Digital Marketing Graduate Training Scheme. Nominated for Agency of the Year 2012

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1 Digital Marketing Graduate Training Scheme Nominated for Agency of the Year 2012

2 Your Digital Marketing Future Starts Here 4Ps Marketing is a leading digital marketing agency offering SEO, PPC, digital advertising, social media and web analytics. We are a top SEM agency because we understand the importance of investing in our staff, as well as blending marketing and technology for the benefit of our customers. We pride ourselves in going above and beyond to ensure we achieve exceptional results in competitive markets. Founded by two former Canterbury Christ Church University graduates, Chris Hyland and Matt Phelan, 4Ps Marketing has a strong history in employing and valuing graduates. Many of our key strategists started with us on our graduate training scheme and are now playing a vital role in shaping our industry today. Chris Hyland Matt Phelan Investing In Personal And Agency Growth 4Ps Marketing continually invests thousands of pounds every month into research and development within search engine marketing (SEM). We do this for several reasons: Keep up with the latest changes to search engine algorithms Ensure our clients stay ahead of the competition Ensure our SEM continues to be sustainable Develop software to automate manual tasks and ensure human input is concentrated on the strategic level Deliver excellent customer service Invest in the development of our staff Matt and Chris returning to CCCU for a presentation Our Graduate Training Scheme: At the Innovation Centre, Canterbury Six month scheme Client work throughout Salaried position ( 12k p/a pro rata) Runs September to February and March to October Full time position for successful trainees 10 days paid holiday

3 What Do We Look For In Our Graduates? We look for people who want to become specialists in particular disciplines of digital marketing but are keen to learn all aspects to a good level. The role involves working to meet clients business objectives through SEO, digital advertising, social media and website data analysis. You will also work with other team members to identify opportunities to increase brand exposure and improve user journeys. The role is primarily focused on helping our clients with their SEO campaigns. However, we expect opportunities to develop for a secondary focus on at least one other aspect of digital marketing, such as digital advertising, social media or analytics. A Mentor To Guide You Everybody on our training scheme receives a mentor - somebody that has recently completed the training and can answer your questions about 4Ps and digital marketing. You can chat to your mentor as much or as little as you like, whether in person, on the phone or Skype - the choice is yours. SEO PPC Analytics Social Media Training By Our Key Digital Strategists Our training is performed by highly respected professionals, specialists in the different disciplines of digital marketing. The first month of training will be dedicated to covering the key areas. From the second month onwards, you will put your newly developed skills into practice with supervised client work. The training you will receive includes: Writing optimised content Identifying bloggers and maintaining relationships Writing effective meta data Creating product descriptions SEOmoz, Brandwatch Infographic and mapping submissions Other website optimisation techniques Understanding analytics, attribution and insights Event and ecommerce tracking Website analytics auditing Google Analytics, Webtrends, Coremetrics Content delivery networks Social media strategy Conversational insight Social and sentiment analysis Followerwonk, Brandwatch Campaign building Writing ad copy Keyword research Google Adwords Adwords Editor, Google Keyword Tool Display Advertising Display networks, remarketing, profile targeting Viral campaigns Facebook advertising Adobe SiteCatalyst, AdInsight Skills We Expect You To Have: A 2:1 or higher in English, Business, Marketing, Computing or other related subject Advanced Microsoft Excel skills Experience of various social media platforms Advanced written and verbal English skills

4 Client Experience For Recent Trainees We recognise that the best way to learn is to put your skills to work for our clients, under the guidance of our experienced staff. As such, our trainees start performing work for clients after a one month period of intensive training. We select tasks for our trainees based on their knowledge and experience. You won t be thrown in at the deep end, but you will get an opportunity to demonstrate your ability and continue your development. Examples of the clients and tasks that you could be involved with during a typical six month training period include: PPC advertising campaigns (creating and monitoring) Client reporting Analytics reports Article writing Reviewing and creating meta data On-page optimisation (alt tags, titles, copy etc) Contributing to creating pitch presentations Infographic submissions Social analysis Keyword research Product descriptions SEO auditing Blogger prospecting and outreach Influencer research Setting analytics goals Bing and Google business listings Creating content plans We asked some recent graduate trainees to answer the question: Why should graduates join the 4Ps graduate scheme? 4Ps is an organisation that promotes learning and development from the grass roots up. Graduates are given the opportunity to learn all aspects of digital marketing from an entry level and develop their skills further. Because it is still a young company that allows you to grow - it's very flexible. You aren't restricted to one area of marketing - and the good thing is that everyone understands that you're learning because most of them were grads too! Because the graduate scheme offers a great opportunity to learn a huge amount in an exciting environment with people who are passionate about digital marketing. Follow Lovedeep, Jenny and Becky on Twitter to find out about their life at 4Ps Marketing. They ll gladly answer your questions and tell you more about their time with us.

5 Enjoying Life With 4Ps Marketing From climbing Ben Nevis for a digital marketing conference, to dodgeball, fun runs and Christmas parties, 4Ps life is always eventful! What We Stand For: Fun Passion Continual learning Being helpful Experimenting Striving to be the best Being a good human being Contact Us: recruitment@4psmarketing.com Follow Us: