Introduction 1. affilinet in Europe 2. affilinet Germany 3. affilinet United Kingdom 4. affilinet France 5 Index.

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2 Introduction 1 affilinet in Europe 2 affilinet Germany 3 affilinet United Kingdom 4 affilinet France 5 Index affilinet Spain 6 affilinet Netherlands 7 affilinet Switzerland 8 affilinet Austria 9 Success Story Thomas Cook 10

3 Online business is becoming increasingly global. As one of Europe s leading performance marketing networks, affilinet is the ideal partner for your business. Having considerably expanded its networks in Europe in recent years, affilinet is ideally positioned to provide you easy access to all major European online markets and sales channels. Our teams in Germany, the UK, France, the Netherlands, Spain, Austria and Switzerland share a single philosophy underlying the way we work and our efficient performance marketing is based on unrivalled experience and knowledge of the industry, excellent service, the highest quality standards and innovative performance tools. affilinet now offers 2,500 advertiser programs across Europe, and more than 500,000 publishers with every conceivable business model ensure optimum implementation of our customers affiliate campaigns. Customers can utilise affilinet s network to extend their reach and co-ordinate campaigns internationally to achieve 1 their performance marketing goals. Our pan-european affiliate platform offers a broad selection of countryspecific programs and publishers in multiple markets and operating across all verticals. With local performance marketing expertise and a well-rounded pan-european perspective, our affilinet teams can help you generate market launch strategies with powerful business impact and offer in-depth advice on individual countries, as well as provide a dedicated central contact to help coordinate all international performance activities. As a key international player, we can help you exploit the potential of new markets. As your partner, we can help you implement a pan-european strategy under consideration of market-specific campaigns. affilinet offers a platform with a broad reach, uniform reporting and optimisation tools, innovative solutions and the highest security and quality standards. Find out more about our local offices across Europe on the following pages. affilinet international "Many customers have already come to rely on our international strategy. Our unique combination of local expertise, dedicated customer services and uniform pan-european platform enables efficient and effective performance marketing wherever you are." Executive board, affilinet

4 United Kingdom Netherlands Germany France Austria Spain Switzerland 2

5 Germany 80 x5 427 exclusive programs * Key facts A pioneer of performance marketing and now market leader in Germany, affilinet has been shaping the world of online marketing since Leveraging our extensive industry knowledge and expertise, we successfully manage the challenges of a fast evolving digital landscape, which has enabled us to continually strengthen our market position and expand our market share. More than 1,500 advertisers now rely on affilinet s innovative technology platform for access to Germany's biggest publisher network. ADAC, comdirect, Zalando, FTI, JAKO-O 3 What makes us stand out We have spent years perfecting our offers and services and we guarantee rigorous quality standards in terms of network, service, transparency and security. Our success and our high level of customer satisfaction are due to the strong and longstanding partnerships we nurture with advertisers, publishers and agencies, as well as our ever expanding number of exclusive partnerships. Our proven expertise in the field, proactive advice and bespoke solutions attract companies from all industries, in particular the retail, travel, telco and finance sectors. With a team of more than 100 performance marketing and industry experts, affilinet Germany is committed to opening up new horizons for your business. Ulrich Bartholomäus Managing Director Germany Jim Knopf *affilinet has significantly increased its number of exclusive partnerships Director New Business Advertisers & Agencies

6 UK Helen Southgate Managing Director UK Key facts Established in 2005, affilinet UK has grown significantly since its launch and is now the company s biggest international subsidiary. There is currently a team of 20 highly-driven market experts working in the London office, offering unparalleled expertise and a dedication to delivering a premium service to all customer bases. affilinet UK has grown to become one of the largest networks in the highly competitive UK performance market and the team s dedication to doing affiliate marketing better than anyone else is reflected in the UK network s year-on-year revenue growth. Debenhams, First Utility, Holiday Autos, Thomas Cook, Virgin Atlantic What makes us stand out It is the approach that the affilinet UK team takes to understanding its advertiser s wider business and integrating with their digital and overarching business objectives that sets it apart from the competition. This has enabled affilinet to help hundreds of advertisers to optimise their performance activity and grow their business within affiliate marketing. Revenue % Katie Mulvaney Consultant 4

