rate Bill Invoice Pay Other Zoning Re-rating Discounting API Oracle E-Business Suite GL reports (XML) ODI scripts (load & transform) The Communications Revenue Accounting Process Integration Pack Point-to-point integration between Oracle BRM and E- Business Suite (GL integration) Optimized for frequent batch loads and high volumes of data Leverages Oracle Data Integrator (ODI) for high performance transformation and loading

27 Oracle BRM Billing Innovations Standardizing on Oracle BRM integrated with Oracle Siebel CRM for mobile customers, this LHS (BSCS) replacement project supports voice, data, content & WiFi; including 3G SMS & MMS and roaming on a single platform Oracle BRM. Swisscom Mobile selected Oracle BRM for improved flexibility and time-to-market advantage and is currently implementing Oracle BRM for invoicing (March 2008) Standardizing on Oracle Communications BRM across all properties and business lines. After an extensive multi-year evaluation against Amdocs, Intec, CSG and Convergys, Oracle BRM was selected as standard Billing platform for all Orange properties in Europe. Successful migration to Oracle BRM enabling complete support for all European mobile standards and services

28 Billing and Revenue Management Revenue Management Lifecycle Revenue Analysis Real-time revenue verification, reporting, and control Usage and subscription analytics Revenue assurance analytics Customer behaviour analytics Integrates to Enterprise Analytics applications

29 Powerful Billing Analytics Usage and Subscription Analysis Provide insight into usage and subscription patterns Determine product offerings based on usage Track utilization of installed assets to derive the amount of investment to be made Revenue Assurance Analysis Analyze billing trends to determine actions required to meet collection targets Determine if your billing accurately reflects what is provisioned Reduce revenue leakage by understanding how credits and adjustments are being offered Improve customer satisfaction by better bill dispute handling Customer Behavior Analysis Provides analysis of activations, disconnects to understand churn and retention trends Analyze customer profiles for billing & service data, account lifecycle Offer the optimal rate plan to the customer Provide insight into campaign effectiveness by targeting right customer segments

30 Advanced Technology Platform <Insert Picture Here>

31 Advanced Technology Principles Strict adherence to open standards and modularity IMS ready supporting DIAMETER and other major charging protocols: Radius, TAP and CIBER Web Services ready with APIs also available for Java, C, C++ and Perl API's expose 100% of the business functions API framework built into product architecture Platform available with critical enterprise integrations

32 Architecture Overview Communications Applications Interface Application Server Interface Data Management

33 Architecture Overview Communications Applications Comprehensive and intuitive GUIs Open APIs; web-services enabled Rapid integration; ease of upgrades Productized integrations to critical enterprise applications Application Server Data Management

34 Architecture Overview Enterprise Applications CRM Customer Center Pricing Center Device Admin Business Config Enterprise Integrations & Interactions Communications BRM Applications Self-Care Billing Apps Universal Event Load Payment Center Real-Time or Batch Events Apps Servers ERP Self-Care Provisioning Middleware Order Mgmt Invoicing Inventory Ops Mgmt Collections Apps Revenue Assurance Reporting Other COM PERL API Java C/C++ Web Services Application Server Data Management Batch Events

35 Architecture Overview Network Applications Performance optimized for network speed transactions Dual-mode real-time and batch interfaces Latest network charging protocols Supports any service, any network Online and offline mediation capabilities Application Server Data Management

36 Architecture Overview Network Applications Network Interactions SCP IN Service Delivery Other NE HP OpenCall (MBI) Communications Offline Mediation File Formats Communications Online Mediation Supported Protocols PCM DIAMETE R Custom RADIUS COM PERL Java API C/C++ Web Services Application Server Data Management ASN-1 TAP-3 IPDR Other

37 Architecture Overview Application Server Communications Applications Comprehensive business functions addressing the entire revenue management lifecycle Configurable business policies Flexible, open APIs Abstraction of data complexity Designed to meet performance requirements of tier-1 communications service providers Data Management

38 Application Server Communications Applications Data Management Architecture Overview Real-Time Revenue Management Server System & Policy Modules Zoning Re-rating Discounting API Batch Processing Function Plugins Data LDAP Tax (Taxware, Vertex) Paymentech Oracle TIMOS Rated Event Loader Input Srvc Call Asy Enrich Zone Rate Disc Other Output Custmr Srvc Device Price Rate Bill Invoice Pay Other

39 Architecture Overview Data Management Communications Applications Application Server Data stored in RDBMS Interfaces available to external systems Fully published database schema Upgrade scripts provided with new releases Enabled for Oracle grid computing

40 Architecture Overview Data Management LDAP Paymentech Tax (Taxware, Vertex) Provisioning Legacy Adapter Communications Applications Application Server API Adapter Adapter Adapter Adapter Adapter Other Notification

41 Architecture Overview Communications Applications Application Server Data Management BRM Applications Enterprise Integrations & Interactions Online Mediation Network Integrations & Interactions Offline Mediation COM PERL Java API C/C++ Web Services Real-Time Revenue Management Server System & Policy Modules Custmr Srvc Device Price Rate Bill Invoice Pay Other Zoning Re-rating Discounting API Batch Processing Function Plugins Input Srvc Call Asy Enrich Zone Rate Disc Other Output Data LDAP Tax (Taxware, Vertex) Paymentech Oracle TIMOS Rated Event Loader LDAP Tax CC

42 Non-Stop Maximum Availability Applications Billing & Revenue Management Servers Data Management Oracle RAC Cluster Schema 1 Schema 2 AAA G/W can be Active/Standby or Active/Active

43 Massively Scalable Architecture Scale system by adding hardware as needed Increase throughput by adding more app. server processes (business logic/object tier) Add DB Servers and MultiDB to eliminate DB bottlenecks Support unlimited # of subscribers Benchmarks demonstrate near linear scalability BRM Svr BRM Svr DB Add DB Servers (MultiDB) BRM Svr DB Throughput (ops/sec) DB Bottleneck Add App Servers BRM Svr DB BRM Svr Hardware

44 Vision The Oracle Grid Runs Faster. Costs Less. And Never Breaks. Perform optimally on this (scale up) And equally well on this (scale out)

45 Sun Benchmark in 2008 Rating tests with one database with 5 millions subscribers : cdrs rated per second cdrs loaded in database

46 Sun Benchmark in 2008 Rating tests with 4 RAC schemas with 20 millions subscribers : CDR rated per second CDR loaded in database per second

47 Operational Excellence Superior Systems Operations Management System message view Central Management Console Presents a complete view of system topology Productized integration to HP OpenView Performance Monitoring and Control Presents visual representation of alarms Provides continuous system health monitoring Sophisticated Diagnostic Capabilities Rich tools and techniques to determine system issues Pinpoint problems faster

48 Oracle Communications BRM Overview Advanced Billing and Revenue Management for Today s Business World Charging for any service or event based on any payment type, network, geography, or resource Unlimited pricing, rating & promotions flexibility Support for any business model Comprehensive financial management Standards-based technology platform; open APIs Enterprise-grade integration architecture

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