Anniversary edition of annual industry event achieves record results

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1 Press Release Anniversary edition of annual industry event achieves record results Switzerland's leading event for packaging and logistics was well received by 5,243 visitors debut of Logistics & Distribution a complete success Zurich/Muttenz, 15 April 2016 On 6 & 7 April 2016, 5243 attendees came to the annual industry event for packaging and logistics in Zurich and set a new visitor record for the four-part show: Empack, Packaging Innovations, Label&Print and Logistics & Distribution. The visitors had the opportunity to discuss concrete projects, make new contacts and do business with the 300 exhibitors that occupied the four halls of the show. A diverse show programme featuring expert lectures, workshops and guided show tours accompanied the exhibition. "In our eyes, this industry event was a great success a fitting gift to celebrate the anniversary of Empack," said Christian Rudin, Head of the Swiss Event Unit for Easyfairs Switzerland. This year Empack, the trade show for innovations in packaging technology, saw its tenth edition in Switzerland. According to Christian Rudin, "The Easyfairs Packaging Event is one of the year s industry highlights and sets the beat for many packging specialists. As at previous editions, Empack was exploited intensively as a platform for networking and in-depth discussions, as well as for business deals." Also taking place under the same roof were the trade shows Packaging Innovations, the event for packaging solutions, design, POS and brand building; Label&Print, the show specialised on print, marking and finishing technologies; and, for the first time,logistics & Distribution, a new platform for intralogistics, material handling, distribution and e-logistics. "Logistics & Distribution not only turned out to be a visitor magnet, it also proved itself an ideal platform for showing innovative products and solutions," summarised Christian Rudin. "The huge interest in the premiere shown by exhibitors and visitors alike and the broad support by renowned trade organisations pleased us immensely and encouraged us to try and eke out even more synergies between packaging and logistics at the next edition, to offer the public the greatest possible value." Expanded show concept inspires visitors Visitors to the two-day event experienced a completely new Packaging Event, one that now includes topics from the area of logistics and distribution. "We worked on the concept intensively with our exhibitors and partners and it really paid off. The visitors were enthusiastic about the many new offerings," said Christian Rudin. Under the rubric of "Visions and Values" the Packaging Event seized upon industry mega-trends to compose a diverse and colourful show programme. Panel discussions on hot topics and short lectures at the learnshops and Packaging Art House in Halls 4-6 gave audiences the chance to learn about where the industry is headed, what the latest applications are and what to expect in market developments. Workshops like the PackagingCamp conveyed exclusive know-how on product development, brand building and design. The Guided Tours were particularly popular with first-time Easyfairs Schweiz GmbH St. Jakobs-Strasse 170a 4132 Muttenz Schweiz T T

