Open Banking Marketplace

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1 / Marketplace Open Banking Marketplace An ecosystem for financial institutions, fintechs and partners / 1

2 Contents The 04 Marketplace for Financial Institutions 05 Marketplace for Fintechs 06 Become a partner 07 About Backbase 08 Contact 10

3 The Open Banking Marketplace Marketplace for Financial Institutions Financial institutions that have adopted the Backbase Digital Banking Platform can easily complement their solution with highly differentiating OBM capabilities. This empowers you to further create relevant, seamless customer journeys and brings a host of advantages to your financial institution. Customer behaviour has changed. End-users have become fully digital-native and expect the latest technology in every digital banking experience. To keep up with these new customer demands, financial institutions have increased their innovation efforts, building internal innovation labs, teams, and programs. Despite those efforts, few financial institutions are actually delivering the right innovations to their customers. Within financial institutions, innovation initiatives are still subject to numerous internal committees, multi-level approvals, and endless debate. This slows innovation down at a time when it needs more velocity than ever. Lean fintech players have overcome these barriers by adopting agile development methods to quickly and efficiently launch digital banking technologies. Rather than competing with these lean fintech players, financial institutions should strive to partner with them. The Backbase is the perfect platform to establish mutually beneficial partnerships that drive innovation. It enables financial institutions and fintechs to connect to the Backbase Digital Banking Platform. The Backbase Digital Banking Platform is an open APIbased platform, which allows for any third-party fintech capability to be easily integrated and leveraged into seamless digital customer journeys across all channels. Leverage fintech innovation Financial institutions can capitalize on diverse innovation capabilities by partnering with numerous fintech players through the Backbase OBM. It no longer makes sense to be locked into working with one software vendor and be bound to their innovation cycle. The Backbase OBM connects your financial institution to a vast network of lean, disruptive fintechs. Simply tap into the network to leverage innovation. No vendor lock-in Faster go-to-market In today s changing market an efficient digital transformation is vital. However, lengthy implementation processes and complicated third-party integration efforts mean financial institutions are not moving fast enough. The Backbase OBM offers various out-of-the-box fintech plugins that will significantly increase speed and efficiency in any go-to-market strategy. Less vendor management / 5 Enriching Omni-channel Experience ATM At Backbase we believe that financial institutions should be able to control their own digital experiences. Therefore, the Backbase Platform is fully open and based on industry-standard API s, which are easily leverageable. Significantly reduce the amount of time that is spent managing different relationships and agreements with third parties. The Backbase Digital Banking Platform along with the Backbase OBM serve as a one-stopshop for your entire digital banking transformation. Backbase Platform Existing Core Banking Systems Fintech Plug-ins

4 Marketplace for Fintechs Join the and gain exposure to a fast-growing Backbase ecosystem of large financials. Become a Marketplace partner To ensure that financial institutions are only offered best-in-industry OBM fintech plugins, Backbase applies a verification process. The 4 steps described below outline the process for becoming a listed Backbase OBM partner. Extended market reach Access to Backbase tools Step 1 Apply / 7 More than 150 million end-users enjoy excellent daily digital banking experiences based on Backbase. By tapping into the fast-growing Backbase ecosystem you increase your market exposure, and gain serious market opportunities. Join a leading digital banking platform As part of using the Backbase platform to drive high quality banking solutions, you get access to the documentation and development tools that connect your technology to the Backbase Platform. You can apply to become a partner via the Backbase OBM website and Backbase will get in touch to assess a possible partnership (e.g. fit with the Backbase platform, type and qualify of technology, experience with financial institutions, development capabilities, and financial health). Step 2 Submit Great, you have been successful with the assessment! Let s discuss your specific solution in more detail and take care of the legal arrangements. Globally, over 100 top tier financial institutions have adopted the Backbase platform. This strong foundation makes the Backbase OBM a great opportunity to join a leading digital banking platform. Step 3 Develop We will share all the necessary documentation and tools to integrate your technology onto the Backbase Digital Banking Platform. Step 4 Distribute Integrate, certify, and update your solution to become an official Backbase OBM Partner. We connect you to a vast network of top tier financial institutions, which you can leverage to drive the success of your organization.

