Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Transcription

1 1

2 Business Cases für Exalytics In-Memory BI Bjoern Staender Director Business Development Business Intelligence / Business Analytics Oracle Germany DOAG Conference

3 Safe Harbor Statements The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 3

4 Agenda Was ist Oracle Exalytics? Anwendungsfälle für Exalytics OBIEE and Oracle BI-Applications Oracle Hyperion Planning & Essbase Kundenbeispiele 4

5 5

6 Oracle Business Intelligence Foundation Suite Complete. Consistent. Accurate. Mobile Scorecards Reports Office Integration Applications & Portals Interactive Dashboards Geospatial Visualization Search Ad-hoc Queries Collaboration 6

7 Intelligent Decision Cycle Oracle BI Powers Intelligent Decision Processes 1 2 What Happened? Why Did it Happen? Exception-based Management Embedded Analytics 4 3 Take Action How to Optimize Who Does What? Across Alternatives? Integration in Business Processes Scenario / What if Modelling? 7

8 First Closed-Loop Business Intelligence Solution THE OLD WAY The New Way: ACTION FRAMEWORK Disconnected. Open Ended. Integrated. Actionable. 8

9 Integrated in the business process 9

10 Integrated in the business process 10

11 Integrated in the business process 11

12 Reusable Analytic Assets Common Enterprise Information Model Enables Scale PRESENTATION LAYER SEMANTIC OBJECT LAYER PHYSICAL LAYER Simplified Business View User Roles, Preferences Member Selection Logical SQL Interface Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series Map Physical Data Connections Schema Users Simple business views shield complexity Powerful access to all corporate data Consistent definition of business metrics & calculations IT Grow over time: add sources and subjects Lower cost: model once, deploy everywhere, including mobile Work with any set of data sources 12

13 Oracle Business Intelligence 11g Data Integration Scorecards Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Office Integration Search Detect & Alert Collaborate Mobile Embedded Common Enterprise Information Model Common Metadata Foundation across all Data Sources Common Security, Access Control, Authorization, Auditing Common Request Generation and Optimized Data Access Services Common Clustering, Workload Management, & Deployment Common Systems & Operational Lifecycle Management OLTP & ODS Systems Data Warehouse Data Mart Exadata OLAP Sources Packaged Applications (Oracle, SAP, Others) Unstructured & Semi-Structured Excel XML/Office Business Process 13

14 Oracle BI Foundation Suite Single Integrated ROLAP + MOLAP Suite Oracle BI EE Plus Oracle Essbase Plus Oracle Scorecard and Strategy Management Oracle BI Mobile Oracle Essbase Analytics Link for Hyperion Financial Management 14

15 Vorteile durch die Oracle BI Foundation Suite Konsolidierung unterschiedlicher Reporting & Analyse Werkzeuge eine integrierte Plattform für BI Reduzierung von Schnittstellen weniger Komplexität Action Framework integriert BI in Geschäftsprozesse Vollle Flexibilität bei der Anbindung unterschiedlicher Datenquellen und beim Zugriff auf Informationen Senkung der Betriebskosten für BI 15

16 16

17 Analytics Unlocks The Value Of Data 17

18 In-Memory Analytics Engines Differentiated, Comprehensive: TimesTen, Essbase, Endeca Reporting & Analysis Modeling & Planning Unstructured Analytics Predictive Analytics ROLAP MOLAP Unstructured Analytical Engines Optimized for Exalytics 18

19 Oracle Exalytics: Hardware Memory Optimized Exalytics In-Memory Machine 19

20 Oracle Exalytics, Now Faster Than Ever Example improvements with August 2012 update New and Improved Heuristic Adaptive In-Memory Cache: 10-20X faster identification of hot data via better Exadata integration In-Memory Data Load: 7-10X faster with better parallel load and tighter BI-TimesTen integration TimesTen Query Performance: 5-10x improvements for some complex BI Queries 20

21 In-Memory Business Intelligence ERP ANALYTICS CRM ANALYTICS INDUSTRY ANALYTICS YOUR ANALYTICS Over 80 Best Practice Analytics Apps Integrated Business Intelligence Platform Siebel Oracle EBS PSFT JDE Fusion Apps Universal Syndicated SAP 21

