Please try to limit private meetings to free times, rather than competing with conference sessions or events.

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About directxchange Conferences NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and

1 About directxchange Conferences NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a nonselling environment. There are no exhibits at directxchange Conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. Please try to limit private meetings to free times, rather than competing with conference sessions or events. Thank you. We look forward to seeing you at the conference! Please contact the NEMOA office if you have any questions concerning the conference. Terri Patashnik NEMOA Events & Operations Director terri@nemoa.org ********************************************************************* ** 1

2 directxchange Schedule of Events - as of 01/16/15 WEDNESDAY - March 11, 2015 All sessions, meals and events on Wednesday take place at the Renaissance Boston Waterfront Hotel. 7:30 am - 6:00pm Registration Desk Open - Ballroom Foyer 7:30 am - 6:00pm Xchange Cafe Open - Atrium All New! PRE-CONFERENCE BEST PRACTICES WORKSHOPS - Co-Sponsored by Catalog University and NEMOA Choose one workshop to attend Stand-Alone Pricing: $149 per person Add-On Pricing: $99 per person Sponsored by Paradysz+PM Digital Visit log-best-practices-workshops spring-directxchange/ to learn more 7:30-8:30am Coffee & Continental Breakfast for Pre-Conference Workshops 8:30am-12:00pm Pre-Conference Workshop #1: CREATIVE - Find out how to develop your brand to improve recognition and engage customers. Then dial in your creative with strong messaging, brand driven design and ease of shopping. 2 Brent Niemuth, J.Schimd & Assoc. + Sarah Fletcher, Catalog Design Studios

3 12:00-12:45pm Pre-Conference Workshop #2: MERCHANDISING - Learn how to apply proven and practical approaches to your catalog s merchandise. This workshop covers assortment planning, item selection, setting retail price and margin, assigning catalog space, unique selling benefit positioning, and the initial buy. Pre-Conference Workshop #3: MARKETING - Discover how to find customers, develop a testing program, isolate key data points, and more. This workshop covers both catalog and online marketing. Lunch for Pre-Conference Workshop Attendees Larry Shaw, Merch Success + George Mollo, CohereOne Gina Valentino, Hemisphere Marketing + Scott Frederick, RebEll Enterprises, Inc. and WHCandy.com 1:00-1:30pm NEMOA Welcome Briefing for First Timers 1:45pm Welcome from NEMOA President, Dana Pappas 1:45-2:45pm Opening Keynote Session: Building Brand and Traffic: A 21st Century Lifestyle Brand Omni Story Lily Kanter, Serena & Lily 2:45-3:15pm Xchange Break - great networking opportunity! 3:15-4:00pm 5 Concurrent Breakout Sessions - Track 1 (choose one in this time slot) 3

4 Brand & Content Data & Ops Marketing Strategies #1 The importance of audience driven omnichannel marketing #2 Drive growth through a relentless focus on the customer Tea Collection s Story #3 Personalization puts every customer in the driver s seat! Chris Paradysz + Michael McVeigh, Paradysz+PM Digital Sara Knup, Tea Collection + Polly Wong, Belardi Ostroy Chip Overstreet, MyBuys + Patrick Livingston, Yankee Candle Co. Merchandising #4 Creating New Opportunities with Existing Winners Erin Kress, Fairytale Brownies Creative 4:00-4:15pm 4:15-5:15pm #5 Creative s Best and Worst Practices 15-Minute Break Closing Keynote: Driven to Innovate Anna Pfeiffer, Bronto + John Deming, Seventh Generation Frank Oliver, Gardener's Supply Co. 5:15-6:00pm Free Time 6:00-7:30pm Opening Reception at the Renaissance - Open Bar and Hors D'oeuvres Sponsored by Epsilon 7:30pm NEMOA Board & Speaker Dinner (by invite) 4