7 France Frank Surena Managing Director France Key facts: A pioneer of performance marketing, affilinet France has been shaping the world of online marketing for 8 years. Our advanced network of some highly qualified publishers offers access to 350 programs and campaigns and a full range of performance marketing business models ( s, mobile, RTB, cashback, voucher codes, etc.). Our team of experts is always on the lookout for new opportunities to generate business for our customers. Auchan.fr, BforBank, groupe Carrefour, La Poste, Smartbox What makes us stand out? Transparency, quality, customer satisfaction and innovation guide our actions on a daily basis. In terms of innovation, France was the test market for the new face of display advertising - the dynamic auctioning of impressions - and was responsible for adapting the real time bidding (RTB) concept into a working performance model. Real Time Bidding enables us to directly address our target audience on all major ad exchanges with a performance model that is tailored to the needs of our customers and designed to help them optimise sales and maximise revenue across multiple touch points, including mobile. Jean-Baptiste Barat Sales Director 5 Sales +53% oct nov dec 2013

8 Spain Publisher Growth Rate in Spain Key facts Established in 2008, we have now helped more than 1,000 clients increase sales and drive leads through performance marketing, and affilinet Spain has since grown to become one of the top 3 networks in Spain's highly competitive performance market. At affilinet Spain, we focus on transparency, quality and delivering the best consulting services for advertisers/agencies and publishers alike. We work closely with all parties to develop bespoke strategies that help them leverage performance marketing and sustainably grow their business within affiliate marketing. Banco Sabadell, Viajes el Corte Inglés, Meliá Hotels, Generali Seguros, Camper What makes us stand out We focus on your needs and support you with custom solutions and campaigns tailored to your target audience and preferred performance marketing channels. Our network lets you extend your reach across Europe and across multiple touch points using traditional, digital, mobile, social and other emerging technologies Our success and the high level of customer satisfaction are based on the strong and longstanding partnerships we nurture with advertisers, publishers and agencies and our rigorous standards ensure the highest levels of security and transparency and effective quality control. 6 Mario Alonso Country Manager Spain Laura Ramos Head of Operations

9 Netherlands Jessica Haagmans Managing Director Netherlands Eva Schouwenaar Affiliate marketing Consultant Key facts The specific role of performance and affiliate marketing within the broader online landscape is the key focus of affilinet Netherlands. With its performance DNA, affilinet is the ideal partner to develop a bespoke market strategy for your web offering that will ensure the sustainable growth of your business. We focus on the customer journey and providing quality publishers. Thomas Cook, Schiphol, adidas, Ziengs, Bodyenfitshop 40% Quality is key! 40 % of all publishers who apply to join our network are rejected by our quality control team because they do not reach our high quality standards What makes us stand out Customer journey: consumers live in a multi-channel, multi-device and multi-screen world. With advertisers trying to reach customers across all touch points, mapping and understanding the customer journey is an increasingly important tool in the world of performance marketing. At affilinet Netherlands we work closely with advertisers and publishers to develop tailored strategies that help them leverage performance marketing to generate valuable leads and sales and provide the technology for measuring performance (tracking) and for the fair and transparent attribution of payment. Quality driven: Quality is key! We are dedicated to maintaining a level of service and quality that is second to none. Our highly motivated team of experts is constantly on call to help and advise you on how to best develop and optimise your program and answer any further queries you may have on payment models, ad formats, legislation, or any other aspects of performance marketing. 7