22 BI Applications Rapid Performance Insight CRM ANALYTICS ERP ANALYTICS SALES Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team Effectiveness MARKETING Campaign Effectiveness Customer Insight Product Propensity Market Basket Analysis Campaign ROI SERVICE & CONTACT CENTER Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Service Trends FINANCIALS General Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management HUMAN RESOURCES Employee Productivity Compensation Talent Management Recruiting Analysis Learning Analysis Workforce Profile PROJECTS Project Funding and Budget Product Cost Project Revenue Project Billing Project Profitability PRICE Price Segments Price Waterfall Analysis Deal Life Cycle Deal Desk Analysis Product Pricing Performance LOYALTY Member Demographics Membership Trends Promotion Cost Promotion Effectiveness Points Analysis MANUFACTURING Plan to Produce Work Orders Inventory and WIP Quality Resource Usage Bill of Material Costing Kanban SUPPLY CHAIN & ORDER MGMT Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis PROCUREMENT & SPEND Direct & Indirect Spend Buyer Productivity Contract Compliance Supplier Perf. Purch. Cycle Time Employee Expense ENTERPRISE ASSET MANAGEMENT Maintenance History Maintenance Costing Asset Genealogy Breakdown & Preventive Quality Inventory SOURCE ADAPTERS: ORACLE BUSINESS INTELLIGENCE FOUNDATION AND OTHER OPERATIONAL AND ANALYTIC SOURCES 22

23 Oracle BI Applications for SAP Three new analytic apps Analytic applications available 1. Financial Analytics for SAP 2. Procurement & Spend Analytics for SAP 3. Supply Chain & Order Management Analytics for SAP Leverage BI Foundation Suite 11g Exalytics and Exadata certified BI Mobile support Fully localized in 28 languages Open and extensible Procurement & Spend Oracle BI Applications Financials Oracle BI Foundation Supply Chain & Order Management Common Enterprise Information Model Oracle Data Integrator SAP R/3 v 4.6c & ECC 6.0 Financial Accounting (FI) Sales & Distribution (SD) Materials Management (MM) 23

24 Total Economic Impact of Oracle BI Apps Based on commissioned study conducted by Forrester Consulting Validated Benefits Lower Procurement Spend - 5% lower procurement costs in Year 1 of the study and increased to 7% in Year 2. Accounts Payable Savings - Savings of more than $1 million per year by the third year of the study IT and business labor savings - Apps created efficiencies in both the IT and business sides of the organization. Lower Inventory Working Capital 15% reduction in inventory for the affected product categories Increased gross sales and prices- 0.3% increase in average sales price and 0.4% lift in sales at affected parts of the organization 99% ROI with a 20 Months Payback Period* *Composite Organization Three-Year Risk-Adjusted ROI Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October

25 Oracle Exalytics In-Memory Machine Hyperion Planning & Budgeting 80+ Pre-Packaged Analytic Apps Endeca Information Discovery OBI In-Memory Analytics Endeca In-Memory MDEX Server Essbase In-Memory OLAP Times Ten In-Memory DBMS 1 TB DRAM, 40 Intel Cores Unique Features In-Memory Query & Analysis In-Memory Multi-Dimensional OLAP In-Memory Reporting In-Memory Planning & Budgeting Runs Packaged Applications without modification Works with ANY Oracle & Non-Oracle Data Source Superfast optimizations with Oracle Exadata Benefits Superfast, Interactive Visual Analysis Faster Planning & Budgeting with Richer Models Quick to Deploy, Supports More Users Faster, Cheaper, Better Analytics 25

26 Exalytics Sub-Capacity Licensing Available Now New Trusted Partitions for Oracle Engineered Systems License Processors in increments of sockets 1 socket = 10 cores = 5 Processor licenses License 5, 10, 15, or 20 Processors Benefit Start small and pay as you grow Technical Based on Oracle VM Enterprise Manager based utilization auditing required 26

