BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

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1 BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY International Conference Proceedings Editors A.B. Kalkundrikar Shailaja G. Hiremath Rohit R. Mutkekar MACMILLAN

2 Contents Foreword Preface Acknowledgements KEY NOTE ADDESSES 1. The Ethics of Corporate Governance in Global Perspective - G.J. (Deon) Rossouw 2. Business Ethics on Cross Roads and Wiav Ahead Rick Keller V ix xi 3 20 CONTRIBUTED PAPERS 1. Management of Ethics in the Organisation -r 29 A. Chachadi 2. Symbiotic Effect of Corporate Social Responsibility: The Sustainability Factor 32 Debashish Sengupta 3. Business Ethics and Corporate Social Responsibility: A Study on Initiatives in Education and Learning by Infosys 55 M.R. Shollapur and Y.G. Baligatti 4. Business Ethics and Corporate Social Responsibilities and Entrepreneurship 67 R.S. Nilpankar 5. Greenovation: A Strategic Imperative for Organisations of Future to Achieve Sustainable Growth i 75 Ashwini N. Raichur 6. A Conceptual Framework of Ethics in Management Education 88 Manisha N. Paliwal and Devyani Ingale 7. Educational Institutes and CSR: A Case Study of SIMC 102 B. Sunil 8. Business Ethics and Corporate Social Responsibility Leadership Issues 106 Rashmi Hebalkar

3 xiv Contents 9. Corporate Social Responsibility: Issues, Action Plan and Initiatives in Selected Indian Organisations 115 MM. Ali and C.S. Kale 10. Corporate Social Responsibility and Banking Organizations Have the Chickens Come Home? 127 Mohan Gopinath 11. Analyzing the Requirement of 'Business Ethical Training of Management Professionalism' at Undergraduate B-schools 138 Soney Mathews and Kavitha R. Gowda 12. CSR Initiatives of Indian Companies: A Comparative Study of Select Public Sector and Private Sector Companies in India 153 Ravindra Babu S. 13. Corporate Social Responsibility in a Changing Corporate World and its Practices in India 162 Rishav Banerjee and Rohit Kumar Padhi 14. Teaching of Ethics in Management Education with Specific Reference to Pedagogic Initiatives 181 CM. Chitale and Surbhi Jain 15. Utilitarian value of Human Resource Index on Corporate Social Responsibility 192 P. Baba Gnanakumar and Gautham Dutt 16. Business Ethics: A Case Study of Warana Bazar 201 A.M. Gurav 17. CSR Evolution: Developments in India and the Rest of the World 211 Richa Gautam, Anju Singhl and Debraj Bhowmick 18. Business Ethics and Corporate Social Responsibility: The Road Ahead 227 Sharad Raghunath Kulkarni 19. Business Principles from the Bhagavad-Gita 242 Sudhakar Reddy, Kalathuru 20. Understanding Business Ethics s 252 Archana Barua 21. Moulding a Socially Responsible Manager Role of Academia 263 Praveen Balakrishnan Nair 22. Patenting Software: An Ethical Issue 276 Debabrata Datta, Anal Acharya and Soumen Mukherjee 23. Business Ethics and Corporate Social Responsibility: The Road Ahead 281 G. Syamala

4 Contents xv 24. Business Ethics and CSR in the Era of Globalization 286 Shabnam Siddiqui 25. Business Ethics and Corporate Social Responsibility in the Era of Globalisation 305 Anil Rao Paila 26. Linking the Learning Organization with Practice of Marketing Ethics 320 Vikineswaran A. Maniam 27. Business Ethics: The Sikh Perspective 332 Jasleen Kaur and Dharminder Singh Ubha 28. CSR - Role of Business Ethics in the Era of Globalisation 344 Jyoti Joshi 29. Re-employed Senior-Citizens: Mapping Ethics and Developing Metrics 349 V.L. Narasimham 30. Ethics in Management Education 357 S. Prabakaran 31. The Application of Ethics in Business: Malaysian and Islamic Perspectives 361 Nor 'Adha Bt. Abdul Hamid 32. Role of Corporate Communicators in Designing Corporate Social Policy 369 A. Suryanarayana 33. Perspectives in Business Ethics, Corporate Social Responsibility 376 B.R. Chawla 34. Towards Understanding Corporate Dilemma About Social Responsibility 387 Raueendranath Ravi Nayak, Sitalakshmi Venkatraman and Abdul Moyeen 35. Corporate Social Responsibility 397 S.G. HundekarandC.S. Yatnalli 36. Corporate Governance: Indian Scenario in General 410 Shailaja V Kheni 37. Environment Under the Ethical Panorama of Business 'Making them Sense and Respond' 423 Prateek Shanker Srivastava and Pallavi Bhushan 38. Corporate Social Responsibility in the Global Context: An Overview 439 M. Jothi and S. Chitra

5 xvi Contents 39. Making Corporate Social Responsibility a Reality: A Sustainable Model (A Study of the United Nation's Global Compact: The Ten Principles) 448 Arpita Saha and Aakanksha Nath 40. Globalization and Business Ethics 461 Basavaraj S. Kudachimath and Ramesh R. Kulkarni 41. The Emerging Issues in Financial Ethics 474 K. Jyothi 42. An Innovative Method of Corporate Social Responsibility 487 V. Murugaiah and Prasannakumar M. Ganji 43. Corporate Social Responsibility: Modern and Indian Views 497 Hardik Mehta and Jigar Patel 44. Ethical Leadership: Road Map 509 Mujtaba Momin 45. Engineering Ethics 514 S.K. Ambekar 46. Emerging Trends in Corporate Social Responsibility in India 522 N.S. Dhopeshwar 47. Emerging Trends in Business Ethics and Corporate Social Responsibility 534 Dipti Tulpule 48. Triple bottom line... A Step Ahead on the Way of Corporate Social Responsibility 538 Rekha Sachdeva and Sudhir Sachdev 49. Business Philanthropy for Empowered Economy 547 R. Krishna Priya Author Index 557

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