KOLEJ UNIVERSITI LINTON ASSIGNMENT BRIEF

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1 KOLEJ UNIVERSITI LINTON ASSIGNMENT BRIEF Programme Name BACHELOR OF ARTS (HONS) IN BUSINESS ADMINISTRATION Module Name LOGISTICS AND SUPPLY CHAIN MANAGEMENT Module Code PMK 3153 Session/Semester AUG/SEPT Module Leader Name MR MURUGAN Assessment Type / Reference No. ASSIGNMENT 2 Internal Verifier Name MS VILLASINI Lead Officer (Assessment Committee) MR PARAMESWARAN Student Name Student Identification IC/Passport No. Student s declaration I hereby certify that this assignment is my own work and where materials have been used from other resources, they have been properly acknowledged. I also understand I will face the possibility of failing the module if the content of this assignment are plagiarized. Signed: Date: Assessment LOC 2: Identify issues in the supply chain management area. Criteria covered LOC 3: Able to do forecasting for use in strategic and operational planning control. Release Date 12 OCT Date Received Submission Due Date Student s work assessed by / date 16 NOV Marks obtained

2 Module Leader s Feedback Module Leader s comments / feedback Student s comments

3 Coursework Policies 1. All coursework submitted must include a. a copy of the full brief given by the Module Leader (with the signed coversheet) b. all source material must be cited in the text and a full bibliography of source material (including author, title, publisher and date) listed at the end of the submission c. a copy of the Originality Report from Turnitin. 2. All work must be submitted in the mode instructed by the Module Leader. 3. Work submitted under the student s name must only be the work of that student. All information sources must be acknowledged. Plagiarism is a serious offence and will render offenders liable to disciplinary action as set out in the rules and regulation of the institution. 4. All assignments will need to be submitted to Turnitin as it is a tool to check your work for potential plagiarism or collusion offences. 5. Students MUST keep a copy of all submitted work for reference purposes prior to the original being handed in and returned. This will provide proof that the work was completed, in the event that the work goes astray. 6. Whenever a candidate submits work after approved deadline without an authorised extension, a mark of zero (0%) will be awarded. Module Leader may comment on the quality of the work for learning purposes. 7. Requests for extensions of submission deadlines must be made in writing prior to the submission deadline to the Module Leader and must be supported by documentary evidence.

4 Grading Criteria Used To Assess Work Grade Range of marks Grading Descriptors A A B B B C C Exceptional high quality work Excellent command in the subject matter Showing excellent knowledge Tightly argued work Well formulated arguments based on the strong and authentic evidences such as diagrams, tables, charts etc.. High level of innovativeness and creativity Originality of work and excellent critical thinking Excellent communication and presentation skills Medium to high quality work A very good command in the subject matter Showing a very good knowledge Well argued work A very well presented evidences such as diagrams, tables, charts etc.. Evidence of innovativeness Little originality of work and good critical thinking Good communication and presentation skills Work of acceptable quality Knows the subject at acceptable level Showing a basic knowledge and understanding Acceptable form of presented evidences such as diagrams, tables, charts etc.. Very little originality of work Adequate communication and presentation skills C- D Work of unacceptable level Lack of knowledge in the subject Lack of necessary knowledge and understanding D Disorganised presentation of evidences such as diagrams, tables, charts etc.. F 0 29 No originality of work and critical thinking Poor communication and presentation skills

5 ASSESSMENT CRITERIA AND GRADING SHEET No. 1. (a) (b) (c) (d) (e) Range of achievement Marks Weight ( ) Awarded (%) A B C D F (%) Breakdown of assessment criteria Able to assess the conclusion reached by Mr Paul regarding the nature of today s logistics industry and shippers demand characteristics. 25 Weighted Marks (b) x (d) Able to justify that logical strategic thrust for Mr Paul is to vertically integrate and provide other logistics services? Why or why not? Able to describe the analytical process you would use to evaluate alternative logistics services being added to Mr Paul s market offering. Able to describe the value added services you would recommend that the strategic planning team consider for Mr Paul TOTAL 100% Key to marking ranges: A B C D F 0 29

