2018 MEDIA KIT & PLANNING GUIDE

Transcription

1 Reach the DEALER decisionmaker BOBIT BUSINESS MEDIA 3520 Challenger Street Torrance, CA phone: fax:

2 PUBLISHER'S LETTER/BRAND OVERVIEW BOBIT BUSINESS MEDIA has been reaching dealers and dealership decisionmakers for more than 20 years, starting with the launch of F&I and Showroom and continuing with Auto Dealer Today. We also host the nation s premier dealer training event, Industry Summit, and Agent Summit. We recognize the nation s leading dealers and their industry partners with various awards year-round, while also offering professional certification in partnership with Automotive Compliance Education (ACE). Our coverage, events, and recognition programs are planned and executed with a laserlike focus on the dealer decisionmaker. Our publications reach more than 20,000 readers and feature profiles of and contributions from dealers and other leading figures in the automotive retail industry. Our content is produced by industry-savvy writers and editors and held to the highest possible standard of quality, integrity, and utility. Our reward is a dedicated following of dealers, managers, sales and F&I professionals seeking up-to-the-minute news and practical, cutting-edge solutions for success in a rapidly changing industry. Sincerely, David Gesualdo Group Publisher Bobit Business Media DIGITAL EDITIONS We digitize and distribute every issue, ensuring extended reach of your advertising. The digital version of your ad can be linked to your website, and you can insert pages for custom distribution. E-NEWSLETTERS F&I and Showroom and Auto Dealer Today produce a total of four weekly e-newsletters and two weekly Top News roundups, ensuring frequent touchpoints with informed readers. EVENTS Each year, we connect thousands of dealer decisionmakers with leading experts, trainers, vendors, and suppliers. MARKETING We can handle an online training program from concept to completion, or we can assist with any component. Talk to us about topics our users are most interested in and how to turn that interest into leads. BRAND Our high-profile brands combine to deliver a power dealer channel: F&I and Showroom Auto Dealer Today Industry Summit Agent Summit Dealers' Choice Awards F&I Dealer of the Year and Pacesetter Awards F&I Digital Media Awards MARKETING Use our design and deployment services to push your message out. We can develop creative, optimize your creative, or simply deploy your creative to our finely honed list. MAGAZINES Our magazines deliver high-quality, nonpromotional news, features and analysis. WEBSITES Get your marketing message in front of decisionmakers with our family of dealer websites. TARGETED LEAD GENERATION We can focus your message on the dealers, dealerships, and dealer groups of the size, regions, and reading habits of your choice. We can keep your CRM and marketing automation systems fed with high-quality leads and help them through the buying funnel. 1

3 BRAND OVERVIEW MARKET REACH circulation: 25,012 1 new-car dealers: 19,685 1 independent dealers: 3,660 1 industry members: 1,670 1 industry news, dealer profiles, training and how-to articles covering every aspect of F&I, sales, and dealer operations contributions from experts and thought leaders such as Tom Hudson, Ron Reahard, Jim Ganther and Gil Van Over contributions from working dealership professionals such as Marv Eleazer, G.P. Anderson, Jason Heard, and Rico Glover MARKET REACH dealers managers F&I and sales professionals industry experts, trainers and thought leaders industry partners and vendors Best Training Day Ever F&I Think Tank Special Finance Conference Compliance Summit ACE certification DETAILS date: September 2018 location: Dallas, Texas website: industrysummit.com MARKET REACH independent general agents industry experts, trainers and thought leaders industry partners and vendors workshops and panel sessions Reinsurance Symposium networking opportunities ACE certification DETAILS date: May 20-23, 2018 location: Venetian Palazzo, Las Vegas website: agentsummit.com 1 Source: July 2017 BPA Publisher's Statement 2

