GENERAL MANAGER PROFILE: GREEN BAY COUNTRY CLUB GREEN BAY, WI
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1 GENERAL MANAGER PROFILE: GREEN BAY COUNTRY CLUB GREEN BAY, WI THE GENERAL MANAGER OPPORTUNITY AT GREEN BAY COUNTRY CLUB The General Manager (GM) role at Green Bay Country Club (GBCC) is an opportunity to lead a first-class club with exceptional amenities as its first true general manager. The club is located in a vibrant community, has strong member support and is an ideal situation for an early career manager or a first time GM who has verifiably mentored under a well-regarded manager in a larger, quality club operation. While GBCC has a large number of very positive attributes----a highly regarded and well-conditioned golf course, a six-hole short course, an active sports center with zero entry pool and slide, a winter golf operation with indoor putting green and simulator, and a well-appointed clubhouse---there are a large number of opportunities to expand and enhance family offerings and activities, establish new traditions and standards, and provide the entire team with clarity of direction and collaboration of effort. Elevating the overall member experience is of great importance, as is driving a higher level of overall membership satisfaction, retention and growth. Click here to view a brief video about this opportunity. THE GREEN BAY COUNTRY CLUB & COMMUNITY Green Bay Country Club, established in 1995, is the essence of what a country club should be: a fun, friendly, comfortable, golf and tennis operation and experience where everyone feels special. The Club is located southeast of downtown Green Bay, Wisconsin, which sits on Green Bay, an arm of Lake Michigan. With continuous development in Green Bay and its surrounding communities, the area boasts a progressive atmosphere from industrial parks to shopping districts. In addition to being known around the world for contributions to industry and agriculture, Green Bay is the smallest city to host an NFL team. Founded in 1919, the 13-time National Champion Green Bay Packers are the only NFL team to be owned by its fans. Residents who move away to another city often return home to Green Bay for the quality of life, family-friendly values, and strong business community. Golfers who love to golf founded GBCC and its 18-hole course, designed by Dick Nugent, is nationally recognized. Built on beautiful, rolling hills with running streams and towering trees, the 7,097-yard par-72 course is consistently rated in the top three private clubs in the state. Often compared to Kohler s Blackwolf Run, the GBCC s 18 holes have also been described as one of Dick Nugent s best course designs. GBCC also has a great asset in its six-hole short course, The Quarry Course, situated in a quaint part of the property adjacent to the Sports Center Clubhouse. Members also enjoy a unique 18-hole putting course and an additional practice green and tee. The practice and instructional facilities include the aforementioned PGA Tour-certified golf simulator for use in the off-season. GBCC has been designated as one of Golf Range Association of America s (GRAA) 2016 Top 50 Private Ranges. The two full-service clubhouses, located a short cart ride from one another, with their wide range of amenities enhance the overall club experience, and can be utilized to even further advantage in the future as both have excess capacity. The Sports Center Clubhouse offers full food and beverage service, tennis and pool locker rooms, the tennis program headquarters, and the Tennis Shop, along with space for exercise and indoor golf practice. The Sports Center Grounds boasts six lighted tennis courts and a comfortable patio for viewing; six, par-3 golf holes offer unlimited golf to our Social Activity members; a nine-hole, natural turf putting course offers serious putting practice for the whole family; and a beach volleyball court.
2 The Club s most popular amenity is its Sports Center pool. The large resort style pool features 230,000 gallons of water spread over 7,500 square feet, with multiple water features, a zero-entry area, and a 130-foot slide. Since its addition, the Sports Center has become an outstanding family amenity and busy summer experience. The Main Clubhouse offers casual and formal dining with year-round food and beverage service. An emphasis is on fresh and locally grown ingredients. A wide range of special events, banquets, weddings, etc. are hosted both indoors and out, with opportunity to further expand on both ala carte and banquet/catering activities. GBCC has achieved designation as a "Certified Audubon Cooperative Sanctuary" through the Audubon Cooperative Sanctuary Program for Golf Courses, and is one of just four golf courses in Wisconsin and 915 in the world to hold the title of Audubon Cooperative Sanctuary. GBCC is member-owned and operated, meaning that all regular members have voting privileges. An elected Board of Directors representing various classes and demographics, oversees operations and the Club s standards of excellence, but recognizes that the Club needs consistent, professional leadership for its long term well-being and consistency of effort; thereby, moving to a true General Manager led club for the first time in its 23 year history. GREEN BAY COUNTRY CLUB BY THE NUMBERS: Members Approximately 485 in all categories Initiation fee - $4,500 for Full Golf Annual dues - $6,972 for Full Golf Gross volume Approximately $4.65M Annual F&B - $1.1M with approximately 70% of that in ala carte dining Gross payroll Approximately $1.89M Employees (FTE) Approximately 54; Seasonal - 95 Main Clubhouse and Pool Café 2 Kitchens Annual golf rounds Approximately 17,000 Average age of members 52 years of age and trending younger Board members - 11 GREEN BAY COUNTRY CLUB WEB SITE: GENERAL MANAGER POSITION OVERVIEW The new General Manager (GM) at GBCC will be coming into a well-amenitized club operation with a capable group of senior leaders. The GM will directly supervise