ESOMAR BEST OF USA - LA 2012

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1 ESOMAR BEST OF USA - LA 2012 Los Angeles /17 May 2012 Evening Event ESOMAR is pleased to invite you to our Best of event in Los Angeles. This evening event will be hosted by Susan Casserly Griffin and Beth Uyenco, ESOMAR Representatives for the United States and will be held at the SLS Hotel in Beverly Hills. The meeting takes place on the 17th May from Join us in Los Angeles as we discuss a wide range of topics currently influencing the market research sector including: blending mobile, online and in-person to reveal consumer experiences, dynamic audience mapping through social media data and the latest knowledge on communities. The programme hosts a dynamic agenda of speakers: Francesco d Orazio Face, UK Niels Schillewaert InSites Consulting, Belgium/USA Steve August Revelation, USA Kristin Luck Decipher, USA This meeting is open to all ESOMAR members, as well as anyone active in the market research industry. DETAILS Venue: SLS Hotel at Beverly Hills 465 South La Cienega Blvd. Los Angeles, CA Tel: (310) Date: Thursday, 17 May 2012 REGISTRATION This free event offers an excellent opportunity for you to meet with your ESOMAR Representatives and to network with some of the most influential names in the industry. Please note there is limited space. Be sure to register early through our website to confirm your place.

2 PROGRAMME OPENING ESOMAR Finn Raben, Director General, Esomar Brand Graph Dynamic audience mapping through social media data Francesco D Orazio, Face, UK Social Media Engagement Research: Best Practices in Research Communities Niels Schillewaert, InSites Consulting, Belgium/USA Going Where the Consumer Goes Blending mobile, online and in-person to reveal consumer experiences Steve August, Revelation, USA Converting Traditional Research to Mobile Methods Tips, tricks and what s next Kristin Luck, Decipher, USA Discussion CLOSING ESOMAR Networking Drinks SPEAKER PROFILES Francesco D Orazio Francesco D'Orazio is Chief Innovation Officer for Face, a co-creation agency that helps brands stay ahead. He holds a PhD in New Media and Sociology and his research focuses on immersive media and the social web. Over the past ten years he has worked as a researcher, web strategist and entrepreneur for research agencies and web start-ups. This work has included projects on social networking, collaborative research and immersive media. At Face, Francesco focuses on communities, real-time research, crowd-sourcing and mobile social media. He has been a keynote speaker at several international conferences including: World Business Forum Milan, MRS Social Media Conference London, The Developing Web London, Word of Mouth Summit Milan, Serious Virtual Worlds Berlin, Digital Content Distribution Vienna and San Sebastian, as well as the Engage Conference London. Francesco also presented at the ESOMAR Online Research 2010 event and is a regular speaker for ESOMAR s Best of events.

3 Niels Schillewaert Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School. He is also Managing Partner and Director of ForwaR&D Lab for InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006, served as the ESOMAR Representative for Belgium for two years and is currently serving as a Council Member for the 2011/2012 term. Niels holds a Masters in Marketing, a Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. He has been awarded for his research several times and has been published with ESOMAR as well as in leading scientific journals including: The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management. Steve August Steve August is the founder and CEO of Revelation, a Portland-based market research software company that creates the next generation of online qualitative research applications. Before founding Revelation in 2007, Steve was a principal of KDA Research where he directed their technology efforts to develop innovative research techniques and methodologies. Steve has 15 years of diverse technical and creative experience acquired from successful positions as a system administrator, webmaster, multimedia producer, and business intelligence software consultant. He has worked on market research projects for the Consumer Electronics Association, Hewlett Packard, Philips Design, Intuit, the Kaiser Family Foundation, and the San Francisco Zoo. He has presented at ESOMAR, the Market Research Association, the American Marketing Association, the Qualitative Research Consultants Association, and the Puget Sound Research Forum. He has also published articles in Quirk's Market Research Review, QRCA Views, and Research World. From 2007 through 2008, Steve served as editor of the Journal of Online Research, and served on the programme committee of ESOMAR's Qualitative 2008 conference. Kristin Luck Kristin is President of Decipher, a data collection and market research company with offices in the United States and England. She has a diverse background that includes a strong technical knowledge of online research systems and new product development, combined with traditional research experience. She continues to be a tireless innovator and has been an instrumental force to significant advancements in market research methods. Kristin is a regular speaker at industry conferences and a columnist for Research Business Report where she explores emerging research methods. She was a 2010 recipient of the American Marketing Association s 4 Under 40 Award, a 2010 Stevie Awards finalist and was included the Portland Business Journal s 2011 Forty Under 40.

4 SPEAKER ABSTRACTS Brand Graph Dynamic audience mapping through social media Francesco D Orazio, Face, UK Brands have learned to engage with consumers online and have built audiences in social media. However, most social media research doesn t allow brands to understand precisely who they are talking to, what s important to them or how the online audience connects to their traditional segments as mapped by audience studies. The Brand Graph study used innovative techniques to map an interest graph and a social graph from the social media audience of O2 UK. They then looked at how to use real-time social media data to refresh traditional audience studies in order to build a dynamic model of the audience. This presentation will share the results of the study, details of the tools used to mine the data as well as plenty of interactive data visualisations. Media Engagement Research: Best Practices in Research Communities Niels Schillewaert, InSites Consulting, Belgium/USA Going Where the Consumer Goes Blending mobile, online and in-person to reveal consumer experiences Steve August, Revelation, USA The past four years have been a whirlwind of technology advancement and adoption: online, mobile and social. Each wave comes with a bigger influx of hype and promise. For the qualitative researcher, it can be hard to separate the signal from the noise and understand how to apply it to their practice. This presentation will give attendees tangible frameworks and examples for understanding the strengths and challenges of online, mobile and in-person mediums and how to leverage them for maximum impact in uncovering consumer experiences. Dynamic Audience Mapping Through Social Media Kristin Luck, Decipher, USA We ve become people on the move with millions connecting on the fly through mobile devices and social networking sites ranging from cell phones to ipads. As market researchers, we don t want to be left behind. Learn to connect with your respondents on their turf through their mobile devices. In this session we will cover mobile research best practices, sharing case studies that show what works and what doesn t when conducting mobile research. We ll go into detail about mobile privacy issues as well as creative practices that have worked to connect, engage and deliver actionable results.

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