2 visitors and young professionals. Likewise, the offerings of Easyfairs competence partner GS1 Schweiz, as well as the Logistik Talks and the Networking Zone in Hall 3, met with terrific resonance. Exhibitors happy with the market-oriented show format Two days of highly concentrated business, intensive networking and a modern stand concept: this is what convinced exhibitors at Empack, Packaging Innovations and Logistics & Distribution to participate in the top Swiss event for packaging and logistics in The companies reported being satisfied with the many specific requests and the flood of visitors. Besides decision-makers and specialists with technical backgrounds, in 2016 many professionals from the areas of purchasing, sales, marketing design and advertising also came to Zurich for the show. A few exhibitor testimonials: Pascal Baumgartner, Permapack AG, CSO Division Flexible Packaging, "The Packaging Event offered us the opportunity to present our company's newest products, from the tube manufacturing equipment to the digital competence centre. This year, our 66 m 2 stand fully twice as large as last year's! was absolutely buzzing with activity. We had two fantastic days during which we met really interesting visitors and had great talks. One thing I thought was especially good was that, thanks to the guided tours, a lot of young people came to the stand. Most of them said it was their first time to a show on packaging. We'll be back in 2017 for sure." Guido Glanzmann, Owner + Visionary, Glanzmann Verpackungen & Veredelungen AG, "This year, we were pleased to meet a wide variety of people in our Cardboard Studio, where we could spark their enthusiasm for our material. I was delighted that we got to know so many young, motived people, often from start-ups, who were aware that a Frank spent for a cardboard package was money well-invested in their own success. Even in the future it ll continue to be important to promote such discussions about packaging. The central question is: how can packaging continue to develop under the constraints of sustainability, creativity and individuality, without simply becoming a burdensome production cost that should be kept as low as possible? Although you may feel that you've been to every event there is, the Packaging Art House and the variety of different lectures and stands made for a wonderful amtosphere for effortless networking. We'll definitely be back next year with another special and unexpected stand concept. Philipp Blume, Founder & CEO, Papertown, "With the area for activities in Hall 6, Packaging Innovations exposed the visitors to a completely different kind of show young, dynamic and in constant motion, like at a market: unusual encounters were just as likely as surprising insights into new worlds of ideas; the creativity just flowed freely. The new concept is well-wrought and worked great! The atmosphere was inspiring and pleasant, the experience almost like a visit with friends the lounge. My overall impression: The event was a complete success. The Packaging Art House will return in June to Empack@CeMAT in Hannover and to Packaging Innovations in Hamburg. I'm already looking forward to the encounters there!" Richard Rubin, Sales Manager, Model AG, "As a specialist on the packaging market, Model AG cannot possibly be absent from such an important and central event for packaging topics in Switzerland. We met all our important customers at our stand and were able to impart a lot of technical advice in discussions with trade visitors. Especially the first show day was really good for us." 2

3 Christoph Schmid, Director, Sales + Marketing, Varipack AG, "The networking at this show worked really well. We got into important discussions with our customers. We also made several new contacts at the show and there were noticeably more visitors this year than last. Considering everything, we're very satisfied." Jago Zimmermann, Managing Partner, Eduard Ehemann GmbH (right), and Daniel Schmierer, Managing Director, Core Verpackungen GmbH, core-verpackungen.de: "We've taken part in the Swiss Packaging Event several times and, as manufacturers of high-value packaging and carrybags, we feel right at home here. The atmosphere was particularly pleasant this time, very positive. Although I must say, the organiser Easyfairs really poured it on this time to provide the visitors true value: like an enticing and varied show programme, including the Guided Tours. The opportunities for networking and making new business contacts were excellent, and it was all situated close together: nice and efficient! And, in one of our current projects, we made an important step forward. In sum: the 2016 show went even better than the previous one." Jürgen Weiss, Sales Manager Metsä Board Deutschland GmbH, "This is the first time we've been to the Swiss Packaging Event, here with the PrintCity Initiative. The show concept is good; getting plugged into a lively community like in Hall 6 had a lot of advantages for us in terms of cost and effort. Easyfairs is on the right path here. We had good talks with important customers and were able to gain some valuable insights for our current work. So the trip to Zurich was worth it! The networking opportunities are a benefit: buyers meet sellers and chat with manufacturers. The mixture is perfect!" Philippe Dubois, President, Swiss Packaging Institute (SVI), "This year, the show went extremely well: first, there were significantly more visitors than last year. And among them we saw many new faces and some people that I wouldn't have anticipated seeing, for example specialists in packaging and sales from major industry players and from the watch industry who were also interested in training and continuing education courses at the SVI. To me, this indicates the growing importance of this event as the industry's leading trade show. And, as every year, the Packaging Event was an excellent meeting of insiders, where we could exchange important information and network intensively. The atmosphere was overall good and even more optimistic than last year. Expanding the show by including Logistics & Distribution makes sense, and the trade public seemed to enjoy it. Now, the whole process chain is represented in one giant event; that generates good synergy effects. All of the show participants benefit from that." Claude Morf, President VLI-Verband Schweizer Verpackungs- & Logistikfachleute (Association of Swiss Packaging and Logistics Professionals), "The packaging and logistics event in Zurich is the ideal place to represent packaging and logistics professionals from all kinds of industries and to promote networking activities. Here, we meet exactly our desired target group. This year, we were again able to engage in many interesting discussions, and we even had ten new members join our association. We're very happy with the results of this year's show and we look forward to continuing as a competency partner to support Easyfairs with expert content! Also, we think that adding the fourth show, Logistics & Distribution, to the event is ideal, because it completes the value chain." Thomas Riebel, Verband Werbetechnik + Print VWP (Association for Advertising Technology and Print), Marketing Department, "Label&Print is the only Swiss show that's focused on the area of print. So it's an absolute must for us to be here. We had lots of great discussions and were very pleased by the number of visitors who came by. Our association is mainly concentrated on the areas of advertising technology and silk-screen printing. We see potential to increase this aspect at the show." 3

