AWARDS FOR MARKETING. EXCELLENCE Recognising Marketing Excellence since PARTNERSHIP PROPOSAL 18 October 2017, Grand Hyatt Melbourne

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1 2017 AWARDS FOR MARKETING EXCELLENCE Recognising Marketing Excellence since 1982 PARTNERSHIP PROPOSAL 18 October 2017, Grand Hyatt Melbourne 1 3

About the Awards for Marketing Excellence Established in 1982 as the Hoover Marketing Awards, the Australian Marketing Institute (AMI) Awards for Marketing Excellence have become one of the biggest

2 About the Awards for Marketing Excellence Established in 1982 as the Hoover Marketing Awards, the Australian Marketing Institute (AMI) Awards for Marketing Excellence have become one of the biggest events on the Australian marketing calendar. For 35 years, the Awards have celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices. The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business. Why sponsor Awards? Key benefits for your business: During the project you will reach a wide audience of marketers across all eight states and territories that represent the broadest range of job types and organisations that rely on professional marketing Your company will enhance longterm relationships with your potential customers Awards sponsorship will help your potential customers to associate your company s name with the industry success and achievements Awards Gala Dinner is an excellent opportunity for networking and face-toface communication with your clients Your sponsorship will help us grow the marketing industry. AMI reinvests 100% of earnings in furthering marketing s raison d être via member services, education, events, networking, and much more. 2

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2016 AMI Special Awards Winners CERTIFIED PRACTISING

Director at The Hub Marketing Communications FUTURE

Communications Consultant for Mercer SIR CHARLES

Woolworths, AMP, Australia Post and Nine

Joint Winners 4 THE UNIVERSITY OF MELBOURNE

4 2016 AMI Special Awards Winners CERTIFIED PRACTISING MARKETER OF THE YEAR AWARD Nicole Jenkins, Managing Director at The Hub Marketing Communications FUTURE LEADER AWARD Rosie Anderson, Marketing and Communications Consultant for Mercer SIR CHARLES MCGRATH AWARD Holly Kramer, non-executive director at Woolworths, AMP, Australia Post and Nine Entertainment 2016 Marketing Program of the Year Joint Winners 4 THE UNIVERSITY OF MELBOURNE Revitalising a 160-year-old Brand MEAT & LIVESTOCK AUSTRALIA The Most Successful Lamb Campaign Ever

2016 Winning Companies 1. Meat & LIvestock Australia 2. Fairfax Media 3. QICGRE 4. AFFINITY 5. Symbol Wildlife Park 6. Curtin University 7. Atomic 212 8. QIC 9. The University of Melbourne 10.

5 2016 Winning Companies 1. Meat & LIvestock Australia 2. Fairfax Media 3. QICGRE 4. AFFINITY 5. Symbol Wildlife Park 6. Curtin University 7. Atomic QIC 9. The University of Melbourne 10. Knight Frank Australia MullenLowe Perth, P&N Bank 12. NRMA Insurance 13. Meerkats - The Brand Leadership Company 14. Sprout and Agentur 15. Taylors Wines 16. Mercer 17. BCM and CitySmart 18. Fire & Rescue NSW 19. Crown Resorts - Aussie Millions 20. La Trobe University 21. South Australian Tourism Commission 35 5

6 2016 Key Sponsors 6

7 What our Sponsors say: When we look to sponsor events we look for quality of leads, value for money and overall vibe of the event. The AMI Awards 2016 had it all! We were excited about the opportunities that came out of the event and had the chance to network with our target audience. Working with the AMI team during project was incredibly hassle free; it really was a seamless experience! Awards in Marketing Excellence 2016 allowed us to showcase our brand through sponsoring an Award category and associate our brand name with the whole industry. The event was certainly a success for us, and the AMI team were open to suggestions on how to make the event even more successful for us next time. Sponsoring the 2016 Awards Gala dinner allowed us to network directly with our target audience and meet a large number of new contacts, some of whom have already become our new clients. So from an investment perspective it was a very worthwhile! 37

8 2017 AMI Awards Categories 1. Brand Revitalisation 2. Consumer Acquisition Marketing 3. Consumer Research Insights 4. Consumer Retention 5. Loyalty Marketing 6. Content Marketing 7. Corporate Social Responsibility (CSR) 8. Creativity in Brand, Product or Service Marketing (new or brand extension) 9. Customer Experience Marketing 10. Education 11. Experiential, Sensorial and Internal Employee Marketing 12. Financial Services Marketing 13. Innovation in Product/Service 14. Integrated Marketing Communications 15. Marketing Communications: B2C and B2B 16. Data Driven Marketing and Advertising 17. Mobile and Location Based Marketing 18. Public Sector Marketing 19. Social Marketing & Social Change 20. Non for Profit Marketing 21. Social Media and Digital Marketing 22. Sponsorship Marketing 23. Tourism Marketing Special Awards: 1. Sir Charles McGrath Award 2. Certified Practising Marketer of the Year 3. Future Leader of the Year 4. Campaign of the Year 5. Marketing Team of the Year 6. CMO of the Year 8 Go to page 14 to see how you can allign your brand with a particular category.

