The HealthWise Pharmacy Brand. Signage & Marketing Kit

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1 The HealthWise Pharmacy Brand Signage & Marketing Kit

2 Let s Build A Brand. Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you the major edge in increasingly competitive markets. But what exactly does branding mean? How does it affect the independent pharmacy space? Simply put, your brand is your promise to your customer. It conveys to them what they can expect from your products and services, and most importantly, it differentiates your offering from your competitors. While branding can encompass a number of attributes within your business, this program focuses on your pharmacy s brand presence. Your brand is derived from who you are, who you want to be, and who your customers (now and potential) perceive you to be. When you choose HealthWise Pharmacy, you re receiving an established brand that customers trust. Utilizing the Outdoor Signage, Category Directional Signage, Floor Mats, and Window Decals, will help establish a strong identity that will increase your visibility in the market, and ultimately, increase sales. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your pharmacy s products and services that allows you to charge more for your brand than what identical products and services with no brand identity command.

3 Signage and Identity The HealthWise Pharmacy Identity Package is designed to bring instant awareness and recognition to your pharmacy space. From the moment that customers walk through the doors, shopping various categories, and finishing at the register counter, the HealthWise Pharmacy brand is powerful and apparent. We consider and offer this initial signage package as a starting point that will lead to a larger and wider brush stroke with the HealthWise Pharmacy brand. This particular grouping of signs and displays will present you the opportunity to get your HealthWise Pharmacy brand off the ground, and into the hearts and minds of your current and future customers. And the hard part is over. Your new HealthWise Pharmacy has built-in equity. You have a great brand. Place it everywhere. Then, craft your brand message. What do you want to communicate about your HealthWise Pharmacy? Let your employees know. Integrate the HealthWise Pharmacy name into everything you do... how you answer the phones, signatures... right down to what you or your technicians wear. Most important, be true to your new brand. With consistent messaging, and delivery on your brand promise, customer traffic and purchases will increase.

4 The Iron Man Marquee The Iron Man will be the first point of greeting your customers the moment they walk through the door. A black matte frame, encompassing a 24x36 double sided marquee poster, with a clear and concise message defining what your customers should expect when they enter your pharmacy. Included with the Iron Man marquee, is a circular basket, allowing for easy, automatic distribution of the HealthWise Pharmacy monthly fliers, placing your specials in your customers hands. Immediately, encouraging your customers to shop. HealthWise Pharmacy Circular Program As a branded HealthWise Pharmacy, you will automatically receive inclusion in the Circular Ad Program. This includes 300, 4-page, full color glossy, circulars per month for in store distribution. Each flier will be branded with your store name and information. HealthWise Pharmacies receive special pricing during a 6-week ordering window and a 5% bonus off of GoodSense and value priced product by Personal Care every day. Optional: You can direct mail Zip/Targeted Zip codes within your customer base/sales area. Please contact Ken Wilson for more information on mailing at kwilson@smithdrug.com or ext 1207

5 Front Door/Window Decals Instant brand association as a HealthWise Pharmacy was never easier. Easy to apply window clings call out to those entering your space, or those passing by, that this pharmacy is a HealthWise Pharmacy. These clings can be used together or separately, depending on your store front. Each signage kit contains two (2) 8.5 x 18 Logo Clings and two (2) 24 x 36 Window brand image clings. Logo Cling 8.5 x18 Can also apply/mount on any smooth surface, including walls, counter tops, register counter. Window Brand Image Cling 24 x36 Applies on the inside of the window facing outward. Floor Mat Keep your floor tidy, and extend the brand at the same time! The HealthWise Pharmacy signage kit includes one (1) 3 x5 industrial, cleat-backed mat, suitable for taking on the heavy front door traffic, or placing strategically at the pharmacist counter.

6 Aisle/Category Directional Signs Shout out the HealthWise Pharmacy brand from the ceiling! The sign package comes with four (4), dual-sided aisle/directional signs that includes six (6) product identifier slots per side and forty-eight (48) category cards that slide in and out with ease. Each sign is crafted from laminated, heavy-duty foam core that remains light weight, yet rigid. Each sign also has the appropriate hardware to hang the signs, regardless if it s drop-ceiling or plaster/sheet rock. Pick Up/Drop Off Signs The HealthWise Pharmacy Sign Kit includes two (2) dual sided, 18 x24 signs, calling out two very important areas of your pharmacy space: The Drop Off and the Pick Up for prescriptions. Both signs include a stainless steel top-frame bar, allowing for ceiling suspension with all of the necessary hardware.

7 Light Up The Brand, Night and Day! No matter what time of day, you ll brand your HealthWise Pharmacy with this 12 x 36 neon window sign. This illuminated logo comes complete and ready to hang with a pull string switch. All you need is an outlet! Off Day Time Night Time But wait, there s more. There are many other HealthWise Pharmacy branding opportunities available, including: Sidewalk A-Frames Lighted Mobile Marquee Feather Flags Aisle Markers Window/Door Awnings To explore these and other options, please discuss with your Pharmacy Business Consultant. Structural

8 Spartanburg, SC Paragould, AR Valdosta, SC Milton, VT For details, or more information, contact your PBC.