SAP Hybris Experience Workshop MODULE 1: SAP Hybris Strategy. Marcus Ruebsam Senior Vice President, Solution Management, SAP Hybris

Transcription

1 SAP Hybris Experience Workshop MODULE 1: SAP Hybris Strategy Marcus Ruebsam Senior Vice President, Solution Management, SAP Hybris

2 Legal disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or noninfringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP SE or an SAP affiliate company. All rights reserved. This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

3 WILL WE ALL FLY WITH PRIVATE JETS IN THE FUTURE?

4 By 2018, one third of the top 20 in every industry will be disrupted by digitally transformed competitors. Frank Gens Chief Analyst, IDC

5 Customers Are Empowered by Digital 99.76% of online ads are ignored SOURCE: Google 57% of the buying process is completed before a first interaction with sales SOURCE: Customer Executive Board 60% of consumers abandoned a purchase due to a poor service experience SOURCE: American Express Global Barometer They expect companies to: BE EASY TO DO BUSINESS WITH BE BETTER INFORMED THAN THEY ARE BE ONE STEP AHEAD OF THEM BE PRESENT WHERE THEY HANG OUT EXPECTATIONS HAVE GONE UP!

6 SOME CONTEXT. WHAT WE BELIEVE

7 CUSTOMERS NOW HAVE CONTROL.

8 OMNICHANNEL IS BUSINESS.

9 DIGITAL TRANSFORMATION IS AN IMPERATIVE.

10 MARKETING IS BROKEN.

11 CONTEXT MAKES THE DIFFERENCE.

12 DATA IS THE FUEL.

13 OUR VISION

14 ENABLING OUR CUSTOMERS TO DELIVER CONTEXTUAL, CONSISTENT, AND RELEVANT EXPERIENCES REGARDLESS OF CHANNEL OR DEVICE THROUGHOUT THE CUSTOMER JOURNEY.

15 OUR SOLUTIONS

16 WEB MOBILE IN-STORE/ BRANCH CONTACT CENTER DIGITAL GOODS MARKET- PLACES IoT SOCIAL MEDIA TEXT/NOTI- FICATIONS SEARCH KW/ADS DIGITAL ADVERTISING PRINTING AGENT TOOLS EXPERIENCE MANAGEMENT COMMERCE MARKETING SERVICE SALES BILLING DATA MANAGEMENT CUSTOMER PRODUCT PLATFORM, INFRASTRUCTURE, INTEGRATION SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS

17 Contextually relevant experiences Regardless of channel or device Throughout the customer journey attract convert retain

18 LET'S GO ON A JOURNEY TOGETHER

19

20 2016 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

21 SAP Hybris Experience Workshop MODULE 1: SAP HYBRIS COMMERCE OVERVIEW Matthias Heid Sr. Solution Manager, SAP Hybris Commerce

22 Legal disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or noninfringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP SE or an SAP affiliate company. All rights reserved. This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

23 WEB MOBILE IN STORE/ BRANCH CONTACT CENTER DIGITAL GOODS MARKET- PLACE IoT SOCIAL TEXT/ NOTIFICATION SEARCH ADS / SEO DIGITAL ADS PRINT EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES DATA MANAGEMENT PRODUCT CUSTOMER PLATFORM, INFRASTRUCTURE, INTEGRATION SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS

24 WEB MOBILE IN STORE/ BRANCH CONTACT CENTER DIGITAL GOODS MARKET- PLACE IoT SOCIAL TEXT/ NOTIFICATION SEARCH ADS / SEO DIGITAL ADS PRINT EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES DATA MANAGEMENT PRODUCT CUSTOMER PLATFORM, INFRASTRUCTURE, INTEGRATION SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS

25 Customers choose their OWN JOURNEYS Support portal MAKE PAYMENT Contact center JOIN GROUPS POST REVIEW Social Webshop Contact center RECEIVE OFFER Digital ADS DISCOVER NEED Print Web TV CENTER ADDRESS Retail store Contact center Branded community ISSUE Support portal SETUP RECEIVE PACKAGE MISSING ITEM TRACK ORDER BUY Webshop Retail store RESEARCH Reviews REFER FRIENDS RECEIVE OFFER RESTART SERVICE Contact center TERMINATE SERVICE PRODUCT DAMAGE Retail store Social BILLING ISSUE Contact center Webshop Word of mouth Social AWARENESS DISCOVERY CONSIDERATION ACTION USE ADVOCACY ACTION CONSIDERATION ADVOCACY USE Social Word of mouth RESEARCH INTEREST Webshop Search KW/ADS Web

