Post show report maintenance Hamburg 2014 English version

Transcription

1 maintenance Hamburg 2014 Post show report maintenance Hamburg 2014 English version Background information and evaluation exclusively for exhibitors maintenance-hamburg2014

2 maintenance Hamburg 2014 a great success: 2 show days 80 exhibitors 750 visitors unique ambience 2

3 Just a few examples of the companies that had sent visitors to find out, what s new and innovative in the maintenance market: 3

4 Results of the visitor survey: Where did the visitors come from? Of the approximately 750 trade visitors, about 60 % came from within a distance over 100 km: 18 % came from Hamburg directly 15 % came within a distance of 50 km 9 % came within a distance over 50 km to 100 km 29 % came within a distance over 100 km to 300 km 29 % came over a 300 km distance Visitor quality: maintenance Hamburg 2014 scored with its visitor quality: 57 % of the visitors were decision makers. 4

5 Visitor job functions: All relevant industrial branches visited maintenance Hamburg: What makes maintenance Hamburg 2014 so special is the variety of industries from which the visitors are drawn. That s why this show counts among the most important cross-sector information and sourcing platforms. 5

6 Industry affiliation Visitor company size: The entire spectrum of industrial enterprises sent representatives to maintenance Hamburg 2014 to find solutions and business partners. SMEs and multinational giants alike took advantage of the opportunity to gather information and industrial news. 6

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8 Visitor investment plans: 47 % of the visitors plan to invest in products and services which they have seen at maintenance Hamburg

9 Visitor product interest areas: The whole range of products at maintenance Hamburg 2014 was of interest for all of the trade show visitors. 9

10 Visitors satisfaction: The statistics confirm the visitors high levels of satisfaction. 59 % of the attendees said they were either "satisfied" or "very satisfied"! 10

11 Comments from the exhibitors at maintenance Hamburg 2014 proof their satisfaction: Wallstein Service GmbH Thomas Sawieracz (Electrical engineering/technical Economics) We do appreciate the opening show maintenance Hamburg and Hamburg as a new location. The choice of exhibitors had qualitatively seen an excellent character. [ ] eayfairs organisation is always superb. Even though, maintenance Dortmund was significant more appealing considering the visitors and much more successful, our interest in a continuation of maintenance Hamburg 2016 is definitely given. Christian Feddersen GmbH & Co. KG Stephan Bartels (Product specialist maintenance services) Our company focus is directing towards Germanys North and very eminent. Therefore, we do appreciate the fact, that maintenance has found its location in Hamburg. [ ] We compare the potential and quality of maintenance Hamburg 2014 to maintenance Dortmund, where we exhibit too. [ ] The Knust Gruppe expands its business further to Germanys North due to growth reasons, so that in 2016 the brand positioning at maintenance Hamburg can be expected. 11

12 ScienceCenter (formerly known as learnshops) Exhibitors and visitors alike applauded the free seminar programme that easyfairs developed in cooperation with such partners as the Fraunhofer Institute for Material Flow and Logistics (IML). Total number of seminars: % of the visitors rated the show programme as "good" or "excellent". 12

13 Here s a peek at the ScienceCenter programme in Hamburg (available in German only): "Maintenance 4.0: developing intelligent maintenance" 13

14 Note: You can download all the presentations as PDFs from our website (available in German only): Menue item: maintenance Hamburg 2014 o Show programme Speakers & presentations 14

15 Visitor promotion campaign for maintenance Hamburg 2014 easyfairs is committed to ensuring the success of your show participation by attracting high-quality visitors. That's why we've developed a unique maintenance marketing mix, tailored to reach exactly this target group and motivate them to visit maintenance Hamburg Communication over all channels! Media channels: Public Relations Print Online Show catalogue maintenance Hamburg 2014: 15

16 Public Relations Media partnerships with leading publications and publishing houses Ongoing media work with trade journals as well as regional daily newspapers and trade journals Regular sending of press information to editors and journalists Banners, skyscrapers, text adverts and microsites on diverse regional and technical web portals In preparation of the trade show, the magazine Instandhaltung published the trade show catalogue (run: 5,000). The industry target group all over Germany received the magazine, among others top maintenance addressees and industry experts. Print: Advertising campaigns and inserts in leading trade journals Reach: over 100,000 readers For example, in: "Antriebstechnik", "Der Betriebsleiter", "B & I Betriebstechnik und Instandhaltung", "Instandhaltung", "i quadrat", "MM Maschinenmarkt", "Nord Wirtschaft", "RFID im Blick", among others Visitor invitations as inserts (all over Germany): Distribution of entrance vouchers via partners, e.g. to: members of the FVI, WVIS Technical press, such as: "cav", "Industrieanzeiger" + "Instandhaltung" 16

17 Postal mailings for inviting visitors (in German only): Mailing (XXL-post card) Mailing (2-pager envelopped) 14,500 industry decision makers 14,500 industry decision makers XXL- post card: "Save the date" 2-page visitor mailing including how to get there and hint to show programme 17

18 Integration of institutions and media partners Partners: Direct mailings to member companies Articles and links to websites Logos and linked banner adverts Media partners: Advertising and reporting, online & print Direct mailings to subscribers Logos and linked banner adverts For example: 18

19 Online Multi-stage campaigns Monthly newsletter specials from "Instandhaltung" (approx. 50,000 subscribers) Banners, skyscrapers, text adverts and microsites on diverse regional and technical web portals Sample newsletter (all but one in German): 19

20 Visitor-oriented web presence The user-friendly website of maintenance Hamburg 2014 makes it easy for busy professionals to prepare their visit: Extensive exhibitor profiles on the webpage and in the show catalogue Instandhaltung Floor plan Show programme "ScienceCenter" Easy online registration in advance of the show Free promotional support for exhibitors: Exhibitor incentive programme (performance premiums) for redeemed visitor tickets. Numerous companies actively invited their customers to the show. Free press service: - Publishing of press information in the exhibitor's online profile - Press boxes available during the show - Mailing of press information before the show Before the show, easyfairs sends (for free!) an unlimited number of: stickers, banners, logos and visitor tickets Personalised registration links that allow exhibitors to view who has preregistered, and who wants to come visit them at their stands 20

21 Exhibitor party Once again this year, the exhibitor party after the first show day was very well received. Numerous exhibitors enjoyed the oriental buffet and music. Thus, everyone could relax after the first show day in nice atmosphere. Photos and impressions from the show can be found on the website: Menue item: maintenance Hamburg 2014 Press Show review Still have questions? Your contact for everything related to exhibitor and visitor marketing: Ms Katja König Phone: +49 (0)