27 Exalytics Delivers Lower Cost of Ownership COMPLEX SIMPLE Multiple Platforms & Many Servers One Platform & One Server High Cost of Administration Lower Cost of Administration 27

28 28

29 What Can We Do With In-Memory? Faster Analysis Faster Plans Better Interactivity Better Visualizations More Users More Queries 29

30 Oracle Exalytics Use Cases Performance: Interactive speeds that unlock new opportunities Enable Rapid Insights Into Unstructured Data Enable Operational Visibility in Real-Time Enterprise Planning Maturity Management Reporting for Consolidation Reduce Cost of Ownership 30

31 With Oracle Exalytics, we were able to develop a performance dashboard in one-fifth the estimated time it would take to develop otherwise. 5x shorter time to develop; 50x faster than a custom report 31

32 Seconds In the old times we would report every month. Now we report every hour or minute. With Oracle Exalytics it s easier to develop complex dashboards and we get better performance 35X to 70X faster with Exadata + Exalytics Dashboard Response Times X 35x Report 1 Report 2 Production Exalytics+Exadata 32

33 Oracle Exalytics Use Cases Performance: Interactive speeds that unlock new opportunities Enable Rapid Insights Into Unstructured Data Enable Operational Visibility in Real-Time Enterprise Planning Maturity Management Reporting for Consolidation Reduce Cost of Ownership 33

34 Endeca Information Discovery Now on Exalytics Unstructured Analytics Free form Search + Exploration + Analysis with walk up ease of Use Multi-core data & query parallelism In-memory columnar storage and dynamic cache Adaptive in-memory data mapping Guided Navigation Data Mashup Information Discovery Unified Search Unified Indexing Un-Structured & Structured Data Interactive Exploration Text Analytics 34

35 ORACLE TEAM USA Analytics Dashboard 35

36 Oracle Exalytics Use Cases Performance: Interactive speeds that unlock new opportunities Enable Rapid Insights Into Unstructured Data Enable Operational Visibility in Real-Time Enterprise Planning Maturity Management Reporting for Consolidation Reduce Cost of Ownership 36

37 Operational Reporting With Exalytics Fast Change replication in seconds OLTP DBMS Golden Gate & ETL Data Load In-Memory DB Works with many sources Most comprehensive source support with GoldenGate Efficient In-Memory database and BI platform integrated into one package Comprehensive Interactive, Adhoc, Production reporting OBIEE, BI Publisher 37

38 Operational Reporting Example Adjusting a manufacturing process with Operational Reporting Logs Replicate Analyze Feedback 38

39 Performance: Interactive speeds Impressive results Response Time Comparison (Slowest transactions) - Baseline vs. Exalytics (non-exadata)s BI Query reporting w/ Exalytics on Oracle DB In-memory data marts vs. the baseline DW: 18X faster on the average Individual dashboard response time gain upto 45x (Filter Department) 39

40 Oracle Exalytics Use Cases Performance: Interactive speeds that unlock new opportunities Enable Rapid Insights Into Unstructured Data Enable Operational Visibility in Real-Time Enterprise Planning Maturity Management Reporting for Consolidation Reduce Cost of Ownership 40

41 Hyperion Planning Now on Exalytics Planning on Exalytics Oracle Hyperion Planning Greater plan accuracy More detail, more cycles, more powerful what-if modeling Much faster planning cycles Recompute cubes in minutes vs. days Highly scalable management reporting Oracle BI Oracle Essbase 41

42 Adopt Planning and Budgeting Best Practices Rolling Forecasts Improve Agility and Accuracy Excerpted by permission of Harvard Business School Press

43 Seconds Case Study Example: Manufacturing (Europe) Global Manufacturer of Motion Control Devices Customer Need Demantra integration with Financials More detail, More users Consolidation of Planning and BI Performance Results 3X to 6X faster Planning calculations and cube building: 25 min vs. 2.5 hrs Both Planning and Reporting on the same Exalytics machine Product Order Backlog 6X Average Response Time Current deployment Exalytics 43

44 Seconds Case Study Example: CPG Company Global Consumer and Goods Company Customer Need Product skew level Planning Complex Calculations such as Economic Value Add Performance Results 6X faster Planning calculations on Aggregations 50% faster Calculations for complex business rule Product Aggregation 6X Average Response Time Current deployment Exalytics 44

45 Seconds Case Study Example: Federal Government Federal Government Agency in Washington DC Customer Need Total Aggregation across all Entities and Years Complex Calculations such as Benefits Calculations for Employees Performance Results 4X faster Planning calculations on Aggregations 4X faster Planning calculations for Complex Business Rules Entity Aggregation 4X Average Response Time Current deployment Exalytics 45

46 Oracle Exalytics Use Cases Performance: Interactive speeds that unlock new opportunities Enable Rapid Insights Into Unstructured Data Enable Operational Visibility in Real-Time Enterprise Planning Maturity Management Reporting for Consolidation Reduce Cost of Ownership 46

47 Management Reporting Workflow GL HFM Database Server DW Planning Essbase Load Essbase Queries Seamless integration of HFM with Exalytics Real-time or On Demand Financial Analytics Delivers single reporting solution for custom financial analytics Modified dimensionality, merge additional data sources Extending HFM with zero impact on the HFM servers More users, more reports, bigger queries Simple and automated implementation 47

48 Oracle Financial Management Analytics Pre-packaged Analytic Application for Hyperion Consolidation Single Source of Truth Hierarchy Drills Enables drilling into details OBIEE HFM\FCM Data Security Visibility based on security access rights in hfm. Single Sign on and workspace integration * Seamless Integration 48

49 Oracle Exalytics Use Cases Performance: Interactive speeds that unlock new opportunities Enable Rapid Insights Into Unstructured Data Enable Operational Visibility in Real-Time Enterprise Planning Maturity Management Reporting for Consolidation Enable New Insights and Reduce Cost of Ownership 50

50 Oracle Exalytics Customer Results Extreme performance with Exalytics World s leading source of intelligent information for businesses and professionals Need highly interactive dashboards and visualizations for global subscribers Up to 100X faster with Exalytics World leader in Quality of Daily Life Solutions Roll out responsive, self service reporting, including mobile for 10,000 business users Up to 10X faster reporting on 70 cubes; implemented in 4 weeks Largest bank in Croatia Rolling out dynamic reporting for their corporate clients > 10X faster queries in initial results; even with increased number of concurrent users Second largest school district in California, serving 132,000 students Improve attendance by providing responsive tracking to staff, parents and admins Recover $2.25M funding annually by helping maintain and improve attendance Scandinavia s leading shoe group Reporting for business managers across all brands Sub-second response times with Exalytics on mobile devices 51

51 Lowering Cost of Ownership Better Cost-performance 3X more users compared to similar hardware Less DW tuning needed Lower operational costs Unified patching Consolidate servers Risk Reduction Pre-tested configurations Large community of users Unified single vendor support 52

52 Oracle Engineered Systems - zum Anfassen Besichtigung der EXA* Maschinen im ISE Oracle Technology Center* Einzigartig in Deutschland, kann die komplette Palette der Oracle Engineered Systems in nur 2 km Entfernung von der DOAG Konferenz erlebt werden. Der größte Teil des Exa-*Stacks, also eine Exadata, eine Exalogic und eine Exalytics In- Memory Machine, stehen im ISE Oracle Technology Center der ISE Information Systems Engineering GmbH und werden betrieben in einem der modernsten 5-Sterne Rechenzentren Europas bei der Noris Netwok AG. UNSERE TERMINE: Sie möchten dabei sein? Registrieren sie sich am Oracle Stand oder Melden Sie sich an unter Weitere Hinweise bitte wenden *Herbert Rossgoderer, ISE Information Systems Engineering GmbH mit freundlicher Unterstützung der DOAG und ORACLE 20. Nov :00 bis 16:30 Uhr 21. Nov :00 bis 18:30 Uhr 22. Nov :30 bis 12:00 Uhr UNSER TREFFPUNKT: Oracle Stand im 3. OG oder EG an der Rolltreppe 53

53 Q&A 54

54 55

55 56

56 57