10 Switzerland Matteo Schürch Managing Director Schwitzerland Key facts Established in Switzerland at the end of the 90's, for the first 15 years, Swiss publishers, advertisers, and agencies were managed from the company's headquarters in Munich. In 2012, however, affilinet decided to invest in this rapidly growing market by opening a local office in Zurich and creating a whole new platform geared specifically to the requirements of the Swiss marketing space. Within just a few short months, the highly motivated Swiss team had successfully built a base of some 10,000 publishers and more than 150 advertisers covering all key industries and linguistic regions (foremost German and French speaking). Zalando, LeShop, Swisscom, AXA Winterthur, La Redoute What makes us stand out The Matterhorn Mountain an icon of Switzerland is not only the landmark of our country, it is also symbolic of the affilinet Switzerland philosophy: to stand out and tower above all others! It inspires us to want to reach the peak of our profession! We believe in long lasting partnerships based on professional expertise and mutual trust. A quick response time, a motivated team, and an investment in bringing innovation to market enable our customers to achieve their goals. In the Swiss market space, affilinet is synonymous with quality, network security, and transparency for all partners. We are always looking for publishers and advertisers interested in building a long-term collaborative partnership and who share our core values, so why not come and experience performance marketing at its best first-hand! Jacky Korrodi Key Account Management per week The affilinet CH platform is currently attracting some 250 new publishers every week.

11 Austria Jim Knopf Director New Business Advertisers & Agencies Key facts affilinet has been a key player in the Austrian affiliate market since its founding in In 2012, in order to offer greater customer proximity and in direct response to the wishes of our partners for local personal support, we opened a subsidiary in Austria. This will enable us to offer optimum support to business partners looking to invest in Austria and help them develop successful business models for this emerging region and meet the ever growing demands of the performance marketing space in Austria. Humanic, Conrad, Universalversand Österreich, Zalando, A1 What makes us stand out Local expertise and personal customer support our team of local experts understand the specific opportunities and challenges of the Austrian performance marketing space and our pan-european affiliate platform gives our partners access to a range of country-specific programs and publishers in multiple markets and operating across all verticals. Our local affilinet team can help you generate market launch strategies with powerful business impact for the German-speaking market. Our Austrian platform offers access to all major sectors, with key focus on the retail, travel, telco and finance sectors. The high standard of service, quality and innovation that we set ourselves at affilinet Austria ensures that our partners receive only the most professional and solution-oriented support. Yvonne Zotter Sales Manager 9 No.1Austria's biggest affiliate network!

12 Success Story Thomas Cook After re-launching their programme on the affilinet network and consolidating partner marketing activity across Europe for multiple brands, Thomas Cook s main aims were to optimise performance marketing activity and implement new revenue streams by diversifying their publisher base. Wider performance activity typically run on a CPC basis has been brought under the affiliate umbrella, working back to an effective cost-per-sale that is both competitive and efficient. International co-ordination of the programmes across Europe has enabled all markets to work together as one large cross border account with shared objectives. This allows us to take advantage of the local knowledge from the individual markets to excel in each country, whilst ensuring best practice and ideas are shared internationally for optimum programme growth. Key Facts: Industry: Travel Launch with affilinet: 2012 Countries: UK, FR, NL, DE, CH (DE), AT (DE) Main Publisher Business Models: Topic websites, aggregators cashback, vouchers, travel review sites, price comparison Program Tools: Basket Tracking, Customer Journey tagging solutions, dynamic API feed, widget creators, deeplink generator Key Success Factors: Creation of a highly integrated performance marketing channel and appreciation of partners that influenced customers early on in their purchasing journey Anna Lewington Affiliate and Display Manager, Thomas Cook Results: In 2013 affiliate marketing contribution to business revenue increased by 50% year-on-year. The number of affiliates on the program increased by 39%. Over the last couple of years we saw positive transformation of our affiliate programme through migration to affilinet. affilinet are leading the development of our affiliate programme by securing great placements, giving us access to a wide range of new exciting publishers and helping us to optimise the performance of existing top partners on the programme. As a direct result of migrating the Thomas Cook Group affiliate programme to affilinet we have seen substantial improvement in the performance of the programme and the affiliate channel has become one of the key revenue drivers for the business. +37% Sales revenue growth 10

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