Direct Booking Summit: Europe
|
|
- Virgil Hudson
- 6 years ago
- Views:
Transcription
1 Direct Booking Summit: Europe #directisbest June, Amsterdam
2 07:45-08:30 Conference Day One: Wednesday, 27th June Morning Workshop: How to drive high online rankings and turn guest insight into action Michael Kessler, CRO, ReviewPro (*Note to the attendees: Please make sure to pre-register for this session) 08:00 Main Morning Registration and Welcome Coffee for All 08:40 Welcome speech Charlie Osmond, Chief Tease, Triptease Distribution in Focus 09:00 Brand of one: How can an independent hotel compete against large chains? Know your USP: Why do guests choose your hotel? Dissect your hotel DNA and develop an inside-out approach to sales and marketing How to communicate your message to the wider world What to do once the good reviews come rolling in Geoff Andrew, CEO, WorldHotels 09:20 Panel Discussion: Improving the relationship between Marketing, Digital and Revenue Removing silos and centralizing operations Putting direct bookings at the heart of your commercial strategy Moving from revenue management to measuring results across the business Creating a toolkit for driving incremental revenue Moderator: Oliver Geldner, Partner, Revenue & Distribution Expert, Taktikon AB Patty de Gruiter, VP Revenue & Distribution, Europe Hotels Private Collection (EHPC) Sebastian Arnshelm, Director of Revenue Management, Nobis 09:50 Unlock the potential of every acquisition channel - including the OTAs How to connect the dots and understand your direct guests better Identifying user propensity across all channels and how to maximise revenue from them Ways to identify user preferences and maximise your revenue How creating a culture of relentless testing means you can use the OTAs to your advantage Joe Pettigrew, Director of Revenue Maximisation, Europe Hotels at Starwood Capital Group 10:10 Panel Discussion: Metasearch in 2018 How traditional metas are responding to Google s growth (and what it means for hotels) How to make sure you come out on top of the OTAs How much is too much? Allocating your meta budget Moderator: Gopakumar Menon, VP of Revenue and Distribution, Highgate Hotels James Bishop, Vice President Sales, EMEA, SiteMinder 10:40 Coffee Break 2
3 11:10 Panel Discussion: With friends like these, who needs enemies? The state of the hotel-ota relationship What s the ideal agreement between a hotel and an OTA? Three approaches to negotiations When to prioritize direct distribution The long road to transparency in distribution Moderator: Michael Simon, Senior Director Distribution, Europe, Marriott International Panellists: Marta Varela, Area Commercial Director Revenue Strategy, Barceló Hotels & Resorts Satyan Joshi, Hotel Ads Business Leader UK, Google 11:40 Convincing your boss Making the case for new technologies, new marketing initiatives and greater investments. These are the ways to get your budgets approved. Rob Paterson, CEO, Best Western Hotels & Resorts Great Britain Marketing in Focus 12:00 Conversion analytics 101 Let s get back to basics. Learn how to track the right conversion metrics for your hotel, and use them to identify the areas that need your attention. Your website (and your wallet) will thank you later 12:30 Don t let the groups get away: Why capturing group bookings is crucial to your direct booking strategy How to iron out the kinks and provide a seamless group booking experience Is your payment system up to the challenge? The WhatsApp experience: Turning group chats to your advantage Lunch Break 14:30 Case-Study: Think like an OTA to revitalise your business The distributions channels to keep you ahead of OTAs Think like an OTA: Launching a membership zone for eco certified hotels Using real-time reviews to trigger social engagement Claus Strawbridge, e-commerce Marketing Director, Guldsmeden Hotels 3
4 14:50 Show me the money! How to allocate your advertising spend A short-term vs a long-term view What is value for money in advertising? Exploring models for allocating, tracking and analyzing advertising spend 15:10 Panel Discussion: The need-to-know of Customer Relationship Management How to build an effective CRM system 5 successful CRM campaigns (and how to implement them at your hotel) Segmented content vs. one-on-one guest engagement Investing into the right technology to improve customer engagement Merging physical guest experience with the online one Maarten Plesman, Chief Revenue Officer, Revinate Christoph Kempa, Cluster E-Commerce & Distribution Manager, Samuel Braun Hotels Berlin Kyle Borg, Operations Director, Luna Holiday Complex Alex Obertop, General Manager, SIDE Hotel Hamburg 15:30 Coffee Break Technology in Focus 16:00 Monitoring guest engagement with the use of AI Learning from the airlines: Use real-time, AI technology to identify customer sentiment Constant innovation: Using technology to detect and diagnose problems Using automation to leverage your personal service at scale 16:20 A hotelier s guide to blockchain distribution What is blockchain and how might it be used in travel? Could blockchain technology disrupt the Booking Holdings and Expedia duopoly? Can blockchain provide a solution to the wholesaler problem? Is blockchain a legitimate solution or just a wishful thinking? 16:40 Panel Discussion: Bot vs. Human: Which chat is right for my hotel? To automate or not to automate? The merits of bot vs. human How to use chat to super-power direct bookings Stephan Keschelis, Vice President E-Commerce & Digital Transformation, NH Hotel Group 17:00 Chairman Closing Remarks 17:10 End of Conference Day One 20:00 DBS Party!! 4
5 10:00 Morning Registration and Welcome Coffee 10:20 Clinic A: Aligning your physical and digital customer journeys Mapping the physical journey and incorporating digital at every stage How to humanise digital interactions Which digital experiences do customers really value? Workshop Day Two: Thursday, 28 June Destination marketing and the Direct Booking Movement How can hotels work together to drive direct bookings not just for one property, but for an entire location? Darryl Walker, Head of ecommerce and Distribution, Saco The Serviced Apartment Company 11:20 Clinic A: Collecting and analysing guest feedback Managing priorities: how to push for high rankings and truly learn from feedback Finding and collecting guest feedback from every channel Use AI and machine-learning to understand customer sentiment Booking engines 2018 trends and updates What are the minimum standards for a booking engine in 2018? What key characteristics should hotels be looking for in a booking engine? Which features enhance the booking experience and which detract from it? 12:20 Lunch Break 13:20 Clinic A: Smart tricks to capitalise on Google AdWords Auctions: how to get what you want at the right price Measurement: metrics of success and how to track them AdWords or SEO? Using Google Analytics to optimize AdWords Satyan Joshi, Hotel Ads Business Leader UK, Google Buying groups: Can we create one a way to battle OTAs 14:20 Clinic: How do we innovate to elevate - how do you enhance every part of the customer journey? 15:20 End of day two *Please note: sessions, timings and speakers might change as the agenda develops. Triptease selects industry speakers and influencers based on their experience and contribution towards the direct booking movement. 5
Direct Booking Summit: Europe
Direct Booking Summit: Europe #directisbest 27-28 June, Amsterdam www.directbookingsummit.com 08:00 Morning Registration and Welcome Coffee for All Conference Day One: Wednesday, 27th June 08:40 Welcome
More informationEurope. Hundreds of hoteliers, one mission: Increase your direct bookings June 2018 Amsterdam, The Netherlands
Europe 27-28 June 2018 Amsterdam, The Netherlands Hundreds of hoteliers, one mission: Increase your direct bookings WWW.DIRECTBOOKINGSUMMIT.COM DBS industry speakers 2018 Michael Simon Senior Director
More informationEurope. Hundreds of hoteliers, one mission: Increase your direct bookings June 2018 Amsterdam, The Netherlands
Europe 27-28 June 2018 Amsterdam, The Netherlands Hundreds of hoteliers, one mission: Increase your direct bookings WWW.DIRECTBOOKINGSUMMIT.COM DBS industry speakers 2018 Michael Simon Senior Director
More information3-4 October 2018 Dallas, TX USA. Americas #DirectBookingSummit
3-4 October 2018 Dallas, TX USA Direct Booking Summit: Americas 2018 #DirectBookingSummit hq@directbookingsummit.com @bookingsummit Welcome to Direct Booking Summit: Americas 2018 Triptease is excited
More informationImprove Your Hotel s Marketing ROI with Predictive Analytics
Improve Your Hotel s Marketing ROI with Predictive Analytics prepared by 2018 Primal Digital, LLC Improve Your Hotel s Marketing ROI with Predictive Analytics Over the past few months, you ve probably
More informationThe Discovery Leisure Company, Inc. (TDLCI)
