PARTNERING WITH US Engine 212 Reach

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1 WHAT IS.

2 PARTNERING WITH US Engine 212 Reach Credible Prven strategies utilized by ther media cmpanies when fulfilling custmers lcal display needs Expertise Over 100 campaigns under management Cmbinatin f technlgy & trained prfessinals maximizing client results Onging review f prgram t ensure prgram exceeds client expectatins Expsure Search, Site, Mbile, and Cntextual techniques acrss all available exchange netwrks Custmizatin Campaigns designed arund client gals Ge Targeted campaigns s yur business is fund when searched lcally Display ads designed at campaign level On-ging testing and ptimizatin Ability t adjust based n trends in yur industry Reprting Transparency Detailed reprting f clicks, impressins, and ad size perfrmance fr each campaign

3 OPTIMIZATION The Engine 212 difference What des Engine 212 d fr the business? Custm digital campaigns specifically designed t meet yur gals. The Engine 212 campaigns use advanced targeting techniques t reach yur custmers n a persnal level. With a myriad f tactics available, yur campaign gals are easily attainable. Yur Engine 212 campaign will have a team f dedicated strategists ptimizing yur campaign daily. A dedicated Analyst will implement a strategy that best fits the needs f the campaign, based n the techniques belw: Overall campaign gal and strategy develpment Keywrd research and list develpment Budget and bid ptimizatin Optimal display placement based n ecpm and CTR Dmain perfrmance and ptimizatin Scial and Mbile specific campaign develpment & ptimizatin Mnitring bid trends and identifying new pprtunities Specialized Ge targeting by radius using zip cdes and cities

4 STRATEGY AND PROPOSAL Custm media buys Flexible gegraphic targeting: At the DMA level, by city radius, and by zip cde Netwrk targeting: All netwrks available Key perfrmance indicatrs: Increased site traffic, develp leads, and build a name recgnitin Gal: The gal f this campaign is t drive custmers t the website. We will track user traffic by cllecting data frm the Engine 212 pixels implemented n the advertisers Website. The fllwing campaign types are designed t achieve these gals. Campaign types: Search Retargeting Site Retargeting Mbile Cntextual Targeting Tpic Targeting Audience Targeting FBX - Facebk Exchange YuTube Ge-Fencing/Push Ntificatins Premium News Netwrks

5 What is Digital/Search Retargeting? Search Retargeting Engine 212 s keywrd level search retargeting enables advertisers t cmbine the effectiveness f search with the reach and brand impact f display. Intent data captured while a user is searching is generally the mst effective targeting data available. Using search retargeting, advertisers are able t target prspects with display ads based n the searches they perfrm acrss the web. * Engine 212 Team will generate the necessary pixels and instructins fr advertiser t place n their website

6 DIGITAL MARKETING What is Tpic targeting? Tpic targeting allws fr ads t be delivered t users based slely n the tpic r cntent f the website pages they are viewing. Tpic targeting is recmmended t reach thse users wh are actively shwing interest but nt engaged in yur brand. Fr example, a user is reading an nline article related t yur business, they can be served yur ad withut actively using a search term. Example: As the user is reading an nline article related t the prducts and services yu prvide. KING HEARING CENTER The user is served an ad fr yur business. KING HEARING CENTER

7 What is Site Retargeting? Site Retargeting and Pixel Placement will use tag placement n yur landing page t track referral traffic Cnversin tracking (fr Advanced tiers nly) will use tag placement n yur website pages t track desired cnversins nce the user is back n yur site and perfrming actins there. * Engine 212 Team will generate the necessary pixels and instructins fr advertiser t place n their website

8 Why Premium Mbile? A rare mbile ffering that cuples the GPS functinality in smartphnes with thusands f mbile apps and websites, t reach audiences based n their precise lcatin. This is a unique mbile slutin with highly accurate hyper-lcal targeting. Prvides a great way t reach peple at different times f the day, withut desktp limitatins. The clse prximity f user t the advertiser s lcatin makes lcatin the mst imprtant targeting tactic. Run f Netwrk, mainly acrss apps, but als brwsers. Ge-targeting is available by DMA, US zip, prvince, select Canadian cities r radius. Channel targeting is als available, using DMA r prvince-level getargeting instead f hyper-lcal targeting. Day-parting is available. Tap-t-call and Tap-t-map are available. Weather-triggered creative is an add-n feature. Distance-triggered creative is an add-n feature.

9 What is Cntextual Targeting? Cntextual Targeting lks at the cntent f the current page a cnsumer is viewing and then serves them ads that are highly relevant t that cntent. S, viewers nly see ads they re interested in and yu nly serve valuable impressins t the right viewers.

10 MOBILE STRATEGY Ge-Fencing GEO-FENCING is a lcatin-based service that sends advertising t smartphne users wh enter a defined gegraphic area. Sme cmpanies send prmtins t custmers' smartphnes when they enter a stre, mall r neighbrhd. - Target custmers researching n a mbile device while standing in yur cmpetitrs business. - Target an audience at a near by event such as Tech ftball games. - Ge-fences may be set up in a radius as small as 50 ft.

11 MOBILE STRATEGY Ge-Fencing(Cntinued) Target Individuals Currently Within a Designated Ge-Fence Cntinue t Target Individuals After Leaving a Designated Ge-Fence Target ptential custmers while they are currently using their mbile device within a designated area. Target ptential custmers that are currently using their mbile device within the designated area nw r have dne s in the past 30 days. This new feature allws yu t target ptential custmers fr up t 30 days after they have visited yur business, yur cmpetitrs business r ther designated area. Own a steakhuse? Target the patrns f ther lcal steakhuses. Sell Texas Tech merchandise? Target fans that attend Tech games.