4 Marcus Hapig is new show manager for the Swiss Packaging and Logistics Event Since 11 April 2016, Marcus Hapig is the new Head of Event resonsible for Logistics & Distribution, as well as for Empack, Packaging Innovations and Label&Print in Switzerland. He confirms: "The goal is once more to manage and execute the four shows from Switzerland. This has the advantage that, from the viewpoint of the market that is the exhibitors and visitors we can maximise the synergies without the shows losing any of their identity. Because each show has its own target groups, and we want to continue to do right by them in future as well. The talks with the exhibitors whom I've gotten to know personally over the course of these two days have been very positive, and they've also confirmed that the concept that we've launched onto the market is still very much alive. The benefit of folding the fields of distribution and logistics into the packaging shows is clear. Despite the 300 exhibitors all in all a high number this event is still very compact and promises to provide the visitor an excellent overview of the market. That's what impressed me so much in Zurich. I think it's a good basis for building out the leading Swiss trade show for logistics and packaging." Martina Hofmann, Easyfairs Group Event Director previously responsible for Easyfairs packaging shows in the DACH region, will in future concentrate on the management of the Easyfairs packaging events in Germany. Rebooking right at the show Many exhibitors were taken up by the success of the show and even before leaving Zurich booked a stand at the upcoming event next year: On 26 & 27 April 2017, the Swiss Packaging and Logistics event, comprising Empack, Packaging Innovations, Label&Print and Logistics & Distribution, will once again take place in Halls 3-6 of the Messe Zürich. Reservations are being taken now. - END Easyfairs packaging and logistics shows 2016/2017 in the D-A-CH region: Empack, Packaging Innovations and Label&Print 26 & 27 April 2017 Zurich Messe, Halls 3-6 Logistics & Distribution Empack@CeMAT, Label@Print@CeMAT 31 May 3 June 2016 Hannover, CeMAT, Hall 13 Packaging Innovations 23 & 24 June 2016 Hamburg, Fischauktionshalle About Artexis Easyfairs Artexis Easyfairs enables professional and private communities to "visit the future" at must-attend events that anticipate their needs and present solutions in the ideal format. Under the brand name Easyfairs the Group currently organises 125 events in 18 countries (Algeria, Austria, Belgium, China, Denmark, Finland, France, Germany, The Netherlands, Norway, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, the UAE and the United Kingdom). In the DACH region alone, Easyfairs organises Automation & Electronics (Lausanne and Zurich); Empack (Hannover and Zurich); Label&Print (Hannover and Zurich); Lab Innovations (Lausanne); Maintenance (Dortmund, Stuttgart and Zurich); Packaging Innovations (Hamburg and Zurich); and Solids (Dortmund, Basel and St Petersburg). 4

5 Doing business as Artexis the Group manages eight events venues in the Benelux and Nordic regions (Ghent, Antwerp, two venues in Namur, Mechelen-Brussels North, Mons, Stockholm and Malmö). In the 2015/2016 fiscal year, the Group employed over 435 people and expects to generate revenues of over 115 million. Artexis Easyfairs strives to be the most adaptable, agile and effective player in our industry by employing committed individuals, deploying the best marketing and technology tools, and developing strong brands. Visit the future with Artexis Easyfairs. Please visit our website For further information, please contact: Easyfairs Schweiz GmbH Christian Rudin: Head of Swiss Event Unit Marcus Hapig Head of Event St. Jakobs-Strasse 170a CH-4132 Muttenz Tel Tel Press contact: Büro für Kommunikation PR Texte Medienberatung Michaela Geiger Döltschiweg 20 CH-8055 Zürich Mobile CH: