Created Especially for:

Transcription

1 Created Especially for:

2 Content Marketing Priorities (by order) 2.4 Drive Sales and/or Leads 2.5 Engage Customers/Prospects 3.2 Boost Brand Awareness 3.7 Establish/Sustain Thought Leadership Increase SEO and Web Traffic Decrease Cost of Acquisition of New Customers Source Curata.com annual content marketing benchmark study 2013

3 Consumers: 62% want content from brands. 18.6% Anything that doesn t blatantly sell product 34% Stories from consumers like themselves Tips on how to properly use products 44% By the way: 52% want content direct from brand s web sites. 96% don t want stories from celebrities! Source WP Engine Content Creation Study May 2014

4 % of B2C who use Media to Distribute Content 89% Facebook 80% Twitter 72% YouTube 71% LinkedIn 55% Google+ 53% Pinterest 32% Instagram 19% SlideShare 18% Flickr 18% Tumblr 16% Foursquare 16% Vimeo 13% StumbleUpon 13% Vine Source: Content Marketing Institute/Marketing Profs, October 2013

5 Question: What would you give up for 6 months to be able to keep your social media contacts? 6% Other.. 7% I d give up Social Media 14% Coffee 42% Sex 31% Alcohol Source: Four Points survey as seen in USA Today 2014

6 Tell me a Story Special thanks to Christy Morrison & Kylie Vincent Visit Stillwater

7 Special thanks to Christy Morrison & Kylie Vincent Visit Stillwater

8

9 Special thanks to Christy Morrison & Kylie Vincent Visit Stillwater

10

11

12

13

14

15 What Jared s Content Plan Might Include Target Audience Drummers New Drummers Experienced Drummers Content Categories Free Lessons Paid Lessons Celebrity Guest Instructors Product Reviews Web Site Free Subscriptions Paid Subscriptions Physical Products DVDS, T-Shirts, Etc Keywords Drum(s) Drummer(s) Lesson(s) Free Learn Student How to Drum Set/Kit Tune Drums Set up Drums Mic Drums Music Breakdown Celebrity Names Product Brands

16 TEN Tips in TEN Minutes 6. Create, Curate, Engage Visitors 7. Be Visual Videos & Photos 8. Be Consistent Post Regularly 9. It s all about the Prospect 10. At Least One Measurable Goal Source: Larry Mersereau, CTC PromoPower LLC

17

18

19 TEN Tips in TEN Minutes 1. Identify And Reward Evangelists 2. Print is NOT Dead 3. News, Offers, Events 4. Build on Your Own Property 5. Be Active on Social Media Source: Larry Mersereau, CTC PromoPower LLC

20

21 Content Marketing in Cyberspace Created especially for the 2014 OKLAHOMA Conference on Tourism It all starts with a Plan Web Sites and References Purpose - Why are we doing this? Goals - What are we trying to accomplish? Audience - Who are we trying to reach? Measurement - How will we know we succeeded? Platform - Where to we find that target audience? Content - What will draw the right audience? Execution - Post TEST - Constant Improvement wordpress.com blog setup Curata.com complete assistance google.com/analytics monitor traffic google.com/alerts monitor keywords tweetdeck.com manage tweets hootsuite.com manage media facebook.com linkedin.com youtube.com pinterest.com crowdbooster.com more followers postling.com monitor mult. networks socialmention.com monitor any keyword CoPromote.com reach new audiences Social Media Articles - Your Website enewsletters Blogs Content takes Many Forms in Many Media... In-Person Events Videos Articles - Oth Websites White Papers Online Presentations Webinars/Webcasts Mobile Content ebooks Mobile Aps Virtual Conferences Traditional Media Games/Gamification About Larry Mersereau, CTC Smart tourism and hospitality marketers and sales professionals know who to turn to for the ideas and insights they need to grow their revenues: Larry Mersereau, CTC. Niched as a business growth reviva list, he is the only speaker who shares the simple, doable effective strategies and tactics that made his four books so popular and have helped so many organizations and individuals succeed Larry Mersereau Phone Larry@promopower.com Web