CASE STUDY The Discovery Leisure Company, Inc. (TDLCI) Driving digital transformation with the Direct Booking Platform 4 hotels, 1 B&B 500+ rooms The Discovery Leisure Company, Inc. (TDLCI) is an independent
More informationDigital Marketing Webinar Series. The Hotelier's Action Plan to Meet 2013 Digital Marketing Challenges November 7, 2012
Digital Marketing Webinar Series The Hotelier's Action Plan to Meet 2013 Digital Marketing Challenges November 7, 2012 If you need technical assistance with the webcast, contact us at hsmai@commpartners.com
More informationHITEC DUBAI: THE MIDDLE EAST S LARGEST HOSPITALITY TECHNOLOGY SHOWCASE AND DEAL FLOW PLATFORM
HITEC DUBAI: THE MIDDLE EAST S LARGEST HOSPITALITY TECHNOLOGY SHOWCASE AND DEAL FLOW PLATFORM HITEC Dubai 2018, co-produced by Hospitality Financial and Technology Professionals (HFTP ) and Naseba, will
More informationOnline Distribution. Navigating the changing distribution landscape in 2018
Online Distribution Navigating the changing distribution landscape in 2018 Agenda The year of reckoning 1. A big and growing global market - Where do we stand in 2018? 2. How has the distribution changed
More informationUpgrade the Guest Experience
Upgrade the Guest Experience More than 40,000 000 hotels rely on us to improve the guest experience & increase revenue. www.reviewpro.com Why choose ReviewPro Streamline Operational Improvements Guarantee
More informationWhere Digital Travel Leaders Connect
AGENDA Where Digital Travel Leaders Connect Invitation Only l A True VIP Experience l Personalised Networkin Kenny Jacobs, CMO, Ryan Air Katri Harra-Salonen, Chief Digital Officer, Finnair Velit Dundar,
More informationSpecialist Diploma in Search Marketing
Specialist Diploma in Search Marketing SPECIALIST 30-48 HOURS www.kmdc.com.my Validated by the Industry Advisory Council. Including members from ONLINE / CLASS Content Specialist Diploma in Search Marketing
More informationMonitoring visitor satisfaction for effective sustainability strategies
PANEL 4: MARKETING OF SUSTAINABILITY: DRIVING CHANGE IN AN ERA OF EMPOWERED TOURISTS Monitoring visitor satisfaction for effective sustainability strategies Michael Kessler, Chief Revenue Officer, Review
More informationThe B2B Marketer s Guide to INTENT-DRIVEN MARKETING
The B2B Marketer s Guide to INTENT-DRIVEN MARKETING www.infusemedia.com We live in a time where brands are vying for the attention of customers from every digital and physical corner. As a result, many
More informationWhere ecommerce Leaders Connect Invitation Only l A True VIP Experience l Personalised Networking
Where ecommerce Leaders Connect Invitation Only l A True VIP Experience l Personalised Networking Advisors: Neal Matheson, Head of Store Product and Digital Product, Tesco Dave Elston, Head of ecommerce
More informationGLOBAL DIGITAL BANKING CONFERENCE ASIA EDITION 2018
GLOBAL DIGITAL BANKING CONFERENCE ASIA EDITION 2018 Digital drivers for regional banking growth and financial inclusion Thursday 25 October 2018 Convention & Exhibition Centre, Marina Bay Sands Hotel,
More information22 JULY 2016, SINGAPORE FASTBOOKING has signed an exclusive partnership for Asia to distribute technology platform for UK-based company OTA Insight.
22 JULY 2016, SINGAPORE FASTBOOKING has signed an exclusive partnership for Asia to distribute technology platform for UK-based company OTA Insight. OTA Insight is a software application service provider
More information1 01. Customer Acquisition vs. Customer retention: the big challenge The role of Retention Marketing in e-commerce
1 01. Customer Acquisition vs. Customer retention: the big challenge 3 02. The role of Retention Marketing in e-commerce 6 03. Refine Customer Experience and drive customer retention with these 7 tips
More informationHow to drive customer retention in e-commerce. 7 tips to transform your online business and thrive
How to drive customer retention in e-commerce 7 tips to transform your online business and thrive Table of Contents 1 01. Customer Acquisition vs. Customer retention: the big challenge 3 02. The role of
More informationTransformational Strategies for Marketing. Elizabeth Clor, Vice President of Demand Generation
Transformational Strategies for Marketing Elizabeth Clor, Vice President of Demand Generation Mission: Marketing Performance Intelligence Everywhere The Intelligent Enterprise empowers key stakeholders
More informationHow to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution?
