Mobile Applications -- A Top and Bottom Line Hero for your NPO

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1 Mobile Applications -- A Top and Bottom Line Hero for your NPO Larry Lu OpenConcept Systems, Inc. lu.lu@openconceptsystems.com January 2013

2 THE ISSUES FOR ORGANIZERS How to create value for attendees, sponsors, and exhibitors? How to reduce conference expenses to improve bottom line? How to assess the effectiveness of the conference? How to create new revenue?

3 THE ISSUES FOR SPONSORS/EXHIBITORS How to increase foot traffic to exhibitor booths? How to get message across? How to provide timely answers to potential customers? How to find out who is interested in my products/services?

4 THE ISSUES FOR ATTENDEES Conference attendees spent thousands of dollars for each conference -- How to justify the cost? Difficult to navigate big conferences - too many tracks, too many sessions, too many attendees, and too many exhibitors Very hard to find and connect with the right vendors, customers, and potential partners What do I do with the conference materials after the conference?

5 MOBILE APP THE GLUE Digital program guide clearly identifies tracks, sessions, and other events for easy navigation and up to date information Session details provide speaker profile, topic summary, and presentations Attendee and speaker directory makes finding and interacting with the right people so much easier Sponsor and exhibitor directory puts sponsors and exhibitors right in front of the attendees Reduce the need for printing materials to reduce costs and make conferences greener

6 CONFERENCE PAL OUR SOLUTION Conference Pal is a mobile application initiated as a result of our own conference going experiences It is designed as a platform to allow quick and easy customization to fit an organization s needs

7 CONFERENCE PAL ORGANIZER BENEFITS Customized app in the itunes app store and Google Play store for the organizer Conference Pal puts entire conference schedule, logistics, session summaries, speakers, etc. online so attendees don t need to carry the materials any more. All the information is interlinked for fast and easy navigation Allow last minute schedule and logistic changes to be pushed to attendees directly Make presentation material available for attendees to follow in sessions and use after the conference Reduce the need for printing materials to reduce costs and make conferences greener Engage sponsors and exhibitors to potentially generate more additional revenue Make attendees, exhibitors, and sponsors happy so they will come back again

8 CONFERENCE PAL EXHIBITOR/SPONSOR BENEFITS Have each exhibitor/sponsor s profile in a searchable digital directory. Search can be done by name or by product category, etc. Customize each exhibitor/sponsor s profile to make more information available to the attendees than can be printed in the paper directory Have marketing and product material available for download Find out who is interested in their products/services Have detailed information on questions from the attendees respond in real time and have substantive followup

9 CONFERENCE PAL ATTENDEE BENEFITS Create customized conference itinerary by following digital program information on a mobile device Find out which sessions and speakers attendees want to attend Search and find the right people to connect to and meet during the conference Follow presentations on mobile devices and use the presentations after the conference Connect and interact with exhibitors and sponsors to learn more about their product/service offerings Exchange business cards digitally and never run out of cards

10 POTENTIAL INCREMENTAL App sponsorship REVENUE Special placement on the home screen In front of the attendees every time the app is loaded Person app charge Exhibitor up sell fee Upload exhibitor logo Upload exhibitor products/services materials Share with exhibitors who is interested in their products/ services

11 LET S LOOK AT THE FEATURES

12 CUSTOMIZED HOME SCREEN Every item on the left rail is customizable to the organizer s needs

13 PROGRAM LISTING Tracks are color coded for easy identification of the topics Favorite and my sessions are identified in the listing

14 PROGRAM DETAIL Find out detailed session abstract Check speaker profile Mark session as favorite and put session on calendar Write note on session Locate where the session will be in the facility Ask questions in the session Follow presentation on the mobile device

15 SPEAKER BIO Mark speaker as favorite Keep a note on speaker Exchange business card with speaker Find out which sessions the speaker will be speaking or moderating

16 ATTENDEE LISTING Search for attendees by name, company, or other features Mark attendee as favorite Keep a note on attendee Exchange business with attendee

17 SPEAKER LISTING Search for speaker by name, company, and other attributes Mark speaker as favorite Keep a note on speaker Exchange business with speaker Find out which sessions the speaker will be presenting or moderating

18 EXHIBITOR LISTING & DETAIL Search for exhibitor by name, booth, and other attributes Mark exhibitor as favorite Keep a note on exhibitor Exchange business with exhibitor Find location of the exhibitor booth Mark exhibitor membership level

19 SPONSOR DETAIL Sponsor will carry a badge in exhibitor/sponsor listing Sponsor has company logo on the detail page

20 Sponsor carries a badge in exhibitor/sponsor listing Sponsor has company logo on the detail page SPONSOR DETAIL

CONTACTS Once exchanged business card, your contact s detailed information is available You can send emails to contacts directly Export contact information directly to

21 CONTACTS Once exchanged business card, your contact s detailed information is available You can send s to contacts directly Export contact information directly to the address book on the device to save time and avoid typo When there are business card exchange requests, they will be listed under requests through push notification

22 All of my favorite sessions are listed together for easy access MY SESSIONS

23 MY SCHEDULE Sessions that I put on my schedule are displayed in a calendar format I can see the conflicts if there are any I could also export this calendar to my device calendar to consolidate with my other calendar events

CONFERENCE: APRIL 16-18, 2019 EXPO: APRIL 17-18, 2019 MANDALAY BAY LAS VEGAS, NV ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES.

CONFERENCE: APRIL 16-18, 2019 ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES Produced by: We ll get attendees to the show, but how will you get them to your booth? You ve made an investment to be at