Here s what we ll do to get buyers to the Show, and what you can do to get buyers to your booth:

Size: px

Start display at page:

Download "Here s what we ll do to get buyers to the Show, and what you can do to get buyers to your booth:"

Joan Palmer
5 years ago
Views:

1 Exhibitor Marketing + Sponsorship Kit Let s get buyers to your booth: TO G ETHER! Created by Mariia_fr - Freepik.com You ve made an investment to be at the National Stationery Show Now promote your presence at the Show with our exclusive programs!

2 Here s what we ll do to get buyers to the Show, and what you can do to get buyers to your booth: What we do to promote the NSS: What you can do to drive customers to your booth: Send segmented campaigns to prospective buyers with average list size nearly 20,000 per campaign. Direct mail campaigns to buyers. Advertise with domestic and international media partners. Social media engagement across Instagram, Facebook and Twitter - over 70,000 fans and growing. Promote exhibitor profiles on our website so buyers can learn about exhibiting brands and products. Promote CONNECT, a free matching tool for buyers to discover relevant exhibiting brands + products. Facilitate appointment setting through the CONNECT matching tool. Promote on-site activities, displays + awards. Dianna Smoljan of The Write Concepts, our Public Relations agency of record, keeps the media engaged and promotes opportunities for exhibitors to increase their press exposure. Complete your free online profile in the Exhibitor Console to be matched with more buyers. Encourage buyers to schedule appointments in advance using the free CONNECT matching tool. Promote your in-booth show specials, press releases and events in the Exhibitor Console. Use hashtag #NSS2018 to promote your participation at the Show and grow your social media audience. Rent the attendee list, and advertise in attendee s to reach more buyers and grow your customer list. Reach Marketing is the only approved source of this list. Advertise on NationalStationeryShow.com. Plus, take advantage of digital upgrades in the Exhibitor Console that move you to the top of the exhibitor list search. Stand out and drive traffic to your booth on-site - many high-visibility opportunities available. Create press kits and connect with Dianna Smoljan of The Write Concepts to learn more about how to get media exposure before, during and after the Show.

3 Packages Learn more or ask questions:

4 Free marketing tools FREE MARKETING TOOLS AVAILABLE RIGHT FROM YOUR EXHIBITOR CONSOLE DASHBOARD! Login here to select opportunities BASIC PACKAGE Includes 6 product images, 10 show specials, 5 press releases and your company profile added to your online listing. Be sure to add your information to these sections in the Exhibitor Console. BOOTH INFORMATION Be sure to review your booth information and make sure that your online profile is complete with a company description and selected product categories. You won t be matched with buyers unless you complete this section! Deadline to update your information for the printed directory: March 28, 2018 SHOW AD WIDGET Advertise your presence at the Show on your own website and generate leads for your booth. Includes analytics. To get the code for your custom widget, login to the Exhibitor Console. SEARCH THE ATTENDEE LIST + SEE YOUR ATTENDEE MATCHES Search the list of participating attendees registered for the Show by their roles, names, titles and companies and access your personalized list of buyer matches. Updated daily from the date registration opens, through the end of the Show. Accessible through the Exhibitor Console. BOOK APPOINTMENTS View your calendar, see what s pending, accept or decline new requests to schedule meetings with attendees at the Show. Available in the Exhibitor Console.

Enhanced sponsorship opportunities provide the exposure you need to stand out from your competitors. There are affordable options for every budget.

5 Enhanced sponsorship opportunities provide the exposure you need to stand out from your competitors. There are affordable options for every budget. We recommend a strategy that includes digital, print and on-site exposure. Digital Media ADVERTISE ON THE NSS WEBSITE NationalStationeryShow.com attracts thousands of visitors per month. Take advantage of these limited opportunities for premium brand exposure and start making impressions on new customers! All ads are 20% share of voice. Starting at $1,000 per month Contact your Sales Representative for sizing options, pricing and availability. Deadline: 5 business days before the start of each month. Top and bottom rectangles: 300 pixels X 250 pixels Anchor banner: 728 x 90 pixels ADVERTISE IN PAPER CLIPS Reach more than 30,000 industry professionals in the monthly Paper Clips e-newsletter. With open rates that exceed industry average, this is the ideal platform to promote your brand to thousands of potential customers. More than 70% of subscribers are retailers, making this a targeted audience for maximum impact. Three ads maximum per issue. Position is on a first-come, first-served basis. $250 per ad Deadline: 7 business days before each issue is published, and near the beginning of each month. Ask your Sales Representative for specific deadlines for each issue. 550 x 100 pixels ADVERTISE IN THE EXHIBITOR BULLETIN Reach all exhibitors in a dedicated e-newsletter with monthly delivery. Ideal for exhibitors in the Supply Side seeking to market their products and services to exhibitors in advance of the Show. One ad maximum per issue. Ad size is 550 x 100. $250 per ad Deadline: 7 business days before each issue is published, and near the beginning of each month. Ask your Sales Representative for specific deadlines for each issue. Ad spot #1 or #2: 550 x 100 pixels

Digital Media cont. SPONSORED SOCIAL MEDIA POSTS FOR #NSS2018 Reach 70,000+ NSS fans and growing.