WEBINAR FOR HOTELIERS How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? Presented by HOSTED BY Mohammed Rafeeq Ummer Manager - Alliance & Partnership www.kepsla.com
More informationTRAVEL TECH INNOVATION: MARKET REPORT THE FUTURE OF TRAVEL BOOKING AND PAYMENTS
TRAVEL TECH INNOVATION: MARKET REPORT THE FUTURE OF TRAVEL BOOKING AND PAYMENTS 2 EXECUTIVE SUMMARY New technologies and innovations continue to disrupt the travel landscape. While most of the industry
More informationPre-Event Programme. Visit jda.com/focusconnect. November 13-15, 2017 The InterContinental London - O2
November 13-15, 2017 The InterContinental London - O2 Pre-Event Programme FocusConnect is returning to London in November 2017 for three days of valuable insight from industry leaders, educational workshops
More informationMarketing & Communications in the Digital Age
Marketing & Communications in the Digital Age Giving Circle Connector Gathering October 27, 2016 Adrienne Peres Today s Topics Agenda Marketing 101 Paid vs. Earned Owned Content & Social Media Marketing
More information2019 PRODUCT STRATEGY AND EXPERIENCE SUMMIT MARCH 27-28, 2019 SAN FRANCISCO, CA
2019 PRODUCT STRATEGY AND EXPERIENCE SUMMIT MARCH 27-28, 2019 SAN FRANCISCO, CA *Proposed agenda below session topics and times can change up until the forum* DAY 1 - WEDNESDAY, MARCH 27 th, 2019 7:45am
More informationTHE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS
THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars
More informationHow to build a mobile experience that becomes your customer s travel companion
Contributions by: Jonathan Stephen - Head of Mobile & Emerging Technologies at JetBlue Airways Clayton Ruebenssal - VP, Global Marketing at The Ritz-Carlton Hotel Company Nigel Pocklington, Chief Marketing
More informationRegiÔtels has two main activities :
1 01: I NTRODUCTION We are experts at helping small and medium sized hotels to grow revenues and profit. With our help, you can build direct business, find new customers and charge the right price every
More informationChoosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...
Contents What is Account-Based Marketing?...3 Choosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...6 Account-Based Marketing
More informationHospitality and the Digital Concierge
Hospitality and the Digital Concierge Christopher Schyma, VP Hospitality and Travel When it s time to book a hotel room, today s digitally immersed guests turn to the web. Unfortunately for many hoteliers
More informationExperience Marketing. Or how to attract and keep customers for life. Mark Floisand VP Product Marketing Sitecore Corporation
Experience Marketing Or how to attract and keep customers for life Mark Floisand VP Product Marketing Sitecore Corporation What is Experience Marketing? Experience marketing is a marketing strategy that
More informationWelcome to the Promotion Optimization Institute! Michael Kantor CEO and Founder Promotion Optimization Institute (POI)
Welcome to the Promotion Optimization Institute! Michael Kantor CEO and Founder Promotion Optimization Institute (POI) If all you focus on is the goal you miss all the work, and details it takes to get
More informationKEY DECISION MAKERS ON MEETING SPEND
BRINGING AMERICA S KEY DECISION MAKERS ON MEETING SPEND TO YOU EXECUTIVE LEADERSHIP ADVISORY BOARDS and the www.americanmeetings.com About American Meetings, Inc. (AMI) Our mission at American Meetings,
More information2016 Guest Satisfaction Management Barometer
2016 Guest Satisfaction Management Barometer Report Managing Guest Satisfaction Surveys: Best Practices Contents Introduction The Importance of Guest Intelligence Key Findings Methodology Detailed Results
More informationS E R V I C E D A P A R T M E N T D I G I T A L BENCHMARK R E P O R T
S E R V I C E D A P A R T M E N T D I G I T A L BENCHMARK R E P O R T 2 0 1 6 REPORT OBJECTIVES 1. Assess serviced apartment brands digital marketing activities... 2. Quantify social media reach of top
More informationCourse 6: Distribution
Course 6: Distribution Demystifying Distribution Distribution History Timeline Demystifying Distribution Distribution History Timeline Demystifying Distribution History of Distribution The term distribution
More information5 Lessons I learned from Digital Transformation
5 Lessons I learned from Digital Transformation John Fisher, Global Head of Industry Marketing, SAP Hybris Feb 8 th, 2018 PUBLIC Partner logo Agenda Introduction Trends Real-life Case Study 5 Learnings
More informationCPO RISING 2018: THE AGE OF INTELLIGENCE. Andrew Bartolini, Founder & Chief Research Officer Ardent Partners April 26, 2018
CPO RISING 2018: THE AGE OF INTELLIGENCE Andrew Bartolini, Founder & Chief Research Officer Ardent Partners April 26, 2018 1 TODAY S MODERATOR Matthew York Editor of CPO Rising & Research Analyst, Ardent
