Fixed mobile convergence in enterprise voice in Europe: forecasts
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1 Research report Fixed mobile convergence in enterprise voice in Europe: forecasts Margaret Hopkins and Tony Lavender November 2008
2 Contents [1] 2 Contents Slide no. 4. Document map Executive summary 5. FMC brings significant benefits, but there are a number of obstacles to its deployment 6. Mobile-only systems are forecast to become increasingly important as the mobile premium disappears 7. Mobile substitution will have a more serious impact on call spend than the global financial downturn 8. Spend on FMC will exceed that on fixed calls and services by Document map There are several types of enterprise FMC 10. FMC is not just about dual-mode phones: mobile phones linked to the PBX and mobile-only solutions are options 11. Mobile phones can be linked to a traditional PBX or ipbx without operator involvement 12. Enterprise VoIP systems provided by MNOs may use picocells or femtocells for in-building coverage 13. Fixed operators FMC solutions are likely to include Wi-Fi voice 14. Document map Key drivers of enterprise FMC adoption 15. Saving money is the top demand-side driver of enterprise FMC adoption Slide no. 16. Systems integrators and vendors also offer FMC solutions for enterprises 17. Enterprise FMC adoption brings new problems and opportunities for suppliers 18. Document map Key barriers to enterprise FMC adoption 19. Inertia is the biggest obstacle to enterprise FMC 20. Document map Overall trends in enterprise FMC 21. Wireless gateways are a fast route to cost cutting 22. Sales teams, fee earners and financial service providers are leading the way in adopting FMC 23. Document map Country differences in enterprise FMC adoption 24. Mobile premium and mobile usage levels vary greatly across Europe 25. Sweden will lead FMC adoption 26. A negative mobile premium will result in an increase in the number of organisations using FMC solutions 27. Spend on fixed and normal mobile calls will fall as FMC usage grows 28. The percentage of enterprises without a traditional PBX will be highest in Sweden and the UK
3 Contents [2] 3 Contents Slide no. 29. The number of organisations using fixed VoIP will peak in Sweden and the UK in FMC ASPU will remain higher than fixed voice ASPU, but lower than mobile voice ASPU 31. Document map Actions 32. Actions [1] 33. Actions [2] 34. Actions [3] 35. Document map Authors, copyright and key to acronyms 36. Authors 37. Acknowledgements and copyright 38. Disclaimer 39. Key to acronyms 40. Document map List of figures and tables 41. List of figures 42. List of tables 43. Document map About Analysys Mason reports and services 44. About Analysys Mason 45. Reports from Analysys Mason 46. Market intelligence services from Analysys Mason 47. Custom research from Analysys Mason
4 About Analysys Mason 44 Analysys Mason is the world s premier specialist advisor in telecoms, IT and media. Through our global presence, we deliver strategy advice, operations support and market intelligence to leading commercial and public sector organisations in more than 80 countries. The intellectual rigour, operational experience and insight of our people have helped our clients to meet some of the toughest challenges they face within the industry. Analysys Mason has consistently delivered significant and sustainable business benefits to our clients during the past twenty years on issues ranging from advising on operator strategy and tactics, development of national sector regulation, through execution of major financial transactions, to the deployment of public and private network infrastructure. We are respected worldwide for the exceptional quality of our work, our independence and the flexibility of our teams in responding to client needs. We are passionate about what we do and are committed to delivering excellence to our clients. The company has more than 300 staff worldwide, with headquarters in London and offices in Cambridge, Dubai, Dublin, Edinburgh, Madrid, Manchester, Milan, Paris, Singapore and Washington DC. Analysys Mason offers two types of service: Consulting: We work with our clients to provide bespoke advice and support throughout the business cycle, helping major players to set strategy, plan for change, and implement that change. Research: We offer market intelligence services, publications and custom research to help our clients to identify key strategic issues, formulate strategies, identify trends and opportunities, and measure performance. For more information visit our Web site at
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