AMWAY INDIA ENTERPRISES

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1 MD S MESSAGE AMWAY INDIA ENTERPRISES The Amway story began with two founders of Amway Rich Devos and Jay Van Andel, who as business partners shared a belief that with encouragement and hard work anyone can move to a better place. This belief is articulated through the Amway vision of helping people live better lives. Our vision dictates how we do business and drive our behaviors around our employees, customers and neighbors in communities through the world. The Amway Corporate Social Responsibility program is activated and executed through the Amway Opportunity Foundation is based on the belief that social responsibility is much more than the incurrence of cost or resource or a charitable /philanthropic act of social benefit. It is a source of opportunity, innovation and competitive advantage. We are proud of our long record of environmental responsibility. Many manufacturing departments incorporate International Organization for Standardization (ISO) practices into our business plans. We offer our employees an exceptional work environment. We retail the highest quality of products and practice the best standards of business & operational excellence, and we stand behind them. In India, Amway discharges its social responsibilities through the Amway Opportunity Foundation, which is a registered not for profit organization, working for the welfare of underprivileged children, especially the visually challenged or differently abled. The Amway One by One Campaign for Children rallies & enlists the support of the entire Amway family in making a difference to the lives of disadvantaged children across the world. Leadership, employees, distributors together, we fulfill our vision of helping people live better lives by giving these children the resources, nurturing and inspiration they need to live, learn, achieve and, of course, play. When it comes to our commitment to corporate citizenship, we make a serious and concerted effort every single day of our lives to reach out and help people improve their lives, moving up the living value chain where they currently are to where they aspire to be. We have and we always will believe in doing better and being better. Amway India will continue to work in making a difference, one by one. William S. Pinckney Managing Director & CEO Amway India Enterprises Pvt. Ltd. CORPORATE COMMUNICATIONS & CSR Page 1

2 ABOUT AMWAY INDIA ENTERPRISES Amway India Enterprises Pvt. Ltd. is a wholly owned subsidiary of the US$ 10.9 billion Amway Corporation globally headquartered at Ada, Michigan, USA. Amway Corporation is one of the largest Direct Selling companies in the world. It has a presence in over 80 countries & territories. Established in 1995, Amway India commenced commercial operations in May 1998 and over the past 14 years has emerged as India s largest Direct Selling FMCG Company. The Company has its headquarters in the National Capital Region of India in Noida. Amway has invested in excess of Rs.200 crore in India of this of which nearly. Rs.22 Crore came in the form of Foreign Direct Investment. Amway India has more than 500 full time employees and has generated indirect employment for over 2000 persons at all the contract manufacturer locations. The Company has provided income-generating opportunities to over 1,000,000 active independent Amway Business Owners. Amway India provides free and unlimited training to all its distributors to help them grow their business. Amway India conducts over 20,000 training sessions during an average 12- month period with an attendance of over 2 million Amway Business Owners and prospects. The World Blind Union presented an award and citation to Amway India in 2003, for its peerless work for the blind child. Aaj Tak, one of India s leading news channels and part of the Living Media (India Today) Group presented Aaj Tak CARE Award, to Amway India in 2012, for its initiatives taken in the field of Education. CMO Asia presented Asia s Best CSR Practices Award, to Amway India in 2012, for its initiatives taken in the field of Education in NATIONAL PRESENCE In thirteen years of commercial operation, Amway India has established a nation-wide presence. The distribution and home delivery network set up with the support of independent logistics partners is spread across over 5500 locations. MANUFACTURING Almost all Amway India products are manufactured in the country through seven 3 rd party contract manufacturers. The transfer of this state-of-the-art, world-class technology, has been free of cost. Amway India plans to set up its own state of the art world class high technology manufacturing facility at an investment of more than Rs. 400 Crores CORPORATE COMMUNICATIONS & CSR Page 2

3 PRODUCTS At present, Amway India offers over 131 products in five categories. They are Personal care category, Home Care category, Nutrition & Wellness category, Cosmetics and Great Value Products. These five categories are represented by the brands of Nutrilite TM for Nutrition & Wellness, Artistry and Attitude in Beauty & Skin Care, Amway Home for the Home Care range, Satinique, Glister, Persona, G&H and Dynamite in Personal Care & Great Value Range of Products With the exception of ARTISTRY (Amway s super premium range of skin care products) and some products of Nutrilite TM, all Amway India products and bottles are manufactured in India. All products conform to the stringent global quality benchmarks and standards of Amway Corporation and of other international agencies such as USEPA-Dfe (for Amway Home). All products are packaged with a tamper-proof seal and a 100 per cent Money Back Guarantee'. If not completely satisfied with the product, the consumer is able to return it and claim 100% refund of their money. Amway products are environment friendly, and are not tested on animals. Amway encourages the return of its used product bottles for recycling and to prevent their misuse. Amway has been recognized internationally with several awards for our environmental policies and initiatives. United Nations Environment Programme Achievement Award In 1989 United Earth Honour: In 1993 UNESCO TRANSPOLAR Medal: In 1992 Michigan Recycling Coalition 1992 Recycler of the Year Certified by US Environmental Protection Agency in year 2011 for "Design for Environment" for Green Certification Program for our new Amway Home Care products which emphasis our strong commitment towards Safer & Green environment without sacrificing quality and performance of products. PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT Amway distributors follow a Code of Ethics and Rules of Conduct consistent with the World Federation of Direct Selling Associations (WFDSA), which defines the goals, principles and responsibilities in building and operating an Amway business. CORPORATE COMMUNICATIONS & CSR Page 3

4 Amway India is a member of the 18-member company strong Indian Direct Selling Association (IDSA). The IDSA is an industry representative & self-regulatory body, and boasts of the most reputed international and Indian Direct Selling companies in its fold. CORPORATE SOCIAL RESPONSIBILITY At Amway, Corporate Social Responsibility is an inherent part of its long range business strategy that shapes the value system supporting the company s vision & mission. This business strategy also accounts and is responsible for the decisions and choices made each day by its executives, managers, employees and business partners as they engage with the society at large. It s a broader framework that covers how Amway lives & practices its values through of its behavior: in the products we make, in how we treat our employees, in how we ensure sustainable environments and so on and forth. An integral part of the Amway ethos since its inception in 1959 is to constructively and consistently give back to society and contribute to social well-being. This is a visionary element of our business brought alive by the two founders of Amway Rich DeVos and Jay Van Andel. This philosophy is carried forward even to this day by the next generation leaders Doug DeVos and Steve Van Andel. Amway helps people live better lives through the strategic use of corporate & ecological resources, addressing critical stakeholder needs in a manner that demonstrates the best practices of corporate values & goals, in the enhancement of its reputation and development of relationships of trust. The Amway profile is reflective of a caring, compassionate and symbiotic action-oriented enterprise. Our enterprise is a guiding force in bringing solid business practices to our community and, through the One by One Campaign for Children, has brought a measurable improvement to the lives of area children. Our employees and Business Owners are sought after as community and industry participants due to their expertise and passion for engagement. We facilitate thinking on root-cause analysis and assist in the development of impactful programs across corporate citizenship touchpoints. Amway is known as an enterprise which creates independence and readiness for success in all its engagements and interactions and for making a positive impact in the lives of children locally and around the globe. CORPORATE COMMUNICATIONS & CSR Page 4

5 Amway India started its commercial operations in India in 1998, but it started working on CSR initiatives from The structured CSR Program came into place when Amway India s CSR arm, Amway Opportunity Foundation (AOF) got registered on 16 th March, 2001 under the Societies Registration Act XXI of The objective behind establishment of AOF is to act as the community concern arm of Amway India Enterprises to fulfill its mission and implement various projects for the betterment of Indian community, through an independent autonomous body distinct from the commercial operations of Amway. Since inception, we have been working for the less-privileged child to help them lead a better life, with special focus on the blind child. The CSR program has been more focused from 2003 when Amway One by One Campaign for Children launched across more than 80 Amway Affiliates. One by One pulls together all of our resources our employees, affiliates, Business Owners and customers to make a difference for children in need. Through this campaign, Amway has an opportunity i) to make a real, lasting difference by improving the lives of children around the world, ii) Give our Business Owners, employees, affiliates and customers a source of pride that goes beyond business. Iii) Enhance our global reputation. A BRIEF CASE STUDY ON AMWAY OPPORTUNITY FOUNDATION- ALL INDIA CONFEDERATION FOR BLIND CENTER FOR EXCELLENCE(AOF-AICB CENTER FOR EXCELLENCE) AOF The Amway Opportunity Foundation (AOF)- AICB Centre for Excellence located at Rohini, New Delhi as a vocational training center, was established in August 2008, to impart intensive training to visually challenged post-graduate students. The objective of setting up the centre was to equip visually challenged learners with primary IT skills and enhance their employability while also serving the premise of their integration with the mainstream of society. The set up included complete hardware and software (Jaws)support, internet facility, UPS, electrical wiring and air-conditioning of the room, as well as recurring costs such as computer instructor, personality development & accent trainer, electricity etc. This IT course had a time duration of one year providing students with knowledge on computers, internet, English language & Personality Development, operating a computer system and phone simultaneously which can help them in the role of customer service/call center. Since its inception the center has trained over 75 students. CORPORATE COMMUNICATIONS & CSR Page 5

6 In addition to a full time dedicated computer trainer and personality development & accent trainer being deployed at the Center, The Amway HR department also imparted soft skills training to students studying at this centre to enhance their basic skills sets including Communications Skills, Interview handling, assertiveness, body language etc. For the Delhi centre, AOF also partnered with I-Train, a team of consultants to impart training on personal grooming, etiquette, motivation and team building. Considering the tangible benefits accrued by students encouraged us to upscale this initiative at a national level. So far AOF has set up 16 such computer/vocational centres across India. Ms.Ranjana Rana & Mr. Madhav Chandra Das were two bright students of batch from the AOF-AICB Center for Excellence who came out as successful working professionals, despite of their physical limitations. It was their true determination, interest and rigor that made them stand out. Madhav Chandra, with 100% vision impairment, belongs to the village Uparbarga of District Ramgarh, Jharkhand. He had done his graduation in Humanities from Satyawati College (Regular), Delhi University. After completing one year course from AOF -AICB Center for Excellence was absorbed as computer instructor at the Gurgaon center itself and since then he is imparting training to other visually challenged students. Ranjana Rana who has 75% vision loss, hails from the village Tikri of Kangra District, Himachal Pradesh and has completed her graduation in Humanities from Himachal Pradesh University. Ranjana first completed a one-year course and worked for two years at Amway India s Delhi Regional Call Centre as Executive. There she got enriched in customer care function, and later on her interest in teaching and supporting other visually challenged students moved her to join National Association for the Blind, R.K. Puram branch, New Delhi. She is presently working as the Project Incharge and helping in unleashing potential of other visually challenged students. Contact Details of CSR Head Mr. Yoginder Singh Sr. Vice President Legal & Corporate Affairs Amway India Enterprises Pvt. Ltd. Express Trade Towers1, 2 nd Floor, Plot No.15&16, Sector 16A Noida Tel.: Yoginder_singh@amway.com / raj_narain@amway.com **** CORPORATE COMMUNICATIONS & CSR Page 6