Mobility as a SErvice

Transcription

1 Mobility as a SErvice Passenger Information Systems Multi-Modal Fare Collection Systems

2 Urban Mobility trends ~2x +34% Source: MGI CityScope; The future mobility of the world population Andreas Schafer, David G. Victor (2000); Bill Ford Blue Print for Mobility; McKinsey

3 Challenges per region AND THE ADOPTION OF MOBILITY-AS-A-SERVICE City type EMERGING CITIES Partly under-developed mobility systems < ESTABLISHED CITIES High share of individual transport ADVANCED CITIES High share of public transport, walking & cycling Larger - example cities Manila Lagos Bangalore Mumbai Cairo Shanghai Jakarta Sao Paulo Mexico City 3 London Tokyo Hong Kong Manhattan Singapore 2 Smaller - example cities Algiers Dar Es Salaam Nairobi Lima Indore, India Washington D.C. Johannesburg Kuala Lumpur Delhi Helsinki Stockholm Paris Amsterdam Vancouver Thought Leaders: - Helsinki - Rotterdam 1 Observed challenges Severe traffic jams or transport congestion Dominance of private cars driven Lack of coherence between construction/planning and transport policy Mobility-as-a-Service Commercial in confidence Ericsson AB Page 3 Significant private car inflow from suburban areas Low penetration and service levels of public transport Uneven transport development resulting in dead districts Particular transport corridors are heavily congested Growing public transport subsidies Deteriorating service levels Poor public perception of transit services

4 mobility-as-a-service ONE-STOP-SHOP FOR TRAVEL SERVICE COMBINATIONS TRAVEL NEEDS COMMUTE TO WORK COMMUTE TO SCHOOL BUSINESS TRIPS VISIT FRIENDS AND RELATIVES TRAVEL TO EVENTS TRAVEL TO SPORTING ACTIVITIES Simplicity Your Mobility-as-a-Service broker New and more loyal customers ADDITIONAL SERVICES RENT POOL SHARE TAXI TRAVEL SERVICES PUBLIC TRANSPORT RENT TRAVEL GUARANTEE BONUS PROGRAMS Mobility-as-a-Service Commercial in confidence Ericsson AB Page 4

5 The mobility market is moving Simplified Car Ownership Peer Transport Service Car Sharing Extended multi-modal planner Combined mobility services Integrated public transport Mobility broker Mobile Network Operators Automobile Clubs MaaS Market exceeding $1 trillion by 2030 * * ABI Research September 2016

6 Use case 1: Ubigo Pilot Car sharing, Car rental, Taxi, Bus, Tram, Train, Bike 70 paying households 6 months Flexible subscription (average 135 per month) 20 cars in storage > bookings/transactions Now launching UbiGo 2.0 Mobility-as-a-Service Commercial in confidence Ericsson AB Page 6 Image: Lindholmens Science Park URBAN MOBILITY

7 Use Case 1: Behavior impact % Changed mode of transport 50% 40% Changed their trip planning Car Sharing Public Transport Car Rental Taxi Changed their travel-chains 25% Mobility-as-a-Service Commercial in confidence Ericsson AB Page 7 URBAN MOBILITY

8 Use case 1 : Reason for existence Changed behavior will remain 50% 17% Changed behavior will not remain 32% Changed behavior will remain, if - we can use a service like UbiGo - it will be as easy to travel Mobility-as-a-Service Commercial in confidence Ericsson AB Page 8 URBAN MOBILITY

9 Use case 1: Reason for existence Before Motivation for usage Convenience Economy Curiosity +32% Environment End Convenience Economy Environment Curiosity Mobility-as-a-Service Commercial in confidence Ericsson AB Page 9 URBAN MOBILITY

10 Maas platform ENABLER FOR MOBILITY-AS-A-SERVICE PRODUCTS AND SERVICES APPS AND TOOLS CUSTOMER CARE CHARGING PAYMENT AND INVOICING PRODUCT CATALOG ORDER MANAGEMENT RATING AND PRICING FINANCIAL REPORTING SETTLEMENT MODES OF TRANSPORT RENT POOL SHARE TAXI PUBLIC TRANSPORT Mobility-as-a-Service Commercial in confidence Ericsson AB Page 10

11 Mobility-as-a-service Multi-model Fare collection Blueprint Customer Domain MANAGE ACCOUNT SUBSCRIBE ACCOUNT BALANCE INVOICE TRAVEL INSIGHTS Offering Management & Settlement Product Catalog Customer Care Self Care Configuration Environment Financial Operations Payments Mobility Provider Domain PRICE MODELS PACKAGING SETTLEMENT INVOICING MANAGE CONTRACTS RISK MANAGEMENT SUPPORT Application & Service Delivery CUSTOMER PREPARE TRAVEL PLAN TRIP BOOK TRIP BUY TICKET TRAVEL INFO Journey Planner Ticket Management StoreFront Co-modal Journey Planner Engine Mobile Ticketing Engine Demand & Reservation Management MOBILITY PROVIDER BACK OFFICE TRAVEL USE TRANSPORT TRANSPORT BOOKING CAPACITY MANAGEMENT TRANSPORT ACCESS/ VALIDATION AGGREGATED TRAVEL BALANCE Transport Provider Domain Mobility-as-a-Service Commercial in confidence Ericsson AB Page 11 RENT TAXI SHARE P

12 Multi-modal fare collections REALIZED BY ERICSSON CHARGING, SETTLEMENT & BILLING CAPABILITIES Key benefits: Metadata driven inter-modal product catalog Combined multi-level contracts & rating Complex multi-party compensation, settlement & billing Flexibility in payment methods (Account/ wallet based) Transport Provider management & analytics Supporting autonomous organizations / business units Enabling True Multi-Modal Fare Collections Operational Transaction Analytics Mobility-as-a-Service Commercial in confidence Ericsson AB Page 12

13 Multi-modal Fare Collections End-to-end demonstration Journey Planner Ticket Validator Ericsson Enterprise and Cloud Billing Mobility-as-a-Service Commercial in confidence Ericsson AB Page 13

14 Recommendations So what makes a MaaS? All-inclusive (individual) subscriptions It needs to be easy Complete travel offer Travel guarantee Public Transport is a critical fundament Competitive against car ownership Global platform and standards Mobility-as-a-Service Commercial in confidence Ericsson AB Page 14

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