12 MOBILE STRATEGY Ge-Fencing YuTube Pre-Rll allws yu t incrprate yur existing televisin cmmercials int pre-rll vide campaigns thrughut YuTube - 15 secnd clickable pre-rll runs prir t selected vide - Target an audience based upn specific cntent viewed r all vides using yur E212 targeting tactics - Pre-Rll campaign may als be supplemented with banner ads

13 FACEBOOK EXCHANGE Facebk Exchange allws marketers t reach mre than 955 millin peple n Facebk. This enables brands t reach a wide array f cnsumers with the mst relevant messages. Facebk Exchange delivers: Enhanced Relevancy: Deply data n Facebk t deliver highly relevant messages t target audiences. Extended Reach: Brands can engage mre bradly with Facebk s massive user base, targeting at the impressin level.

14 DIGITAL MARKETING What is Premium News Netwrk? Premium News Netwrk is made up f ver 1,600 high-quality Lcal newspaper, bradcast, magazine & radi sites. Display ads are served adjacent t trusted lcal cntent. Here's an example: a lcal Amarill resident wh grew up in Denver is a big fan f the Brncs; he reads the nline Denver Pst every day t stay up-t-date n his favrite team. A lcal (Amarill) advertiser's display ad may be displayed n the Denver Pst's site while he's brwsing the Pst's Sprts sectin.

15 DIGITAL MARKETING What is Audience Targeting? Audience Targeting uses data frm multiple third parties t identify and reach specific grups f nline users. Targeting ptins include age, gender, race, educatin, emplyment, family/relatinships, incme and earnings, language, husing characteristics, user trend data, and mre, these are called demgraphics. Let s lk at an example f an advertiser fr an all-female fitness center. The center really wants t target wmen between the ages f years f age, wh live in Tampa, Flrida, with a histry f shpping fr weight lss slutins. The campaign wuld be set up using demgraphic and behaviral targeting t capture wmen wh meet this criteria.

16 Additinal Infrmatin

17 NEXT STEPS Campaign summary Client apprves initial budget, tactics, and campaign gals Strategist builds custm campaign fr apprval Deliver access t analytics t create benchmark Pixel generatin and supprt Campaign launch Mnthly reprting and campaign review

18 REPORTING & ANALYTICS Hw Yu Measure It

19 DIGITAL MARKETING What is Cntextual Targeting? Cntextual Targeting is a frm f targeted advertising in which the cntent f an ad is in direct crrelatin t the cntent f the web page the user is viewing. This targeting aligns the advertiser s message with individual webpages that cntain cntent that is relevant t their businesses. Fr example: if yu are visiting a webpage with cntent abut traveling n a cruise ship and see that an ad ffering a special price n a Caribbean cruise, that culd be cntextual advertising..

20 ENGINE 212 Why Digital?.

21 ENGINE 212 Why Digital?

22 ENGINE 212 Why Digital?

23 MOBILE STRATEGY Why Mbile? Smartphnes have becme an indispensable part f ur daily lives. Smartphne penetratin has risen t 56% f the ppulatin and these smartphne wners are becming increasingly reliant n their devices. 67% access the Internet every day n their smartphne and mst never leave hme withut it. Implicatin: Businesses that make mbile a central part f their strategy will benefit frm the pprtunity t engage the new cnstantly cnnected cnsumer. Smartphnes have transfrmed cnsumer behavir. Mbile search, vide, app usage and scial netwrking are prlific. Smartphne users are multi-tasking their media with 82% using their phne while ding ther things such as watching TV (53%). Implicatin: Extending advertising strategies t include mbile and develping integrated crss-media campaigns can reach tday s cnsumers mre effectively. Smartphnes help users navigate the wrld. Appearing n smartphnes is critical fr lcal businesses. 94% f smartphne users lk fr lcal infrmatin n their phne and 84% take actin as a result, such as making a purchase r cntacting the business. Implicatin: Ensuring that clickable phne numbers appear in lcal results and leveraging lcatin based services n mbile make it easy fr cnsumers t cnnect directly with businesses. Smartphnes have changed the way that cnsumers shp. Smartphnes are critical shpping tls with 77% f users having researched a prduct r service n their device. Smartphne research influences buyer decisins and purchases acrss channels. 46% f smartphne users have made a purchase n their phne. Implicatin: Having a mbile-ptimized site is critical and a crss-channel strategy is needed t engage cnsumers acrss the multiple paths t purchase. Smartphnes help advertisers cnnect with cnsumers. Mbile ads are nticed by 89% f smartphne users. Smartphnes are als a critical cmpnent f traditinal advertising as 56% have perfrmed a search n their smartphne after seeing an ffline ad. Implicatin: Making mbile ads a part f an integrated marketing strategy can drive greater cnsumer engagement.

24 MOBILE STRATEGY Why Mbile?

25 MOBILE STRATEGY Why Mbile? Surce: Nielsn, An Era f Grwth: The Crss-Platfrm Reprt, 2014

26 QUESTIONS? Fr Questins Regarding Engine 212 r Any f Our Slutins Please Call: Shni Wiseman: Retail Advertising Directr r Craig Martin: Digital Media Sales Directr