Chuck Kent / writer s portfolio. bestfreelancecopywriter.com

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1 Chuck Kent / writer s portfolio bestfreelancecopywriter.com

2 Is this really the best you can do for a freelance copywriter? Quite possibly. After all, ever since I was a writer at BBDO New York, I ve had a reputation for creating the kind of concepts and copy that build brands and agencies. I pride myself on providing strategic insight, humor and humanity, whether working on B2C or B2B accounts. I also have a curious ability to make the difficult to understand easy to sell (think financial services, technology, new business concepts, etcetera). So give me a call; if I m not the best writer for your project, I ll help you find the one who is. chuck kent Print Ads Cincinnati Children s Hospital Cardell Monitors LPL Financial Northwestern Memorial Hospital Purina Pet Gear Publix Pro Bono Sears Tower Skydeck Selected Funds Traverse City CVB Visibillity Zurich Life Online Ads cars.com Pearl Meyer & Partners TV & Radio Ads various Websites DiegoZhang.com PurinaPetGear.com Ritz Carlton Residences Chicago Collateral MasterCard Themelines Six Flags Zurich Life Selected Funds Tupperware Resume chuck@bestfreelancecopywriter.com Simulated copywriter; actual attractiveness may vary.

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14 tv & radio ads radio copy - Centel/Sprint THEME SONG - PLAYED AS IF BY A CHILD LEARNING THE PIANO BOY VO Why I hope my Mom gets Call Waiting from Centel, so I ll never have to be cut off from the bonds of maternal affection again. By Tommy Cronin. BOY SINGS: My music class ended early today... Call 811, 811 So I called my Mom to pick me up right away... Call 811, 811 I called and I called, but I couldn t get through, Now I m standing all alone in this drafty school. If she had call waiting, I wouldn t be turning blue Call 811. ANNCR: Order Call Waiting from Centel and none of the important people in your life will feel left out in the cold. That s because instead of giving them a busy signal, you ll be able to tell that another call is waiting, put your call on hold, and see who needs to reach you. So why wait? Call today and order Call Waiting, from Centel. BOY SINGS: Call pleeease... call 811

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19 theme lines The way life should be.sm This line repositioned the U.S. arm of a global insurance leader as a resource for life, not just a hedge against death, speaking equally well to all key audiences: consumers, the independent agent channel and employees. You re in the company of friends.sm Here again is a line that speaks well to all key audiences. It addressed a consumer misperception of the parties as outmoded and "not like the company I keep" while also speaking to prospective sales associates, positioning Tupperware as a safe, friendly, fun atmosphere for creating one's own opportunities. Have the time after time of your life!sm My theme, for the first system-wide campaign at Six Flags, took on the biggest problem at theme parks... getting past the perception that if you come once a year for the new ride, you're done. It was great at helping build critical repeat business. For people who d rather invest money than time. Well before the current financial meltdown, boomers needed to be told that they could start investing for retirement without having to turn into investment pros themselves. This was one of the first lifestyle campaigns for investments,

20 chuck kent * [Not] Chuck Kent chuck@bestfreelancecopywriter.com STRENGTHS Strategy, concepts, copywriting AREAS OF EXPERTISE Branding (positioning, personality, voice) Advertising in all media Integrated Marketing Sales collateral Online content HISTORY Creative on Call, Inc. Writer, Creative Director Kent Cole Smith & World Principal, Creative Director BBDO Chicago Senior Creative Director BBDO NY Writer, Creative Supervisor Ross Roy/NY Writer EDUCATION BA, English University of South Dakota *Actual writer may have less boyish charm but more proven experience than hypothetical ad guy pictured. beverages Pepsi business services Clark Consulting Pearl Meyer & Partners confections Brach s Candies Wrigley s gum (all brands) consumer products General Electric energy EMEX education Loyola University Chicago Mount Vernon Nazarene University food Pillsbury Publix games Konami Video Games financial services First Union Securities Harris Bank LPL Financial Services Loop Capital Management Selected Funds Scudder Investments Visibillity Zurich Life hospitals Cincinnati Childrens Hospital Northwestern Memorial Hospital medical devices Cardell Monitors real estate Esperanza at Pinnacle Peak Ritz-Carlton Residences Chicago restaurants Diego Zhang Burger Cafe pets Purina Pet Gear spirits Bacardi rum D&H Wines Jim Beam Brands telecommunications Ameritech Cellular Centel (Sprint) technology Motorola New Enterprises Navigation Technologies Win2 Technologies theme parks Paramount Parks Six Flags tourism Gatlinburg CVB Sears Tower Skydeck Traverse City CVB Bestfreelancecopywriter.com is a service of Creative on Call, Inc.