26 TRANSFORM WITH COMMERCE BECOME AN OMNICHANNEL BUSINESS DELIVER CONTEXTUAL CUSTOMER EXPERIENCE UNIFY CUSTOMER PROCESSES

27 BECOME AN OMNICHANNEL BUSINESS Web Mobile POS Call Center Social Print TV MOVE AT SPEED OF BUSINESS Customer Experience. Product Content Management. ONE CUSTOMER EXPERIENCE Commerce. Order Management. Together. BUILT TO COMPLEMENT NOT REPLACE EXISTING INVESTMENTS Modern. Extensible. Standards-Based. CONFIGURED FOR SUCCESS OUR CUSTOMERS. OUR PARTNERS. Accelerators. Hybris Extend. The Data Hub. ERP WMS PLM CRM Data Pools

28 DELIVER CONTEXTUAL CUSTOMER EXPERIENCE CONTENT CMS Streamlined and intuitive management of content PRODUCTS COMMERCE MERCHANDISING Auto-optimized product mix based on business goals and context PERSONALIZATION Tailor to match customers and their intent OPTIMIZATION Measure, learn, improve EXCEPTIONAL CUSTOMER EXPERIENCE Relevant engagement to drive loyalty

29 UNIFY CUSTOMER PROCESSES RUN COMMERCE MARKETING Your customers journey with you should be seamless and without hurdles SERVICE ON THE SPOT Customers are willing to pay more when they experience prompt and effortless service CONNECT TO THE BACK OFFICE Deliver accurate, transparent, and timely information to customers when they want it

30 TRANSFORM WITH COMMERCE BECOME AN OMNICHANNEL BUSINESS DELIVER CONTEXTUAL CUSTOMER EXPERIENCE UNIFY CUSTOMER PROCESSES

31 2016 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

32 SAP Hybris Experience Workshop MODULE 1: JUMP-START YOUR DIGITAL TRANSFORMATION WITH COMMERCE ACCELERATORS Matthias Heid Solution Management SAP Hybris By Pavel Polyakov

33 Legal disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or noninfringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP SE or an SAP affiliate company. All rights reserved. This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

34 B2C Services B2B TO SUCCEED An enterprise needs to be able to service both B2C and B2B customers in all channels by selling a combination of goods and services

35 Enable our customers to consistently use ALL SAP Hybris Commerce features regardless of channel or industry

36 How It s Delivered Add-on Add-on Add-on Add-on Add-on Add-on B2C ACCELERATOR B2B ACCELERATOR TELCO ACCELERATOR FS ACCELERATOR ACCELERATOR CORE ACCELERATOR COMMERCE MODULES PLATFORM

37 Sample Hybris Accelerators Travel Industrial Utilities Retail Entertainment Automotive Public Sector TELCO FINANCIAL B2C B2C B2B CORE ACCELERATOR & COMMERCE MODULES ASM BUNDLES CHECKOUT yforms SEARCH VOUCHER & MORE

38 Mobile First DESKTOP SEO A responsive storefront built for SEO with breakpoints for key devices such as smart phones, tablets, small and large PCs TABLET DEVICES The online commerce user is able to access the storefronts from across many devices making it more convenient for them to browse online vendor catalogs MOBILE OUTCOME Low-cost of implementation to add further device types thereby keeping up with new technology evolutions such as the Internet of Things

39 B2C ACCELERATOR FRONT END DEMO

40 B2B Commerce Module B2B MODULE Packaging of B2B extensions B2B Accelerator is an add-on to Core Accelerator Can access & use core commerce modules Facilitates generating specific B2B accelerators Account Summary B2B Registration PunchOut Future Availability Early Login B2B Module Order Forms B2B Commerce API SAP OM CPQ CORE ACCELERATOR Houses common modules Facilitates feature sharing Marketplace for features that can be used in different accelerators Facilitates B2B/B2C cross-functionality Multi-D Products Check Out CORE ACCELERATOR COM Bundles CORE COMMERCE MODULES

