MARKETING & PR PACK PARTNER WITH THE UK S N O 1 SPECIALIST IN TRAVEL TO LATIN AMERICA

Transcription

1 MARKETING & PR PACK PARTNER WITH THE UK S N O 1 SPECIALIST IN TRAVEL TO

2 ABOUT JOURNEY WHY ADVERTISE WITH JOURNEY? Having won numerous awards, including most recently Tour Operator of the Year in Food and Travel Magazine Readers Award 2016, Journey Latin America is the UK s number one travel company offering holidays and flights to Latin America. With over thirty five years of experience, Journey Latin America has a longstanding presence in the UK media and travel market. The company maintains its love and in-depth knowledge of the region by employing staff who have lived, worked or travelled extensively in Central and South America. Our work with ethical local charities, our choice of suppliers and company practice reflect our desire to increase tourism in a responsible manner and in a way that ultimately benefits the destination. Our Clients Affluent, discerning, adventurous and fiercely loyal to both Latin America and Journey Latin America. Located primarily across the UK and Ireland. Wide range of interests in addition to travel which include trekking, outdoor sports, cultural activities, bird-watching, wildlife, languages, responsible tourism, cooking and fine wine. JLA provided us with an itinerary which completely fulfilled our requirements. A superb and memorable holiday. JS, London Fast, efficient and professional. Delighted with the service and my wonderful holiday! NL, London As the UK s No1 specialist in travel to Latin America, we re proud of the awards and press coverage we ve won over our 35 years. But what means even more to us is the praise we receive from our clients. Call us on or begin your journey on our website. EXPERIENCE SOMETHING EXTRAORDINARY Poás Volcano, Costa Rica JOURNEYLATINAMERICA.CO.UK As the UK s N o 1 specialist in travel to Latin America, we re proud of the awards and press coverage we ve won during our 36 years. But what means even more to us is the praise we receive from our clients. Speak to an expert on or start your journey at journeylatinamerica.co.uk EXPERIENCE SOMETHING EXTRAORDINARY Iguazú Falls, on the border of Argentina and Brazil JOURNEY - MARKETING & PR PACK 2

3 ADVERTISING AND MARKETING OPPORTUNITIES PAPAGAIO ONLINE The UK s favourite online magazine dedicated exclusively to travel in Latin America from tourism, food and culture to music, dance and festivals. WHAT DOES PAPAGAIO OFFER? For advertisers Access to a targeted audience that is unrivalled for its size, quality and level of interest in all things Latin American. For consumers Quality editorial content since 1986, written by some of the UK s best-known travel writers, revealing the real Latin America. Previous contributors include Matthew Paris, Simon Calder and Stanley Johnson. Formerly a printed publication, Papagaio magazine went online in May 2010 and we launched a major campaign to drive traffic to the site and move our readership of 90,000 from print to the web. The new format incorporates the best of the old Papagaio magazine while embracing new possibilities including interactivity for users and the ability to keep the magazine fresh and exciting with regular updates. As always, Papagaio is packed with articles, top 5s, upcoming events in both the UK and Latin America, photos, recipes and specialist travel advice. The vibrant redesign combines the colour and appeal of Latin America with the premium feel that you would expect from Journey Latin America. JOURNEY - MARKETING & PR PACK 3

4 ADVERTISING AND MARKETING OPPORTUNITIES ADVERTISING OPPORTUNITIES SPONSORSHIP AND ADVERTORIAL We offer bespoke advertorial packages to highlight your product to our highly targeted audience of affluent frequent travellers with a strong and sustained interest in Latin America. In line with your budget and campaign objective, we can create a tailored menu of quality advertorial content, including some or all of the following features: Travel articles Recipes Top 5s Travel advice Q & As Blog posts Upcoming events listings Competitions Costs: Please contact us to discuss costs. JOURNEY - MARKETING & PR PACK 4

5 ADVERTISING AND MARKETING OPPORTUNITIES COMPETITIONS Offering a competition prize for promotion is a very cost-effective way to reach a large audience. The competition page is one of the most visited pages on our website and a typical prize attracts at least 2,000 entries, indirectly reaching far more of our clients through promotion to our database. We can offer a uniquely targeted audience, making the magazine a fantastic medium for raising awareness of your product and driving sales. In exchange for the prize we offer extensive promotion throughout, the Journey Latin America homepage, on our social media channels and in our bi-monthly e-newsletter, which is sent to circa 100,000 opt-in subscribers. Costs There is no charge for the placement of competition prizes. The duration of the competition will depend on the value of the prize, but will usually be one month. Please contact us to discuss suitable prizes. Note that you are free to limit the validity of the prize (eg low season only). Social Media Competitions In addition to Papagaio competitions, we also run regular competitions and giveaways on our social media channels, predominantly Facebook, Twitter and Pinterest. These are generally lower-value prizes, for example books, DVDs or merchandise. For more information see p9. Example prizes A 10-night Galápagos holiday including a 7-night cruise on board the Beagle and a 2-night stay at the award-winning Finch Bay Hotel. A family holiday to Peru. JOURNEY - MARKETING & PR PACK 5

