IBM Cloud. Cloud Platforms are enabling the Necessity of Ecosystems!

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1 Cloud Platforms are enabling the Necessity of Ecosystems! IBM Cloud We are a cognitivesolutions and cloudplatform company that leverages the power of innovation, data and expertise to improve business & society. Ginni Rometty IBM CEO Eric Michiels 2016 IBM Corporation Executive Architect

2 The world of business is undergoing rapid digital transformation 45X Growth in data flows over last decade* Of surveyed enterprises are using some 95% form of cloud

3 To stay ahead of competitors, Leaders are rethinking business as usual in three fundamental ways More compelling customer experiences Innovative new business models Fast and flexible operational processes 81% of companiesplace the personalized customer experience in their top threepriorities, with39 percent reportingit as theirtop priority 1 80% of CxOsare experimenting with differentbusiness modelsor thinkingof doing so Global enterprises have launched internal incubators in the last 3 years, including Airbus, Barclays, Telstra and Target 3 3 Sources: 1. Accenture, Digital Business Era: Stretch Your Boundaries, Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, Deloitte, Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook, 2016

4 Cloud has evolved beyond just cost cutting, to deliver higher value solutions for business Value Efficient Infrastructure Public Cloud IaaS& SaaS 1 Modern Applications Hybrid Cloud PaaS& Data Engagement Apps 2 Re-imagined Processes Distributed Cloud Cognitive Apps Industry Solutions Survivors & Leaders 3 Low cost IT Enterprise Early Adopters Tactical Strategic Time 2017 IBM Corporation Today

5 Enterprises are increasingly turning to multi-cloud strategies to accelerate innovation Public (n) The average enterprise is running 5 or more Clouds* Public Private (n) New data sources IoT, social, weather, video New apps and services Analytics, blockchain, marketing Innovation communities Open, developer, industry, cognitive Getting new value from third parties and partners + Data Customer, transactional Applications ERP, CRM, BSS, OSS Expertise Industry, domain, customer Extracting value from your entire business 5 * Two sources: Forbes / Gartner

6 IBM Cloud creates exceptional new value, with a platform designed for the future of your business Built for the Built for AI cognitive era We believe in the future of cognitive and what it means for business.. Open and Open & Secure in control We believe technology must remove boundaries and unleash opportunity. Industry expertise Industry Expertise and delivery We believe in making our collective experience as accessible as your own. 6

7 IBM Bluemix is our Integrated Cloud Platform Industry IoT Block Chain Health Financial Services Media Cognitive Data & Analytics Developer Tools Infrastructure Discovery Database Messaging Data Load Balancer Data Management Analytics App Security API & Integration Visualize DevOps Containers Cloud Foundry Event-Driven Run-Times Virtual Servers Conversation Natural Language Speech & Vision Tradeoff Analytics Compute Storage Network Bare Metal Public Multi-Tenant VMware IBM Cloud Block Object File Public Private VPN Dedicated Single-Tenant Retrieve & Rank Local Single-Tenant Client CDN Security & Compliance

8 Our ambition Restlessly innovate to advance enterpriseand the human condition Early learning Genomic sequencing Natural language Cybercrime Metro dynamics Space exploration

9 NASA goes where no machine has gone before Cybercrime has a new digital enemy Cognitive security instincts bring new levels of threat analysis and defense Aerospace gets unexpected insight from data in flight and at the frontier of space-flight science Cancer treatment gets precise Genetic sequencing with cognitive brings precise diagnosis and personalized cancer treatment

10 Our approach Rethink the status quo to unlock new potential Blockchain is the new handshake Enterprises can now build secure ecosystems Turning up the watts on video discovery Auto-segment video and understand sentiment Computing takes a quantum leap forward First quantum computer now open to the public

11 MediaWen upends industry model Pay-per-use language translation for video in 60 languages in half the time 11 Woodside Energy gives 1 engineer the insight of 1K Engineers make better decisions with access to everything known, and reported across millions of files. BMW raises the bar on the ultimate driving experience Personalized guidance to use driver, vehicle, weather, route, and traffic data

12 Build server and mobile apps using Swift, and the same developers First frictionless path to public cloud for VMware Lift and shift VMware to the cloud without rework time, labor and cost Developers just got a major Swift upgrade Mobile enterprise development now available server side Halliburton cloud delivers on high perf. computing Bare Metal delivers provides the power to run oil field and gas simulations 12

13 DIGIT meets strict security and data compliance reqs World class IaaS available to 57 government agencies UK NHS brings to life first cloud-enabled heart transplant BPM on cloud matches the right patient and organ, saving countless lives in the process Celanese reduces OpEx50% to focus on innovation Managed SAP provides the speed needed for growth

14 IoTis driving Digital Disruption of the Physical World! Accelerating advances in technology Cognitive analytics Cloud computing Pervasive connectivity Product Lifecycle Management Embedded sensors And transforming every part of business Improving operations and lowering costs Creating new products and business models Driving engagement and customer experience 14

15 Watson IoToffers a full set of capabilities that enables our clients to transform their business Transform with Cognitive Drive better results with cognitive capabilities to improve engagement and predictions IBM Watson IoT Solutions Analyze and Predict Apply powerful analytics to drive actionable predictions and make better decisions Visualize the patterns Design Operate Packaged Applications Manufacture Service Visualize your data and distill useful information to see patterns of insight Connect & Secure IBM Watson IoT Platform Bring together the right data onto a versatile, scalable and secure platform The Internet of Things becomes the Internet that Thinks with Watson IoT 15

16 1 Team 2 Wheels 23 Students 80 days km. 0 local emission 3D Metal Printing of steel parts for ships (and agriculture, energy sector, automotive,...) From 8 weeks to 200 hours More than 2,000 industrial robots A monthly supply of more than 600 tonnes of solid welding wire

17 Disruptors, innovators and market leaders select IBM Cloud for higher value, exploiting an Ecosystem of Partners 17

18 What are the Analysts telling? Leader Hybrid Cloud Forrester, TBR, Ovum, Synergy Leader Application Lifecycle Management --Ovum Leader in API Management -Forrester Leader Social Software --Gartner & IDC Leader App Test Automation --Forrester & Gartner #1Thought Leader - Source Global Research #1 Business Intelligence / Analytics -TBR 18 First Cloud Data Center in Nordics Leader in Object Storage -IDC #1 Managed Private Cloud --Synergy Research Leaderin Managed Mobility -Gartner Leader Digital Commerce Solutions -Gartner Cloud Company of the year Frost & Sullivan Leader in IOT -Forrester Leader Disaster Recovery as a service --Gartner Patent leader for 24 th consecutive year Leader DevOps Release Management --Ovum Top 20 Coolest IoT Vendors -CRN Leader Public Cloud IaaS --IDC, TBR & IHS Leader Managed Security Services -Forrester

19 Cloud Market Trends Cloud Market Trends Convergence of IaaS and Paas Cloud Services AI and IoT use cases drive Cloud adoption Industry Clouds will be one of the fastest growing segments Containers will alter Cloud Platform and Management strategies Growth of Cloud Hyperscale Providers creates a virtuous cycle

20 Our promise Deliver exceptional value with a platform built for the future of your business Architectural choices made now will chart the course for the next 20 years!? Thank you for your attention!