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National Awards Partnership The Australian Marketing

benchmark for the pursuit of marketing excellence and

will afford your organisation a range of benefits including

academia and government to become the leading voice of the

We connect with senior marketers, emerging marketers,

database, digital channels and partnerships with marketing

Partnering with the AMI gives you access to: We are pleased

10 National Awards Partnership The Australian Marketing Institute National Awards for Marketing Excellence sets a benchmark for the pursuit of marketing excellence and presents a unique opportunity to align your brand with marketing creativity and innovation. An Awards for Marketing Excellence partnership with the AMI will afford your organisation a range of benefits including access to one of the most targeted and senior marketing audiences in Australia. Network The AMI has established strong links with business, academia and government to become the leading voice of the marketing profession. We connect with senior marketers, emerging marketers, students and enterprise leaders through our extensive database, digital channels and partnerships with marketing publications and industry networks. Partnering with the AMI gives you access to: We are pleased to present our 2017 Awards packages for your consideration and would be happy to explore tailored options to meet your partnership objectives. 55,000 Members & Friends 17,890 AMI Followers 15,000+ Lee Tonitto s Followers 7,200 Fans 3,780 Followers 10

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12 HEADLINE AWARD PARTNER $30K+GST (1 x opportunity available) PRE EVENT: Recognition as sponsor of Awards for Marketing Excellence Logo placement on awards EDM s, marketing collateral and webpage with URL link (13,000+ reach) Major Sponsor of the AMI Awards for Marketing Excellence 2017 Naming rights of the AMI Awards for Marketing Excellence 2017 Naming rights for Award Category for Marketing Excellence Recognition as the official sponsor of an award category Distribution of sponsored content 2 Exclusive sponsor blog articles in Marketing Update newsletter and Marketing Voice blog (content and timeline restrictions apply) Corporate Membership Up to 10 Corporate Memberships (valued at $3,487 incl. GST) Social media posts Recognition via logo - LinkedIn, Facebook and Twitter (36,000 + followers across AMI social media channels) AWARDS: Brand Representative Present the winning trophy for your exclusive awards category at the Awards Gala Dinner in Melbourne (subject to category availability) Delegate gift bags at Gala Dinner Opportunity to provide a branded promotional item to be inserted into delegate gift bags (subject to AMI approval) Complimentary attendance at Gala Dinner 10 Complimentary gala dinner tickets Experiential branded experience at Gala Dinner Opportunity to provide a branded experience such as photo booth, coffee cart, mixology cocktail bar, dessert bar, VIP drinks area or other entertainment (Sourced and executed by partner at own cost) Banner and marketing collateral placement Opportunity to display 1x standard pull up banner within pre function area plus 1 x piece of marketing collateral (subject to AMI approval) Pre-dinner drinks Opportunity to sponsor pre-dinner drinks area >>> 12

13 Recognition at the Awards for Marketing Excellence Gala Presentation Dinner Logo on screen and verbal recognition in opening/closing address at the Awards Gala Dinner & Media wall Master of Ceremonies Opportunity to sponsor a master of ceremonies for Awards Gala Presentation Dinner (On availability) incl. 5 minute brand introduction Awards E-book (Sponsor Opportunity) Company Logo in National Awards for Marketing Excellence Ebook POST EVENT: Category Winner Gift Bottle of champagne sent to category winner the following day on behalf of partner Recognition on thank you Logo and written recognition on thank you to attendees (approx. 400) Extended Recognition 1 Exclusive sponsor EDM distributed to National database (up to 12,000) - Content supplied by partner (subject to AMI EDM Calendar) 313

14 AWARDS CATEGORY AWARD PARTNER $10K+GST (Categories dependent on availability) PRE EVENT: Recognition as sponsor of Awards for Marketing Excellence Logo placement on awards EDM s, marketing collateral and webpage with URL link (13,000+ reach) Naming rights for Award Category for Marketing Excellence Recognition as the official sponsor of an award category Corporate Membership Up to 5 Corporate Memberships (valued at $1,912 incl. GST) (for non-ami members only) Recognition at the Awards for Marketing Excellence Gala Presentation Dinner Logo on screen and verbal recognition in opening/closing address at the Awards Gala Dinner & Media wall Awards E-book (Sponsor Opportunity) Company Logo in National Awards for Marketing Excellence Ebook Social media posts Recognition via logo - LinkedIn, Facebook and Twitter (36,000 + followers across AMI social media channels) AWARDS: Brand Representative Present the winning trophy for your exclusive awards category at the Awards Gala Dinner in Melbourne (subject to category availability) Delegate gift bags at Gala Dinner Opportunity to provide a branded promotional item to be inserted into delegate gift bags (subject to AMI approval) Complimentary attendance at Gala Dinner 5 Complimentary gala dinner tickets POST EVENT: Recognition on thank you Logo and written recognition on thank you to attendees (approx. 400) Extended Recognition 1 Exclusive sponsor EDM distributed to National database (up to 12,000) - Content supplied by partner (subject to AMI EDM Calendar) 14

