Webinar: MaaS Up America! Mobility as a Service Implementation Review and Operation

Transcription

1 Webinar: MaaS Up America! Mobility as a Service Implementation Review and Operation C reating the Right U ser Oriented M ulti- M odal Mobility Ecosystem May 31 st, 2017 Danny Silva

2 MaaSOrigins M obility-as-a-s ervice (M aas ),first developed in S candinavia. Drivers for new Mobility Paradigm - Evolution of metadata -S ocial media phenomena - IT Services (where and when I want it) - N eo-economic paradig ms (the shared economy) - MARKET TENDENCIES -Quality of Life (cost of living,cong estion,environment,ownership)

3 Some MaaS Visions and Strucutures MaaS vision of Mobility Improvement: Easy access to services Counter the proliferation of SOVs Mobility into the Shared Economy (Car ownership vs. more spending powers) System Harmonization (Multiservice connectivity) Decrease dependency on Public subsidies (user financed) MaaS Payment Models: Subscription based Pay as you go Hybrid (mixed) MaaS Financial Models: Public / Private investment (Grants and VC) Agency Sponsored Independent (Sales, commissions, data, consultancy)

4 MoDvs.MaaS MOD - M ultimodal info - Sing le mode (ride hailing ) - partial service suite (info only) - Location limited* - First/LastM ile - Closed ecosystem/apis - S takeholderdependant MaaS - M ultimodal mix - Full Service suite - Customization Capabilities - Personalized Preferences - Door to Door - Open Source API - Full range Ecosystem - S elf-sustaining - Rewarding

5 MoD Proliferation... "Organized Chaos" MaaS the Organizer Fusing single solutions => One Ecosystem No payment service => Incorporated payment Local / Urban division => Geographical Inclusivity Limited service provider => Full Service Suite Requires stakeholder investment Lacks metadata capabilities Limited spatial mobility

6 Building a Successful MaaS Ecosystem THE PERFECT APP DOES NOT MEAN THE PERFECT MOBILITY! Requirement for end user experience: Accessibility (IT and Field Services) Dependability Ease of Use Comfort Security Requirement for the Service provider: Updated information Competitive services Advantage oriented services Partnerships for network connectivity (multimodal connectivity) User Oriented owned

7 Improving Mobility Building a Mobile environment before MaaS think DPPBS DATA: Mobility data gathering that offers a deep view of needs, challenges and opportunities. PARTNERSHIPS: Stakeholders to work in unison not for themselves. Mobility is for everybody. Tech pros joining Transportation pros tomeet the needs PLANNING: Where the city is and where the city wants/needs to be! BUILDING: Building today for tomorrow (interconnectivity, resilience and cost efficient) SERVICE: Give the people what they need; Promise of Service through operant conditioning

8 Evaluate your Service and region through DPPBS and Maas (THE TMA OPPORTUNITY) As a Service Provider, how would you rank your Agency in each category of DPPBS? DATA PARTNERSHIPS PLANNING BUILD SERVICE Precursor to a sustainable successful multi-mobility operation and a resilient MaaS Ecosystem DOES YOUR SERVICE MEET THE NEED for a MaaS IMPLEMENTATION? How do you service users in relation to: Budget Time Distance Ability/Disability Weather Mood Aptitude (i.e. can I bike?) Quantity of riders

9 Using DPPBS and MaaS in the Field DPPBS MaaS Where do you go?

10 Work Packages for a MaaSsive success 1. Field Work - End User Experience on the ground. Connected Modes Comfortable and Safe Qualitative 2. Seamless / Effortless App experience (End user capabilities) Easy to use Flexible Assistive 3. Service Provider Experience and Requirements FIELD Conditions DPPBS OPEN SOURCE APIs Modern & Adaptable Custom Conditionality vs. Imposed Conditionality Transportation Professionals IT Professionals/Developers Successful MaaS Ecosystem

11 Let us Begin to MaaS things up!!! REDRIVERACT.ORG ACTW EB.ORG smartmobility21.org For more information: in