An Overview of Retailing in Rio de Janeiro. Stores by alphabetical order. How do you visit the store?

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1 STORE VISITS PROGRAMME Itineraries and Map An Overview of Retailing in Rio de Janeiro Stores by alphabetical order How do you visit the store?

2 Store Visits Itineraries+ Delegates are invited to assemble at in the Hotel Lobby after the. The buses will leave at 09.00am sharp. Please note that the dress code for the store visits is casual. Time is limited in each store. Traffic in Rio is very heavy so there may be variances in the itineraries. Photos are permitted in all stores. (TBC) To find out which bus you are in, please refer to the Group Lists. A light lunch will be served upon your return. BUS 1A BUS 1B BUS 2A BUS 2B CGF representative: Sophie Appell CGF representative: Larissa Staff CGF staff: India Roger CGF staff: Rhoda Lane O Kelly Transfer to Prezunic Transfer to Guanabara Visit of Prezunic Visit of Guanabara Transfer to Transfer to Assai Guanabara Visit of Guanabara Visit of Assai Transfer to Assai Transfer to Prezunic Visit of Assai Visit of Prezunic Return to hotel Return to hotel Putting power in the hands of consumers The customer centric design experience Networking Break Seeing is believing / Digital Design workshop pitch and vote

3 MAP OF STORE VISITS Rio de Janeiro Area We will visit 3 stores: Location A Windsor Atlantica STORE B Prezunic Rua general polidoro 260 STORE C Guanabara Rua Maxwell 520 STORE D Assai Rua Uruguai D

4 STORE PROFILES Company name: Prezunic Store name: Botafogo ( L731) Store format: Address Distance from city centre Store Manager E mail Opening hours Supermarket Rua General Polidoro, 260 Botafogo It is located in the center of the city. Edivaldo Galdinho Ramos Edivaldo.ramos@prezunic.com.br Monday through Saturday 7:30am to 10pm Sundays and Holidays 7:30 am to 9 pm Date of store launch 07/12/2007 (December 7th, 2007) Date of latest refurbishment Total area Total sales area There was not any mts² (square meters) mts² (square meters) Food sales area 90% Departments Perishable, Non perishable, Non food items, Personal hygiene (bathing etc) and Cleaning Number of Checkouts 27 Personnel (full time) 307 Customers per week clients per week Average sales per Week Parking lot Capacity 142 covered spots

5 Description of concept, particularities Special features or services of store Percentage of food / non food sales Client or customer profile Perfil A (Class A) Supermarkets with sales focused on food, specially perishable food. We have delivery service and offer free coffee all the time. We use rain water in the toilets and to water the gardens. All of that besides, of course, the especial atention we give our clients. 45% Perishable 55% Non perishable Comments (please do not hesitate to use an extra page) The store is well located and has a covered parking lot as well as elevators. We have a big variety of perishable products and excelent quality, specially when it comes to the butchery and the produce section. It is possible to find a privileged wines section as well. Our store is located in Zona Sul (South) of Rio, where Classes A and B are prevalent. Therefore, in comparison to our other stores, it has the highest average ticket in the company (R$ ). During the last trimester, we have experienced growth in the number of clients, specially in September, when there was an increase of 4.5% compared to September Other store profiles not available

6 Company name: Store name: Assai Atacadista Assai Tijuca Store format: Wholesale (Before Extra Hypermarket ) Address Distance from city centre Store Manager Rua Uruguai, 329 Bairro da Tijuca Luciano Telephone (21) Opening hours Monday through Friday, 7am to 10pm Sundays and Holidays: 8am to 6pm Date of store launch 29/09/2010 (September 29 th 2010) Total area Departments Number of Checkouts Personnel (full time) Customers per week Parking lot Capacity constructed meters 11 departments 18 checkouts 165 direct e 200 indirect employees Avegare of 19 mil clients per week 276 parking spots Average sales per week Percentage of food / non food sales 89% food e 11% non food

7 HOW DO YOU VISIT THE STORE? A checklist of key elements to look out for in a store. Before entering the store, look for Welcome sign in the parking lot that features certain store attributes Parking lot cleanliness, maintenance, adequacy and convenience Are there parking spaces for handicapped? Clean and attractive signage Exterior lighting Does the outside of the store look like a store you want to shop in? Upon entering the store, look for A natural, warm, comfortable décor Clean flooring as well as clean and well maintained shopping carts Adequate lighting A festive air of merchandising excitement An attractive customer service station Are the restrooms signed clearly and clean? Is the store easy to shop in? Do you get a low price, or quality image Is there background music? Is there a new item section? Indicators that the store is an integral part of the community (eg. community bulletin boards) Employee presentation, look for Are employees well groomed and do they have a neat appearance? Are employees cheerful and helpful? Do they speak to customers? Do they have a common dress code? Are they wearing name tags? Is there an employee recognition programme? In all departments, look for High standards of cleanliness, both product and equipment Convincing proclamations that I am getting exceptionally good value Adequate aisle widths, easy shopping Merchandise placement for easy shopping

8 Product directional or aisle signalling Store private label programme, look for Is there a store brand programme? Is the store brand left or right of the leading national brand? Where are the other store brands placed on the shelf? Does the store use point of sale on its corporate brand? How does store brand pricing compare to national brand counterparts? Are there proper facings for store brands? Are store brands blocked or integrated or both? Are the labels in the store brands consistent from item to item? Are the vignettes modem with today's standards? Are there new items you may never see in a store brand? Displays within the store, look for Are they full and well maintained? Do they tie in merchandise for extra sales? Is the signage large and easy to read? What number of the display ends are permanent What number of the display ends are direct store delivery? Does the store have a "Wall of Values" price image? Do they tie in health and beauty care and general merchandise for profit? Does the store use aisle stacks? Are aisles wide enough? As you leave the store, look for Checkout labour utilisation / Short checkout lines (max. one or two waiting) Efficient and courteous checking Proper bagging to avoid product damage Segregated bagging of refrigerated items Courteous carry out service A sincere "thank you" Evidence of caring for customers with special services Appropriate product merchandising at checkouts Are all magazine racks full? / One or more candy free checkout aisles A quick check aisle for small orders / Self service checkouts

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