BIG DATA TRANSFORMS BUSINESS. Copyright 2012 EMC Corporation. All rights reserved.

Transcription

1 BIG DATA TRANSFORMS BUSINESS 1

2 IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATION Sources: How Much Information? Peter Lyman and Hal Varian, UC Berkeley, IDC Digital Universe Study. 2

3 IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATION EVERY DAY Sources: How Much Information? Peter Lyman and Hal Varian, UC Berkeley, IDC Digital Universe Study. 3

4 What s Driving The Data Deluge? FACEBOOK UPLOADS 250 MILLION PHOTOS EACH DAY Mobile Sensors Social Media Video Surveillance Video Rendering READING SMART METERS EVERY 15 MINUTES IS 3000X MORE DATA INTENSIVE OIL RIGS GENERATE DATA POINTS PER SECOND COST TO SEQUENCE ONE GENOME HAS FALLEN FROM $100M IN 2001 TO $10K IN 2011 Smart Grids Oil Exploration Medical Imaging Gene Sequencing 4

5 How Companies Are Using Big Data Functional Areas Where Companies Are Using Big Data Customer Intimacy Budgeting & Planning Operations & Supply Chain Customer Service Performance Management New Product Strategy Pricing 49% 39% 37% 33% 30% 28% 21% McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, Minding Your Digital Business,

6 BIG DATA TRANSFORMS BUSINESS 6

7 The Journey To Big Data 1 Petabytes Scale-Out All Data CLOUD 7

8 Gene Sequencing App Contains 1 Trillion Images. Support Data Growth Of 1PB to 12PB. Collaborate On Groundbreaking Research. 8

9 Isilon: Scale-Out Storage for Big Data Massive Scalability 15 PB in a single file system Unmatched Performance Industry-leading throughput and IOPS Management Simplicity Manage PBs just like you would TBs 9

10 Big Data Analytics Changes Things 10

11 Big Data and Customer Behavior Customer Lifecycle Value Customer Growth o Identifying Upsell- CrossSell Opportunities Customer Retention o Identifying at risk customers Customer Acquisition o Customer Targeting o Campaign Optimization o Social Media Analysis Time 11

12 How Big Data Analytics Adds Value By increasing profit/customer Value By retaining valuable customers By targeting more valuable customers Time 12

13 Cut Data Loading From 24 Hours to 30 Sec. Reduced Churn, Profitability Up 10% - 50%. Staff Branches Based On Who Banks Where. 13

14 14

15 The Greenplum Unified Analytics Platform 15

16 Greenplum Database: Extreme Performance for Analytics Optimized for BI and analytics Simple and automatic Extremely scalable 16

17 Greenplum In-Database Analytics MAD lib SAS HPA, Access, and Scoring Accelerator MADLib An open-source library of advanced analytics functions Analytics extensions supported, including PostGIS - Geospatial support, PL/R - Statistical Computing, PL/Java, PL/Perl 17

18 Greenplum HD: Enterprise-Ready Hadoop Based on latest Apache Hadoop Release 24x7 worldwide support from EMC Certified at scale by EMC Isilon storage option 18

19 Greenplum Command Center Hadoop Solution with Greenplum and Isilon Greenplum Greenplum Chorus Hadoop Tools MapReduce Layer Pluggable Storage Layer (HDFS API) Isilon HDFS Protocol lsilon OneFS 19

20 DATA SCIENCE THE NEW TEAM DRIVING BIG DATA 20

21 Big Data Analytics Require Data Science High BUSINESS VALUE Low Business Intelligence Data Science Data Science Predictive analysis What if..? Business Intelligence Standard reporting What happened? Past TIME Future 21

22 The Journey To Big Data 1 Petabytes Scale-Out All Data 2 Self-Service Collaboration Data Science CLOUD SOCIAL 22

23 Chorus: The Platform for Data Science Explore the Data Project Workspaces Publish and Iterate Collaboration Data Analysis 23

24 Self-Service And Collaborative Analytics 24

25 D E M O N S T R A T I O N Chorus: Self-Service and Collaboration 25

26 Greenplum Delivers Choice & Flexibility Data Computing Appliance Choose Greenplum Database and/or Hadoop modules in ¼ rack increments Scale up by adding your choice of additional modules Minimal time to value Software Solutions Greenplum Database, Hadoop, & Chorus on your x86 hardware Flexibility for any workload or environment Perpetual or subscription licenses 26

27 Seamless Infrastructure Integration EMC Data Domain Efficient Backup & Restore Isilon Scale Out Storage For Big Data Staging EMC VMAX or VNX SAN Mirror For Advanced Storage Management EMC VMAX SRDF, Data Domain Replication For Disaster Recovery 27

28 How Do We Deliver Insight to the Business? Packaged Apps Custom Apps Automation Efficiency & Cost Requires Defined Model Innovation Growth & Revenue Hard, Expensive, Slow 28

29 The Journey To Big Data 1 Petabytes Scale-Out All Data 2 Self-Service Collaboration Data Science 3 Rapid Development Optimize Processes Actionable Insight CLOUD SOCIAL AGILE 29

30 Documentum xcp: Enable Business Efficiency Automate Content Intensive Processes Easy To Build A Tool For Non-Programmers! Drag & Drop Process Modeling Better, Faster Decisions Deliver The Latest Data Enable Contextual Decisions 30

31 Agile, Rapid Application Development Agile development partner to deliver big data applications Proven methodology to remove risk and accelerate results Build Better Software Deploy in Production Faster Spend Less Money in the End 31

32 Big Data And EMC Data Science 3 Petabyte Scale Storage Infrastructure 1 4 New 2 Unified Applications Analytics Platform 32

33 HOW TO GET STARTED 33

34 EMC Analytics Vision Workshop How to Leverage Big Data Analytics for Competitive Advantage Envisioning exercises with Line of Business and IT stakeholders Focus on an organization s key business initiative Brainstorming to identify and group key big data analytics opportunities 34

35 Greenplum Analytics Labs Packaged solutions that produce business value and actionable results Accelerate analytics capabilities on your data with your analysts Leverage the expertise of Greenplum s Data Scientists Establish a strategic vision for analytics development 35

36 Enabling Today s Talent EMC Data Science Training & Certification COURSE OVERVIEW DETAILS 1. Open curriculum 2. Practitioner s approach 3. Enables immediate participation on analytics projects 4. Prepares for EMC Proven Professional Data Science Associate (EMCDSA) Certification 36

37 Summary Big Data is transforming business The approach to Big Data is different EMC can help you start your journey to Big Data Community Industry 37

38 THANK YOU 38

39