Strategically Social Making Sense of Social Media
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1 Strategically Social Making Sense of Social Media The Portland, Oregon Facebook page has 143,469 followers. City of Portland LinkedIn profile has 1,578 followers. Mayor Adams has more than 40,000 Twitter followers. Recently, a new neighborhood business created a Facebook page and received over 1,000 followers in less than two months. Social media savvy Portlanders are discussing local business and City issues on a daily basis. Are you part of the conversation? Come to Strategically Social: Making Sense of Social Media. Hear from Presenter John McPhee, Vice President of Formic Media. Discuss social media basics and best practices as we view successful examples at this exciting training. Led by John McPhee, Formic Media October 5, 2011 John McPhee, originally from the Midwest, decided to venture West in 2003 to kick start his career in Internet Marketing. Upon arriving, McPhee was employed by BetterManagement.com (BMC), a SAS-owned company, to take on the role of Internet Marketing Specialist where he handled all aspects of BMC s SEO and PPC strategies. After a two year stint at BMC, McPhee moved into the agency world at Anvil Media in Here McPhee provided SEO, PPC and social media strategy working on a number of travel/tourism (Provenance Hotel Group, Travel Portland, Jackson Hole Central Reservations, Travel Oregon), B2B-focused (Axway, ColumbiaSoft) and B2C clients (gdiapers), earning multiple social media marketing (SoMe) awards for strategy and performance in 2008 and McPhee has also presented at various SEMpdx and PSU events, and volunteered to work with the PSU multimedia class on a project for Portland Center Stage, as well as donated his time to the SMART reading program for the past four years. Looking for the next step in his career, McPhee joined Formic Media (Anvil s sister company) as Director of Client Services in 2010, and has since been promoted to Vice President. McPhee is excited for the opportunity to work in a start-up environment with a talented team, and help move the needle for small business owners looking to increase their online visibility and sales.
2 Strategically Social: Making Sense of Social Media Presented by: John McPhee, Vice President
3 Is Social Media a Fad?
4 Define Social Media? so-cial: Noun: seeking or enjoying the companionship of others me-d-ia: Noun: a means of communication delivered through a medium Social Media Noun: a way for people to connect with one another through web-based mediums
5 Social Media Trends
6 Social Media Trends
7 Social Media Trends
8 Benefits of Social Media Gain industry & constituent insights Provide affordable customer service Create brand awareness Build community & thought leadership Generate measurable traffic & revenue
9 The Platforms
10 Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging Daily Deals
11 Facebook
12 Social Networking - Facebook Step 1: Choose your page type
13 Social Networking - Facebook Step 2: Choose a category & enter your company name
14 Social Networking - Facebook Step 3: Follow the Prompts
15 Social Networking - Facebook Step 3: Follow the Prompts
16 Social Networking - Facebook Step 3: Follow the Prompts
17 Social Networking - Facebook Top 5 Tips Develop Custom Tabs
18 Social Networking - Facebook Top 5 Tips Don t let users land on the wall
19 Social Networking - Facebook Top 5 Tips Create a unique page/profile photo
20 Social Networking - Facebook Top 5 Tips Integrate Applications
21 Social Networking - Facebook Top 5 Tips Update Regularly Create an editorial calendar
22 LinkedIn
23 Social Networking - LinkedIn Step 1: Find your company, or add it
24 Social Networking - LinkedIn Step 2: Follow the prompts to fill out your page
25 Social Networking - LinkedIn Step 2: Follow the prompts to fill out your page
26 Social Networking - LinkedIn Step 3: Add in your products or services
27 Social Networking - Others Top Tip Utilize the Q&A section to build credibility
28 MySpace Ning Social Networking - Others
29 Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging Daily Deals
30 Twitter
31 Step 1: Sign up Microblogging - Twitter
32 Microblogging - Twitter Step 2: Twitter will check to make sure the name is available
33 Microblogging - Twitter Step 3: Start to identify people you want to follow
34 Microblogging - Twitter Step 4: It s time to post your first message
35 Microblogging - Twitter OK, now what do I do after I ve set up my account? Customize your profile image and background Go to Twitter search and search for your brand name
36 Microblogging - Twitter Top 5 Tips Share industry news or helpful hints Comment on other people s tweets (don t make it all about you) Discuss personal interests, be human Ask questions, people are willing to help on Twitter Seek people to follow and connect with (either for business purposes or personal interests)
37 Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging Daily Deals
38 Yelp
39 Step 1: Sign up Review - Yelp
40 Step 1a: Add your listing Review - Yelp
41 Review - Yelp Step 2: Follow the prompts to set up your account
42 Step 3: Verify via phone call Review - Yelp
43 Review - Yelp Top Tips Place it on your website to encourage others to visit and leave a review
44 Review - Yelp Top Tips Engage with your customers
45 Review - Yelp Top Tips Add imagery
46 Review - Yelp Top Tips Consider Adding a Yelp Deal
47 Review Sites - Others General Directories Citysearch / CityGrid InsiderPages Yahoo Local Industry-Specific Directories Trip Advisor (Hospitality) UrbanSpoon (Restaurant) Trulia (Real Estate)
48 The Other Categories Media Sharing Flickr, YouTube Blogging WordPress, Blogger, Tumblr Location-based Foursquare, Gowalla Daily Deals Groupon, LivingSocial
49 Google Places
50 Search Engine Optimization Google Places
51 Search Engine Optimization Google Places Step 1: Claim/Verify your listing
52 Search Engine Optimization Google Places Step 2: Choose Edit My Business Information
53 Search Engine Optimization Google Places Step 3: Input business information
54 Search Engine Optimization Google Places Step 3: Input business information Include keywords Choose 5 appropriate categories
55 Search Engine Optimization Google Places Step 3: Input business information
56 Search Engine Optimization Google Places Top Tips Add keywords to business description Use standard & custom categories Don t stuff keywords into your business name Encourage customers to leave a review Get business listed in directories Complete your Place page (add photos, videos, etc)
57 Resources Facebook How to Develop a Facebook Page All Facebook Blog 5 Tips for Promoting your Facebook Page LinkedIn How to Create a Company Page Small Business User Guides Twitter How to Create a Twitter Account 100 Twitter Marketing Tips Yelp Yelp Support Center Google Places Google Places Support
58 Questions & Answers Contact: John McPhee FB: FormicMediaInc Slideshare: Formic Media
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