26. April 2017 dsc LoB Western Europe Hans Kourimsky. How the Omnichannel is Impacting the Supply Chain

Transcription

1 26. April 2017 dsc LoB Western Europe Hans Kourimsky How the Omnichannel is Impacting the Supply Chain

2 Florence the city of Omni art

3 itelligence Worldwide in Numbers Founded Employees Development of Headcount Revenue , MEUR (2016) Revenue per Region (2016) 2% 1% 17% ,4% Revenue Growth from % 23% German-Speaking Europe Western Europe Eastern Europe USA 47% Asia Other Customers 6, Countries 5/26/ itelligence

4 SAP aquired Hybris in 2013 itelligence launched Hybris team around CRM e-commerce and ERP integration Within this team we identified that the shift to an omni channel world can bring major changes in the Supply Chain world, our conclusions where put in this whitepaper.

5 5 Multi channel vs. Omni channel Stores Mobile Web Catalogue Stores Mobile Web Catalogue Seamless experience

6 6 NEW MODEL, OMNI-CHANNEL EFFICIENT, OPTIMIZED EXPERIENCE WEB CALL CENTER CONSOLE TV POS SOCIAL MOBILE PRINT OMNI-CHANNEL LOGIC MASTER DATA PLATFORM ORDER MANAGEMENT EXPERIENCE MANAGEMENT BACK END ERP WAREHOUSE PLM CRM DATA POOLS SUPPLIERS

7 Source SAP, CXP & FEVAD 5/26/2017 Business impact Revenue 79% Customer Facts DIGITALLY CONNECTED of customers spend at least 50% of total shopping time researching products online. 38% 18% Increase in online sales Upsell Increased cart size. 53% 59% SOCIALLY NETWORKED of customers abandoned a purchase due to negative online sentiment. BETTER INFORMED of customers are willing to try a new brand to get better customer service. 15% Better Process and Data Management 45% 34% Savings By cost reduction Of the savings by reducing costs through better product management Of the savings through process simplifications

8 8

9 9 Click to possession performance in France Order Ship Deliver Less than a Day Less than a Day Day + 1 Less than two Days Source FEVAD e-commerce logistics observatory

10 10 Omnichannel Retail in Europe - Strategies, Challenges & Measuring Success - Executive Summary CXP PAC 2015

11 The Supply chain impact

12 12 New volumes Source Metis Conseil What should be on stock?

13 13 Disruption of the traditional supply chain Stores Factories Distribution centers Where to ship from?

14 14 Impact of Omni channel on the Supply Chain Planning What is my target service level Where do I store the products

15 15 Digital transformation and the supply chain How to handle the new business requirements?

16 16 Digital transformation and the supply chain IoT data Social Media data How to handle the real time data updates? Things Processes

17 17 Omni channel warehouse Where and how to process the new deliveries?

18 18 Introducing mass picking to match detail delivery requirements

19 19 Instruction Feedback Brain Analyzes the data and give answer Executes the instruction accurately Body Eye/Ear Recognizes the event and categorize some pattern data. Is robotics as solution?

20 20 The returns nightmare How to handle the returns volumes? Where to process the returns?

21 21 Take aways Impacts on the Supply chain through Omni-Channel and digitalization Ensure greater data accuracy More flexibility in business processes Faster business cycles Open to robotics Lot size of 1 Returns processing

22 itelligence Marketing Königsbreede Bielefeld marketing@itelligence.de We make the most of SAP solutions!

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