SPONSORSHIP & ADVERTISING GUIDE. March 22-24, 2018 Louisville, Kentucky

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Brian Johnson
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1 SPONSORSHIP & ADVERTISING GUIDE March 22-24, 2018 Louisville, Kentucky

2 The Entire Trucking Industry Under One Roof ,000 Attendees 83 Exhibitors ,000 Attendees 270 Exhibitors ,000 Attendees 829 Exhibitors ,768 Attendees 1,064 Exhibitors The Mid-America Trucking Show is the premier heavy-duty trucking industry event in North America. At the industry s largest and most well-attended event, our exhibiting companies are provided an unparalleled environment to effectively introduce new offerings, increase brand awareness, engage with customers and prospects, and connect manufacturers and suppliers. MATS promotional opportunities are designed to engage attendees and provide unmatched exposure before, during, and long after the show. 80.9% 77.3% 90.3% of attendees do not attend any other heavy-duty trucking trade show. * attendee net buying influence (final decision/influence/ recommend). * of attendees rely on MATS to inform their purchasing decisions. * Industry Segments That Attend the Mid-America Trucking Show COMPANY DRIVERS DEALERS / DISTRIBUTORS FLEET ADMINS / PURCHASING FLEET MAINTENANCE MANAGEMENT FLEET OPERATIONS / SAFETY FLEET EXECUTIVES / OWNERS MANUFACTURER / SUPPLIER MECHANICS / TECHNICIANS INDUSTRY MEDIA OWNER-OPERATORS SALES STUDENTS / INSTRUCTORS EXHIBIT SPACE 1,000,000 SQUARE FEET ATTENDEES 72, STATES / 67 COUNTRIES EXHIBITORS 1, STATES / 12 COUNTRIES

PRE-SHOW Sponsorship & Advertising Pre-show promotion is the single most valuable step any exhibitor can take to reach attendees, drive qualified traffic to the exhibit, and ensure a favorable ROI.

Attendee Registration Sponsorship The MATS attendee registration sponsorship is exclusive to one sponsor and includes a banner ad position on the attendee registration page of the MATS website, and

3 PRE-SHOW Sponsorship & Advertising Pre-show promotion is the single most valuable step any exhibitor can take to reach attendees, drive qualified traffic to the exhibit, and ensure a favorable ROI. 62.4% OF ATTENDEES ARRIVE AT MATS WITH A LIST OF EXHIBITORS THEY PLAN TO VISIT. Attendee Registration Sponsorship The MATS attendee registration sponsorship is exclusive to one sponsor and includes a banner ad position on the attendee registration page of the MATS website, and in the confirmation that is sent to attendee registrants. In addition the sponsor will be allotted four sentences of promo copy in each piece. $10,000 (Exclusive Sponsorship) Commitment Deadline...December 1, 2017 Materials Deadline... December 1, 2017 MATS Directory & Buyer s Guide The MATS Directory & Buyer s Guide is the official publication for the show, providing readers with purchasing information and essential show details. The Directory and Buyer s Guide integrates print and digital publishing to reach hundreds of thousands of trucking professionals before, during, and after MATS, making it the best single marketing resource to reach attendees at all stages of the buying process. DOWNLOAD RATE CARD

175,000+ Recipients Average open rate 39% 5+ Emails sent Limited to 2 sponsors $5,000 (Limited to two non-competing sponsors) Commitment Deadline.

4 PRE-SHOW Sponsorship & Advertising Attendee Newsletter Sponsorship The MATS attendee E-newsletter reaches hundreds of thousands of trucking professionals multiple times with updates about the MATS event. The sponsorship includes a banner, and a short write up on the sponsor. 175,000+ Recipients Average open rate 39% 5+ s sent Limited to 2 sponsors $5,000 (Limited to two non-competing sponsors) Commitment Deadline...December 1, 2017 Materials Deadline... December 1, 2017 MATS App Sponsorship Want to get your message in front of tech savvy MATS attendees? MATS has an app for that. Engage attendees with in app banners, push notifications, and brand visibility through our extensive app promotion (print, digital, and on-site). Push notifications In-App banners Pre-show promo Extensive on-site signage Featured content Splash page branding Limited to 2 sponsors $15,000 (Exclusive Sponsorship) Commitment Deadline...February 1, 2018 Materials Deadline... February 1, 2018

PRE-SHOW Sponsorship & Advertising Attendee Badge Sponsorship All 70,000+ MATS attendees are required to have an attendee badge at all times during the show.

5 PRE-SHOW Sponsorship & Advertising Attendee Badge Sponsorship All 70,000+ MATS attendees are required to have an attendee badge at all times during the show. Your brand and message could be emblazoned on all of them as a key sponsor of the event. 45,000 pre-registered attendees will receive their badge in the mail weeks before the show starts with your brand identity and message on it. SIZE AND COST 2016 BADGE SHOWN BELOW 2016 MID-AMERICA TRUCKING SHOW Exclusive Sponsorship... $15,000 Shared Sponsorship ( in. wide x.75 in. tall)... $10,000 DEADLINE Commitment Deadline...January 23, 2018 Materials Deadline... February 1, 2018 FRONT BACK Attendee Postal Mailing List Rental One of the best ways to enhance your company s impact at the Mid-America Trucking Show is to promote your company with pre-show and post-show mailings. Prior to the show, targeted mailings can promote company products and services, highlight new products and services, outline changes within the company and increase booth traffic by describing booth location, activities and offerings. After the show, Exhibitors can use a post-show mailing to get in touch with Attendees that may have missed their booth or to provide additional information regarding products displayed at the show. We offer the names and contact information of registered Attendees on a rental basis to our exhibiting companies to help with their pre-show and postshow marketing. DOWNLOAD RATE CARD

CONFERENCE MARCH 27-29, 2018 EXPO MARCH 28-29, 2018 MANDALAY BAY LAS VEGAS, NV ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES.

CONFERENCE MARCH 27-29, 2018 EXPO MARCH 28-29, 2018 MANDALAY BAY S ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES Produced by: ONSITE ADVERTISING OPPORTUNITIES Aisle Signs As attendees navigate through