Capability Driven Development for Digital Enterprises and Digital Transformation Initiatives

Transcription

1 Capability Driven Development for Digital Enterprises and Digital Transformation Initiatives Daniel Richter, Master Thesis Initial Presentation Software Engineering für betriebliche Informationssysteme (sebis) Fakultät für Informatik Technische Universität München wwwmatthes.in.tum.de

2 Overview 1. Background & Motivation 2. Example Use Case 3. Research Questions 4. Masters Thesis Schedule Daniel Richer Master Thesis sebis 2

3 Background Thesis Context Daniel Richer Master Thesis sebis 3

4 Background Digital Transformation Definition Digital transformation changes through the possibilities and potential of digital media and the Internet, the foundation of any company's strategy, structure, culture and its processes. Stages Improve Customer Experience Adapt Operational Process Change Business Model Build Digital Capabilities Source: Westerman, George; Calmėjane, Claire; Bonnet, Didier (2011). Digital Transformation: A Roadmap for Billion- Dollar Organization (Report). MIT and Capgemini Consulting Daniel Richer Master Thesis sebis 4

5 Motivation Gap between Innovation and Development Scope of Thesis Innovation Process Digital Transformation Target Architecture Design Implementation Well established innovation process Leads to a variety of innovative ideas Source from within the company and due to open innovation often from outside Many innovations are related to digital transformation The main drivers are new technologies and the possible competitive advantages Launch of digital transformation programs to generate advantages or keep up with the competition Need for well designed target architecture for various projects No standard process suitable due to different requirements in digital transformation environment Missing capabilities for digital innovation delivery Well established software engineering process Daniel Richer Master Thesis sebis 5

6 Overview 1. Background & Motivation 2. Example Use Case 3. Research Questions 4. Masters Thesis Schedule Daniel Richer Master Thesis sebis 6

7 Use Case Digital Transformation in Insurance Overview Initiatives Areas of Innovation Digital Home Digital Car Digital Health Build unique assets and capabilities combining technology, services and insurances for peoples homes Value proposition: security and safety for house and people peace of mind, home automation and heating control Combine technology, automotive services (e.g. roadside assistance) and motor insurance to create unique offerings for OEMs, dealerships and car owners Focus on telematicsenabled service and insurance business Enhance and differentiate medical assistance capabilities by building unique business models Extend health business with personal health and tele-health services to build B2C capabilities and leverage generated data for insurance business Daniel Richer Master Thesis sebis 7

8 Use Case Digital Transformation in Insurance Capability Model Digital Access Points Customer UI Connected Device Social Media UI Agent UI Administration UI B2B Client UI Digital Services Front- Office Mid-/Back- Office User Security Management Usage-based Tariff Pre-calc. Event Management Payments Policy & contract sales management Insurance Car Health Home Location & Routing Driving Analytics Vehicle Condition Car Community Insurance Claims Management Policies & Contracts Service Quality Management Assistance Health Condition Health Coaching Health Community Assistance Case Management Products Provider Property Condition Property Dig. Service Config. Property Community CRM Campaigns Business Intelligence Live Analytics Offline Analytics Claims Collections & Disbursements Financial Settlement Daniel Richer Master Thesis sebis 8

9 Use Case Digital Transformation in Insurance Heatmap Capabilities Digital Access Points Customer UI Connected Device Social Media UI Agent UI Administration UI B2B Client UI Digital Services Front- Office Mid-/Back- Office User Security Management Usage-based Tariff Pre-calc. Event Management Payments Policy & contract sales management Insurance Car Health Property Location & Routing Driving Analytics Vehicle Condition Car Community Insurance Claims Management Policies & Contracts Service Quality Management Assistance Health Condition Health Coaching Health Community Assistance Case Management Products Provider Property Condition Property Dig. Service Config. Property Community CRM Campaigns Business Intelligence Live Analytics Offline Analytics New Capability Existing Capability Claims Collections & Disbursements Financial Settlement Daniel Richer Master Thesis

10 Overview 1. Background & Motivation 2. Example Use Case 3. Research Questions 4. Masters Thesis Schedule Daniel Richer Master Thesis sebis 10

11 Research Questions (1/4) What aspects of traditional enterprise architecture management are suitable for digital transformation? Desired Outcome Description about the origins of EAM and digital transformation. Understanding of digital transformation and its business value for companies. Aspects of EAM required in digital transformation projects. Suitability of traditional EAM frameworks like TOGAF under those aspects. Daniel Richer Master Thesis sebis 11

12 Research Questions (2/4) Which enterprise architecture management patterns are used in the digital transformation use case? Desired Outcome Description of the established Capability Driven Development. List of used patterns for which concerns. Evaluation of the approach consulting the pattern catalogue and further literature. Daniel Richer Master Thesis sebis 12

13 Research Questions (3/4) What are requirements for Capability Driven Development in the context of digital transformation? Capacity Availability Usability Recovery Desired Outcome Understanding about Capability Driven Development (CDD) and its relevance. Understanding of gap between innovation process and software development outlined on the use case. List of general requirements to address problems regarding the existing gap and experiences made in the use case. Prerequisite capabilities for successful digital transformation with CDD. Daniel Richer Master Thesis sebis 13

14 Research Questions (4/4) How does a optimised Capability Driven Development approach look like? Desired Outcome Evaluation of findings of previous chapters. Approach definition of suitable Capability Driven Development (CDD) for digital transformation. Required deliverables mapped to EAM patterns delivered in the process of CDD. Daniel Richer Master Thesis sebis 14

15 Overview 1. Background & Motivation 2. Example Use Case 3. Research Questions 4. Masters Thesis Schedule Daniel Richer Master Thesis sebis 15

16 Master Thesis Schedule Apr May Jun Jul Aug Sep Oct Literature research Further research Overview and Structure Q1 Q2 Q3 Q4 Buffer Skeleton writing Detailed writing Correction 15/04/ /06/ /09/ /10/2015 Project work at Senacor Thesis work at Senacor Private thesis work Daniel Richer Master Thesis sebis 16

17 Questions and Feedback Daniel Richer Master Thesis sebis 17