More informationEmerging Technology & Brand Success Summit Discover How to Grow Your Brand Within the Life Science Industry Using Innovative Technologies
Emerging Technology & Brand Success Summit Discover How to Grow Your Brand Within the Life Science Industry Using Innovative Technologies Dynamic Global Events' Emerging Technology & Brand Success Summit
More informationCertified Digital Marketing Specialist in Search
Certified Digital Marketing Specialist in Search Align your skills with the needs of industry www.digitalandsocialmediaacademy.com Validated by the Syllabus Advisory Council (SAC). Including members from
More informationMARKETING COMMITTEE MEETING
Agenda SUNDAY 9:00 a.m. Noon MARKETING COMMITTEE MEETING 10:00 a.m. 5:00 p.m. REGISTRATION 1:00 p.m. 5:00 p.m. Digital Marketing Bootcamp* Joe Johnson, President & CEO, The Johnson Group The shift to digital
More informationSTATE OF ACCOUNT-BASED SALES DEVELOPMENT REPORT HOW DIGITAL AND SOCIAL ACCELERATE ABSD
STATE OF ACCOUNT-BASED SALES HOW DIGITAL AND SOCIAL ACCELERATE ABSD CONTENTS EXECUTIVE SUMMARY 3 WELCOME 4 SURVEY STATISTICS 7 SECTION 1: OUTCOMES & SATISFACTION 9 SECTION 2: SOCIAL AT THE CORE OF MODERN
More informationBuilding a strong worldwide SEO expertise in a large Global organisation. Maud COCHET Head of SEO November 13 th 2014
Building a strong worldwide SEO expertise in a large Global organisation Maud COCHET Head of SEO November 13 th 2014 Who is? 2 1st hotel operator in the world NEARLY 170,000 EMPLOYEES IN ACCOR BRAND HOTELS
More informationThe hospitality industry is more competitive than ever before. Customers have numerous choices when it comes to booking somewhere to stay and it s
BOOK SERVE REPEAT The hospitality industry is more competitive than ever before. Customers have numerous choices when it comes to booking somewhere to stay and it s become easier to lose out to more adept
More informationMAXIMISE CONVERSION BY UNDERSTANDING YOUR GUEST
MAXIMISE BY UNDERSTANDING YOUR GUEST THE FUNDAMENTALS OF GUEST BEHAVIOUR AND WEB OPTIMISATION IN ASIA-PACIFIC CONTENTS INTRODUCTION THE IMPORTANCE OF PARITY GUEST BEHAVIOUR BY RY OF ORIGIN GUEST BEHAVIOUR
More informationTravel pioneer taking off with personalization. Thomas Cook Airlines making customer centricity a top priority
X Travel pioneer taking off with personalization Thomas Cook Airlines making customer centricity a top priority The digital world has given consumers much greater transparency and choice. Too many offers
More informationIn-store, Online, Anywhere. The Time is Now for. Connected Commerce! Sri Rajagopalan, VP ecommerce, Johnson & Johnson 1
In-store, Online, Anywhere The Time is Now for Connected Commerce! Sri Rajagopalan, VP ecommerce, Johnson & Johnson 1 The reckoning of retail is finally here: ecommerce Sri Rajagopalan Vice President :
More information2019 Speakers Thus Far:
IHTF will bring together 500 hoteliers, management companies, OTAs and solution providers to uncover the practical steps needed to succeed in a digital era. Split into 2 distinct tracks for marketing and
More informationUNLEASHING INNOVATION IN FINANCE SEPTEMBER 20-21, 2018 DE RODE HOED AMSTERDAM
UNLEASHING INNOVATION IN FINANCE SEPTEMBER 20-21, 2018 DE RODE HOED AMSTERDAM UNLEASHING INNOVATION IN FINANCE Introduction Profitability and growth achieved with a foundation of evidence-based analytics
More informationSPEAKING FACULTY SPONSORS SUPPORTERS
Building on the tremendous success of the 2015 meeting, The European Banking Forum: Customer Acquisition and Retention will return in May 2016 for another memorable event. This is Europe s leading invitation-
More informationPROFIT FROM THE FUTURE
PROFIT FROM THE FUTURE THE FUTURE IS FORECASTER Increase margins by optimising against future campaign performance FORECASTER IS AN AWARD-WINNING MARKETING INTELLIGENCE PLATFORM FOR BUSINESSESTHAT WANT
More informationDIGITAL MARKETING. Ecommerce KPIs + Metrics that Boost Your Campaign ROI
DIGITAL MARKETING Ecommerce KPIs + Metrics that Boost Your Campaign ROI Keep these 3 strategic goals in mind to measure your ecommerce KPIs + campaign success 1 Select your ecommerce KPIs, then track their
More informationThe Guide to Predictive Marketing PRESENTED BY
The Guide to Predictive Marketing PRESENTED BY Welcome to the age of Anticipation Technology surrounds us. It delights us. And it surprises us. When these experiences are customized for us, built to make
More informationHow modern analytics keeps the marketing mix relevant
How modern analytics keeps the marketing mix relevant Advertising has become more data-driven and competitive. Big data and improved analytics technology have given marketers more opportunities than ever
More information7 th Digital Cargo Conference September, Geneva Switzerland. Agenda