6 ADVERTISING AND MARKETING OPPORTUNITIES E-NEWSLETTER OPPORTUNITIES REGULAR E-NEWS Our monthly newsletter is sent to a database of circa 100,000 clients, with around 1,000 new sign-ups each month. We typically theme the newsletter around a particular topic past themes have included honeymoons, travel photography, festivals and gastronomy. Opportunities include We can include your product / destination in an e-newsletter, along with a link to a dedicated landing page which we will create to your specifications. We can include logos and/or images. Cost Please contact us to discuss costs. JOURNEY - MARKETING & PR PACK 6

7 JOURNEY WEBSITE OPPORTUNITIES Our website receives over 360,000 unique visits a year, averaging over 30,000 per month, and the numbers are rapidly growing. The website is the main showcase for our holidays, and we invest heavily in SEO, PPC and web design to drive targeted traffic. Opportunities Feature your product/destination/competition in the main carousel on the homepage, with a clickable link through to a dedicated product or information page. Costs Please contact us to discuss costs. JOURNEY - MARKETING & PR PACK 7

8 E X P E R I E N C E S O M E T H I N G E X T R A O R D I N A R Y PRINT OPPORTUNITIES We create high-quality leaflets and mini brochures promoting particular countries or styles of travel (eg honeymoons). These are distributed via direct mail and/or at consumer travel shows such as Destinations. JO URNEY Opportunities Feature your product/destination in promotional literature, thereby exposing it to a large UK audience at a comparatively low cost. Create a dedicated country guide to promote your destination. Produce an insert or supplement promoting your product/destination in a key travel publication. Costs In exchange we ask for a contribution towards design and print costs, which are dependent on the format and print run. Mr Stephen Jenkins 123 Sample Road Sample Town Sample City WC1A 2DG Dear Mr Jenkins, WE HOPE YOU ENJOY YOUR JOURNEY TO PERU Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Kind regards James Brandon Peru Journey Specialist GROUP TOURS Whether you prefer an overland adventure or a more comfortable tour, we have an itinerary to suit you. Our unrivalled experience, along with our award-winning guides, mean we know just how to show you the Costa Rica you ll love. HONEYMOONS & LUXURY BREAKS Costa Rica boasts an array of first-class hotels and jungle lodges. Combine this with spectacular natural landscapes, wildlife and adventure and you have all the ingredients for a truly unforgettable break. ACTIVE HOLIDAYS Costa Rica offers a host of activities set in stunning surroundings, from white-water rafting through jungle canyons to climbing volcanoes. With top-class infrastructure you can be assured of the best possible safety standards. EXTRAORDINARY JOURNEYS Heathfield Terrace Chiswick London W4 4JE sales@journeylatinamerica.co.uk Flights Tours ACREDITED AGENT Fax JOURNEYLATINAMERICA.CO.UK FLIGHTS A number of airlines serve Costa Rica, mostly via the US. Our experts can find you the best deals and most comfortable routes, helping you get the most from your time away. JO URNEY DISCOVER ARGENTINA FAMILY HOLIDAYS With rainforest, volcanic highlands and tropical beaches all waiting to be discovered by your young explorers, Costa Rica is the perfect family destination. Our expert consultants can create flexible trips to suit your family s exact requirements. The UK s No1 specialists in travel to Latin America, creating award-winning holidays to every corner of the region for over 30 years. SPECIAL OFFERS Visit journeylatinamerica.co.uk for our latest deals and offers, including a range of value holidays making every penny of your budget count. Highlights? Too many to mention! Turtle nesting, Arenal Volcano, Monteverde Cloud Forest Tour, the Sloth Sanctuary, Cocles beach... JL, Twickenham GROUP TOURS Whether you prefer an overland adventure or a more comfortable tour, we have an itinerary to suit you. Our unrivalled experience, along with our award-winning guides, mean we know just how to show you the Ecuador you ll love. HONEYMOONS & LUXURY BREAKS What could be more romantic than sipping champagne on the sundeck of your yacht as dolphins leap by in the Galápagos waves? With a wide range of luxury vessels, plus first class hotels on the mainland, Ecuador has all the ingredients for a truly unforgettable break. E X P E R I E N C E S O M E T H I N G E X T R A O R D I N A R Y DISCOVER PERU YOUR INSPIRING JOURNEY As the UK s Nº1 specialists in travel to Latin America, we ve been creating award-winning holidays to every corner of the region for over 30 years. All our staff have lived, worked, or travelled extensively throughout the area and have an unrivalled knowledge, and passion for sharing it. Start planning your journey with one of our Costa Rica experts. ACTIVE HOLIDAYS From climbing Cotopaxi to horse riding and mountain biking, Ecuador offers a host of outdoor activities. The Galápagos, a paradise for divers, hosts hammerhead sharks, rays, tropical fish and sea turtles all easily spotted beneath the ocean waves. EXTRAORDINARY JOURNEYS COSTA RICA FAST FACTS Language: Spanish is the most widely spoken language. Currency: Costa Rica s currency is the colón, but US dollars are widely accepted and easily converted. Visas: British passport holders do not require a visa to enter Costa Rica. Climate: Costa Rica s climate is subtropical, with cooler and more temperate microclimates in the highlands. The green, or wet, season is from May to November. E X P E R I E N C E S O M E T H I N G E X T R A O R D I N A R Y FAMILY HOLIDAYS With rainforest, the Andes and the Galápagos all waiting to be discovered by your young explorers, Ecuador is the