Guarantees one placement of your product image on all three social platforms as a sponsored post with a link to your website.

Instagram and Twitter: 1024px wide X 512px wide 800px wide X 1200px wide Facebook: 1200px wide X 628px wide Image ratio 1.91.

6 Digital Media cont. SPONSORED SOCIAL MEDIA POSTS FOR #NSS2018 Reach 70,000+ NSS fans and growing. NSS social activity includes Facebook, Instagram and Twitter platforms, bringing together like-minded buyer and supplier enthusiasts year-round. Guarantees one placement of your product image on all three social platforms as a sponsored post with a link to your website. $300 per placement Deadline: March 31, 2018 Contact your Sales Representative for availability. Instagram and Twitter: 1024px wide X 512px wide 800px wide X 1200px wide Facebook: 1200px wide X 628px wide Image ratio Copy: 90 charachters CUSTOM E-BLAST AND DIRECT MAIL TO BUYERS Reach the NSS audience with your dedicated e-blast or direct mail collateral. Ask about our custom opportunities. For details and pricing, contact Gregry Gilroy at (845) or Gregry.Gilroy@reachmarketing.com. Reach Marketing is the only partner authorized to administer exhibitor custom content to NSS attendees. Mobile App Reach attendees who use our mobile app to identify and locate exhibitors on the Show floor by using this platform to elevate your brand message. User Appreciation: A mobile user rated this 5-stars and commented, Works excellent. via Google Play May 2017 App Stats: Exhibitor List & Search Views 16,812 Exhibitor ebooth Views 14,588 Floor Plan Views 3,709 Buzz Notifications List Views 2,915 1) Rotating Banner Ads Your banner ad may include a link to your web page or your ebooth profile. $500 per ad. Deadline: May 18, ) Clickable Navigation Items Your logo/icon added to navigation view that links to a custom web page. $250 each Deadline: May 18, ) Buzz Notifications Buzz-based push notifications/onsite specials are sent to attendees. Schedule ahead of the event, or in real time. Your logo/icon added to navigation view that links to a custom web page. $400 each Deadline: May 23, 2018

Signage CUSTOM CARPET DECALS lower pricing for 2018 Direct buyers to your booth with a custom carpet decal placed at the front or middle of the aisle on the Show floor.

Price includes production and labor. Inner Doors: $200 per sign. Price includes production and labor. Signs are 2 x 2. RETAIL TOUR SHUTTLE BUS SIGNAGE This bus will be used throughout the Show.

7 Signage CUSTOM CARPET DECALS lower pricing for 2018 Direct buyers to your booth with a custom carpet decal placed at the front or middle of the aisle on the Show floor. Select your aisle, or any other aisle. $400 Per decal Price includes production and labor. Decal measures 3 x 3 AISLE SIGN HANGER Hang your company name and logo from the hanging aisle number sign - choose your aisle, or any other aisle. $250 per sign. Price includes production and labor. ENTRANCE DOOR DECALS Welcome buyers to the Show with your impactful message and booth number on the central entrance doors on the Concourse Level. lower pricing for 2018 Outer Doors: $300 per sign. Price includes production and labor. Inner Doors: $200 per sign. Price includes production and labor. Signs are 2 x 2. RETAIL TOUR SHUTTLE BUS SIGNAGE This bus will be used throughout the Show. Free shuttles transport Show attendees to retail stops and along hotel routes to & from the Show. Your ad will be prominently displayed on a 30 x 240 mesh window cling sign. Each bus has just one sign per side. Passenger Side $750. Price includes production and labor. Driver s Side $650 per sign. Price includes production and labor. 30 x 240

Driver s Side $600 per sign, one per bus. Price includes production and labor. 30 x 240 RESTROOM DOOR DECALS Capture buyers attention with your message on the back of restroom stall doors.

