Senior Marketing Manager Navitas Group Marketing

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Angela Potter
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1 Senior Marketing Manager Navitas Group Marketing Fulltime, Ongoing Navitas is a diversified global education provider founded in 1994 that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. Navitas provides services for over 83,000 people in 23 countries. Navitas is currently seeking a Senior Marketing Manager. The primary purpose of this role is taking a leadership role in market development, market diversification and growth within the Hong Kong, Taiwan & Macau markets. Strong analytical and communication skills are required for this role, as is experience in managing budgets and sales forecasts. Key Responsibilities Drive Marketing Managers to achieve sales targets for individual colleges and overall targets for Australia, New Zealand and Singapore Lead and coordinate Navitas ANZ and Singapore participation in international market development activities including travel and promotion of the company s products and services to agents, sponsorship bodies and potential students / candidates Assist the Country Manager to prepare ANZ and Singapore destination market and business unit specific sales forecasts through the analysis of market trends Compile sales figures relating to market volume and share of market and manage the ANZ and Singapore sales function across Hong Kong, Taiwan & Macau Work with line reports to deliver high calibre destination market specific sales training to the agent and partner institution network, incorporating the use of PPP agent incentives Consistently engage with Business Unit based colleagues to develop unique sales and marketing strategies designed to grow sales and market share in Hong Kong, Taiwan & Macau Support pipeline management and engagement for Institutional Partner Schools, University Pathways and their in-country partners Collaborate with the Country Manager and Regional Account Managers to develop an appropriate Navitas Hong Kong, Taiwan & Macau Strategic Marketing and Sales Plans for the Australia, New Zealand and Singapore markets and manage implementation within new and existing regions Provide monthly reports on all aspects of ANZ and Singapore marketing and sales activity, including student recruitment targets, promotional activities, expenditure, competitor activity, market trends and issues Develop marketing and sales objectives and strategies for a group of allocated products and for the launch of new or changed products Essential Criteria Possession of a tertiary degree level qualification and/or 2-5 years of marketing experience Demonstrate high level interpersonal, communication and negotiation skills inclusive of presentation skills Demonstrated and proven ability as a team player Demonstrated flexible attitude to work including a willingness to work weekends and evenings in support of recruitment activities both locally and internationally Demonstrated and proven ability to initiate and implement marketing strategies and sales tactics which have made a significant contribution to sustainable business growth Demonstrated innovative thinking and proactive work habits inclusive of an eye for detail and for new recruitment initiatives

2 Demonstrated and proven experience of working effectively within a matrix structure, with focus on collaborating with and influencing various stakeholders Demonstrated ability to work to tight deadlines, changing priorities and to take responsibility for decisions and outcomes Demonstrated ability to work with a range of internal and external stakeholders to ensure competing demands are met Strong written and oral capability in Mandarin & English language International work and study experience in the education / language sector (desirable) What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities and is values driven and an equal opportunity employer. Enquiries and applications, including a cover letter and resume, should be sent to Angel Lam, Angel.Lam@navitas.com Applications close on Monday 21 March 2016 Successful applicants will be subject to working rights and relevant pre-employment checks.

3 Position Description - Hong Kong, Taiwan & Macau Title: Senior Marketing Manager Australia, New Zealand and Singapore Functional Area: Navitas Group Marketing Reports to: Country Manager Hong Kong, Taiwan & Macau Full time or part time: Full time Location: Hong Kong Scope of the Role: Direct Reports 1 1. Overview and objectives of the position: This role forms an integral part of the Navitas (Hong Kong, Taiwan & Macau) Group Marketing team and will be based within Hong Kong, Taiwan & Macau. The position reports to the Country Manager China and will work closely across global Navitas divisions within ANZ, UK, North America and Singapore. The Senior Marketing Manager China will predominantly be responsible and accountable for sales and marketing of: Navitas University Programs Division for Australia, New Zealand and Singapore The overall objective of the position is to take a leadership role in market development, market diversification and growth within Hong Kong, Taiwan & Macau. Strong analytical and communication skills are required for this role, as is experience in managing budgets and sales forecasts. 2. Key relationships: Internal i. Country Manager Hong Kong, Taiwan & Macau ii. Marketing Managers Australia and New Zealand within Hong Kong, Taiwan & Macau iii. Regional Sales Director Greater China & North Asia iv. Marketing Directors, Senior Marketing Managers and/or Marketing Managers, Navitas business units v. Regional Account Managers within Hong Kong, Taiwan & Macau vi. General Manager Marketing and Sales Australia, New Zealand & Singapore External vii. University Partners including their in-country representatives and stakeholders viii. External government and non-government agencies (i.e. embassies, Austrade, USCS British Council, recruitment agents, etc) 3. Key result areas:

