Building a Scalable Technology Platform for Fund Marketing Materials. Gavin Drake Vice President of Marketing Quark Software Inc.

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1 Building a Scalable Technology Platform for Fund Marketing Materials Gavin Drake Vice President of Marketing Quark Software Inc.

2 Quark Enterprise Solutions Unparalleled expertise in content automation driving business transformation 30-years of technology innovation and leadership Global footprint Track record delivering award-winning enterprise scale solutions Partner with our customers throughout the process

3 Quark Customers and Content Automation Innovators Financial Government Industrial Other Research reports, SOPs, customer communications Intelligence, legislation, regulation Technical docs, SOPs, marketing materials SOPs, apps, journals, magazines, newspapers

4 Who is Franklin Templeton Investments Approx. $750 billion in AUM Global local investment management Retail, institutional, sovereign wealth Clients in 180+ countries Offices in 35 countries Specialties across all asset classes Worldwide risk team

5 1 Rethinking the Way Content is Generated

6 Situation Volume of marketing content increasing exponentially Increasing complexity of business and marketing requests Higher expectations from clients Limited visibility of work between and among groups Multiple repositories, publishing systems, and processes Need to create more, faster, and with limited resources

7 Solution New Scalable and flexible infrastructure workflow and publishing tools Streamlined and nimble organization Client Centric Strategically Aligned & Value Driven Nimble & Future Focused

8 Marketing Transformation Creating agility, collaboration and efficiencies through the content lifecycle and around the globe by standardizing process and providing integrated tools Marketing Resource Management (MRM) Digital Asset Management (DAM) Marketing Content Management (MCM) Aligns and optimizes Marketing processes and automates workflows to enable the new processes and planning Rolls out a centralized digital asset repository to store and enable reuse of digital assets Creates efficiencies in management, production, and distribution of Marketing content

9 2 Marketing Transformation Marketing Content Lifecycle

10 We Are Working Too hard! Copy/Paste many times Review duplicate content Large effort to keep materials in sync Multiple handoffs and dependencies Time consuming updates Limited author control Difficult to adapt or customize content Manual delivery to multiple distribution locations No source of truth to find the latest content Long development cycle for automation improvements

11 Future State Component Library Finished Goods Library Content Generation Packaging Data Web App Print Content Tracking

12 Key Changes New Approaches Moving to a component-based world Separation of content and design Increased importance of metadata New Tools Common repository for components and finished documents New Word-based XML Authoring interface New Responsibilities Caveat Liaison Content Librarian System support & administration

13 Stakeholder Benefits Who Commentary writers, reviewers and coordinators Benefits Preview content in context while authoring. No more copy and paste from cross-product components into individual commentary files Automation of many tasks that were previously manual (data refresh, distribution etc.) Product Marketers Real-time control to edit content, titles, and chart displays (within approved boundaries) and re-publish Real-time previews of output Marketers Automation of most localization needs Connection with centralized translation team to reduce cost of translation via translation memory Legal and Principal Reviewers Changes to shared components will be automatically applied anywhere they are used Reduced reviews and reduced risk of changes not being applied

14 3 How Does It Work?

15 Scope of Marketing Content Management Phase 1 Fund Commentaries: Monthly and Quarterly Quarterly Product Profiles: Localization & Translation support for 27 countries/markets

16 New State Reduces Manual Before Effort After Source Over 100 Word documents manually adjusted monthly and quarterly Changes to caveats require changes to all Word docs Performance Data manually updated each production cycle Source Components shared across products and document types based on ONE TIME setup Update caveat once, automatically applied to all locations going forward Performance data pulled in automatically as soon as it is available Localization Manual edits performed in a word document each cycle Macros run for some regions to add compliance info Performance and share class info updated per market Generated manually each production cycle Localization System will execute localization business rules automatically each cycle Localized compliance info executed by system automatically each time Automatic data pulls correct performance and share class info based on rules/metadata ONE TIME setup only Translation Word docs/text submitted to vendors for translation Translation XML file(s) sent to central translation

17 Componentized Authoring Documents are created from components; allows re-use across: Different documents for the same product (Quarterly Commentary, Monthly Commentary, Product Profile) Similar products (for example, market overviews, investment process / philosophy) Reduces authoring cost Improves content consistency

18 Filtering Rules Component re-use is extended by allowing filtering rules for sections Components can be authored with multiple subsections that can be filtered in or out based on context: reducing component duplication

19 Dynamic Charts and Tables Charts and tables can be inserted and customized thanks to Author s Choice parameters Franklin Templeton Fund

20 Caveats Insertion of caveats through manual user intervention or through automated business rules

21 Translation Translation package creation Allows complete document to be sent for translation, and run through a translation memory (to eliminate re-translation) Translation can be performed prior to data availability Documents re-imported into platform are automatically scheduled for publishing and distribution, when data is available

22 Production Update Cycle Rather than always starting from scratch, each month, last month s document is cloned; to allow authoring to start from that baseline Time Period Based components are duplicated Stable components are referenced Metadata is updated, based on business rules, for the start of the next production cycle

23 Dynamic Publishing for Local Markets Templeton Fund Documents will be comprised of components that can be shared across multiple documents. Data tables and charts will be automated to populate exactly the share class, time period, and date formats required by each country no additional manipulation needed. Caveats specific to each country can be automatically associated with the specific commentary version published for that country no manual cut and paste needed! Recurring documents can be ready for each country with a simple approval workflow and minimal effort for most markets.

24 4 Outcomes

25 Expected Business Outcomes Scale Standardization Optimization Speed Risk Mitigation Brand Consistency Global/Local Leverage

26 Thank You