Clive Russell. 2 Tudor Road, Canvey Island, Essex, SS8 0ND. Telephone:

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1 2 Tudor Road, Canvey Island, Essex, SS8 0ND. Telephone: I am a successful, result driven marketing professional. I have an impressive record of delivery of B2B and B2C marketing strategy, digital marketing, direct marketing, budget planning, project management, database marketing, campaign execution, exhibition & event management, Profit & Loss forecasting, circulation planning, campaign proposals and file forecasting. I have built, developed and led a number of marketing teams and am particularly adept at supporting people through change. I deliver integrated, insight driven, segmented and targeted multi-channel ( , SMS, MMS, TV, telemarketing, Adwords, PPC, SEO, Social Media, off the page Advertising and Direct Mail) UK and International new business, retention and loyalty campaigns. My most recent roles were chosen to allow me to up-weight my digital marketing skills and ensure that my skill set is now complete for my next challenge. Key Skills: Direct Marketing, Press, PR and Advertising Campaign Management, Budget Management, Team Leadership, Campaign Management, Project Management, Event & Exhibition Management, Data Base and CRM System Management, Supplier Management Strategic Planning, Aligning Marketing Strategy to Business Strategy, Campaign and Contact Strategy and Marketing Planning, Statistical Analysis Digital Marketing SEO, PPC, Adwords, Website Content Management, Campaign Management and Delivery, SMS, MMS, Social Media Brand Development and Management. Law Society August 2012 Present Interim Marketing Executive for the membership organisation and resource centre for the legal profession. I am successfully delivering above targeted attendance and revenue for the programme of legal conferences, legal publications, webinars and educational seminars. I have recently achieved record attendances and revenues for the Legal Aid and Risk & Compliance conferences. To co-ordinate design, print, mail and of promotional materials across a wide range of formats and across products and services on a project by a project basis. To manage budgets on both an individual project basis and in the context of overall annual budgets. To manage on-going relationships with the Events team, other internal teams, external organisations, and external design agencies. To prepare and manage the data base and mailing lists. To prepare, manage and communicate internally the marketing plans for each event. Ruggles & Jeffery October 2011 August 2012 Interim Marketing Manager for building contractor providing refurbishment and maintenance services to prestige clients in public and private sector

2 I developed and delivered new revenue streams and contracts from existing clients and prospects including leading Pharmaceutical Companies, Property Management Companies, Facility Management Companies and Care Homes. I quadrupled the number of business enquiries via the website and increased the number of visitors to the website by 500% (measured by Google Analytics). To develop and deliver the marketing and business strategy To develop and deliver the CRM programme To build Ruggles & Jeffery online presence To create an annual sales and marketing plan To create a prospect and customer database To investigate the cause and minimise customer churn To win new business and retain and develop existing customers To deliver acquisition and retention campaigns I developed the marketing strategy, produced the annual sales and marketing plan, and delivered successful multi-channel retention and acquisition campaigns using , direct mail, social media, SEO, PPC and outbound telemarketing. I designed and built a series of service based micro sites, created a customer and prospect data base and built the contact strategy for existing and prospective customers. Clothing Concern Limited August 2011 October 2011 Interim Marketing Manager for high-end supplier of clothing storage equipment I delivered new revenue opportunities from national laundries and Savile Row tailors. To develop and deliver the marketing and business strategy To create an annual sales and marketing plan To provide a suite of sales support materials To win new business and retain and develop existing customers To create the collateral for on-line and off-line acquisition and retention campaigns I developed the marketing strategy, produced the annual marketing plan, delivered acquisition and retention campaign and built the framework for future tactical activity for their target audiences. Carmelcrest March 2011 August 2011 Interim Marketing Manager for building contractor providing services to the public sector. I delivered substantial revenue from new clients including NHS Trusts, FE Colleges, Care Home Groups and Borough Councils increasing annual revenue forecast by over 20%. To develop and deliver the marketing strategy To win new business, win back lost revenues and retain and develop existing customers To provide support, tools and insight to the Sales team To build relationships with new, lapsed and current customers To develop strategic partnerships with larger building contractors To deliver acquisition and retention campaigns I produced the annual marketing plan and executed the tactical activity across both the public and private sector target markets. I delivered integrated campaigns using a channel mix of web, ,

3 telemarketing, off the page advertising, events, exhibitions, PR, sales collateral and direct mail to generate leads/appointments and grow revenue. City & Guilds September 2008 March 2011 Marketing Campaigns & Promotions Manager for international awarding body I delivered an average 25% uplift in revenue from CRM campaign activity developed from a legacy SAP system using FastStats to interrogate, segment and prioritise clients and inform contact strategy. To develop and deliver the UK marketing plan To manage a team that delivers industry specific and cross sector UK campaigns that are measured by appointments, sales, revenue and return on investment. To win new business, win back lost revenues and retain and develop existing customers To provide support, tools and insight to the International Sales Managers To produce circulation plans To manage the customer data and contact strategy To manage the Marketing budget I managed a commercially focused team of 7 Account Managers and 1 Data Manager who planned and executed marketing activity across 26 industries to colleges, training providers, businesses and students. I successfully created above target sales appointments and grew revenue by using a channel mix of web, , telemarketing, off the page advertising, events, exhibitions, sales collateral and innovative direct mail to generate leads/appointments and support UK and International sales. Orange May 2008 September 2008 Interim Deployment Manager (Customer Marketing) for international telecommunications company I delivered a successful multi-channel Welcome programme for Contract and Pay-As-You-Go Customers To manage the implementation of new loyalty programmes for existing pay-monthly and pay as you go customers To implement welcome programmes for new pay-monthly and pay-as-you-go customers To increase customer satisfaction through targeted offers To implement new and on-going revenue growing and awareness campaigns I planned and scoped the resources, costs, testing and timings for new and on-going customer retention programmes. I managed internal stakeholders, creative and design teams, call centre resources, direct mail and billing insert campaigns. I wrote call scripts and presented and designed training programmes for the internal call centre. I delivered multi-channel retention and upsell campaigns to contract and pay as you go customers. Hidden Hearing October 2007 February 2008 Direct Marketing Manager for leading provider of Hearing Aid Services I delivered a successful annual programme of direct mail and telemarketing campaigns to existing customers and prospects.

4 To manage and deliver multiple profitable lead generating Direct Mail and Outbound Telemarketing Campaigns for hearing aid services. To grow revenue through profiled targeted offers and marketing contact strategy To achieve target appointments and sales within budgeted costs and return on investment To produce circulation plans for direct mail campaigns To produce forecasts for each data set To manage the customer data and contact strategy I had creative and budgetary ( 1 million) control of multiple monthly Direct Mail and outbound Telemarketing campaigns for Hearing Aid services. I wrote copy and managed the process of creative briefing for internal design team. I managed the contractual and daily relationships with 4 external Call Centres. I reported on activity to the Board and provided insight on actual campaign performance against budget. I edited and wrote copy for external Branch Newsletters, in-house magazine and on-line monthly internal briefing. I wrote the copy for brochures, technical documents, mailing letters and ad hoc marketing collateral. AIG Direct September 2003 September 2007 Campaign Marketing Manager for international Health and Accident insurance provider. I planned, created, tested, delivered and reported on successful health, accident, and travel insurance direct marketing affinity campaigns. To Manage a Team who produced multiple profitable and revenue growing white label Direct Marketing, Advertising and On-line Campaigns using the brand values and identities of Associations, Financial Institutions, Professional Bodies, Trade Unions and Affinity Groups including HBOS, GMB, Morgan Stanley, Goldfish, marbles, Barclays, Institute of Chartered Accountants and Help The Aged. To grow revenue through innovative creative, targeted offers and marketing contact strategy To continually test responses by product, channel, offer, audience and creative To produce circulation plans for advertising and direct mail campaigns To manage the customer data and contact strategy I had creative and budgetary control of multiple revenue growing Direct Marketing, Advertising and Online campaigns for Travel, Critical Illness, Cancer, Gender Specific Cancer, Personal Accident, Health Insurance and Casualty Insurance. I consistently achieved or bettered projected responses and sales within budgeted costs. I managed Stakeholders, Creative Agencies, Printers and Print Management Company (replaced 2 Production Controllers in my final 4 months). I planned and scheduled the annual programme of campaign development and delivery using Project Manager. Regent Pensions Limited March 2002 September 2003 Pension Consultant for employee benefits consultancy and IFA. I secured agreement from several major charities including Multiple Sclerosis Society, Oxfam, Sense and Action on Disability & Development to be the chosen intermediary for their stakeholder pension and to market the product to their staff.

5 To promote Stakeholder Pensions to Charities and their staff. To market other Financial Services products to small and medium size businesses. I coordinated and delivered the communications for the implementation of the new stakeholder pension within the Charity payroll systems and the closure of the final salary pension scheme. Royal National Pension Fund for Nurses (RNPFN) October March 2002 Marketing Project Team Coordinator for provider of Life Assurance products for health professionals and their families. I successfully wrote product material and trained staff on Stakeholder Pension legislation and other aspects of life assurance and pensions. I delivered successful direct marketing campaigns and managed the program of events and exhibitions. To provide technical and creative support for marketing activities and deliver customer communications. To assist in public relations and promotion of RNPFN brand. Implementation of short and long term development objectives in accordance with Marketing Plan. To manage RNPFN s exhibition and conference programme including stand design and copy writing, budgetary control, staff supervision as well as managing the stand at conferences. Sentinel Life plc. April October 1988 Policy Servicing Supervisor for small life assurance company that offered a range of traditional savings, life assurance, pension and annuity plans through brokers and non-tied agents. Policy Signing and Accounting Centre (PSAC) March 1979-October 1979 Junior Policy Checker for a company that checked and approved General Insurance documentation and Signing Slips. Training and Education 7 O Levels & 2 A Levels Financial Planning Certificate (FPC 1, 2 & 3) 7 Parts ACII Certificate in Mathematics (Open University) Open University 160 points towards BSc Project Manager Course Excel Expert User Course Hobbies and interests Running, swimming, kayaking and dinghy sailing (member of Benfleet Yacht Club) Reading, cryptic crosswords, Sudoku and Kakuro Social Media and Blogging (Twitter, Facebook, Linked-in,