CUSTOMER INFORMATION PACK

Transcription

1 THE UK S LEADING PICK-UP DISTRIBUTION SPECIALISTS CUSTOMER INFORMATION PACK Self Select Distribution Ltd Tel Fax sales@selfselectdistribution.co.uk

2 The Self Select Service Who Are Self Select? Self Select Distribution offers free newspaper and magazine publishers a cost effective alternative distribution service via the UK leading retail groups. Previously local magazine publishers were gaining access to stores via local agreements with stores. This led to chaos with several racks, styles and empty units. The supermarkets realise that customers clearly enjoy the free magazines and have developed a pay and display system via Self Select Distribution for publishers to utilise a single approved Self Select Distribution branded display unit. All other free display units and magazines have therefore been removed leaving stores clutter free from unofficial displays. Self Select Distribution formed a dedicated distribution organisation to bring a high level of professionalism and quality control into the pick-up distribution market. Distribution outlets, their customers and pick up advertisers all benefit from clean, regularly serviced, branded displays carrying a choice of free titles. The basis of the Self Select Distribution proposition is built upon the fact that the only people who will pick up a copy are those interested in the magazine subject. The selfselection process allows customers to pickup whichever magazine appeals directly to them. They are therefore much more likely to respond to the advertising. By gaining access as a free title via Self Select Distribution publishers can quickly get access to major stores to distribute significant effective quantities to the public in the area. 1 2 Providing a cost effective route to market We secure the outlets We sell the space and distribution service to the publisher on behalf of the stores Supply racking into Stores, maintained and cleaned Satisfying the needs of: READERS. ADVERTISERS. PUBLISHERS. SUPERMARKETS. Distribute products into Stores Monitor Pick up figures Quantifiable,Quality customer pick-up for stores and publishers 4 3 We Provide Quality weekly Management Information We Distribute the products Focused on strengthening the credibility of pick-up distribution

3 AE Distribution Network RETAIL OUTLETS Self Select Distribution secures top supermarket groups Self Select Contracted Groups Tesco Sainsbury Asda/Wal-Mart Morrison s Somerfield Co-op Source: TNS WORLD PANEL UK 2008 Market 2004 share 31.4% 16.4% 16.9% 11.5% 2.5% 6.0% The Self Select Distribution Network of retail outlets offers publishers the ability to target over 84% of the UK market.

4 Distribution Network Established National distribution network RETAIL OUTLETS The distribution network is centrally controlled via the Self Select Distribution Head Office. A team of full time distribution operatives service the network supported by main contracting companies and self employed distributors. Scotland North East Cumbria North Yorkshire Lancashire South Yorkshire Merseyside Head Office Gtr Manchester West 108 Wm Midlands Morrison stores East Midlands Wales All Self Select Distribution main contractors and self employed personnel operate under the terms and conditions as set out in a high standard Self Select distributors contract. South West Anglia Hrt/Bd/Buck/Ber London/SE Nationwide Petrol outlets Total Forecourts A total network of 102 distributors cover the UK controlled by Self Select Nationwide Petrol outlets

5 Service Controls Weekly Clean Stock Control Guaranteed Service Self Select Distribution guarantees major stores and publishers up to two service visits per week Friday (initial stock) Monday / Tuesday (merchandise & restock) In the case of stores that are open 24 hours or have extremely high footfall resulting in high pick-up,additional visits are made to maintain stock levels.smaller convenience stores and petrol sites generally receive copies on Fridays. All product supplies and pick-up results are recorded on every visit. All publishers receive weekly management information normally by noon Tuesday to ABC approved distribution standards. All returns are counted and collected by Self Select Distribution. Retailers receive product summaries every month along with rental payments. Quarterly performance and forecast update are supplied to retail contacts. Projecting a good image PDA based reports on field trial Controlled stock levels

6 Service Benefits Self Select Service The Retailer The Publisher All display units are supplied by Self Select Distribution All key stores are visited a minimum of three visits per week to maintain stock level All display units are cleaned weekly by contracted personnel Self Select Distribution is actively working with leading UK publishing groups and local publishers in the development of pick-up publications. All stock movement fully recorded with Weekly management information reports No cost to retailer. SSD will replace any damaged units as required. No work for supermarket personnel.monitored quality of hygiene maintained. Offering customers a variety of publications that are of Interest and are relevant to the community. Full tracking of all product movement and popularity of products with customers. Easy identifiable displays offering clear and easy access for product selection. Availability of products throughout the week. Good image for products giving advertisers confidence in the distribution By offering a choice pick-up becomes a more selective process improving quality of response for advertisers All management information is done to ABC standards. Uniformed personnel Management information High Service Standards Customer choice at Wm Morrison. Guisley Leeds A direct route to market

7 Stands PAGE SUPERMARKET bespoke corporate racking CONVENIENCE STORES.. Self Select Stands are the only supermarket approved free publication displays Space efficiency

8 DELIVERING BRAND AWARENESS AND RESPONSE FOR PUBLISHERS All Self Select Tesco & Sainsburys free publications display units have been fitted with side display panels Impact Boards. Each display has been fitted with two impact boards that can be used by all Self Select publishers to : Raise public brand awareness quickly for a new launch or geographical edition. Promote a new section or offer. Fight the dominant regional press titles by town or post codes. Attract new customers to the Self Select unit to pick up your title. Use as part of a Re-launch or Re- branding campaign. To obtain a quote please phone the Self Select Sales and Marketing team on (01204) sales@selfselectdistribution.co.uk Impact Board prices start from as little as 25 per store