7 th Digital Cargo Conference 18-19 September, Geneva Switzerland Agenda DAY 1: Tuesday 18 th September 2018 Session 1 Opening and industry update We kick off this 7 th Digital Cargo Conference with an
More informationPOSITION DESCRIPTION Team Lead, Marketing
Position Title: Team Lead, Marketing FTE: 0.8 (negotiable), permanent Department: Customer Experience Reports to: General Manager, Customer Experience and Brand Australian HR Institute The Australian HR
More information12:00 12:30 Artificial Intelligence Spotlight: Checking in on AI to optimise hotel performance on both the front end and back end
IHTF will bring together 500 hoteliers, management companies, OTAs and solution providers to uncover the practical steps needed to succeed in a digital era. Split into 2 distinct tracks for marketing and
More informationThe human-to-human marketplace for travel. Investment Overview
The human-to-human marketplace for travel Grata Overview A messaging platform connecting travelers to live service providers and enabling transactions over real-time chat. B2B2C WeChat/What sapp Platform
More informationExclusive Sneak Peek Draft Agenda
Exclusive Sneak Peek Draft Agenda Tuesday May 15th & Wednesday May 16th, 2018 Toronto, ON Fight Fee Compression Gain Market Share Reduce Cost Ensure Revenue Stability Adapt to Change Innovate Products
More informationTRANSFORM YOUR APPROACH TO CUSTOMER EXPERIENCE
TRANSFORM YOUR APPROACH TO CUSTOMER EXPERIENCE Actionable Insight from Canada s CX Experts WWW.CUSTOMEREXPERIENCECANADA.COM Sixth Annual With ever-increasing opportunities to engage with clients, the value
More informationTHE EXPERIENCE MGMT SUMMIT MARKET RESEARCH
THE EXPERIENCE MGMT SUMMIT MARKET RESEARCH MARKET RESEARCH AT QUALTRICS X4 SUMMIT SLC UTAH MARCH 6-9 2018 WHAT IS THE X4 SUMMIT? The 5th annual Qualtrics X4 Summit is the largest gathering of Qualtrics
More informationDigital Analytics. Presented By : Todd Paton
Digital Analytics Presented By : Todd Paton IF YOU CAN T MEASURE IT, YOU CAN T IMPROVE IT Business is Changing The 3 Trends that are driving change for every Business: Internet - Makes Information and
More informationLeveraging data in payments and card transactions to retain customers and successfully compete with new players
Leveraging data in payments and card transactions to retain customers and successfully compete with new players About the event The 5th Cards and Electronic Payments International Asia Summit and Awards
More informationOverview of Format and Topic
Digital Marketing Webinar Series The Mobile Marketing Action Plan for Hoteliers April 17, 2012 This webinar series is brought to you by HSMAI University, HotelNewsNow,, and STR If you need technical assistance
More informationBrand Finance Global Forum 2018
Forum Brand Finance Global Forum 2018 Theme: Understanding the Value of Brands in a Digital Age 1st February 2018 Event Partners Media Partner Sponsors Brand Finance Global Forum 2018 Brands are some of
More informationWhat will the hotel landscape look like in 2020 February 2, Donato Colamartino Business Unit Manager Hotel Division, Oracle Hospitality Italia
What will the hotel landscape look like in 2020 February 2, 2016 Donato Colamartino Business Unit Manager Hotel Division, Oracle Hospitality Italia Safe Harbor Statement The following is intended to outline
More informationof Marketing Automation
of Marketing Automation Paul Brzozowski VP, US Sales & Client Success Keynote speaker Matt Burley Group Account Director Keynote speaker What is Marketing Automation? A marketing automation system is a
More informationSPONSORSHIP OPPORTUNITIES
I N D I A N A PC P O L I S L E A R N C O N N E C T G R W O SPONSORSHIP OPPORTUNITIES FRIDAY, SEPTEMBER 7, 2018 502 EAST EVENT CENTRE // CARMEL, IN Operations keeps the lights on, strategy provides a light
More informationInternet Marketing Series
Internet Marketing Series The Where Should I Budget My e-commerce Marketing Dollars? webinar will begin shortly. If you need technical assistance with the webcast, contact us at hsmai@commpartners.com
More informationSPEAKING FACULTY Shailesh Grover, Barclay s Bank Murat Hoke TEB-BNP Paribas Thiruvilasen Pillay Gulf Bank Bernard Golko Citi Bank Lars Sjögren
SPEAKING FACULTY Shailesh Grover, MD, Research & Development, Client & Customer Experience, PCB, Barclay s Bank Murat Hoke, Director Customer Experience, BD and Bancassurance, TEB-BNP Paribas Thiruvilasen
More informationINDIVIDUAL MARKETING AT SCALE
INDIVIDUAL MARKETING AT SCALE MARKETING AT SCALE INDIVIDUAL 01 Individual marketing Increase ROI with individual marketing at scale Context Matters. The more contextually relevant a message is, the more
More informationHow to use Social Media and Marketing Automation to increase your hotel bookings?
WEBINAR FOR HOTELIERS How to use Social Media and Marketing Automation to increase your hotel bookings? Presented by HOSTED BY Deepak Mavinkurve Founder CEO www.kepsla.com Automation to increase your hotel
More informationINTENT-BASED DIGITAL MARKETING. October 20, 2015
INTENT-BASED DIGITAL MARKETING October 20, 2015 1 grow your audience. grow your revenue. 3 THE CHALLENGE FOR BRANDS IS TO BE VISIBLE IN THE MOMENTS WHENEVER THEIR TARGET CONSUMERS CHOOSE TO SEARCH DURING
More informationLANDSCAPE So, how do you truly build a long-lasting relationship with your customer? Let a proven partner show you how.
LANDSCAPE Today s customers are more connected than ever. They live between offline and online experiences, and look to friends and peers to inform their choices and opinions. They are busy and the marketplace
More informationDuke Digital Media and Marketing Certificate Program
Duke Digital Media and Marketing Certificate Program Enhance Your Digital Marketing Skills and Excel in the Digital Economy About the Program The Duke Digital Media and Marketing Certificate Program features
More informationHow SketchUp achieved 613% increase in sales clicks
ID Technology: How SketchUp achieved 613% increase in sales clicks by nurturing leads from free trials to paid subscribers CHECK OUT HOW THE P // 1 BACKSTORY The popular 3D software platform, SketchUp,
More informationPostgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital Marketing ADVANCED 130 HOURS STUDY ONLINE digitalmarketinginstitute.com Validated by the Industry Advisory Council. Including members from Content Postgraduate Diploma in
More informationIntroduction to emanagement MGMT 230 WEEK 3: JANUARY 22
Introduction to emanagement MGMT 230 WEEK 3: JANUARY 22 Assessing the value of e-commerce, information management systems Internet marketing basics for emerging managers Today s Class Understanding and
More informationHow to select the right advertising technology solution.
How to select the right advertising technology solution. With the broad fragmentation of advertising buying sources and the escalating need to better leverage customer data, more organizations are looking
More information2019 FINANCIAL FORECASTING & TRANSFORMATION SUMMIT MARCH 25-26, 2019 SAN FRANCISCO, CA
2019 FINANCIAL FORECASTING & TRANSFORMATION SUMMIT MARCH 25-26, 2019 SAN FRANCISCO, CA DAY 1 - MONDAY, MARCH 25 TH, 2019 7:45am Registration and Breakfast 8:15am Welcome and Opening Comments 8:30am Opening
More informationOctober 3-4, 2018 Dallas, TX USA. Americas 2018 AGENDA. #DirectBookingSummit
October 3-4, 2018 Dallas, TX USA Direct Booking Summit: Americas 2018 AGENDA #DirectBookingSummit hq@directbookingsummit.com @bookingsummit Welcome to the Direct Booking Summit: Americas 2018 Triptease
More informationA BUSINESS CASE FOR B2B MARKETING AUTOMATION
A BUSINESS CASE FOR B2B MARKETING AUTOMATION TURN MARKETING INTO A REVENUE DRIVER RATHER THAN A COST CENTER 1. Generate and Nurture Leads 2. Align Sales and Marketing 3. Measure Results and Optimize Investments
More informationFINEOS Global Summit 2015 Agenda
FINEOS Global Summit 2015 Agenda Monday, November 2 Regional Customer Advisory Group Meetings 2:00 4:30 PM Meeting rooms TBA Regional customer advisory groups (CAGs) will meet to discuss current projects
More informationTransforming the Digital Customer Experience [24]7.ai, Inc.