8 Signage cont. SHUTTLE BUS SIGNAGE lower pricing for 2018 Free shuttles transport Show attendees along hotel routes to & from the Show. Your ad will be prominently displayed on a 30 x 240 mesh window cling sign. Each bus has just one sign per side. Passenger Side $700 per sign, one per bus. Price includes production and labor. Driver s Side $600 per sign, one per bus. Price includes production and labor. 30 x 240 RESTROOM DOOR DECALS Capture buyers attention with your message on the back of restroom stall doors. Starting at $230. Price includes production and labor. Talk to your Sales Representative to review location availability and pricing details. 2 x2 FREE-STANDING SIGNAGE Increase your on-site visibility by advertising your exhibit space location on the Concourse near the registration area and entrances to the Show floor. Starting at $200. Price includes production and labor. Talk to your Sales Representative to review location availability and pricing details. Creative Specifications/Options: Single-sided 1/2 or full Double-sided 1/2 or full HANGING BANNER ABOVE BOOTH Command attention and ensure that buyers always know where to find you at the Show. Cost is inclusive of production and rigging. Starting at $1,000. Check with your Sales Representative to explore details about sizing options, pricing and availability. Creative Specifications/Options: 5ft X 10ft 10ft X 10ft 10ft X 20ft

Sponsorship CHARGING STATIONS (LOCKER, LOCKER CUBE OR LOCKING TOWER) Give confidence to buyers who want to charge their cell phone and store items in a secure environment without losing valuable time

COCKTAIL CRAWL Make your booth a destination at the NSS Cocktail Crawl. Serve a custom cocktail to buyers during the NSS Cocktail Crawl on the Monday of the Show from 4-6pm.

$3,150 Deadline: April 19, 2018 Contact your Sales Respresentative to review the cocktail menu and details.

9 Sponsorship CHARGING STATIONS (LOCKER, LOCKER CUBE OR LOCKING TOWER) Give confidence to buyers who want to charge their cell phone and store items in a secure environment without losing valuable time from the Show floor. Branding on actual units. Starting at $3,000. Check with your Sales Respresentative for sizing options, pricing and availability. COCKTAIL CRAWL Make your booth a destination at the NSS Cocktail Crawl. Serve a custom cocktail to buyers during the NSS Cocktail Crawl on the Monday of the Show from 4-6pm. Benefit from pre-show promotion and high-level exposure to drive booth traffic during the Show. $3,150 Deadline: April 19, 2018 Contact your Sales Respresentative to review the cocktail menu and details. PRODUCT DISPLAY SHOWCASE Product display cases offer a unique opportunity to showcase your products in high volume traffic areas near registration and escalators leading to the Show entrances. Each display case is well-lit, and includes two shelves for product presentation. $1,450 each Deadline: May 1, 2018 Check with your Sales Respresentative for location availability. BUYER LOUNGE PRODUCT PLACEMENT Position your company in front of VIP buyers with a sponsorship of this exclusive space. Feature your product sample and literature for the duration of the Show. $750 each Deadline: May 1, 2018

10 Sponsorship cont. BUYER LOUNGE SWAG BAG Position your company in front of VIP buyers with a sponsorship of this exclusive item, as well as an opportunity to provide literature and distribution of swag bag. $1,000. Does not include production of swag bag. Deadline: May 1, 2018 PRESS CENTER PRODUCT PLACEMENT Position your company in front of attending press with a sponsorship of this exclusive space. Feature your product sample and literature for the duration of the Show. $300 Deadline: April 19, 2018 PRESS CENTER SWAG BAG Position your company in front of attending press with a sponsorship of this exclusive item, as well as an opportunity to provide literature and distribution of swag bag. $500. Does not include production of swag bag. Deadline: May 1, 2018 Free Marketing + ROI tools PROMOTE YOUR BRAND TO EDITORS Be sure to deliver your press kits to the NSS Press Center, the central check-in point for all editors visiting the NSS. The Press Center, open during all Show days and hours, is located on level one of the Javits Center. We recommend you deliver press kits during set-up; and keep another 10 kits in reserve for press who visit your booth.

CUSTOM OPPORTUNITIES If you have a special request, your Sales Representative will gladly work with you to

CONTACT US TO ORDER Kelly Bristol Show Director 914-421-3228 kelly.bristol@nationalstationeryshow.

com Joe Blank Sales Representative 914-421-3220 joe.blank@nationalstationeryshow.

11 CUSTOM OPPORTUNITIES If you have a special request, your Sales Representative will gladly work with you to develop a custom opportunity. Give them a call today. CONTACT US TO ORDER Kelly Bristol Show Director kelly.bristol@nationalstationeryshow.com Aaron Hazard Sales Manager aaron.hazard@nationalstationeryshow.com Joe Blank Sales Representative joe.blank@nationalstationeryshow.com You may view all the opportunities online by visiting our Sponsorship Gallery. ORDER OPTIONS: 1) To order online, select your opportunity from the Gallery. 2) If you would like to discuss your options, please contact your Sales Representative.

We ll get buyers to the Market, but how will you get them to your booth?

We ll get buyers to the Market, but how will you get them to your booth? You ve made an investment to be at NY NOW. Can you afford to leave it to chance that buyers will choose your brand, when others