RosettaNet In NOKIA. 15 th of Nov 04. Matthias Gehrken

Transcription

1 RosettaNet In NOKIA 15 th of Nov 04 Matthias Gehrken

2 Content s2s, b2bi, System integration. Rosettanet in the Nokia Supply Chain Management Strategy Why RosettaNet? Conclusion 2 NOKIA

3 Partner to Partner Electronic Business Interface Company A Company Specific processing Internet & XML Company B Company Specific processing SAP ERP I2 APS Translate from Rosettanet standards to Company A system data set. RosettaNet defines processes and a framework for how data gets passed over the Web and certain handshake criteria. Translate from Rosettanet standards to Company B system data set. 3 NOKIA

4 E-Business Exchange Telephone Business Process DIALOG Dialog Grammar Words Alphabet Sound human-to-human business exchange Ecom Application ebusiness Process PIP Framework Dictionary XML Internet Partner-to-Partner ebusiness exchange RosettaNet 4 NOKIA

5 Business Processes Private process (Company -specific) Customer Public process (Standard) Public process (Standard) Supplier Private process (Company -specific) Process PO Send PO Customer Send PO Supplier Process Sales Order Receive PO Request Send PO Receive PO Receive PO Figure provided by Vitria Systems PO Select Supplier Generate RFQ Send RFQ Select RFQ Response Send PO Receive PO Acknowledge Receive PO Response Send PO Response Acknowledge Send PO Acknowledge Send PO Response Receive PO Response Acknowledge Check Customer Check Credit Check Availability Create Sales Order Send PO Response CRM SCM Close Close ERP 5 NOKIA

6 Nokia Supply Chain Management Strategy

7 "Extended enterprise" End-to-end integration of Demand Supply Network End-to-end efficiency, speed and visibility Implementation actions - Process integration Web based process integration (Extranet portals) System-to-system integration= Rosettanet Nokia Suppliers Factories Telecom Operators Channel Partners Hubs & LSPs Contract Manufacturers Banks POS Consumer 7 NOKIA

8 Million Units We are in growth market, in complex environment Product Mix Volatility One B747 Jumbo and 40 trucks daily M Components per Day Source: Nokia ihubs, 9 factories, 3 x 3 CEMs ramp-downs/ups within Next 6 Months e 8 NOKIA

9 Supplier Integration is a holistic business effort Organisation and Real time customer response and visibility to supply network capability weekly synchronised DSB process alignment world wide Strong drive on implementation of system to system through RosettaNet Best cost of ownership through ihub and planning process. End to End Process Supplier managed availability & flexibility through ihub processes (Nokia DDU, LSA) CEM process integration as an extension of Nokia delivery process 9 NOKIA

10 Exists ebusiness Tools for doing business with Nokia Electronic Data Interchange Existing standard. Nokia recongises that EDI is needed by some partners,and will be supported accordingly In production Nokia Portals (NGSW, NOL, NOLS) Webportals are easy to set up and operate, but does not deliver a system to system connection. Human to System Under deployment Rosettanet is a nonproprietary XML protocol allowing system to system connections. Nokia is committed to integrate business process with Rosettanet standard. 10 NOKIA

11 RosettaNet in NMP Supplier Integration Nokia Suppliers Factories Telecom Operators Channel Partners Hubs & LSPs Contract Manufacturers Banks POS Consumer Collaborative Forecasting 4A1 for Rolling Forecast & 4A3 for Demand Visibility 4A5 for Response to RF unconstrained & DV constrained Inbound fulfilment Suppliers 3B2 Notify of advanced shipment 4B2 Notify of shipment receipt 4C1 Distribute inventory report Inbound Hub Production line call offs Nokia 3B2 Notify of advanced shipment HUB to production line 3C7 Self billing invoice 11 NOKIA 3C6 Notify of remittance advice Money flow

12 Why RosettaNet?

13 13 NOKIA We want ONE de facto standard

14 3 key enablers for process and system integration Rosettanet councils Members driving together Rosettanet adoption -Agreement and commitment on standard -Critical mass in relevant industries Rosettanet Milestone Programs Standard development as needed Implementation based on business priorities Nokia S2S Integration priorities -Derived from business models -Clear view what to integrate & why 14 NOKIA Internal Readiness: Nokia & partners -Capability to walk the talk -Payback through implementation

15 Rosettanet structure Rosettanet Executive board (Nokia) Rosettanet overall management and administration Supply chain councils EC, Electronic components (Nokia) IT, Information Technology SM, Semiconductor Manufacturing TC, Telecom (Nokia) Solution Provider Board Service & Solution providers EC Rosettanet Executive Board Supply Chain Boards LG IT Jean-Francois Baril, Nokia CMO SVP Sourcing & Procurement SM TC Solution Provider Board Matti Heikkilä, Nokia CMO VP Business development Rosettanet Adoption Rosettanet adoptance -Agreement and commitment on standard -Critical mass in electronic and telecom industry 15 NOKIA Nokia S2S Integration Agenda -Derived from business models -Clear view what to integrate & why Internal Readiness: Nokia & partners -Capability to walk the talk -Payback through implementation

16 Nokia Rosettanet Deployment Status 28th October 2004 Customers: 8 Process Channels (PIPs 3A4, 3A7, 3B2 and 3C3) 5 Customers LSP: 2 Process Channels (PIPs 3B2) 2 LSP CEM (not CMO): 3 Process Channels (PIPs 3A4, 3A7 and 3B2) 1 CEM Payment Initiation: 1 process channel 1 Bank NET Suppliers: 10 Process Channels (PIPs 3A4, 3A7, 4A1 and 4A5) 5 Suppliers (overlap with CMO) CMO Suppliers: 198 Process Channels (PIPs 3C6, 3C7, 4A1, 4A3 and 4A5) 51 Suppliers Rosettanet adoptance -Agreement and commitment on standard -Critical mass in electronic and telecom industry 16 NOKIA TOTAL: 61 Partners, 222 Process Channels Nokia S2S Integration Agenda -Derived from business models -Clear view what to integrate & why Readiness & implementation Internal Readiness: Nokia & partners -Capability to walk the talk -Payback through implementation

17 Industry Trends - Supply Chain Transition Transition from Linear Supply Chain Retailer Manufacturer Distributor Value-Added Reseller End User Suppliers Corporate Reseller 17 NOKIA

18 Industry Trends - Supply Chain Transition.. to Dynamic Supply Chain Networks Retailer Publisher Manufacturer Distributor Value-Added Reseller End User Suppliers Corporate Reseller Financing Provider 18 NOKIA

19 Information Exchange Standards Message-centric Batch 10% of B2B processes VAN-enabled X.12/EDIFACT/JECALS Regional Large businesses Custom industry dictionaries Process-centric Real-time 100% of B2B processes Internet-enabled XML Global All businesses Standard industry dictionaries 19 NOKIA

20 What if we don't drive this? We stay in the middle of the JUNGLE: Manage different Standards Deal with many Interfaces -More Cost -More Support -More Time 20 NOKIA

21 RosettaNet has what it takes Controlled Process Integrated Back-end Process Open and Global Standard Collaborative Development Real Time Communication 21 NOKIA

22 Thank You

23 Back-up Slides

24 Why RosettaNet is called RosettaNet? Hieroglyphs Demotic the everyday script of literate Egyptians Greek the language of the government The name of RosettaNet originates from The Rosetta Stone (196 BC), which provided the key to solve the mystery of hieroglyphs. The Rosetta Stone is the only surviving fragment of a stella bearing a decree written in three languages: Greek, Demotic and Hieroglyphs. The Rosetta Stone was probably originally erected at the temple of the city of Sais, later in the medieval period moved to Rosetta (aka el-rashid), where it was discovered in July 1799 by Pierre François Xavier Bouchard. The Rosetta stone is now located at British Museum in London. 24 NOKIA

25 RosettaNet Partners (2003) Europe 46 Singapore 48 Korea 29 Malaysia 62 Taiwan 94 China Japan 100 Philippines 18 Americas NOKIA

26 From Strategy to S2S Implementation Case Nokia Business strategy Business model Processes System Functionality Priorisation (S2S) Functionality (PIPs) Roadmap 26 NOKIA

27 Nokia Priorities S2S Integration Agenda Business Partner AND process priorisation High Strategic importance -Business value -Critical components -Critical Information Low Elimination of human errors Realtime information High priority Automation of manual work Low High Transaction volume 27 NOKIA

28 S2S Integration Agenda Customer Interface Functionality Business Partner AND process priorisation High Strategic importance -Business value -Critical components -Critical Information Low 3A4 Order Placement 2A1 Product Catalog 3C3 Invoice 3A7 Order Conf 3B2 Despatch Adv Low High Transaction volume 28 NOKIA

29 RosettaNet in Supplier Integration Nokia Suppliers Factories Telecom Operators Channel Partners Hubs Collaborative & Contract Forecasting LSPs Manufacturers Banks 4A1 for Rolling Forecast & 4A3 for Demand Visibility 4A5 for Response to RF unconstrained & DV constrained POS Consumer Suppliers Inbound fulfilment 3B2 Notify of advanced shipment 4B2 Notify of shipment receipt 4C1 Distribute inventory report 3B2 Notify of advanced shipment HUB to production line 3C7 Self billing invoice 3C6 Notify of remittance advice Inbound Hub Money flow Production line call offs Nokia 2A13 Distribute Material Composition Information Product Data Management 29 NOKIA

30 Nokia approach for Gathering Material Composition Implement RosettaNet Material Composition PIP in line with our business process development with suppliers Gather data from our suppliers. The requirement to provide material composition is included in Nokia Supplier Requirements Material Composition will be stored in our PDM systems as a part of normal component/part technical data User can be e.g. component engineer, so this action is not limited to environmental specialists 30 NOKIA

31 The Usage of Material Composition The data is used for: Ensuring that our products meet applicable requirements Environmental Consumer safety Other safety (e.g. safety in manufacturing) Controlling proactively and reliably material contents of our products Analysing design alternatives / decisions during design Producing necessary information for our stakeholders, e.g. our product eco-declarations (see: / About Nokia) Nokia asks as complete as possible data in order to ensure the ability to meet previous targets Limited list based approaches lead easily to repeated data gathering rounds increasing workload, unnecessary delays and needed management actions 31 NOKIA

32 RosettaNet PIP for Material Composition Content Includes necessary definitions and documents for information exchange and software development and implementation Data model is flexible -> Enables simple and complex type declarations Data model and the content are totally separated (e.g. PIP does not include any definitions concerning individual substances, thresholds, etc.) 1 st phase development will be completed this year Two PIPs (2A10 & 2A13) The choice depends on companies supply chain and RosettaNet strategies as well as existing and planned capabilities Information available: (Material Composition) Nokia is currently testing PIP 2A13 and preparing for roll-out in NOKIA

33 33 NOKIA