CELCOM ANNOUNCES WINNERS OF PORTAWIFI STICKER CONTEST RM65,000 in cash prizes and PortaWiFi device bundles given away within two months

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1 NEWS RELEASE FOR IMMEDIATE RELEASE CELCOM ANNOUNCES WINNERS OF PORTAWIFI STICKER CONTEST RM65,000 in cash prizes and PortaWiFi device bundles given away within two months KUALA LUMPUR, 7 March 2013 Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in Malaysia, has given away RM65,000 in prizes to 23 winners of its PortaWiFi Spot the Sticker contest. The contest ran from 7 December 2012 to 31 January 2013 in partnership with selected local radio stations and offered RM10,000 in cash to each of the five weekly grand prize winners as well as RM15,000 worth of Celcom PortaWiFi modems and data packages. To enter the contest, participants simply needed to display a PortaWiFi sticker on their cars which they could get from Celcom branches and Blue Cube stores. Twenty random cars displaying the stickers were photographed each week and the 18 enthusiastic winners who contacted their favourite participating radio station after spotting their photo on the websites won themselves a brand new PortaWiFi with three months complimentary mobile internet access. As an added bonus, one winner was randomly selected from the pool of winners each week and asked by Celcom to answer two questions correctly to win the RM10,000 weekly cash prize. The five grand prize winners were Raihan Bin Ibrahim from Johor, Adrian Teo from Sabah, Lim Beng Choo from Sarawak, Nor Aini binti Ahmad from Kelantan, and Ng Kok Heng from Penang. Commenting on the contest, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, said, Since we launched PortaWiFi last year as an affordable, easy-to-use personal WiFi product, we have gotten a good response from customers who want to step up to the fastest and widest mobile data network in Malaysia. PortaWiFi is the must-have accessory for your car and the perfect solution for customers who want to share their blazing-fast Celcom mobile broadband

2 with the people around them and we hope to connect more Malaysians with the added awareness generated from the contest. PortaWiFi is an easy-to-use and affordable personal WiFi hotspot device bundled with Celcom First Data plans that take advantage of Celcom s high-speed network with data transfer rates of up to 21Mbps. PortaWiFi comes with a car charger and three-pin indoor charger with USB adapter that instantly transforms a car, home or office into a WiFi hotspot that allows users to share the advantages of constant connectivity in Celcom Territory with up to five devices, allowing multiple users such as families, colleagues or groups of friends to enjoy personalised and secure mobile WiFi connections at home, on the road and on the go. According to Zalman, there was excellent response to the contest from participating customers and members of the public. We printed more than 350,000 stickers which were then distributed nationwide. Some participants were even spotted with more than one sticker on their car windows! We hope that this will encourage more customers to take advantage of the constantly-connected convenience of PortaWiFi in our quest for Data Ubiquity for our customers, essentially giving them internet access wherever they are, added Zalman. As an added incentive to make the upgrade to PortaWiFi, new customers stand to get the modem for only RM99 when they trade in their old USB modem. Celcom is the first to run this kind of programme and participating customers can get up to RM276 in total rebates over a 12-month contract. For more information on PortaWiFi and its current promotions, visit Celcom Blue Cube stores or selected authorised dealer. - End

3 Picture 1: Nor Aini bt Ahmad from Kelantan (centre) was the 4th Week winner with RM10,000 in cash presented by Pn. Wan Murni Wan Mansor, Outlet Manager of Blue Cube Kota Bharu (L) and En. Amir Hamzah b Md Sharif, Regional Sales Manager - Eastern of Celcom Axiata Berhad (R)

4 Picture 2: East Malaysia also saw two winners with Mdm. Lim Beng Choo (R) being the 3rd Week winner of RM10,000 which was presented by Doris Tay, Regional Sales Manager - Sarawak of Celcom Axiata Berhad.

5 Picture 3: PortaWiFi is a personal WiFi hotspot device by Celcom that transforms a car, home or office into a WiFi hotspot with data speeds of up to 21Mbps. Picture 4: To enter the contest, participants simply needed to display a PortaWiFi sticker on their cars which they could get from Celcom branches and Blue Cube stores. Picture 5: To enter the contest, participants simply needed to display a PortaWiFi sticker on their cars which they could get from Celcom branches and Blue Cube stores.

6 Picture 6: Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad: PortaWiFi is the must-have accessory for your car and the perfect solution for customers who want to share their blazing-fast Celcom mobile broadband with the people around them and we hope to connect more Malaysians with the added awareness generated from the contest.