41 B2B ACCELERATOR FRONT END DEMO

42 THANK YOU

43 2016 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

44 SAP Hybris Experience Workshop MODULE 1: DELIVER EXCEPTIONAL CUSTOMER EXPERIENCES Matthias Heid Solution Management SAP Hybris By Pavel Polyakov

45 Legal disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or noninfringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP SE or an SAP affiliate company. All rights reserved. This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

46 WHAT MAKES AN EXCEPTIONAL CUSTOMER EXPERIENCE?

47 > ATTRACT > CONVERT > RETAIN

48 SOUNDS EASY?

49 TOO MANY TOOLS Different tools for different tasks, complex integration limits possibilities INCONSISTENT TOUCHPOINTS Inconsistent behavior on systems with different logic SILOED DATA Data is often out of date, siloed, or ignored/unutilized = TOO MUCH COMPLEXITY OVEREXTENDED STAFF Businesses have more and more tasks across different systems

50 GIVING YOU THE TOOLS TO EASILY AND RAPIDLY BUILD GREAT CUSTOMER EXPERIENCES

51 Relevant CX VISION Personalized Valuable

52 ONE TOOL IN CONTEXT GREAT EXPERIENCES

53 DELIVER CONTEXTUAL CUSTOMER EXPERIENCE CONTENT CMS Streamlined and intuitive management of content PRODUCTS COMMERCE MERCHANDISING Auto-optimized product mix based on business goals and context PERSONALIZATION Tailor to match customers and their intent OPTIMIZATION Measure, learn, improve EXCEPTIONAL CUSTOMER EXPERIENCE Relevant engagement to drive loyalty

54 SMART EDIT DEMO

55 MERCHANDISING DEMO

56 THANK YOU

57 2016 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

58 SAP Hybris Experience Workshop MODULE 1: PROVIDE HIGH QUALITY PRODUCT INFORMATION ACROSS ALL TOUCHPOINTS Matthias Heid Solution Management SAP Hybris By Pavel Polyakov

59 Legal disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or noninfringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP SE or an SAP affiliate company. All rights reserved. This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

60 PRODUCT CONTENT MANAGEMENT IS A STRATEGIC COMPONENT TO ENABLE OMNICHANNEL CUSTOMER EXPERIENCE

61 MDM IT / Production to define data for Business Processes PCM/PIM Business to define data for Customer Experience SAP Hybris PCM does not replace MDM of Back-End Systems Business owns Goto-Market with PCM Develop relevant content, selling brands & relationships Powering crosssell and up-sell

62 SAP HYBRIS PCM IS THE CENTRAL REPOSITORY OF PRODUCT CONTENT FOR ALL CHANNELS & CUSTOMER TOUCHPOINTS Web Mobile POS Call Center Social Print TV Supplier Product Manager Contributors Marketing Merchandizer Customer Contributors Sales ERP WMS PLM CRM Data Pools

63 PRODUCT COCKPIT DEMO

64 THANK YOU

65 2016 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

66 SAP Hybris Experience Workshop MODULE 1: STREAMLINE ORDER LIFECYCLE MANAGEMENT Matthias Heid Solution Management SAP Hybris By Pavel Polyakov

67 Legal disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or noninfringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP SE or an SAP affiliate company. All rights reserved. This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

68 Order Management is the bridge between the FRONT END and the BACK END

69 SAP Hybris Order Management FUNCTIONAL INTEGRATED OPEN SAP Hybris Commerce crossindustry lean offering for Order Orchestration Distributed Order Management in front office contexts. Built entirely from standard SAP Hybris Commerce extensions Fully integrated with SAP ERP back ends & Financials Will support fulfillment based on multiple back ends Offers the framework and the patterns to integrate non-sap back ends. Offers the framework and the patterns to consume external services, e.g. for Source of inventory/availability information Making sourcing decisions Other order services (fraud, tax, loyalty, etc )

70 DISTRIBUTED ORDER MANAGEMENT DEMO WITH ERP INTEGRATION

71 ORDER FULFILLMENT COCKPIT DEMO

72 THANK YOU

73 2016 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.