15 PRE-DINNER DRINKS AWARD PARTNER $10K+GST PRE EVENT: Recognition as sponsor of Awards for Marketing Excellence Logo placement on awards EDM s, marketing collateral and webpage with URL link (13,000+ reach) Corporate Membership Up to 5 Corporate Memberships (valued at $1,912 incl. GST) AWARDS: Exclusive Pre-dinner Drinks Partner Exclusive partner of the pre-dinner drinks reception Delegate gift bags at Gala Dinner Opportunity to provide a branded promotional item to be inserted into delegate gift bags (subject to AMI approval) Complimentary attendance at Gala Dinner 5 Complimentary gala dinner tickets Banner and marketing collateral placement Opportunity to display 1x standard pull up banner within pre function area plus 1 x piece of marketing collateral (subject to AMI approval) Recognition at the Awards for Marketing Excellence Gala Presentation Dinner Logo on screen and verbal recognition in opening/closing address at the Awards Gala Dinner & Media wall Awards E-book (Sponsor Opportunity) Company Logo in National Awards for Marketing Excellence Ebook Social media posts Recognition via logo - LinkedIn, Facebook and Twitter (36,000 + followers across AMI social media channels) POST EVENT: Recognition on thank you Logo and written recognition on thank you to attendees (approx. 400) Extended Recognition 1 Exclusive sponsor EDM distributed to National database (up to 12,000) - Content supplied by partner (subject to AMI EDM Calendar) 315

16 TABLE CENTRE AWARDS PARTNER $10K+GST (Categories dependent on availability) PRE EVENT: Recognition as sponsor of Awards for Marketing Excellence Logo placement on awards EDM s, marketing collateral and webpage with URL link (13,000+ reach) Corporate Membership Up to 5 Corporate Memberships (valued at $1,912 incl. GST) Social media posts Recognition via logo - LinkedIn, Facebook and Twitter (36,000 + followers across AMI social media channels) AWARDS: Exclusive Table Centre Partner Opportunity to provide/sponsor table centres for the awards gala dinner (subject to AMI approval) Delegate gift bags at Gala Dinner Opportunity to provide a branded promotional item to be inserted into delegate gift bags (subject to AMI approval) Complimentary attendance at Gala Dinner 5 Complimentary gala dinner tickets Experiential branded experience at Gala Dinner Opportunity to provide a branded experience such as photo booth, coffee cart, mixology cocktail bar, dessert bar, VIP drinks area or other entertainment (Sourced and executed by partner at own cost) Recognition at the Awards for Marketing Excellence Gala Presentation Dinner Logo on screen and verbal recognition in opening/closing address at the Awards Gala Dinner & Media wall Awards E-book (Sponsor Opportunity) Company Logo in National Awards for Marketing Excellence Ebook POST EVENT: Recognition on thank you Logo and written recognition on thank you to attendees (approx. 400) Extended Recognition 1 Exclusive sponsor EDM distributed to National database (up to 12,000) - Content supplied by partner (subject to AMI EDM Calendar) 16

17 AWARDS GIFT PARTNER $5K+GST PRE EVENT: Recognition as sponsor of Awards for Marketing Excellence Logo placement on awards EDM s, marketing collateral and webpage with URL link (13,000+ reach) Corporate Membership Up to 5 Corporate Memberships (valued at $1,912 incl. GST) AWARDS: Exclusive Awards Gift Partner Opportunity to provide/sponsor gift for each award gala dinner table (subject to AMI approval) Complimentary attendance at Gala Dinner 1 Complimentary gala dinner ticket Recognition at the Awards for Marketing Excellence Gala Presentation Dinner Logo on screen and verbal recognition in opening/closing address at the Awards Gala Dinner & Media wall Awards E-book (Sponsor Opportunity) Company Logo in National Awards for Marketing Excellence Ebook POST EVENT: Recognition on thank you Logo and written recognition on thank you to attendees (approx. 400) 317

18 MORE INFORMATION To fully leverage the promotional opportunities of an awards partnership with the AMI please contact us at your earliest convenience. We welcome your feedback and are happy to discuss tailored options to meet your partnership objectives. CONTACT: Silvia Veverova Partnership Manager Lee Tonitto Chief Executive Officer

2018 AMI AWARDS FOR MARKETING EXCELLENCE

TM 2018 AMI AWARDS FOR MARKETING EXCELLENCE Recognising Marketing Excellence since 1982 PARTNERSHIP PROPOSAL TM ABOUT THE AWARDS FOR MARKETING EXCELLENCE Established in 1982 as the Hoover Marketing Awards,