Sample Workbook. Every course includes multiple modules, with video lessons, resources, and workbooks.

Transcription

1 Sample Wrkbk Every curse includes multiple mdules, with vide lessns, resurces, and wrkbks. Wrkbks include learning gals fr the mdule, a vcabulary list t master, and recmmended exercises. This sample wrkbk is taken frm the Keywrd Research sectin f the SEO curse with Tdd Malicat. The wrkbks are fund within the curse at the beginning f each sectin as shwn in the image belw. Market Mtive inf@marketmtive.cm

2 SEO: Keywrd Research Study Guide, Wrkbk, and Exercises Sectin Overview Detailed keywrd research is ne f the mre critical skills t pssess when ptimizing a site. There are many ways yu can d keywrd research, but are these ways effective? In this lessn we will shw yu a slid prcess fr creating yur keywrd list. We will als shw yu varius tls that will make the research prcess less time cnsuming and mre accurate. As yu further understand hw search engines react t yur website and yur industry, yu can hne yur prcess and develp yur wn particular strategy fr mdifying yur list and yur individual pages. Objectives and Learning Outcmes After cmpleting this mdule, yu will be able t d the fllwing: Create an initial keywrd seed list Expand yur initial seed list Explain the differences between lng-tail and shrt-tail terms Explain why, fr mst websites, single-wrd keywrd ptimizatin is nt effective Check fr mnthly Internet traffic n each keywrd Cnstruct a website hierarchy using keywrds effectively in navigatin Evaluate and establish which sites will give yu the best keywrds List a number f tls yu need fr keywrd research Explain hw lng-tail keywrds affect yur cnversin Maintaining a cnsistent SEO keywrd strategy Key Takeaways Yu must have a slid fundatin Keywrd research at the heart f all nline activity Tls which wrds yu want t fcus n; see # f searches Part f marketing strategy Understand language f custmer # f searches desn t tell yu the whle stry Trends and spikes

3 When terms are mst ppular thrughut the year Keywrds in navigatin Help peple find what they are lking fr Keywrds in cntent emtinal cnnectins Lng tail Cnnecting with custmer Testimnials YuTube Title, descriptin ptimize vide mre visible in search results Match search term PPC Online PR integrate keywrds Cnversin Calls t actin matching keywrd intentins Analytics measure perfrmance f keywrds Which wrds and rankings make yu mney? Trends find thse just beginning that yu can develp further. Lk at market changes and trends, past and present Decisin making cycle What are yur custmers using? Keywrd Research Imprtant Ranking, cntent Need t get in frnt f audience Writing fr user intent Qualified cnverting traffic Eliminate marketing dept. speak Shrt vs. lng tail Shrt tail 1-2 keywrds, smetimes 3. Highest vlume, but less relevant than lng tail. Lng tail mre defined, but less search vlume. Clser t searchers intent. Search demand curve Bunce rate KOB analysis Keywrd cmpetitin Keywrd Oppsitin Keywrd difficulty scre tl Keywrd research strategies Initial research

4 Build a big list Include all ptential terms Marry t site architecture Create initial seed list Basic 1-2 wrd phrases Lk at cmpetitin Internal site search Existing PPC campaigns Keywrd research prcess using AdWrds SEO strategy cnsistency KW research shuld be cnsistent with: Infrmatin architecture Titles and meta descriptins Link building Scial media strategy Internal and external anchr text Keywrd Research Tls Create seed lists, expand, evaluate, create taxnmy Discver, expand, exprt, rganize, create cntent, refine Annie Cushing s tl list save URL Many keywrd research tls Knw hw they are all different UberSuggest Svle Ggle Trends Wrdtracker SEO Bk WrdStream WrdTracker keywrds Yah Clues Yippy SEMrush SEO Bk rganic keywrds Keywrd Spy SpyFu Mz Keywrd Lizard Wrdle

5 Wrdze Large seed lists Organize them Cmpetitive research hw can yu cmpete? Keywrd difficulty reprt Free vs. Paid Overview Yu shuld nt ptimize withut ding keywrd research first. Tls and user intent is critical fr qualified cnversins. Yu have t use the same keywrds yur custmers wuld use t be able t cnnect with them. Build rapprt. Integrate the same keywrds yu are using fr yur site int all frms f yur marketing scial, press releases, vides, PPC, etc. Keywrd research tls allw yu t research, plan and help yu avid wasting time. Calls t actins with keywrds can help with cnversin. Peple are lking t accmplish an actin based n a keywrd they are searching fr. Use can use them in cntent, calls t actins and headlines. Always lk fr trends in research tls and analytics. Be ne f the first t respnd t trends instead f reacting t late. Vcabulary After cmpleting this mdule, yu shuld be cmfrtable identifying and defining the fllwing terms. Lng Tail Shrt Tail Seed List Infrmatin Architecture Bunce Rate KOB Analysis Anchr Text Key Cncepts

6 After watching the training vides, yu shuld be cmfrtable answering the fllwing questins: What are yur research/resurce ptins fr creating an initial seed list? Explain the ratinale fr using a PPC campaign r internal site search data t test the effectiveness f an rganic SEO campaign. Explain the reasns fr using lng-tail terms in yur ptimizatin. (i.e. Hw culd less traffic actually turn int mre sales?) Why wuld ptimizing fr single-wrd keywrds nt be an ptimal slutin. Fr each f the fllwing tls, explain hw each culd be best used (include advantages and disadvantages in rder t create an even mre cmplete resurce): UberSuggest Svle Ggle Trends Wrdtracker SEO Bk WrdStream WrdTracker Yah Clues Yippy SEMrush SEO Bk Keywrd Spy SpyFu

7 Mz Keywrd Lizard Wrdle Wrdze Sample Scenaris After cmpleting this mdule yu shuld feel cmfrtable applying yur knwledge t varius realwrld scenaris. Hw wuld yu respnd r react t the fllwing: 1. Yu are ding keywrd research fr a service yur business ffers. If yu wanted infrmatin n keywrds that peple search fr n Ggle, which tl wuld yu use t determine this data? Hw wuld yu rganize the keywrd data that yu find? 2. Yu are creating an SEO strategy fr yur website. What changes must be made t yur infrmatin architecture fr yur strategies t be effective? 3. Yu are ding keywrd research n the types f keywrds yur custmers and targeted audiences use. Explain 3 ways yu can research the terminlgy yur current and ptential custmers culd be using. 4. Yur cmpany has a small marketing budget, but yu need t create a seed list fr yur SEO strategy. Name 5 tls that were designed fr keywrd research and ffer research fr free (this includes free trials r smaller amunts f data fr free)

8 5. Yu have gathered keywrd data frm 5 keywrd research tls and have started creating a nice beginning list. If yu wanted t find wrds that were related t the wrds in yur list what are three tls discussed in the Keywrd Research Tls vide that wuld allw yu t find related/similar keywrds? Exercises: Chse a website. It may be yur wn website, an existing website, r a fictitius website. Using the tls discussed in the vides (r yur wn tls, if yu prefer), create a spreadsheet fr an initial keywrd list. Yur list must have at least keywrds and include at least 25% lng-tail terms. Yur spreadsheet shuld include the fllwing infrmatin: Keywrds (at least 25-30) Mnthly Internet traffic estimates fr each term Descriptin f the keywrd (shrt, chunky middle, lng-tail) Decisin: Whether r nt yu wuld ultimately use this keywrd n yur site (yes/n) Reasning: A clumn explaining yur decisin n why yu are chsing r nt chsing the specific keywrd Additinally, ensure yu prvide the fllwing infrmatin: Cmpany: The name f the cmpany that is being analyzed. If it s a fictitius cmpany prvide brief descriptin f what is the cmpany abut. Website: URL f the chsen website put fictitius if cmpany des nt exist. Tls used fr analysis: Name the tls yu used t btain yur keywrd list.