5 About Backbase Backbase has been named a Leader in The Forrester Wave for Digital Engagement Platforms, Q Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. We are the creators of the Backbase Digital Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business. More than 100 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes ABN AMRO, Barclays, CheBanca!, Citibanamex, Credit Suisse, Fidelity, Goldman Sachs, Hapoalim, HDFC, Hiscox, HSBC, KeyBank, Legal & General, Metro Bank, NBAD, PostFinance, PZU, Societe Generale de Banque au Liban, LLoyds Banking Group and Westpac. Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking and Ovum nominates Backbase as the market leading provider of next-generation digital channel banking platforms. Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in London and Singapore. Backbase excels in rich engagement capabilities and broad omni-channel support, the Forrester report states: Since the previous Forrester Wave evaluation, Backbase has enhanced its capabilities for retail, corporate, and private banking. Today, it is second to none and comes with supportive analytics, as well as rich digital sales and marketing capabilities. The solution broadly supports both a variety of channels and omni-channel capabilities, including multimodal omni-channel. Backbase was named as Visionary in Gartner s Magic Quadrant for Mobile Application Development Platforms, 2015: According to Gartner, visionaries in this Magic Quadrant have a compelling vision of products and the market s future, as well as the technical direction (and necessary resources) to take them there. Backbase was named as Visionary in Gartner s Magic Quadrant of Horizontal Portals, 2014: In its 2014 review Gartner states: Backbase is among the most innovative vendors in the portal market. Backbase s lean portal is at the center of its ability to address the speed in deploying a UXP that is often sought, but rarely achieved, by organizations with portal initiatives. Ovum Names Backbase Market Leader for Digital Banking, 2013: Ovum classifies their elite Market Leader category as: The leading solutions that we believe are worthy of a place on most technology selection shortlists. The vendor (Backbase) has established a commanding market position with a product that is widely accepted as best-ofbreed. Backbase was recognized as a leading vendor in Garner s Marketscope for User Experience Platform: Backbase has a strong, compelling vision of a UXP, with good integration between its WCM and website optimization tools, and powerful compositing features. It has good support for mobile development, both native and hybrid applications. Backbase was evaluated by Forrester Jost Hopperman in Market Overview: Off-The-Shelf Channel Banking Solutions Can Differentiate And Manage Costs: Today s banks need solutions that supporting the channels that the banks and their customers require. Key requirements include great customer experiences; a single view of customers, products, and services; and often cross-channel capability. In parallel, even the most strategic channel banking initiatives need to manage cost. Backbase is the only vendor with strong built-in content management capabilities. and Backbase Portal comes closest [to UX Management] by combining CX analytics and rules. Backbase was designated as leading Lean Portal vendor in The Great Portal Divide: Many customers want lean portal products geared to the more fundamental portal proposition providing a personalized point of access to relevant information, business processes and people. Lean portals are unburdened by the bulk and legacy of comprehensive suites. Where they may lack accommodation for integration with legacy systems and some add-on components, they often get customers to their desired value more quickly than portal products from larger, more-established providers. / 9

6 Any Questions? Please contact us at or visit marketplace.backbase.com Americas HQ 10 10th Street, Suite 325 Atlanta, GA 30309, United States Toll-Free Number: Office Number: European HQ Jacob Bontiusplaats LL Amsterdam, The Netherlands Phone: London 81 Farringdon Street London, EC4A 4BL United Kingdom Phone: Singapore 3 Church Street Level 25 Samsung Hub Singapore Cardiff Ground Floor Office, Bonded Warehouse, Atlantic Wharf, Schooner Way, Cardiff, CF1O 4HE United Kingdom New York 1460 Broadway New York NY 10036, Suite United States sales-us@backbase.com