5 THURSDAY - March 12, 2015 All sessions, meals and events on Thursday (except for the Dinner & Networking Event) take place at the Renaissance Boston Waterfront Hotel. 7:30am - 6:00pm Registration Desk Open - Ballroom Foyer 7:00am - 6:00pm Xchange Cafe Open Atrium 7:30-8:45am Breakfast Buffet and Networking Sponsored by KBM Group 9:00-9:15am Opening Welcome - NEMOA President 9:15-10:15am 10:15-10:45 10:45am- 12:00pm Keynote Opening Session - Orvis Revs It Up And Stays In The Front Of The Pack Xchange Break - great networking opportunity! Xpress Talks: 6 Rapid-Fire, Provocative Talks to Super-Charge Your Mind 5 Raymond G. McCready, The Orvis Co. Jack Sturn, 4Cite Marketing Stacey Hawes, Epsilon Brent Niemuth, J.Schmid & Assoc. Bill LaPierre, Datamann Phil Wiland, Wiland Timothy Peterson, Maxxima LED Lighting

6 12:00-12:45pm Lunch Buffet and Networking Lunch Sponsored by Quad/Graphics 12:30-12:45pm 1:00-2:00pm 2:00-2:30pm Presentation of Rising Stars Scholarship Awards Luncheon Keynote Session: The Latest From Our Nation's Capital Xchange Break - great networking opportunity! Sponsored by A.T. Clayton Alex Vogel, VogelHood Research 2:30-3:15pm 5 Concurrent Breakout Sessions - Track 2 (choose one in this time slot) Brand & Content #1 Redefine or Refresh? Data & Ops Marketing Strategies Merchandising #2 Test, Measure & Optimize: Evaluating the impact of your omnichannel strategy #3 Rev up conversion with mobile ads #4 Reinventing your merchandise to secure your survival Ethan Platt, American Meadows + Brian Huck, The Eastwood Company Rick Child, Media Horizons Michael Griffin, Adlucent + Glenn Mersereau, Adam & Eve Bill LaPierre, Datamann Creative #5 Best practices for web design Laura Swanson, FitForCommerce 3:15-3:30pm 15-Minute Break 6

7 3:30-4:45pm 4:45-6:00pm 6:10-6:25pm Town Hall Join our Annual Meeting and Member Town Hall. In an informal exchange, armed with a drink, discuss what's keeping you up at night. Free Time Board Buses - Renaissance Lobby 6:30-9:30pm Dinner & Networking Event at Westin Boston Waterfront Hotel So many tell us they come to directxchange because of the people smart folks doing impressive things at remarkable organizations. That means YOU! So let us celebrate you with a fun evening of delicious food and good company. Transportation provided. Westin Boston Waterfront Hotel 425 Summer Street, Boston, MA Event Sponsored by Infogroup 7

8 FRIDAY - March 13, 2015 All sessions, meals and events on Friday take place at the Renaissance Boston Waterfront Hotel. 7:30am-2:00pm 7:30am-2:00pm 7:30-9:15am 8:15-9:30am 8:15-9:30am 9:30-9:45am Registration Desk Open - Ballroom Foyer Xchange Cafe Open Atrium Breakfast Buffet & Networking CEO Breakfast (invite only) Meet the Xperts - Back by popular demand! Website Catalog Catalog 15-Minute Break Mark Richards, Kalio Jack Sturn, 4Cite Marketing Sue Naylor, Lorel Marketing Group Don Florence, Kreber 9:45-10:45am Opening Keynote Session: Driving The Brand - The GPS For Getting Where You Want To Go Phil Wiland, Wiland 10:45-11:15am Xchange Break and Hotel Checkout 8

9 11:15am- 12:00pm 5 Concurrent Breakout Sessions - Track 3 (choose one in this time slot) Brand & Content #1 Rethinking and refueling retail: Meaning-making by design Dennis Rebelo and Susan Soares, Alex & Ani Data & Ops #2 Cease and desist... really? Stacy Stitham, Brann & Isaacson Marketing Strategies Merchandising Creative 12:00-12:15pm #3 Top 10 retail lessons for ecommerce Timothy Peterson, Maxxima LED Lighting #4 A merchandise SWOT is your roadmap to success #5 Designed to drive 15-Minute Break Kathleen Schultz, Kathleen Schultz Marketing Neal Schuler, Yankee Candle Co. + Christopher Karam, S&S Worldwide 12:15-1:15pm Closing Session: Launching A Start-Up Brand In The Omni-Channel World Meredith Mahoney, Birch Lane by Wayfair 1:15pm Lunch and Networking Wrap-Up 2:00pm Closing Remarks 9

Please try to limit private meetings to free times, rather than competing with conference sessions or events.

Please try to limit private meetings to free times, rather than competing with conference sessions or events. About directxchange Conferences NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT