GETTING STARTED IN SOCIAL MEDIA. What to Do Before You Join

Transcription

1 GETTING STARTED IN SOCIAL MEDIA What to Do Before You Join

2 Conflict of Interest External advisor, Mayo Clinic Center for Social Media No financial links, leadership position with any healthcare or social media company

3 Overview Social Media Definition Risks and Benefits in Medicine What do you want to do? POST Method CORPS Branding Expectations Pick a Brand Select Site(s) to Join

4 Overview Planning What to have ready Passwords Tips Internet Readiness Checklist Summary

5 Definition of Social Media Social media are web based tools for interaction that, in addition to conversation, allow users to share content such as photos, videos, and links to resources. Meredith Gould, The Social Media Gospel

6 Risks of Social Media Patient Loss of boundaries Misinterpreted/bad communication Professional Reputation Malpractice Personal Identity integration (personal vs. professional) Burnout

7 Benefits of Social Media Patients Coordinate Care Improved communication Career Networking Education Career Advancement Reputation Management Research Collaboration Funding

8 POST Methodology People: Know your audience. Objectives: Define goals/endpoints. Strategy: Plan how you want to interact with others online. Technologies: Pick a platform that works for your strategy Source: Forrester Research

9 Write it down POST Component Options Your Answers People Objectives Strategy Patients, doctors, researchers, nurses, hospitals, insurers,health technologists, legislators, other Get news, education, network, collaborate, coordinate care, reputation management, career advancement Define a role you want online Technologies Look at the options (slide 14) Consider turning POST method into POSTR R = Resources you re willing to commit (time, money)

10 CORPS Method Cognitive Style: Know how you learn and interact best. Objectives: Define goals/endpoints. Resources: Estimate time, energy commitment. People: Know your audience. Strategy: Plan how you want to interact with others online.

11 VAK Model of Learning Learning Styles Platform Visual See/Read Auditory Listen/Speak Kinesthetic Touch/Do Blogs X Twitter X X Facebook Instagram/Pinterest X X Tumblr X X X YouTube/Vimeo X Google + X X X Individualized approach Adapted from: Meredith Gould, The Social Media Gospel

12 Write it down CORPS Component Options Your Answers Cognitive Style Visual, Auditory, Kinesthetic Objectives Resources People Strategy Get news, education, network, collaborate, coordinate care, reputation management, career advancement Time, energy, money Patients, doctors, researchers, nurses, hospitals, insurers,health technologists, legislators, other Define your role online

13 Top Sites for Social Media in 2014 Site Blogger, WordPress Disqus Twitter, Tumblr LinkedIn, Doximity YouTube, Vimeo Pinterest, Instagram, Vine, Flickr Google+, Facebook Reddit StumbleUpon Foursquare Type Blogging Commenting system for blogs Microblogging Professional social network Video Social images Social network News sharing Social bookmarking Social geolocation My recommendations for health professionals just starting online

14 Professional branding Whether you like it or not, people will talk about you online Ratings websites Colleagues

15 Health professionals are public figures UK survey of 953 respondents in general public Professionalism based upon: clinician workmanship citizenship Respondents expect doctors to be: confident reliable composed accountable dedicated Chandratilake et al, Clin Med 2010

16 You are not Anonymous IP Address = Identity

17 Pick a Brand Find a unique user name that works on multiple platforms Brand = you Don t make it anonymous, in most cases Free to sign up, don t have to use all First come, first serve

18 Caveat surfor: If you like it grab it when you see it! Other options = Knowem.com, namechecklist.com

19 Most Efficient = RSS Rich site summary or Real simple syndication Aggregate and filter content, bring it to you Best way to filter content for you to receive and share Types News based Huffington Post, Drudge Report, Daily Beast Web based Feedly, Netvibes, Digg, Flipboard, Google Reader Google Alerts

20 Before you finalize it Consider a matching URL for your brand URL = uniform resource locator Unique web address for website Worthwhile for those planning on content development Low cost of renting for 1 year to decide.com ~ $13 If you get another type (.org,.net) get the.com you won t get a 2 nd chance [squatters] has better ranking on Google, search engines

21 Hang your digital shingle Get a website domain with your name and your brand Brands may fail, but save a place for you to tell your story and achievements Builds a moat to defend your reputation HyperText Transfer Protocol Type into domain registrar search

22 Source: TopTenReviews.com

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24 Domain Considerations Public domain? Costs more to keep ownership/stewardship privacy Duration of purchase You don t own it, just renting Longer time periods may = better SEO

25 Starting social media services* Sign up Explore settings Lurk Comment Post * Applies to most platforms

26 Before signing on Have your username and alternatives ready Have a photo ready for you and profile background No party hearty or fuzzy family photos Avoid online white coat syndrome Prepare a 140 character (or less) bio Brevity wins even on platforms other than Twitter

27 Photo Sizes for Profiles Platform Profile Cover Facebook 180 x x 315 Google+ 250 x 250 Instagram 110 x x 1192 (920 x 520 minimum) LinkedIn 100 x x 220 Pinterest 165 x 165 Optimal photo size (pixels) Twitter 400 x x 500 Sources: Time, Hubspot,

28 Random Password Generators Website Random.org Norton/Symantec Strong Password Generator Free Password Generator URL generator Source: Mashable.com,

29 Planning before you join Twitter: Include hyperlink w/profile fi available LinkedIn: CV on hand to add professional content MD based networks: also may need NPI, medical license information Consider a personal test account for tinkering rather than on professional account

30 Read the Terms of Service! Legal information relevant to how information about you will be shared Guides decisions about: Account settings Privacy, data mining Who/What you follow What you share about yourself What content you produce Do you own content, or do they?

31 Use a unique password Protecting your online identity is important Robust passwords lessen risk of: damage to your reputation spam or malware sent to followers/contacts

32 Being Public, Privately Give place of work as your location Don t include your birthday on public profile Professional, non medical photos Not overly medical Not too personal Turn off geolocation settings

33 Internet Readiness Checklist Platform User Name/URL Strong Password Profile Bio Picture (s) for profile Establish privacy settings DISQUS LinkedIn Pinterest Twitter YouTube Add others: Facebook, Blogger, Flickr, Foursquare, Google+, Instagram, Reddit, StumbleUpon, Tumblr, Vimeo, Vine, Wordpress

34 Internet Readiness Checklist Platform User Name/URL Strong Password Profile Bio Picture (s) for profile Establish privacy settings doc2doc Doximity Healthtap Ozmosis Sermo

35 Summary Social media are pervasive, powerful communications tools Rapid adoption in healthcare despite poorly defined risks and benefits More connected = more reward and risk Research is critical to develop safe effective use in cancer care

36 Special Thanks Patricia Meredith

37 Questions? Contact me Website media.html