DEVELOPING E-COMMERCE In AFRICA

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1 DEVELOPING E-COMMERCE In AFRICA Mor Talla Diop GAINDE 2000 (Director of Business Development) African Aliance For E-Commcerce Expert Vice Chair Business Dev and Promotion

2 Who we are? The African Alliance for Electronic Commerce (AACE) is meant to be a framework of exchanges and sharing about trade facilitation. It groups 19 member countries and seeks to promote the SW concept, in compliance with recommendations of international institutions Genesis Idea in the pipeline 2009 Official Launch in Addis ababa (9 founding members ) From 9 to 16 members 2013 WAEMU Commission become AAEC members Concrete implementation of AACE projects

3 Our members goals

4 Our goals Set up a framework of competence to assist countries of the region to develop their Single Window projects Carry out projecs in the Regionals Economic Communities Strengthen and Promote the Concept of Single Window for foreign trade In Africa Promote E-Commerce in Africa Serve as a focal point for development partners and international institutions interested in Single Windows in Africa

5 Partners

6 WHAT ARE WE DOING TRADE PORTALS DIGITAL DOCUMENT SINGLE WINDOW E-COMMERCE ENABLERS STANDARDS AND TECHNOLOGIES

7 Publication Single window implementation guide in Africa The objective of publishing the guide is to make available to countries to have a base of knowledge of best practices on Single Windows

8 Sensitizing Organizing of nationals workshops to raise awareness on Single Window implementation Egypt; Uganda; Niger; Burundi; Botswana.

9 Regional interoperability E-CERFICATE OF ORIGIN PLATFORMS (WAEMU & CEMAC) Agreement signed in 2015 with the WAEMU Commission for the extension of the E-certificate of Origin in the 8 members states

through Africa ports: Peer review mechanism

10 Peer review mechanism Assessment of the single window impact on the performance of goods movement through Africa ports: Peer review mechanism Countries assessed : Cameroon Ghana Mauritius Madagascar Senegal

VALUE CHAIN OF E-COMMERCE INTERNATIONAL CONTEXT

LOGISTICS FORMALITIES The Challenges LEGAL

e-paiement, reconnaissance, Documents, données,

11 VALUE CHAIN OF E-COMMERCE INTERNATIONAL CONTEXT INTERNATIONAL NATIONAL SOURCING TRANSACTION LOGISTICS FORMALITIES The Challenges LEGAL STANDARD TECHNO E-doc, e-signature, e- archive, e-paiement, reconnaissance, Documents, données, signature, format message, Plateformes, mobilité, disponibilité,

16 THE SITUATION: NOT IN FAVOR OF E-COMMERCE IN AFRICA NO LEGAL GLOBAL FRAMEWORK VISIBLE MARKET OPPORTUNITIES LACK OF E- COMMERCE SERVICES POOR BUSINESS INTEREST E-COMMERCE ENTREPRENEUR- SHIP LACK OF E- COMMERCE INFRASTRUCTURE

17 E-GOV CONTEXT CITIZEN SERVICES GOUVERNEMENT REQUESTS SATISFACTION CHALLENGES CONTINUITY KNOWLEDGE ACCESS MANAGEMENT Training, Sensitization, Infrastructure, Cost connectivity, Operator: Public, PPP, private?

18 Challenges The Challenges are more present in Africa together with: 1. Lack of trust among players 2. Lack of real time information on transit 3. Poor collaboration among countries 4. Poor transport infrastructure

19 Challenges 1. Inefficient and expensive IT facilities 2. Competing rather complementing trade pattern (rivalry) 3. Lack of value addition and regional initiatives 4. Psychological barriers and lack of information on benefits of adopting regional approach

21 BUILDING A FRAMEWORK

22 BUILDING A FRAMEWORK TO DEVELOP E-COMMERCE IN DEVELOPPING COUNTRIES Domestic Regional International Diaspora Specific CONSUMERS CITIZEN ENABLERS SUPPLIERS B2C Devices Connection Capacities Interest COMPLIANCE (Rules, standards, ) Financial: Investors Business: Promoters Technical: Mutualized infrastructure Logistics Platforms (B2B, B2C, C2C) E-payment Offers Technologies Capacities Interest BRANDING FOR TRUST

23 E-Commerce facilitation pillars Physical flows Modern infrastructure (Ports, aeroports, highways, logistics plateforms,..; Strong connectivity: By sea, by air, by roads, by rails and hinterland; Intermodality; Mature Services providers. Data flows Supply chain automation; Dematerialisation; National and international interoperability; Anticipation specialy in capturing trade informations; Predictability, simplification of procedures, harmonization of operations and standardization of documents. Payments flows Suitable payment instuments; Electronic payment culture; Harmonized payment system import and export operations.

24 Key AAEC Regional Projects: G2G

25 Cross Border Information Exchange 1. Seamless Cargo movement across border for goods 2. Manifest information pre arrival cargo clearance 3. Risk Management and Compliance to regulatory framework eg 4. Type of Information: B2B: Transport documents ( Invoices, Airway bill, Bill of Lading,Cargo Manifest ) B2G: Export Licences, Certificate and Permits, G2G: Transit information, Physical Inspection, preferential tariffs, E-Co

26 E-Certificate t of Origin Pilot Projects (WAEMU and CEMAC)

27 E Certificate of Origin E Invoice E Declaration Mutual reconnaissance of digital signature Certification of digitalized documents Certification of Companies..

28 Some words of Wisdom E-commerce is one of the most visible examples of the way in which ICT can contribute to economic growth. It helps countries improve trade efficiency and facilitates the integration of developing countries into the global economy. It allows businesses and entrepreneurs to become more competitive and it provides jobs, thereby creating wealth. Koffi Annan, Former Sec. Gen.UN The past does not equal future Let s make the future vibrant, fair to the people and the environment toward Development.

29 International SWC and Exhibition Promotion during annual International Single Window Conference: Dakar 2008; 2011-Madagascar Congo 2015-Morocco 2016

African Export-Import Bank Afreximbank

African Export-Import Bank Afreximbank Gwen Mwaba Director Trade Finance Geneva, 2017 African Export-Import Bank Banque Africaine D Import-Export Transforming Africa s Trade Trade Finance The Trade Finance