the Finance Manager, Director of Member Hospitality, Director of Golf, Golf Course Superintendent, and Membership & Marketing Director, as well as others deemed appropriate after organizational chart review. The GM is responsible for the mentoring and professional growth of the management team, and will report to the Board of Directors and Executive Committee. The GM will have responsibility for all day-to-day operations of GBCC. He/She will direct and administer all aspects of the operations -- the amenities, project development, staff and all programs and activities including each operating entity of golf, tennis, pool, fitness, and food/beverage operations, activities and programs to ensure consistent, outstanding service delivery to the membership and their guests. At GBCC, this position is one that will require exceptional diplomatic graciousness with a high degree of visibility, a strong personalized service perspective, and a personification that is critical for all team members to emulate. Critical to the new GM s success is the intuitive sense to be present and to sincerely engage with every generation of family members and their guests. The GM will be responsible for the creation, implementation and consistent maintenance of all service standards and processes while providing relevant, innovative and respectful leadership for key managers and staff at GBCC. Clearly, with the size and personalized nature of GBCC, a primary objective is for the GM to be the highly visible and interactive face of the Club and to ensure that goals and objectives are defined, understood, evaluated and enhanced on a continuous basis. Most important to one s success will be to meet the expectations the membership, as defined by the Board of Directors in strong collaboration with their thought partner, the General Manager!
3 The role of GM at GBCC requires a strong embrace of community values and enjoyment of a highly desirable city environment like Green Bay, where activities and relationships, both in the club and outside of its confines, are clearly linked. The GM must be a proactive part of the process of strategic planning, talent acquisition and retention, membership recruitment and orientation, membership activities/services programming, ensuring that each of these areas of focus consider current and future membership input and demographics. Additionally, he/she must recognize that all amenities at GBCC need to be commensurate with members expectations, and that his/her primary mission is to determine and ensure these levels are provided. Having a mindset of consistent enhancement of the member experience is a critical success factor for the new GM! The new GM will recognize that golf is a primary driver of the club, but that aquatics, tennis, family activities and especially quality food and beverage services are all integral parts of the amenities package of GBCC and, as such, need to be commensurate with member expectations. Junior programs are also a key driver and must be consistently innovative, vibrant, and led in a creative, energized manner, in all appropriate amenity areas within the club, and developing further intellectual and non-recreational activities will be important in the future. A key attribute for the new GM is to have had a history of success and a strong prioritization on recognizing, respecting and supporting the contributions of key managers and staff. Holding staff accountable for achievement of agreed upon annual and more frequently determined goals and objectives (including their active involvement in the creation and understanding of the budget), while further ensuring that they work cooperatively and with mutual respect is a priority. As noted, being a strong mentor is a critical success factor. The new GM should continue to build upon a culture that is friendly, comfortable, and gives the feel to the members that the Club is an extension of their home. Outstanding communication skills are necessary for this role. As the primary communicator of much information at the Club, proven outstanding verbal and written skills are absolutely critical, as is a keen ability to listen, engage, build trust, and be highly approachable. A key requirement of the role is to be able to work proactively with the Board and Club Committees, keeping them focused on agreed upon goals and objectives that benefit the long term well-being of GBCC. KEY PRIORITIES FOR SUCCESSFUL TRANSITIONING The following priorities have been identified as recommended primary focus: Show patience, observe, listen, ask questions and learn about the culture and heritage of GBCC and community. The GM will be present and positively approachable where needed to develop strong member trust and confidence; approachability, follow up, and candid, respectful interactions are key. Ensure that the financial and business plans of the club are reasonable, understood, and achievable, offering alternatives and reasoning if changes are recommended. Work closely with the F & B team to ensure that an appropriate foundation of success is in place in this department, both in the culinary and service execution sides of the operation. F & B operations are of utmost importance to the membership, especially in the winter months when other recreational amenities are not open, and meeting members expectations in this area is a critical success factor. Service standards and consistent delivery thereof is an important focus. Spend time with the team (staff in all areas of operations), getting to know them, their abilities and aspirations, consistently using this time to further communicate the vision and mission of GBCC. Review and revise as necessary all management/leadership personnel position descriptions and responsibilities to ensure they are appropriately aligned with club objectives. Conduct a full evaluation of GBCC s organizational chart and make appropriate recommendations to the Board for any changes, developing a reasoned perspective on any proposed changes.
4 Develop the Board and Committee relationship, working to create a strong bond and communication exchange of diplomatic openness. REITERATED AND ADDITIONAL CANDIDATE QUALIFICATIONS Candidates should have: A minimum of 5-7 years of verifiable, progressive leadership and management experience in an active, private member focused club environment. NOTE: While having preference for those who have experience in the GM role, those current Assistant General Managers or Club Managers at well-recognized clubs, with verifiable records of achievement, will strongly be considered for this role. A verifiable career track that demonstrates a record of tenure and commitment to previous employers, and that career moves were for enhancement of skills and experiences as opposed to unplanned career changes. Strong general management skills with verifiable strengths in team development, financial performance, diverse recreational amenity management (golf, tennis, aquatics, family activities and others are especially desirable), quality food and beverage programming (especially important), exceptional member/guest service programming, strategic planning, project management, and most importantly the ability to consistently define and achieve goals and objectives. Exceptionally strong communication and facilitation skills, both in writing and verbally, along with the appropriate personal presence, desire and ability to interact effectively before diverse constituencies of members, staff, vendors and other people who are part of the success of GBCC. Communication with members and staff, and sincere and engaged personal visibility is of immense importance at GBCC. Had an exposure and responsibility to oversee and lead a high quality operation in his/her previous positions -- amenities, service, history and traditions and overall club ambience. It is critical that the GM embodies the level of quality and consistency that is commensurate with expectations at GBCC. Prior experience in coordinating and overseeing major club improvement projects, especially as these relate to construction and renovation projects. Business, creative, and entrepreneurial sense for the overall evaluation of programs and services provided at GBCC. Additionally, having the ability to recognize the quality and type of service that the majority of members (or future majority of members) expect, and which will continue to enhance the value of membership at GBCC. A candidate must be: An absolute Team Builder. A person who embodies the persona of ultimate coach and motivator who exemplifies a team spirit attitude; someone who brings out the very best in those around him/her by setting clear goals and expectations, providing consistent feedback and support, and who is respectful and professional in all interpersonal dealings. A confident, diplomatic and competent professional who is a doer and take-charge person and who recognizes the importance of accountability. A creative problem solver who commands respect because of the way he/she interacts with others and lives up to his/her word; not someone who is defensive in any way. A no surprise style leader who naturally shares information and direction rather than having a hidden agenda. Someone who is equally at ease in developing relationships with all demographics of members -- long tenured, newer tenured, male, female, juniors, golfers, tennis players, social members, etc. -- without favoritism and by using strongly developed listening skills. A person who understands and effectively functions in a non-profit, volunteer Board and Committee environment. Someone who is a strong consensus builder, and who embodies the behavior and skills one needs to be successful in this type of governance model. Capable of a high degree of initiative and resourcefulness in directing the activities of a busy family oriented country club; able to present a consummately professional image to the staff, membership, and the community at all times. The true Ambassador of GBCC, both internally and in the external community. Have a high degree of creative and fresh ideas relative to food and beverage operations, member activities and programs. Possessive of strong organizational skills, and an obsession with covering the details necessary to consistently achieve high levels of quality, satisfaction, and outstanding member experiences.
5 EDUCATIONAL & CERTIFICATION QUALIFICATIONS Preferably, a college graduate, with a CCM or equivalent professional designation and a commitment to on-going personal development regardless of what stage they are in their career. SALARY & BENEFITS Open and commensurate with the geographic region and size of club operation, qualifications and experience, with an incentive opportunity based on reasonable metrics will be developed. The club, along with the typical CMAA benefits, offers an excellent bonus and benefit package. INSTRUCTIONS ON HOW TO APPLY Please upload your resume and cover letter (in that order) using the link below. You should have your documents fully prepared to be attached when prompted for them during the online application process. Preparing a thoughtful letter of interest and alignment, clearly articulating your fit with the profile and the above noted expectations and requirements is necessary. Your letter should be addressed to the Green Bay Country Club Search Committee, and clearly articulate why you want to be considered for this position at this stage of your career and why GBCC and the greater Green Bay area will likely be a fit to you, your family and the Club if selected. Expressions of interest in this manner should be conveyed to our Firm no later than December 20 th. Interviews occur in early January with the successful candidate likely in place in early Spring IMPORTANT: Save your resume and letter in the following manner: Last Name, First Name Resume & Last Name, First Name Cover Letter (These documents should be in Word or PDF format) Note: Once you complete the application process for this search, you are not able to go back in and add additional documents. For directions on how to upload your resume and cover letter visit this page. Click here to upload your resume and cover letter. If you have any questions please Patty Sprankle: patty@kkandw.com Lead Partner and Search Executive: Kurt Kuebler, CCM Partner kurt@kkandw.com Sam Lindsley Search Executive sam@kkandw.com
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