4 WEBSITES AND E-NEWSLETTERS FI.MAGAZINE.COM ADT-MAGAZINE.COM F&I E-NEWS ADT E-NEWS users per month: 40,080 1 up-to-the-minute news online-only features and analysis F&I and Showroom content and digital editions F&I Tip of the Week video module users per month: 51,400 2 up-to-the-minute news online-only features and anaylsis Auto Dealer Today content and digital editions Auto Dealer TV video module frequency: Tuesday and Thursday subscribers: 17,941 1 news and features online-only content breaking news alerts Top 5 news recap every Saturday frequency: Monday and Wednesday subscribers: 15,126 3 news and features online-only content breaking news alerts Top 5 news recap every Saturday 1 Source: July 2017 BPA Publisher s Statement 2 Google Analytics 3 Bobit Research Department 3

5 F&I 2018 EDITORIAL CALENDAR ADT 2018 EDITORIAL CALENDAR ISSUE EDITORIAL FOCUS AD CLOSE/ MATERIAL DUE ISSUE EDITORIAL FOCUS AD CLOSE/ MATERIAL DUE January New F&I Protections 12/1/17 Quarterly Auto Finance Report 12/6/17 February Soft-Pull Systems 1/4/18 F&I Technology Tools 1/9/18 March Marketing F&I Products Online 2/1/18 State of the Used-Vehicle Market 2/6/18 Special New Tools and Solutions 2/8/18 Issue Industry Outlook 2/13/18 April Aftersales F&I Opportunities 3/7/18 Quarterly Auto Finance Report 3/12/18 May Post-NADA Coverage 4/5/18 Digital Retailing Update 4/10/18 June F&I Menu Roundup 5/4/18 Aftersales F&I Opportunities 5/9/18 Q1 The Digital Frontier 12/1/17 New compliance Concerns 12/6/17 Dealer Software and Technology Q2 Sales Training That Sticks 3/7/18 Beyond Social Media 3/12/18 How to be a Highline Dealer Q3 Focus on Fixed Ops 6/5/18 Retain Your Best Employees 6/8/18 How to Sell Vehicles Online 2018 And the Winners Are... 7/5/18 Dealers' 7/10/18 Choice Awards Q4 Dealership of the Future 9/5/18 Training for Tomorrow 9/10/18 Calculate Your Value Proposition July Fixing the F&I Time Delay 6/5/18 Quarterly Auto Finance Report 6/8/18 August Compliance Management Tools 7/5/18 Regulatory Update 7/10/18 Conference F&I Solution Showcase 8/3/18 Issue Improving the Customer Experience 8/8/18 September F&I Pacesetters 8/6/18 F&I Reporting Tools 8/9/18 October F&I Process Tips 9/5/18 Process-Driving Tech Tools 9/10/18 November F&I Dealer of the Year/F&I Digital Media Awards 10/5/18 Industry Summit: Post-Show Coverage 10/10/18 December Year in Review 11/2/18 F&I Performance Study 11/7/18 4

6 ADVERTISEMENT RATES PRINT SIZE 14-ISSUE RATE 7-ISSUE RATE ONE-TIME RATE Full page $7,115 $7,720 $8,175 1/2 page $5,095 $5,875 $6,450 1/3 page $4,335 $4,465 $4,760 1/4 page $3,745 $3,950 $4,140 WEBSITE POSITION SIZE MONTHLY RATE Prestitial Ad 640 x 480 $2,500 Top Leaderboard 728 x 90 $1,600 First Sidebar 300 x 250 $1,500 Second Sidebar 300 x 250 $1,400 Third Sidebar 300 x 250 $1,200 Lower Leaderboard 728 x 90 $600 E-NEWSLETTERS POSITION SIZE MONTHLY RATE (two editions per week) Top Leaderboard 728 x 90 $1,600 Best Available Skyscraper 160 x 300 $1,500 Best Available Speedbump 468 x 60 or 460 x 120 $1,000 SPECIAL POSITIONS POSITION SIZE RATE Epromo one sent to our list of 20,000 readers on your behalf Webinar live presentation hosted by your expert and an F&I or ADT editor promotion via web and list of attendees with contact information 640 x 480 $3,500 $10,000 5