6 ASSIGNMENT BRIEF 1. Assignment Title: ASSIGNMENT 2 (GROUP) 2. Learning Outcome(s) covered: LOC 1: Explain basic concepts and theories in logistics and supply chain management. LOC 3: Able to do forecasting for use in strategic and operational planning control. 3. Programme Learning Outcome(s) covered: PLO 2a: Able to put the theories and concepts into practice in a real life or simulated situation. PLO 2b: Able to use the theories and concepts learned as a platform to further one s career and education. PLO 2c: To Able to acquire sufficient competence to critically analyze various business situations and recommend appropriate solutions. 4. Scenario/Introduction/Background Information: NORTH-SOUTH LOGISTICS SERVICES North-South Logistics Sdn. Bhd. was started by Mr Paul in 1989 and has grown from a one truck operation to a 150 tractor-trailer fleet serving shippers in western zone of Malaysia. Company serves the automotive industry by providing inbound transportation to the assembly plants. It has strategic alliance relationship with three large automakers and is the exclusive trucking company for a number of auto suppliers. Mr Paul is willing to adopt new equipment technology, computer systems, and management techniques. As he was about to call strategic planning meeting with his top executives, he was mulling over recent trends in the logistics field. He also knew that to retain current enviable position in market, he must continue to be innovative and provide the services customers need. During recent past three years, he has witnessed increased competition. The other logistics companies that provide rush deliveries have made significant inroads in the market where justin-time management system mandate minimal raw material inventories, guaranteed deliveries and vendor penalties for late deliveries. The perplexing trend to Mr Paul is the growing vertical integration of trucking companies into other logistics services. A number of other companies have started warehousing divisions to provide sorting, kitting (putting pieces together to make up a kit), and cross-docking (moving freight across a dock to a waiting truck). Other carriers are adding third party logistics divisions to manage a shipper/receiver s transportation and storage activities. Finally, a few trucking companies have started air carrier divisions, freight forwarding services and logistics information

7 services. He also recognizes that this vertical integration of trucking companies is a result of customer demands. In addition, shippers are reducing number of vendors in transportation suppliers, being used and asking the few vendors to provide a wider range of products and value added services. After considerable thought, he decides that only viable long term strategy for North- South Logistics Sdn. Bhd. is to become a full service logistics provider. If current status of company is continued, it will greatly impair the growth and profit potentials of the company. (adopted and modified from: S. Anil Kumar, N. Suresh, (2009), Production and Operations Management, 2nd Edition, New Age International (P) Limited Publishers.) 5. Tasks: Task 1: Assess the conclusion reached by Mr Paul regarding the nature of today s logistics industry and shippers demand characteristics. Task 2: Do you agree that logical strategic thrust for Mr Paul is to vertically integrate and provide other logistics services? Why or why not? Task 3: Describe the analytical process you would use to evaluate alternative logistics services being added to Mr Paul s market offering. Task 4: Describe the value added services you would recommend that the strategic planning team consider for Mr Paul. 6. Information Sources: You will need to do sufficient background reading from the suggested textbook and other sources to undertake this assignment successfully. The following source is suggested for your background reading, but you are expected to find out more on your own initiatives: Books Sunil Chopra and Peter Meindi, (2013), Supply Chain Management, 6 th Edition, Prentice Hall.

8 Ronald H. Ballou, (2013), Business Logistics/ Supply Chain Management and Logware CD Package, 5 th Edition, Prentice Hall. 7. Instructions to Students: 1. This is a take home assignment. This assignment carries 30% for final grading and is a group task. 2. This assignment requires you to complete all the questions. All questions must be bound together for a single submission. 3. Please ensure that you show clear headings for each questions or part of questions. Each question must be completed separately. There should be a list of references of materials you had used or referred to in completing your assignment at the end of your submission. Please list text used sources first, followed by electronic sources. 4. Submit the word processed report on A4 size with 12 font, Times New Roman, 1.5 spacing. 5. You are allowed to submit your work before or on the submission deadline. 6. No late submission will be accepted. 7. Use Harvard Referencing Style. 8. Plagiarism and copying is an academic dishonesty. Submit your work in original. 9. F grade will be awarded for a plagiarism/copied work Outcome Assessment Mapping No. Assessment Methods Learning Outcomes LOC 1 LOC 2 LOC 3 Programme Outcome 1 Assignment 1 1a, 1b, 1c 2 Assignment 2 2a, 2b, 2c 3 Examination 1c, 2a, 5a, 6a