Transforming the Digital Customer Experience The presentation and recording will be sent to you after the webinar. It will also be available on our website. There will be a short Q&A period after the presentation.
More informationLearn from certified seasoned expert. Hands-on Practical Learning with live project
ASQUARE in collaboration with Learn from certified seasoned expert Hands-on Practical Learning with live project THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT (NIESBUD) Ministry
More information06 March INVESTOR DAY 2018 Sabre GLBL Inc. All rights reserved. 1
06 March 2018 1 Retailing, Distribution and Fulfillment for Hotels Clinton Anderson President, Hospitality Solutions 06 March 2018 2 HOSPITALITY SOLUTIONS PLAN SHOP PURCHASE TRAVEL RETURN RETAILING DISTRIBUTION
More informationTHE EXPERIENCE MGMT SUMMIT PRODUCT EXPERIENCE
THE EXPERIENCE MGMT SUMMIT PRODUCT EXPERIENCE PRODUCT EXPERIENCE AT QUALTRICS X4 SUMMIT SLC UTAH MARCH 6-9 2018 WHAT IS THE X4 SUMMIT? The 5th annual Qualtrics X4 Summit is the largest gathering of Qualtrics
More informationUS TRAVEL INDUSTRY STATPACK 2018
US TRAVEL INDUSTRY STATPACK 2018 Digital Ad Spending Forecast and Trends JUNE 2018 Corey McNair Contributors: Samantha Butler, Caroline Cakebread, Oscar Orozco This StatPack includes updated emarketer
More informationSojern s Hotel Insights Report, 2018:
Sojern s Hotel Insights Report, 2018: Impress Early to Never Miss a Booking Sojern s Hotel Insights Report, 2018: Impress Early to Never Miss a Booking The Need to Reach Travelers Earlier Why Mobile Matters
More informationCustomer strategy for all brands in the Netherlands. your customers. Book now to get the best rate at netherlands-customer
Netherlands' Customer festival 10-11 June 2014, Mövenpick, Amsterdam, Netherlands your customers Customer strategy for all brands in the Netherlands Book now to get the best rate at www.terrapinn.com/
More informationThe 10 Steps to Successful Revenue Management in a Hotel. Revenue Management Fundamentals
The 10 Steps to Successful Revenue Management in a Hotel What is Revenue Management? Revenue Management is the art and science of predicting real-time customer demand at the micro level and optimizing
More informationThe Optimization of the Optimal Customer
ABSTRACT SAS6477-2016 The Optimization of the Optimal Customer Pamela Dixon, SAS Institute Inc. For marketers who are responsible for identifying the best customer to target in a campaign, it is often
More informationWill your business become the next corner shop?
Will your business become the next corner shop? or Two hats. Managing Director Discover Thredbo CEO Genkan Past lives. Photographer Training instructor, sales support, product management, regional manager
More informationMARKETING METRICS THAT MATTER
MARKETING METRICS THAT MATTER Presented By - Tom Marx WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing program 2 WHAT ARE WE MEASURING? Brand awareness
More informationAgenda Day 1. MON / (tracks by Theme)
Agenda Day 1 MON / 02.11 (tracks by Theme) 8:00-9:00 Registration and Continental Breakfast 9:00-10:15 WELCOME + KEYNOTE WITH KIM & KEITH 10:15-10:45 Coffee Break with Business Partners LEADERSHIP BREAKTHROUGH
More informationFULL-TIME PROGRAM DIGITAL MARKETING
FULL-TIME PROGRAM DIGITAL MARKETING 1 Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they d like to go. Seth Godin Great
More informationSERENATA CRM SUITE ENGAGE & RETAIN GUESTS LIKE NEVER BEFORE NEXT GENERATION CRM. CRM Suite Optional Modules. Member Portal Newsletter Portal
SERENATA CRM SUITE ENGAGE & RETAIN GUESTS LIKE NEVER BEFORE NEXT GENERATION CRM With the Serenata CRM Suite your guest data, one of your hotel s most precious assets, is put to good use to engage guests
More information