perfect family destination. Our expert consultants can create flexible trips to suit your family s exact requirements. For more information, ideas and tailor-made options, or to request a brochure which best reflects your style of travel: Speak to an expert on Or start your journey at journeylatinamerica.co.uk The UK s No1 specialists in travel to Latin America, creating award-winning holidays to every corner of the region for over 30 years. Join our communities: online L AT I N A M E R I C A.C O.U K FLIGHTS Several airlines serve Ecuador via a range of mainly European hubs. Our experts can find the best deals and most comfortable routes for your journey as well as offer excellent value on internal flights. SPECIAL OFFERS Visit journeylatinamerica.co.uk for our latest deals and offers, including a range of value holidays making every penny of your budget count. Ecuador is a wonderful country with much to see and do... The Galápagos Islands are a wonderland. If I say that of all the places I ve visited in the world only the Grand Canyon is equal in impact and living up to expectations you ll have an idea of how they affected both of us. DW, Lingfield GROUP TOURS Whether you prefer an overland adventure or a more comfortable tour, we have an itinerary to suit you. Our unrivalled experience, along with our award-winning guides, mean we know just how to show you the Cuba you ll love. HONEYMOONS & LUXURY BREAKS Cuba excels in affordable luxury, with a number of exceptional hotels offering a level of indulgence not often associated with the country. Stunning cities, Caribbean beaches and the unique charm of the local culture makes Cuba a truly unforgettable break. SELF-DRIVE HOLIDAYS Cuba is best explored by hire car. Choose your own time and rhythm, stopping wherever a glorious view tempts you. With the reassurance of a planned itinerary and pre-booked hotels Cuba is your oyster. EXTRAORDINARY JOURNEYS JO URNEY FLIGHTS A number of airlines serve Cuba, including one offering a direct route from the UK. Our experts can find you the best deals and most comfortable routes, helping you get the most from your time away. YOUR INSPIRING JOURNEY As the UK s Nº1 specialists in travel to Latin America, we ve been creating award-winning holidays to every corner of the region for over 30 years. All our staff have lived, worked, or travelled extensively throughout the area and have an unrivalled knowledge, and passion for sharing it. Start planning your journey with one of our Ecuador and Galápagos experts today. ECUADOR & GALAPÁGOS FAST FACTS DISCOVER COSTA RICA FAMILY HOLIDAYS With eye-opening history, white-sand beaches and beautiful natural landscapes all waiting to be discovered by your young explorers, Cuba is the perfect family destination. Our expert consultants can create flexible trips to suit your family s exact requirements. The UK s No1 specialists in travel to Latin America, creating award-winning holidays to every corner of the region for over 30 years. SPECIAL OFFERS Language: Spanish is the most widely spoken language. Currency: Ecuador s currency is the US dollar. Visit journeylatinamerica.co.uk for our latest deals and offers, including a range of value holidays making every penny of your budget count. Visas: British passport holders do not require a visa to enter Ecuador. Climate: Ecuador has two seasons: wet and dry. Dry season in the highlands is June to September, on the coast it s May to December. In the jungle it can rain at any time with April to June being the wettest. The Galápagos subtropical climate is at its best from December to May when the seas are warm and the weather dry. June to November is cooler and can be misty in the mornings. We saw beautiful architecture, parks, beaches etc but really it was the experience of meeting ordinary Cubans and soaking up the history, politics and culture, and the music that bowled me over. For more information, ideas and tailor-made options, or to request a brochure which best reflects your style of travel: Speak to an expert on Or start your journey at journeylatinamerica.co.uk Join our online communities: JB, Sale With thanks to Metropolitan, Hilton, Tropic, Advantage Ecuador, Sky Dancer and Ride Andes for images. E X P E R I E N C E S O M E T H I N G E X T R A O R D I N A R Y YOUR INSPIRING JOURNEY As the UK s Nº1 specialists in travel to Latin America, we ve been creating award-winning holidays to every corner of the region for over 30 years. All our staff have lived, worked, or travelled extensively throughout the area and have an unrivalled knowledge, and passion for sharing it. Start planning your journey with one of our Cuba experts. CUBA FAST FACTS Language: Spanish is the most widely spoken language. Currency: Cuba has a dual currency system. The peso cubano is used by Cuban nationals, while most goods and services for tourists are sold in pesos convertibles. If bringing international currency with you, sterling or euros are preferable to dollars. Visas: British passport holders require a tourist card to visit Cuba (we can arrange this for you). Climate: Cuba s climate is semi-tropical. The dry, cooler and less humid season between November and April is the optimum time to visit. The rainy season runs from May to November. For more information, ideas and tailor-made options, or to request a brochure which best reflects your style of travel: Speak to an expert on Or start your journey at journeylatinamerica.co.uk Join our online communities: With thanks to Hotel Saratoga and Iberostar Ensenachos for images. L AT I N A M E R I C A.C O.U K JO URNEY DISCOVER ECUADOR & GALÁPAGOS DISCOVER CUBA JO URNEY E X P E R I E N C E S O M E T H I N G E X T R A O R D I N A R Y L AT I N A M E R I C A.C O.U K JOURNEY - MARKETING & PR PACK 8

