Please try to limit private meetings to free times, rather than competing with conference sessions or events.

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Ilene Fleming
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1 About directxchange Conferences NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment. There are no exhibits at directxchange Conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. Please try to limit private meetings to free times, rather than competing with conference sessions or events. Thank you. We look forward to seeing you at the conference! Please contact the NEMOA office if you have any questions concerning the conference. Terri Patashnik NEMOA Events & Operations Director terri@nemoa.org * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Schedule of Events as of 01/08/14 Day 1: Wednesday, March 12 12:30-6:00 1:00-1:30 Welcome Briefing for First Timers Welcome Refreshments 1:45-2:45 Lessons from the Circus Susan Doctoroff Landay, Trainers Warehouse/Office Oxygen 1

2 2:45-3:00 3:00-4:00 5-Track Breakouts, Round 1 #1 Brand - Andrea Syverson, IER Partners #2 Data & Ops - Fred Lizza, Dydacomp #3 Customer Lifecycle - Udayan Bose, NetElixir and Richard Chavez, PM Digital #4 Merchandising Strategies - Frank Oliver, Gardener's Supply Co. #5 Creative Strategies - Craig Waller, Pace Communications and Robert Simon, Four Seasons 4:00-4:30 4:30-5:30 Closing Keynote Influence any outcome using neuroscience to sell, lead and market better Christine Comaford, Christine Comaford Associates 5:30-6:00 Free Time 6:00-7:30 directxchange Opening Reception at the Renaissance Boston Waterfront Hotel Our Wednesday night reception is a great place to meet new friends in the industry or to reconnect with old friends. Please join us! 7:30 NEMOA Board and Speaker Dinner by invitation only Day 2: Thursday, March 13 7:30-6:00 7:30-9:00 Breakfast Buffet 8:00-8:30 Industry News Update Hamilton Davison, ACMA 2

3 9:00-9:15 Opening Welcome Cindy Marshall, NEMOA President 9:15-10:15 Staging innovation: Robotic pets, virtual keyboards and drones Jim Speltz, Brookstone 10:15-10:45 10:45-12:00 Xpress Talks - Rapid-fire, provocative talks guaranteed to make your mind fly (order of speakers is TBD) Andrea Syverson, IER Partners Dana Springfield, Yankee Candle Co. Glenda Shasho Jones, Shasho Jones Direct Russ Gaitskill, Garnet Hill Brian Rainey, Path2Response Margot Murphy Moore, Homeopathy 12:00-12:45 Lunch Buffet Open 12:45-1:00 Presentation of Scholarship Awards - Rising Stars and Education Xchange 1:00-2:00 Keynote Lunch The flying circus of marketing: How the science of customer engagements changing the sales experience Steve Spangler, SteveSpanglerScience.com 2:00-2:30 3

4 2:30-3:30 5-Track Breakouts, Round 2 #1 Brand - Jim Hauptman, Blaze and Jenna Klein Jonsson, L.L.Bean #2 Data & Ops - Matt Redlon, Clario Analytics and Amori Langstaff, National Geographic #3 Customer Lifecycle - Kavita Baball, Shoebuy.com #4 Merchandising Strategies - Lauren Freedman, the e-tailing group #5 Creative Strategies - Lois Brayfield, J. Schmid & Assoc. 3:30-3:45 3:45-5:00 Panel Session - Trends Under the big top: Google and multidevice marketing Margaret Lawrence, Google Chris Morgan, Google Michael Publicity 5:15-5:45 Annual Members Meeting 5:45-6:15 Free Time 6:15-6:30 Travel to Children's Museum (transportation provided) 6:30-9:30 Dinner & Networking Event at Boston Children's Museum Unleash your inner child at our dazzling Thursday-night dinner event at the Boston Children's Museum. Enjoy great entertainment, fabulous dining, and an evening of play and discovery with old and new NEMOA friends. Day 3: Friday, March 14 7:30-2:00 7:30-9:15 Breakfast Buffet Open 8:15-9:30 CEO Breakfast (invite only) 4

5 8:15-9:30 Meet the Experts - critique sessions #1 Digital - Lauren Freedman, the e-tailing group #2 Mobile - Nancy Terzolani, ngage Labs #3 - Kristina Huffman, Exact Target #4 Catalog - Sarah Fletcher, Catalog Design Studios #5 Catalog - Brent Nieumuth, J. Schmid & Assoc. 9:30-9:45 9:45-10:45 See it to believe it - Marketing in a 2.5-billion-images-a-week world Apu Gupta, Curalate Tori Tait, The Grommet 10:45-11:15 Hotel Checkout - by 12:00pm 11:15-12:15 5-Track Breakouts, Round 3 #1 Brand - Kevin Lee, Didit #2 Data & Ops - Travis Seaton, Merkle and Jim Fotis, Lydia's Uniforms #3 Customer Lifecycle - Stacey Hawes, Epsilon and Russell Davis, Integrated Marketing Solutions #4 Merchandising Strategies - Amy Leighton, Garnet Hill #5 Creative Strategies - Rick Binger, Gump's 12:15 Lunch Buffet Opens 12:45-1:45 Closing Luncheon Presentation The final act - the amazing CustomInk! A roadmap to risk. Ben Carter, CustomInk 5

Save $200 Early Bird Deadline is February 14 Members save even more! See page 12 for details

Save $200 Early Bird Deadline is February 14 Members save even more! See page 12 for details National Etailing & Mailing Organization of America P.O. Box 68 Scarborough, ME 04070 www.nemoa.org directxchange by NEMOA Spring Conference March 1-14, 014 Renaissance Boston Waterfront Hotel Boston,