SS156: The Digital Marketing Hands-On Masterclass

Transcription

1 SS156: The Digital Marketing Hands-On Masterclass SS156 Rev.001 CMCT COURSE OUTLINE Page 1 f 5

2 Training Descriptin: In simple terms, "digital marketing is the prmtin f prducts r brands via ne r mre frms f electrnic media. Digital marketing differs frm traditinal marketing in that it invlves the use f channels and methds that enable an rganizatin t analyze marketing campaigns and understand what is wrking and what isn t typically in real time (SAS). This curse gives participants richer understanding f the fundatins f the new digital marketing landscape and prvides them with a new set f stries, cncepts, and tls t help them digitally create, distribute, prmte and price prducts and services. Participants will have individual laptps fr immediate practice and implementatin f learned cncepts. Hands-n applicatin will be a vital advantage fr participants attending this curse. Training Objective: By the end f the training, participants will be able t: Evaluate the use f digital platfrms in frmulating a slid market strategy and identify apprpriate business applicatins f each Recgnize pprtunities fr using Search Engine Optimizatin (SEO) t prvide value t their cmpany and benefits t their custmers Set up Ggle AdWrds campaigns t enhance their rganizatin s engagement with custmers and increase their rganizatin s verall market share thrugh scial media marketing. Apply the cncepts f Ggle Analytics t investigate marketing channels and learn hw t leverage them Launch a full digital marketing campaign t enhance the interface with custmers, generate sales leads, and create brand awareness Training Designed fr: The curse is designed fr marketing and cmmunicatins prfessinals wh wish t gain a greater understanding f digital marketing, scial media, and the latest trends in marketing management. It is als beneficial fr experienced managers respnsible fr develping and implementing marketing prgrams fr their rganizatins. Individuals wh aspire t marketing and cmmunicatins rles r wh are lking t expand their knwledge f best practices in these areas are als encuraged t attend. Target Cmpetencies On-line marketing Digital marketing planning Scial media scheduling Generating sales leads Training Prgram: DAY ONE: PRE-TEST Digital Marketing: Overview and Scpe Digital marketing versus traditinal marketing B2B and B2C mst ideal platfrms: Scial media campaigns High impact websites Using Ggle Analytics SS156 Rev.001 CMCT COURSE OUTLINE Page 2 f 5

3 Facebk Twitter LinkedIn Business blgging Auditing yur website The seven-step digital marketing plan Organizing yur digital marketing calendar DAY TWO: Search Engine Optimizatin SEO-definitin 21 SEO tips that digital marketers need t knw Ggle AdWrds Setting up Ggle AdWrds campaigns cntent structuring Finding and selecting the right keywrds Campaign setup prcedure Organizing Ad grups Optimizing landing pages Bid management Analytics measure and fine-tune DAY THREE: Ggle Analytics Understanding dashbard audience advertising traffic surce cntent cnversins Taking decisins based n Analytics reprting Defining business gals and bjectives Measuring tls and methds Measuring yur site s ROI Intrductin t gal cnversin tracking the cnversins Tracking scial media traffic advanced segmentatin Tracking phne calls with Ggle Analytics Integrating yur Ggle AdWrds campaigns int Ggle Analytics DAY FOUR: Scial Media Marketing: Full Engagement Campaigns Overview and sme brief statistics Scial media marketing strategy Setting up scial media gals Be selective Find ut where yur targeted peple cnnect Ppular scial media netwrks Facebk graph search SEO fr Facebk Knwing yur audience Setting up facebk Ads fr yur targeted demgraphics and their interests SS156 Rev.001 CMCT COURSE OUTLINE Page 3 f 5

4 Setting up LinkedIn Ads fr yur targeted industry and prspects Ggle Alerts mnitring yur brands, cmpetitins, and industry trends Hashtags best practices and tls DAY FIVE: Scial Media Marketing: Full Engagement Campaigns (cnt d) Inbund Marketing verview and methdlgy Self-hsted blgging tips and tls Lead generatin Ideas fr cntent marketing Implementing scial media - engaging yur audience Tips t write scial media updates Autmating scial media updates using Buffer Creating and editing amazing phts fr yur scial media update withut knwing graphic designing/phtshp Scheduling yur scial media updates Scial media plugins t be incrprated with yur website Measuring success Using Ggle Analytics t track perfrmance Bunce rate, time spent n site and cnversins Tracking ffline cnversins Curse Cnclusin POST-TEST and EVALUATION Training Requirement: Hand s n practical sessins, equipment and sftware will be applied during the curse if required and as per the client s request. Training Methdlgy: This interactive training curse includes the fllwing training methdlgies as a percentage f the ttal tuitin hurs:- 30% Lectures, Cncepts, Rle Play 30% Wrkshps & Wrk Presentatins, Techniques 20% Based n Case Studies & Practical Exercises 20% Vides, Sftware & General Discussins Pre and Pst Test Training Certificate(s): Internatinally recgnized certificate(s) will be issued t each participant wh cmpleted the curse. SS156 Rev.001 CMCT COURSE OUTLINE Page 4 f 5

5 Training Timings: Daily Timings: 07:45-08:00 Mrning Cffee / Tea 08:00-10:00 First Sessin 10:00-10:20 Recess (Cffee/Tea/Snacks) 10:20-12:20 Secnd Sessin 12:20-13:30 Recess (Prayer Break & Lunch) 13:30-15:00 Last Sessin Fr training registratins r in-huse enquiries, please cntact: Aisha Relativ: aisha@cmc-me.cm Tel.: r Mb.: Training & Career Develpment Department SS156 Rev.001 CMCT COURSE OUTLINE Page 5 f 5