4 Sales i. Drive Marketing Managers in meeting sales targets for individual colleges and overall targets for Australia, New Zealand and Singapore ii. Lead and coordinate Navitas ANZ and Singapore participation in international market development activities including travel and promotion of the company s products and services to agents, sponsorship bodies and potential students / candidates iii. Assist the Country Manager Hong Kong, Taiwan & Macau to prepare ANZ and Singapore destination market and business unit specific sales forecasts through the analysis of market trends iv. Compile sales figures relating to market volume and share of market and manage the ANZ and Singapore sales function across Hong Kong, Taiwan & Macau v. Work with line reports to deliver high calibre destination market specific sales training to the agent and partner institution network, incorporating the use of PPP agent incentives vi. Consistently engage with Business Unit based colleagues to develop unique sales and marketing strategies designed to grow sales and market share in Hong Kong, Taiwan & Macau vii. Support pipeline management and engagement for Institutional Partner Schools, University Pathways and their in-country partners viii. Assist with providing agent feedback and requests on commission issues to Business Unit employees Marketing ix. Collaborate with the Country Manager Hong Kong, Taiwan & Macau and Regional Account Managers to develop an appropriate Navitas Hong Kong, Taiwan & Macau Strategic Marketing and Sales Plans for the Australia, New Zealand and Singapore markets and manage implementation within new and existing regions x. Provide monthly reports on all aspects of ANZ and Singapore marketing and sales activity, including student recruitment targets, promotional activities, expenditure, competitor activity, market trends and issues xi. Develop marketing and sales objectives and strategies for a group of allocated products and for the launch of new or changed products xii. Ensure that products and marketing comply with ethical and legal standards xiii. Promote the company, actions and products by undertaking necessary and appropriate liaison with various external stakeholders including both government and non-government agencies (AEI, AustCham, DIBP etc) xiv. Collaborate with the Country Manager Hong Kong, Taiwan & Macau on the preparation and release of publicity in accordance with established policies and procedures and maintain excellent relations with press, radio, television, national magazines and other media xv. Liaise with Group emarketing on developing and implementing a market leading Navitas ANZ and Singapore online presence in Hong Kong, Taiwan & Macau Financial xvi. xvii. xviii. Collaborate with the Country Manager Hong Kong, Taiwan & Macau to prepare ANZ budgets and forecasts Day to day management of ANZ and Singapore marketing budgets within Hong Kong, Taiwan & Macau including; travel, entertainment and destination market specific activity (e.g fam tours, paid exhibitions, agents workshop ) Control expenses and evaluate the effectiveness of products and strategies Business Development xix. xx. xxi. xxii. Through market research activities, collaborate with the Regional Management team to identify demand for Navitas ANZ and Singapore products & services in new and existing markets within Hong Kong, Taiwan & Macau Assist in the development and/or improvement of Navitas ANZ and Singapore products and services Coordinate market research and intelligence and oversee dissemination of results to relevant employees Develop and implement marketing strategies in association with Navitas ANZ and Singapore Business Unit marketing employees Management of Marketing employee xxiii. Management, monitoring, assessment and development of 1 marketing employee

5 xxiv. xxv. xxvi. Manage employees in accordance with office policies and procedures Participate in regular review and assessment of employee performance against agreed targets Work with Country Manager Hong Kong, Taiwan & Macau on employee training and development needs as they arise, particularly with regards to sales skills General xxvii. xxviii. xxix. Drive small, geographically diverse team of sales employees to deliver Collaborate with Business Units, designers, printers and others to develop promotional materials Other projects as determined by the Country Manager Hong Kong, Taiwan & Macau 4. Qualifications and Selection Criteria Essential: i. Possession of a tertiary degree level qualification and/or 2-5 years of marketing experience ii. Demonstrate high level interpersonal, communication and negotiation skills inclusive of presentation skills iii. Demonstrated and proven ability as a team player iv. Demonstrated flexible attitude to work (e.g. in hours and content), including a willingness to work weekends and evenings in support of recruitment activities both locally and internationally v. Demonstrated and proven ability to initiate and implement marketing strategies and sales tactics which have made a significant contribution to sustainable business growth vi. Demonstrated innovative thinking and proactive work habits inclusive of an eye for detail and for new recruitment initiatives vii. Demonstrated and proven experience of working effectively within a matrix structure, with focus on collaborating with and influencing various stakeholders viii. Demonstrated ability to work to tight deadlines, changing priorities and to take responsibility for decisions and outcomes ix. Demonstrated ability to work with a range of internal and external stakeholders to ensure competing demands are met x. Strong written and oral capability in Mandarin & English language Desirable: i. International work experience in the education / language sector ii. International study experience

Student Recruitment Director - Australasia

Student Recruitment Director - Australasia HCMC, Vietnam Full Time Navitas is a diversified global education provider founded in 1994 that offers an extensive range of educational services for students