9 SOCIAL MEDIA OPPORTUNITIES Social media is an increasingly important platform of communication with our dedicated following of Latin America enthusiasts. We have been steadily growing our number of followers organically, without paid-for promotion, ensuring we establish an entirely relevant and quality audience. Promotion on our social media platforms is a cost-effective way to present your destination or product to an active and engaged audience that is likely to share and extend your message, bringing new clients and bookings your way. OPPORTUNITIES Facebook Competitions/giveaways promoting your destination/ product. Dedicated posts about your destination/product. (All we require for this is for you to supply engaging content and images). Twitter Competitions/giveaways promoting your destination/ product, including unique hash tag. Coordinated retweets of messages from your Twitter account, introducing our followers to you. Instagram Dedicated posts about your destination/product, tagging your Instagram account. Giveaway promoting your destination/product, including unique hashtag. Content Sharing We are also always interested in potential content sharing opportunities. We can supply you with bespoke, quality blogs or articles written by our travel specialist to display on your website or blog in exchange for your relevant and quality content to display on ours. We can also provide images for your articles or blog posts in return for a credit and links back to our website. We are also able to create bespoke, engaging and shareable infographics to display your message and promote your destination/product. These will feature on our social media platforms as well as on Papagaio. Costs Please contact us to discuss costs. Pinterest Dedicated Pinterest board within our account, filled with your images, promoting your destination/product. Including links to your website and your chosen unique hash tag. Inclusion of your destination/product images within one of our existing Pinterest boards. Competitions/giveaways promoting your destination/ product, including your unique hashtag. JOURNEY - MARKETING & PR PACK 9

10 COLLABORATIVE ADVERTISING WITH JOURNEY COLLABORATIVE CAMPAIGNS Collaborative advertising is an ideal way to combine budgets to create a campaign on a much larger scale. Journey Latin America has an excellent reputation and presence in the media and the UK travel industry, established from over 36 years of activity. In addition to our ongoing campaigns, we are always interested in partnering with key contacts to create campaigns that have a wider reach. This would involve the sharing of costs from all parties with a mutually beneficial rise in public awareness and bookings as a result of the collaboration. Benefits Larger reach and greater presence for your budget. Targeted communication supported by a direct mechanism for booking i.e. Journey Latin America. Increased brand awareness. Access to Journey Latin America s 36 years of knowledge of the UK market. Prestige of Journey Latin America s brand and longstanding presence in the UK national press and lifestyle/travel titles. OPPORTUNITIES Press Newspapers offer mass coverage to a consistent and loyal readership according to the National Readership Survey, 47 million people consume newsbrands either in print or digitally each month. Similarly, magazines are seen to strengthen brand awareness and with a high level of reader attention, adverts, advertorials and competitions are able to convey more complex propositions. Online With the internet becoming an ever-more powerful tool to brands and advertisers, there are a number of opportunities for joint promotions. These include display advertising, PPC, online competitions and social media campaigns. Costs Costs are dependent on the activity undertaken. JOURNEY - MARKETING & PR PACK 10

11 COLLABORATIVE ADVERTISING WITH JOURNEY CLIENT EVENTS Benefits: We hold events throughout the year focusing on different areas of Latin America. These are held at key locations across the UK. Evenings take the format of talks, drinks and canapés, with our expert consultants on hand to encourage bookings. Events are generally held for around 100 clients. OPPORTUNITIES Sponsorship of a client event or season of events. This would include your logo on the invitation, a dedicated event webpage, a banner/stand at the event itself with your promotional literature, an opportunity to speak about your destination/product and also the opportunity to network with clients after the event. Costs: Please contact us to discuss costs. JOURNEY - MARKETING & PR PACK 11

12 COLLABORATIVE WITH JOURNEY PRESS & PR PRESS & PR Every week, Journey Latin America receives several mentions in the UK press as a direct result of our PR activity. These mentions, with our website and phone number quoted, create interest in our range of holidays which, in turn, helps to generate bookings. Press and PR activity is an essential part of our Marketing Strategy as it not only creates awareness for our holidays, but also helps to build confidence in the brand and underline our position in the UK travel sector as the No. 1 specialist to Latin America. How do we achieve this coverage? For us to maintain a high level of exposure in the press, we need to be constantly updating the UK media with quality information about our range of holidays, news about the destinations, topical issues and special offers. You can help generate mentions for your given destination/product by regularly providing us with information. Opportunities Inclusion in press release where relevant. Inclusion in pitches to journalists. Opportunity to host a journalist during a press trip. Costs There is no charge for press releases. The cost of press trips is dependent on the nature and destination of the trip as well as the level of support required. JOURNEY - MARKETING & PR PACK 12

13 MAXIMISING OUR EXPOSURE AND IMPACT WITH PRESS AND PR PRESS RELEASES We send out regular s, to the travel media as a whole (general news/updates) and to more targeted lists of contacts (specific themes, areas of interest, offers etc). To maximise press interest in your product/destination, make sure the information you provide us with is: Topical: there must be a story or hook to the news which makes it interesting to the journalist. A new hotel, tour, train journey, road, flight, museum or restaurant etc? A new area opening up? A new government tourism initiative or marketing plan? A site just recognised by UNESCO? A new trend seasonal changes, a new way of seeing a destination, a new style of travel? Date specific: related to an upcoming event (cultural, sporting) or festival (fiesta), a seasonal phenomenon (when for wildlife, why go in off season etc) or a key date in history (anniversary). Quirky or unusual: an unusual location, event, fiesta etc. A different way to see an existing site. Experiences: it s not enough to just mention a destination. We need to offer eye-catching experiences: outdoor activities, learning a new skill, local community interaction, food and drink etc. Special offers and late availability: special deals, reduced rates, added value, late space. We will always need a brief description, price and validity information (sale/travel period, restrictions etc). Keep us up-to-date with your latest news and ideas by sending regular updates to press@journeylatinamerica.co.uk JOURNEY - MARKETING & PR PACK 13

14 MAXIMISING OUR EXPOSURE AND IMPACT WITH PRESS AND PR PRESS TRIPS & PR EVENTS PRESS TRIPS The main articles featured in newspapers and magazines are a result of press trips, where the journalist has travelled to the destination. These articles are usually longer and more detailed, with first-hand experiences of the product by the writer who has been there. Get your product or destination featured If you are able to provide complementary rooms and services via your hotel suppliers and local tourism boards, we can provide highly targeted journalists to visit and experience them. All the journalists we work with have guaranteed commissions in quality national broadsheet and/or relevant lifestyle and travel titles. Tell us what is topical in your country right now. What events, dates or trends could we link your product to? By giving us your ideas for articles and stories we can pitch them to our database of travel journalists. PR EVENTS Good for building relationships with the media and launching a new product. Press lunches, trade association events (AITO, LATA), and link-ups with cultural events related to Latin America (exhibitions, film screenings). JOURNEY - MARKETING & PR PACK 14

15 CONTACTS AT JOURNEY PLEASE GET IN TOUCH For more information, or to begin planning your partnership opportunity with Journey Latin America, please contact the Marketing team at or call Join our online communities and keep up-to-date with our latest news, offers and competitions: Pinterest - Journey Latin America Instagram JOURNEY - MARKETING & PR PACK 15